When you kick off your Christian blog, there’s a lot to figure out: picking a domain, installing WordPress, and crafting your first posts. But once the basics are down, it’s time to focus on monetizing your Christian blog.
I promise, this part will be the most exciting journey since you started blogging!
Whether you’re just starting or you’re a seasoned Christian influencer, these monetization strategies will help you turn your blog into a real business. Let’s dive into each method together.
Why You Can Trust Our Christian Blog Monetization Guide
Lasso is installed on over 8,000 websites, including many christian blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their christian blogs.
1. Affiliate Marketing
Affiliate marketing is the best monetization method for christian bloggers because it hits the sweet spot between time investment and earning potential.
Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.
TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.
Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.
How to Start Affiliate Marketing for Christian Bloggers
Here's a list of affiliate products you can recommend in the Christian blogging niche. These items resonate well with your audience and can provide great value.
- Bibles: Every Christian needs a good Bible. Recommend different translations or study Bibles that deepen understanding.
- Devotionals: Daily devotionals can guide users and help them grow in their faith. Look for popular ones with great reviews.
- Christian Books: This could be anything from nonfiction faith-based literature to inspiring novels. They can enrich a reader’s spiritual journey.
- Online Courses: Many people are eager to learn more about their faith. Look for courses on topics like theology or biblical studies.
- Christian Music: Many enjoy uplifting music that reflects their beliefs. Suggest albums or subscriptions to Christian streaming services.
- Faith-Based Apparel: Cool clothing items like T-shirts or hoodies with encouraging messages can be appealing to your followers.
- Christian Themed Home Decor: Items like wall art, decor, or inspirational prints can brighten up any home.
- Christian Conferences:** Online or in-person events can be a great way for users to connect and grow in faith.
Why recommend these products?
- Builds Community: Recommending products fosters a sense of connection among your readers. They can share recommendations with each other.
- Encourages Faith Growth: These products can help individuals deepen their understanding and practice of their faith.
- Supports Ethical Companies: Many affiliate programs focus on ethical products that align with Christian values.
- Generates Income: If your recommendations resonate, you can earn a commission, all while providing value to your audience.
Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.
You should start by joining the Amazon Associates affiliate program.
Most physical products in the christian niche will be available on Amazon, and the conversion rate on Amazon is insane.
Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.
For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.
To save you some time, here are a few of the best affiliate networks for christian bloggers:
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Commission Rate: $15 Per Sale
Cookie Duration: 45 Days
PureFlix is a video streaming service featuring family-friendly and Christian-focused content. It's a Christian equivalent of Netflix.
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Commission Rate: 20% - 50% Per Lead
Cookie Duration: 45 Days
eharmony is an online dating website that aims to help people find long-term relationships. Its famed 29 dimensions of compatibility are used for matching.
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Commission Rate: 13% Per Sale
Cookie Duration: 30 Days
DaySpring is the largest publisher and distributor of Christian greeting cards and also sells Christian gifts, home decor, jewelry, and more.
TIP: We maintain a database of the best affiliate programs. Click here to see the best christian affiliate programs.
Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.
How To Monetize A Christian Blog With Affiliate Marketing
To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.
Here are a few best practices for adding affiliate links to your WordPress blog:
- Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
- Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
- Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.
Or, take it a step further by creating product displays.
You Can Double Your Affiliate Sales With Lasso Displays
You can create displays manually using the post editor to add links to images and buttons.
However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.
Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.
Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.
You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.
With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.
But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.
That’s just scratching the surface of what Lasso can do to help you monetize your christian blog. If you’re ready to start making a serious affiliate income from your christian site, sign up for Lasso today.
A WordPress plugin that lets you add, manage, and display your affiliate links from any program, including Amazon. Increase conversions. Find new affiliate link opportunities. Earn more revenue! Less than 5 minutes to set up.
Affiliate Marketing Pros and Cons for Christian Bloggers
Affiliate marketing can be a great way for Christian bloggers to monetize their platforms. One of the biggest pros is the potential for passive income. Once you set up affiliate links, they can earn you money even while you sleep! Just think about how much you can grow your blog while promoting products that align with your faith and values.
However, there are some downsides to consider. One con is that it takes time to build trust with your audience. If readers feel you’re promoting products just for the money, they may shy away. Authenticity is crucial, especially in the Christian blogging community where your integrity matters deeply.
