Niche Guides / Christian

How to Monetize a Christian Blog: Preaching Profits

Learning how to monetize a Christian blog properly is a crucial part of turning your passion for faith into a full-time business. Here's how:

By Andrew Fiebert Updated

So you've mastered the basics of blogging - registering a domain, setting up WordPress, and creating content. Now, it's time to learn how to make money from your Christian blog.

Trust me, monetizing your blog can be just as exciting as when you first started blogging.

Whether you're a new blogger or a seasoned Christian influencer, these monetization strategies will help you transform your blog into a profitable business. Let's dive into each method.

Why You Can Trust Our Christian Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many christian blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their christian blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for christian bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Christian Bloggers

In the Christian blogging niche, there are various affiliate products that can be recommended to readers. Some of these products include:

  • Christian books: Recommend books on different topics such as faith, prayer, and Christian living.
  • Devotional materials: Suggest daily devotionals or study guides to help readers deepen their relationship with God.
  • Christian apparel: Promote clothing and accessories with Christian messages or symbols.
  • Online courses: Recommend courses on topics like Biblical studies, theology, or spiritual growth.
  • Music and worship resources: Share links to Christian music albums, sheet music, or worship resources.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the christian niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for christian bloggers:

  1. PureFlix


    Commission Rate: $15 Per Sale

    Cookie Duration: 45 Days

    PureFlix is a video streaming service featuring family-friendly and Christian-focused content. It's a Christian equivalent of Netflix.

  2. eharmony


    Commission Rate: 20% - 50% Per Lead

    Cookie Duration: 45 Days

    eharmony is an online dating website that aims to help people find long-term relationships. Its famed 29 dimensions of compatibility are used for matching.

  3. DaySpring


    Commission Rate: 13% Per Sale

    Cookie Duration: 30 Days

    DaySpring is the largest publisher and distributor of Christian greeting cards and also sells Christian gifts, home decor, jewelry, and more.

TIP: We maintain a database of the best affiliate programs. Click here to see the best christian affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Christian Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your christian blog. If you’re ready to start making a serious affiliate income from your christian site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Christian Bloggers

Affiliate marketing can be a great way for Christian bloggers to generate passive income by promoting products or services that align with their values and beliefs. By partnering with reputable companies, bloggers can earn a commission for every sale or lead that comes through their unique affiliate link.

However, one of the main drawbacks of affiliate marketing for Christian bloggers is the potential conflict of interest. It's essential for bloggers to maintain their authenticity and integrity while promoting products, ensuring that they are genuinely beneficial to their audience and not just for the sake of earning a commission.

On the positive side, affiliate marketing allows Christian bloggers to monetize their platform without having to create their products or services. This can be especially beneficial for bloggers who have a loyal following and want to recommend products that they genuinely use and believe in.

Overall, Christian bloggers need to carefully consider the pros and cons of affiliate marketing before diving in. It can be a valuable source of income, but it's crucial to approach it with honesty, transparency, and a genuine desire to provide value to your audience.

2. Display Ads

The second best way to monetize your christian blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Christian Blog With Display Ads

Monetizing a christian blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Christian Bloggers

Display ads can be a great way for Christian bloggers to monetize their content and generate income. These ads are easy to implement and can provide a steady stream of passive income. Additionally, they can be customized to align with the blogger's values and beliefs, ensuring that the ads displayed are relevant to their audience.

However, there are some drawbacks to consider. Display ads can sometimes detract from the overall user experience of the blog, leading to a decrease in reader engagement. They can also slow down the loading time of the site, which may negatively impact SEO rankings. It's important for bloggers to find a balance between monetization and user experience when incorporating display ads into their site.

Another potential downside is that display ads may not always align with the blogger's values or the message they are trying to convey. It's crucial for Christian bloggers to carefully vet the ads they display to ensure they are in line with their beliefs and do not conflict with their mission. Transparency and authenticity are key when it comes to incorporating display ads into a Christian blog.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the christian niche.

A digital product is anything you can sell on your christian blog that the customer will receive via download.

  • Online Bible Study Guides: Interactive study materials to deepen your understanding of scripture.
  • Christian Devotional E-books: Daily devotionals to help strengthen your faith and provide spiritual guidance.
  • Virtual Prayer Journals: Digital journals to organize your prayers and track your spiritual journey.
  • Christian Meditation Apps: Apps that offer guided Christian meditation sessions for relaxation and spiritual reflection.
  • Online Christian Courses: Educational courses on theology, biblical studies, and spiritual growth.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Christian Bloggers

Selling digital products as a Christian blogger can be a great way to share your message and reach a wider audience. One of the main advantages is the potential for passive income – once you create and set up your digital products, they can continue to generate revenue without much ongoing effort.

