Niche Guides / Christian

How to Monetize a Christian Blog: Preaching Profits

Learning how to monetize a Christian blog properly is a crucial part of turning your passion for faith into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your Christian blog up and running. Good job! Now it's time to start making some money from it.

Trust me, monetizing your Christian blog can be just as exciting as starting it in the first place.

Whether you're a newbie blogger or an experienced Christian influencer, these monetization methods will help you turn your blog into a full-time business. Let's dive into each one:

Why You Can Trust Our Christian Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many christian blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their christian blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for christian bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Christian Bloggers

Here are some different kinds of affiliate products that can be recommended in the Christian blogging niche:

  • Devotional books: Devotional books that provide guidance, inspiration, and spiritual growth for readers.
  • Bibles: Different versions and translations of the Bible, including study Bibles and specialty editions.
  • Christian music: Albums and songs by Christian artists that inspire and uplift listeners.
  • Christian movies: Films with Christian themes and messages that can entertain and educate viewers.
  • Christian apparel: Clothing and accessories that allow believers to proudly display their faith.
  • Christian jewelry: Necklaces, bracelets, and rings with religious symbols or verses.
  • Christian home decor: Items like wall art, figurines, and candles that incorporate Christian symbols and messages.
  • Christian gifts: Presents for special occasions, such as baptisms, weddings, and holidays, that reflect Christian beliefs.
  • Christian teaching resources: Books, courses, and study materials that help deepen understanding of the Bible and Christian teachings.

These affiliate products can be recommended to engage and support Christian readers, providing them with valuable resources that align with their faith.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the christian niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for christian bloggers:

  1. PureFlix


    Commission Rate: $15 Per Sale

    Cookie Duration: 45 Days

    PureFlix is a video streaming service featuring family-friendly and Christian-focused content. It's a Christian equivalent of Netflix.

  2. eharmony


    Commission Rate: 20% - 50% Per Lead

    Cookie Duration: 45 Days

    eharmony is an online dating website that aims to help people find long-term relationships. Its famed 29 dimensions of compatibility are used for matching.

  3. DaySpring


    Commission Rate: 13% Per Sale

    Cookie Duration: 30 Days

    DaySpring is the largest publisher and distributor of Christian greeting cards and also sells Christian gifts, home decor, jewelry, and more.

TIP: We maintain a database of the best affiliate programs. Click here to see the best christian affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Christian Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your christian blog. If you’re ready to start making a serious affiliate income from your christian site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Christian Bloggers

Affiliate marketing can be a great opportunity for Christian bloggers to generate income while sharing their faith and beliefs with their audience. However, like any other form of monetization, it has its pros and cons that need to be considered.

One of the major advantages of affiliate marketing for Christian bloggers is the potential to earn passive income. By promoting products or services that align with their values, bloggers can earn a commission for each sale or referral they generate. This allows them to focus on creating valuable content while still earning money.

On the flip side, one of the challenges of affiliate marketing is finding the right products or services to promote. Christian bloggers need to ensure that the products they endorse are in line with their beliefs and values. This can require thorough research and vetting to avoid promoting anything that may contradict their faith or mislead their audience.

Another consideration is the potential for a conflict of interest. Christian bloggers must strike a balance between promoting products and maintaining the trust and authenticity of their audience. It's important to be transparent about the affiliate relationships and only promote products that they genuinely believe in and have personally used or vetted.

2. Display Ads

The second best way to monetize your christian blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Christian Blog With Display Ads

Monetizing a christian blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Christian Bloggers

Display ads can be a great way for Christian bloggers to generate income and monetize their content. One of the biggest pros of display ads is that they can provide a passive stream of revenue. Once the ads are set up, they can generate income without requiring much effort from the blogger.

Another advantage of display ads is that they can be targeted to specific audiences. This means that Christian bloggers can choose to display ads that are relevant to their audience, making them more likely to engage with the ads. Targeted ads can also result in higher click-through rates, which can increase the earnings of the blogger.

However, there are also some cons to consider. Display ads can sometimes be intrusive and disrupt the user experience on a blog. This can lead to a negative impact on the blog's reputation and potentially drive away readers. It's important for bloggers to find a balance between monetization and maintaining a positive user experience.

Lastly, display ads may not always align with the values and beliefs of Christian bloggers. Some ads may promote products or services that go against their faith or values. It's crucial for bloggers to carefully vet the ads they choose to display on their blog to ensure they align with their beliefs and maintain their authenticity.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the christian niche.

A digital product is anything you can sell on your christian blog that the customer will receive via download.

Here are some digital products that can be sold on a Christian blog:

  • E-books: A collection of Christian-themed books in various genres, such as devotionals, Bible studies, and inspirational stories.
  • Audio sermons: Downloadable recordings of sermons by renowned Christian speakers, pastors, and theologians.
  • Online courses: Interactive courses that delve into topics like biblical studies, theology, spiritual growth, and Christian living.
  • Music albums: Digital albums featuring Christian worship music, hymns, contemporary Christian songs, and instrumental compositions.
  • Prayer journals: Printable or fillable PDFs with prompts and sections for recording prayers, Bible verses, and personal reflections.
  • Wallpapers and graphics: Digital images and designs with Christian quotes, Bible verses, and inspirational messages for personal use or device backgrounds.
  • Devotional calendars: Digital calendars with daily devotionals, Bible verses, and reminders for spiritual practice and reflection.
  • Video teachings: Accessible video content featuring teachings, sermons, and Bible study sessions by Christian leaders and scholars.
  • Printable art: Digital prints of Christian artwork, calligraphy, or illustrations that can be downloaded, printed, and framed for home decor.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Christian Bloggers

There are several pros and cons to consider when it comes to selling digital products as a Christian blogger. One of the main advantages is the potential for passive income. Once you create and set up your digital products, such as e-books or online courses, they can continue to generate sales without much additional effort on your part.