Another challenge is finding the right affiliate programs. Not every program will align with your niche or audience. You need to filter through options to find ones that resonate with your community. This can be a bit time-consuming but worth the effort when you strike the right partnerships.
Lastly, remember that it’s not a guaranteed income stream. Success in affiliate marketing often hinges on traffic, which requires consistent content creation and engagement. So, while the rewards can be significant, it’s not an easy road and requires dedication and strategy.
2. Display Ads
The second best way to monetize your christian blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.
How to Monetize a Christian Blog With Display Ads
Monetizing a christian blog with display ads couldn’t be easier.
First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:
- 100,000+ Visitors per month - Raptive
- 50,000+ Sessions per month - Mediavine
- < 50,000+ Visitors per month - Ezoic
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.
Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).
If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.
And… that’s it. Let the ads run and wait for your deposits to hit your account.
TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.
You’ll make a lot of money in the long run if you put your readers ahead of quick profit.
Display Ad Pros And Cons For Christian Bloggers
Display ads can be a mixed bag for Christian bloggers. On one hand, they can bring in extra income. The idea of monetizing your blog with ads might sound appealing. There are various ad networks like Google AdSense that are easy to set up and use.
However, there are some downsides to consider. Many Christian audiences may not respond positively to intrusive ads. You run the risk of distracting readers from your spiritual message. Plus, some ads may not align with your values, which can alienate your audience.
Another point to keep in mind is the ad-blocker phenomenon. Many users employ these tools, leading to reduced ad revenue. This can make it challenging to rely on display ads as a sustainable income stream.
Ultimately, balancing display ads with your core mission is key. Make sure any ads you choose resonate with your audience's beliefs. Your goal should be to enhance your blog without compromising its message.
3. Digital Products
Selling your own digital products is a great way to increase your earnings per visitor in the christian niche.
A digital product is anything you can sell on your christian blog that the customer will receive via download.
Digital Products to Sell on a Christian Blog:
- eBooks: Create eBooks on topics like faith, prayer, or Bible studies.
- Printable Scripture Art: Design and sell downloadable artwork featuring inspiring Bible verses.
- Devotional Guides: Offer guides for daily devotionals or themed devotionals like hope or gratitude.
- Online Courses: Develop courses on various subjects like Christian living or navigating doubts.
- Webinars: Host live or recorded sessions on relevant Christian topics with Q&A sessions.
- Journals: Provide printable or digital journals for prayer tracking and reflection.
A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.
Pros and Cons of Selling Digital Products for Christian Bloggers
Selling digital products can be a great way for Christian bloggers to generate income. One major advantage is the low overhead costs. Unlike physical products, you don’t need to worry about inventory, shipping, or storage. This makes it easier to get started, even if you don’t have a lot of upfront capital.
Another pro is the scalability of digital products. Once you create an eBook, online course, or printable, it can be sold over and over with minimal extra effort. This allows bloggers to reach a larger audience, potentially increasing their revenue without a significant time commitment.
On the flip side, one challenge is the competition in the digital space. With many creators vying for attention, it can be tough to stand out. Bloggers need to invest time in marketing and building an audience to ensure their products are noticed.
Additionally, there’s always the risk of piracy or unauthorized sharing. This can undermine sales and make monitoring problematic. While digital products offer unique opportunities, it’s essential for bloggers to weigh these challenges carefully.
How To Monetize a Christian Blog By Selling Digital Products
The first thing to do is create your digital product.
Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.
That’s what I did when I created our Ultimate Blogging Guide:
Get Your FREE 20-Page Guide To Making $1000/Day From Your Niche Blog
Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.
Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.
Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.
Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.
TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.
Barring any issues, you won’t have to do anything but watch your bank account grow.
4. Email Newsletter
One effective way to monetize a christian blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a christian blog with an email newsletter and the pros and cons of email marketing for christian bloggers.
How to Monetize a Christian Blog with an Email Newsletter
Email newsletters are a powerful tool for Christian bloggers. They allow you to connect directly with your audience, sharing insights, devotionals, and resources that can bless their lives. By building an email list, you gain a loyal following that’s eager to receive your content. For monetization, these newsletters can include promotions, affiliate products, or even your own merchandise.