On the other hand, creating and selling digital products can be time-consuming and require a certain level of technical skill. From designing the products to setting up payment processing systems, there are many steps involved in the process.

Another benefit is the ability to provide valuable resources to your audience. Whether it's an e-book, online course, or digital download, your products can offer guidance, inspiration, and support to your followers.

However, it's important to remember that not all digital products will be successful. It's essential to research your target audience, understand their needs, and create products that truly add value to their lives.

How To Monetize a Christian Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a christian blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a christian blog with an email newsletter and the pros and cons of email marketing for christian bloggers.

One effective way to monetize a Christian blog is by utilizing an email newsletter. An email newsletter is a regularly distributed email that provides valuable content to subscribers. This method allows you to engage directly with your audience, build a relationship with them, and promote your products or services in a personal way.

How to Monetize a Christian Blog with an Email Newsletter

If you have a Christian blog, you can monetize it with an email newsletter by:

  • Building a Subscriber List: Encourage your blog visitors to subscribe to your newsletter by offering exclusive content, free resources, or a weekly devotional.
  • Promoting Affiliate Products: Recommend products or services that align with your Christian values and beliefs to your subscribers and earn a commission for each sale made through your affiliate link.
  • Selling Digital Products: Create and sell Christian ebooks, courses, or printables to your email list, providing them with valuable resources while generating income for your blog.

Pros and Cons of Email Marketing for Christian Bloggers


  • Direct Communication: Email newsletters allow you to communicate directly with your audience, fostering a deeper connection and trust.
  • Targeted Promotion: You can tailor your promotions and recommendations to suit the interests and needs of your Christian audience, increasing the likelihood of conversion.


  • Time-Consuming: Creating and managing an email newsletter requires time and effort to ensure it is engaging and valuable to subscribers.
  • Email Deliverability: Ensuring that your emails reach your subscribers' inboxes can be challenging due to spam filters and deliverability issues.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a christian blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Christian Blog With Consulting Services

Monetizing a christian blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Christian Bloggers

One of the main pros of selling consulting services for Christian bloggers is the opportunity to provide valuable guidance and support to individuals who are looking to grow their online presence while staying true to their faith. By offering consulting services, you can help bloggers navigate the challenges of creating content that aligns with their beliefs and values.

Additionally, selling consulting services can be a lucrative business venture for Christian bloggers who have expertise in a particular niche or area of interest. This can be a way to diversify income streams and reach a wider audience who may be seeking guidance in areas such as writing, marketing, or social media strategy.

On the other hand, a potential con of selling consulting services for Christian bloggers is the time and effort required to effectively market and deliver these services. Building a client base and establishing credibility in the industry can take time, and it may require consistent networking and promotion to attract clients who are willing to invest in consulting services.

It's also important to consider the responsibility that comes with providing consulting services to individuals who may be looking to you for spiritual guidance. Ensuring that your advice and recommendations align with your own beliefs and values is crucial in maintaining trust and credibility with your clients.

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Christian Blog Monetization FAQs

What Is The Best Way To Make Money From Christian Blogging?

If you want to build a successful christian blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Christian Blogging?

Absolutely! Some christian blogs, like Christianity Today and iBelieve get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Christian Blog?

Learning how to start a christian blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Christian Bloggers Get Paid?

Most christian bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some christian bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Christian Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean christian blogging isn’t fun.

As a christian blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Christian Blog?

It’s absolutely worth it to start a christian blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in christian-related industries will take you seriously.

Final Thoughts on Monetizing a Christian Blog

Congrats on learning how to make money from your christian blog! One last tip for you: try using different ways to earn cash. It's smart to have multiple income sources for your business. That way, if one method doesn't work out, you'll still be okay. Combine affiliate offers, ads, and your own products for the best results. Keep working hard and planning carefully - you'll soon be raking in the rewards your online business deserves!

Why You Should Trust Our Christian Blogging Content

You may be thinking, "that's all great, but what does Lasso know about christian blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful christian blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Christian Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of christian blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the christian industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Christian Blog

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