Another benefit of selling digital products is the ability to reach a larger audience. Unlike physical products, digital products can be easily accessed and downloaded from anywhere in the world. This allows you to share your message and teachings with a wider range of people, spreading the word of God to those who may not have had access to it otherwise.

However, there are also some drawbacks to consider. Creating and maintaining digital products can require a significant amount of time and effort. From writing and designing to marketing and customer support, it can be a lot to manage on top of your regular blogging responsibilities.

Additionally, selling digital products may not be as lucrative as you initially expect. While there is potential for passive income, the market for digital products can be highly competitive, especially in popular niches like faith and spirituality. It's important to carefully research and plan your digital products to ensure they stand out and provide value to your audience.

How To Monetize a Christian Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a christian blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a christian blog with an email newsletter and the pros and cons of email marketing for christian bloggers.

An email newsletter is a powerful tool for monetizing a Christian blog. It allows you to build a loyal audience and establish a direct line of communication with your readers. By providing valuable content and promoting relevant products or services, you can generate income while serving your audience.

How to Monetize a Christian Blog with an Email Newsletter

To monetize your Christian blog with an email newsletter, follow these steps:

1. Build an Engaged Subscriber List:

Encourage your blog readers to sign up for your email newsletter by offering exclusive content, such as devotionals or Bible study guides. Engage with your subscribers regularly, providing them with valuable insights and updates. This builds trust and keeps them interested in your content.

2. Promote Relevant Products or Services:

As a Christian blogger, it's important to promote products or services that align with your values and beliefs. Look for Christian-focused affiliate programs or collaborate with brands that share your mission. By recommending products or services you genuinely believe in, you can earn commissions when your subscribers make purchases through your affiliate links.

3. Offer Premium Content or Courses:

Create exclusive content or online courses that provide deeper insights into faith, spirituality, or Christian living. Offer these premium resources to your email subscribers at a discounted price or as part of a membership program. This not only generates income but also strengthens the sense of community among your readers.

Pros and Cons of Email Marketing for Christian Bloggers


  • Direct Communication: Email newsletters allow you to communicate directly with your audience, building a stronger connection and fostering trust.
  • Targeted Promotions: With a segmented email list, you can tailor your promotions to specific reader interests, increasing the chances of conversion.
  • Recurring Revenue: By offering subscription-based premium content, you can generate recurring income from loyal subscribers.


  • Time-Consuming: Creating and managing an email newsletter requires consistent effort and time commitment.
  • Deliverability Challenges: Email deliverability can be a challenge, with spam filters and inbox algorithms potentially affecting your reach.
  • Unsubscribes: Some readers may unsubscribe from your newsletter, reducing your overall reach and potential revenue.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a christian blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Christian Blog With Consulting Services

Monetizing a christian blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Christian Bloggers

There are both pros and cons to selling consulting services for Christian bloggers. Let's start with the pros. First, offering consulting services allows you to share your expertise and knowledge with others who are looking to grow their Christian blogs. This can be incredibly rewarding as you help others succeed in their online ministry.

Another benefit is that selling consulting services can be a great source of income. By leveraging your skills and experience, you can charge a fee for your services and generate additional revenue. This can be especially beneficial if you are already blogging or working in the Christian industry.

However, there are also some cons to consider. One potential challenge is finding clients who are willing to pay for consulting services. Christian bloggers may have limited budgets or prefer to seek free resources. It may take time and effort to build a client base and establish yourself as a trusted consultant.

Additionally, selling consulting services can be time-consuming. As a consultant, you will need to dedicate significant time and energy to each client, providing personalized guidance and support. This can be demanding, especially if you have other commitments or a busy blogging schedule.

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Christian Blog Monetization FAQs

What Is The Best Way To Make Money From Christian Blogging?

If you want to build a successful christian blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Christian Blogging?

Absolutely! Some christian blogs, like Christianity Today and iBelieve get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Christian Blog?

Learning how to start a christian blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Christian Bloggers Get Paid?

Most christian bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some christian bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Christian Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean christian blogging isn’t fun.

As a christian blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Christian Blog?

It’s absolutely worth it to start a christian blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in christian-related industries will take you seriously.

Final Thoughts on Monetizing a Christian Blog

So now you know the different ways to make money from your Christian blog, step-by-step. But here's one more tip for you:

Try using multiple monetization methods!

Diversifying your income sources is crucial for the long-term success of your blog.

If you mix affiliate promotions, display ads, and selling your own products, you won't be at the mercy of any single platform or company.

Even if Amazon reduces its commission rates, your business won't be devastated.

By taking this multi-tiered approach, working hard, and planning carefully, you'll be well on your way to earning the rewards your online business truly deserves.

Why You Should Trust Our Christian Blogging Content

You may be thinking, "that's all great, but what does Lasso know about christian blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful christian blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Christian Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of christian blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the christian industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Christian Blog

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