To start monetizing with your email newsletter, focus on growing your subscriber list. Offer a free resource, such as an eBook or a Bible study guide, in exchange for email signups. This not only boosts your list but draws in readers who are genuinely interested in your content. Once you have a decent list, engage with them regularly. Share uplifting messages, personal stories, and most importantly, include calls to action where you highlight products or services that align with your Christian values.
Consider creating sponsored content in your newsletters. Partner with brands that resonate with your Christian audience. For instance, if there's a book or a devotional app that you love, you can share it in your newsletter, earning a commission on each sale generated through your link. Don’t forget to maintain transparency with your audience; being honest about partnerships fosters trust and keeps your community engaged.
Lastly, running exclusive subscription-based content in your email newsletters can also be lucrative. You can offer premium resources, such as weekly Bible studies or personal mentoring sessions, for a small fee. This approach not only generates income but deepens relationships within your community, providing them with value that's availably only through your newsletter.
Pros and Cons of Email Marketing for Christian Bloggers
- Pros:
- Direct Communication: You reach your audience without filters. This fosters personal relationships and engages your community.
- Consistent Engagement: Regular newsletters keep your audience engaged and informed about new content, enhancing loyalty over time.
- Customizable Content: The email format allows you to tailor your message based on your audience's needs and interests, providing them with uplifting resources.
- Cons:
- Time-Consuming: Regularly producing quality content can take a lot of time and effort, impacting your overall schedule.
- List Maintenance: Keeping your email list clean and up to date can be challenging, often requiring continual effort to remove inactive subscribers.
- Open Rates Vary: Not every email gets opened, which can impact your reach and effectiveness if your subject lines aren't captivating enough.
5. Consulting and Coaching Services
Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.
As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.
Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.
As a christian blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.
How To Monetize A Christian Blog With Consulting Services
Monetizing a christian blog with consulting services is similar to selling sponsored posts.
Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.
TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.
Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.
Pros and Cons of Selling Consulting Services for Christian Bloggers
Selling consulting services as a Christian blogger can be a rewarding venture. One major pro is the ability to share your faith-driven expertise with others who need guidance. Your personal experience can resonate with clients, making it easier to build trust and establish a loyal clientele.
However, there are challenges to consider. The market can be saturated, making it harder to stand out. You'll need to market yourself effectively to attract clients. Additionally, pricing your services correctly is crucial; you don’t want to undervalue yourself, but you also don’t want to scare away potential clients with high rates.
On the flip side, successful consulting can lead to increased visibility and authority in your niche. It can open up opportunities for speaking engagements, collaborations, and more. Plus, you have the flexibility to create your own schedule, which can be a significant draw for many bloggers.
Ultimately, the decision to sell consulting services depends on your passion for teaching and your willingness to navigate the pros and cons. Engaging with your audience authentically can set you apart and lead to a fulfilling consulting experience.
Supercharge your earnings with Lasso. Create no-code product Displays and Tables that convert, find and fix broken links, and gain valuable business insights with revenue analytics.
Learn MoreChristian Blog Monetization FAQs
What Is The Best Way To Make Money From Christian Blogging?
If you want to build a successful christian blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.
Can I Make A Full-Time Income From Christian Blogging?
Absolutely! Some christian blogs, like Christianity Today and iBelieve get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.
How Do I Start a Christian Blog?
Learning how to start a christian blog is the first best way to use your expertise to start an online business.
You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!
How Do Christian Bloggers Get Paid?
Most christian bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some christian bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Christian Blogging Easy?
Nothing worth doing is truly easy, but that doesn’t mean christian blogging isn’t fun.
As a christian blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Christian Blog?
It’s absolutely worth it to start a christian blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once you’re an established authority, people in christian-related industries will take you seriously.
Final Thoughts on Monetizing a Christian Blog
Congratulations on learning the different ways to monetize your Christian blog!
Before you dive in, here's one final bonus tip: use multiple monetization methods!
Diversifying your income sources is key to securing your blog's future.
If you promote affiliate offers, include display ads, and sell your own products, you’ll be better protected.
That way, if something unexpected happens, like a drop in Amazon's commission rates, your business won't crumble.
With a mix of strategies, hard work, and smart planning, you’ll be well on your way to earning what your blog truly deserves.
Why You Should Trust Our Christian Blogging Content
You may be thinking, "that's all great, but what does Lasso know about christian blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful christian blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Christian Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of christian blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the christian industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.
