Niche Guides / Business

How to Monetize a Business Blog and Cash in on Corporate Tips

Learning how to monetize a business blog properly is a crucial part of turning your passion for earning into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've mastered the basics of blogging - now it's time to make some money!

Monetizing your business blog can be a blast, trust me.

Whether you're just starting out or already a pro in the business world, these monetization strategies will help you turn your blog into a lucrative business.

Let's dive into each method and see how you can start cashing in on your blogging efforts.

Why You Can Trust Our Business Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many business blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their business blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for business bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Business Bloggers

There are various kinds of affiliate products that can be recommended in the business blogging niche. Here are some examples:

  • Online courses: Recommend courses that help with blogging, content creation, SEO, and social media marketing.
  • Web hosting services: Suggest reliable hosting providers that cater to bloggers and offer affiliate programs.
  • Email marketing platforms: Promote platforms that help bloggers build and engage with their email list.
  • WordPress themes: Showcase customizable themes that enhance the appearance and functionality of a blog.
  • Keyword research tools: Highlight tools that assist in finding relevant keywords for blog content.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the business niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for business bloggers:

  1. Lasso

    Lasso

    Commission Rate: 20%, Up to $700+ per sale

    Cookie Duration: 30 Days

    Lasso is a WordPress plugin that allows you to quickly create affiliate link displays that earn more money. Manage all your affiliate links in one place.

  2. QuickBooks

    QuickBooks

    Commission Rate: 10% Per Sale

    Cookie Duration: 45 Days

    QuickBooks is an accounting software package developed and marketed by the company Intuit. Earn a referral fee by selling QuickBooks software!

  3. FreshBooks

    FreshBooks

    Commission Rate: $88.00 Per Sale and $8.00 Per Lead

    Cookie Duration: 120 Days

    FreshBooks is an online accounting solution designed for small business owners. Get $100 per sale with a 45-day cookie window.

TIP: We maintain a database of the best affiliate programs. Click here to see the best business affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Business Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your business blog. If you’re ready to start making a serious affiliate income from your business site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.

Learn More Create Displays Like This

Affiliate Marketing Pros and Cons for Business Bloggers

Affiliate marketing can be a lucrative opportunity for bloggers to earn passive income by promoting products or services on their platforms. One of the main advantages of affiliate marketing is that it requires minimal upfront investment, making it accessible to bloggers of all sizes. Additionally, bloggers can choose products or services that align with their brand and audience, increasing the likelihood of generating sales.

On the flip side, affiliate marketing can be time-consuming as bloggers need to create high-quality content to attract readers and convert them into customers. It can also be challenging to find the right affiliate programs that offer competitive commissions and products that resonate with your audience. Furthermore, there is always a risk of losing credibility with your audience if you promote products that are not genuine or relevant to your niche.

Despite these challenges, many bloggers have found success with affiliate marketing by diversifying their income streams and constantly refining their strategies. By carefully selecting affiliate programs, creating valuable content, and building trust with their audience, bloggers can leverage affiliate marketing to grow their online businesses and generate passive income over time.

2. Display Ads

The second best way to monetize your business blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Business Blog With Display Ads

Monetizing a business blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Business Bloggers

Display ads can be a great way for business bloggers to generate revenue through their websites. They offer a relatively easy way to monetize content by displaying relevant ads to their audience. This can be especially beneficial for bloggers who have a large and engaged readership.

However, there are some downsides to using display ads as well. One of the main drawbacks is that they can be intrusive and disrupt the user experience on the blog. Some readers may find them annoying and even choose to leave the site because of them. Additionally, the revenue generated from display ads can vary greatly depending on factors such as website traffic and ad placement.

Overall, business bloggers should carefully consider the pros and cons of using display ads on their websites. While they can provide a source of passive income, they may also come with drawbacks that could impact the overall user experience and potentially turn away readers. It's important to find the right balance and consider other monetization strategies as well.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the business niche.

A digital product is anything you can sell on your business blog that the customer will receive via download.

  • Digital eBooks: Offer downloadable eBooks on topics related to your business niche.
  • Online Courses: Create and sell online courses to educate your audience on specific skills or knowledge.
  • Software Tools: Develop and sell software tools that can help your audience improve their productivity or solve a problem.
  • Membership Subscriptions: Offer premium content or services to subscribers for a recurring fee.
  • Webinars and Workshops: Host virtual events where participants can learn from experts in the field.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Business Bloggers

One of the biggest advantages of selling digital products as a business blogger is the potential for passive income. Once you create and set up your digital products, you can continue to sell them without much additional effort on your part. This can result in a steady stream of revenue that can help supplement your blogging income.

Another pro is the scalability of digital products. Unlike physical products that require manufacturing and shipping, digital products can be easily duplicated and distributed to a large number of customers without incurring additional costs. This means you can reach a wider audience and potentially increase your sales without a lot of overhead.

On the flip side, one of the challenges of selling digital products is the need to constantly update and improve them to stay competitive in the market. Technology and trends change quickly, so it's important to regularly refresh your digital products to ensure they remain relevant and valuable to your customers.

Lastly, digital products can be susceptible to piracy and unauthorized distribution, which can impact your bottom line. It's important to take steps to protect your digital products, such as using encryption or digital rights management tools, to prevent unauthorized sharing and ensure you are properly compensated for your work.

How To Monetize a Business Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a business blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a business blog with an email newsletter and the pros and cons of email marketing for business bloggers.

How to Monetize a Business Blog with an Email Newsletter

If you're a business blogger looking to monetize your blog, one effective strategy is through an email newsletter. By building a strong email list, you can engage with your audience on a more personal level and promote your products or services directly to them.

To monetize your business blog with an email newsletter, start by offering valuable content to your subscribers. Provide exclusive tips, resources, or discounts that are only available to those on your email list. This will help you build trust and loyalty with your audience.

Additionally, you can include sponsored content or affiliate links in your email newsletters. Partnering with other businesses or brands can be a great way to generate revenue while providing relevant content to your subscribers.

Pros and Cons of Email Marketing for Business Bloggers

  • Pros: Email newsletters allow you to reach a targeted audience directly, build relationships with your readers, and drive traffic to your blog.
  • Cons: On the downside, email marketing can be time-consuming to create and manage, and there is always the risk of your emails ending up in the spam folder.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a business blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Business Blog With Consulting Services

Monetizing a business blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Business Bloggers

One of the pros of selling consulting services to business bloggers is the potential for high earnings. Bloggers often value expert advice and are willing to pay for consulting services that can help them grow their online presence and increase their revenue streams.

Another advantage is the opportunity to work with a diverse range of clients. Business bloggers come from various industries and niches, providing consultants with the chance to learn about different markets and strategies.

On the flip side, selling consulting services to business bloggers may require a significant time investment. Building relationships, understanding clients' needs, and delivering valuable advice can be time-consuming tasks that may impact a consultant's workload.

Lastly, competition in the consulting industry can be fierce, especially when targeting business bloggers. Consultants need to showcase their expertise and differentiate themselves from others to stand out and attract clients.

Earn More Money From Your Business Blog

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Learn More

Business Blog Monetization FAQs

What Is The Best Way To Make Money From Business Blogging?

If you want to build a successful business blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Business Blogging?

Absolutely! Some business blogs, like Small Biz Survival and Small Business Bonfire get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Business Blog?

Learning how to start a business blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Business Bloggers Get Paid?

Most business bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some business bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Business Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean business blogging isn’t fun.

As a business blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Business Blog?

It’s absolutely worth it to start a business blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in business-related industries will take you seriously.

Final Thoughts on Monetizing a Business Blog

So, now you have all the ways to make money from your business blog. But here's a bonus tip: use multiple ways to monetize!

Diversifying your income sources is key to securing your business's future. If one method fails, you'll have others to fall back on.

By mixing affiliate offers, display ads, and your own products, you'll be prepared for any changes in the market.

With this strategy, along with hard work and smart planning, you'll be well on your way to earning what your online business truly deserves.

Why You Should Trust Our Business Blogging Content

You may be thinking, "that's all great, but what does Lasso know about business blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful business blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Business Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of business blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the business industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Business Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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