Niche Guides / Fitnes

How to Monetize a Fitness Blog: Flexing Your Financial Muscles!

Learning how to monetize a fitnessblog properly is a crucial part of turning your passion for exercise into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you’ve got your fitness blog up and running – congrats! Now, it’s time to make some money from it.

Trust me, monetizing your fitness blog can be a blast!

Whether you’re just starting out or already a fitness pro, these monetization tips will help you turn your blog into a thriving business.

Let’s dive into each method and see how you can start earning from your passion for fitness.

Why You Can Trust Our Fitnes Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many fitnes blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their fitnes blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for fitnes bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Fitnes Bloggers

Here are some different kinds of affiliate products to recommend in the fitness blogging niche:

  • Workout equipment: Recommend products like dumbbells, resistance bands, yoga mats, and kettlebells to your audience.
  • Nutritional supplements: Suggest protein powders, vitamins, pre-workout supplements, and meal replacement shakes to help your followers achieve their fitness goals.
  • Fitness apparel: Promote workout gear such as leggings, sports bras, sneakers, and gym bags for a complete fitness outfit.
  • Online fitness programs: Partner with platforms offering workout plans, meal guides, and coaching services for a more personalized fitness experience.
  • Healthy cookbooks: Recommend cookbooks with nutritious recipes that align with a healthy lifestyle to inspire your audience in the kitchen.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the fitnes niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for fitnes bloggers:

  1. Loka Yoga School

    Loka Yoga School

    Commission Rate: 40%

    Cookie Duration: 30 days

    Loka Yoga School are world-renowned leading experts in yoga, breathwork and meditation. Their courses are internationally certified and accredited with Yoga Alliance.

  2. Onnit


    Commission Rate: 12% Per Sale

    Cookie Duration: 45 Days

    Onnit aims to inspire peak performance through products and information. Its products include fitness, nutrition, supplements, apparel, and more.

  3. Reebok


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Reebok creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness, and women’s categories.

TIP: We maintain a database of the best affiliate programs. Click here to see the best fitness affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Fitnes Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your fitnes blog. If you’re ready to start making a serious affiliate income from your fitnes site, sign up for Lasso today.

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Affiliate Marketing Pros and Cons for Fitnes Bloggers

Affiliate marketing can be a lucrative avenue for fitness bloggers to generate passive income. By promoting products or services related to health and fitness, bloggers can earn commissions for every sale made through their unique affiliate links.

One of the key advantages of affiliate marketing for fitness bloggers is the potential to earn passive income. Once the initial setup is done, bloggers can continue earning commissions on sales without much additional effort.

However, a downside of affiliate marketing is that it can be time-consuming to find the right products to promote and create high-quality content around them. Additionally, bloggers need to disclose their affiliate relationships transparently to maintain trust with their audience.

Overall, affiliate marketing can be a valuable revenue stream for fitness bloggers when done strategically and ethically. It allows bloggers to monetize their passion for health and fitness while providing valuable recommendations to their audience.

2. Display Ads

The second best way to monetize your fitnes blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Fitnes Blog With Display Ads

Monetizing a fitnes blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Fitnes Bloggers

Display ads can be a great way for fitness bloggers to monetize their websites. They are easy to set up and can generate passive income once they are live on your site. However, they can also be distracting to readers and may slow down the loading time of your pages.

On the positive side, display ads can provide a steady stream of income for fitness bloggers, especially if they have a high volume of traffic. They can also be customized to fit the look and feel of your website, so they don't disrupt the user experience too much.

But, some readers may find display ads intrusive and may be less likely to engage with them. Additionally, some ad networks may not always show relevant ads to your audience, which can affect the overall user experience on your site.

Overall, it's essential for fitness bloggers to weigh the pros and cons of display ads carefully and consider how they might impact their readers before deciding to incorporate them into their monetization strategy.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the fitnes niche.

A digital product is anything you can sell on your fitnes blog that the customer will receive via download.

  • Online Workout Programs: Customized workout plans to help users achieve their fitness goals.
  • Nutrition Guides: Comprehensive guides on meal planning, healthy eating, and supplement recommendations.
  • Fitness Ebooks: Digital books on various fitness topics such as weight loss, muscle building, and flexibility training.
  • Recipe Books: Collections of healthy and delicious recipes for pre and post-workout meals.
  • Workout Videos: Access to a library of workout videos for users to follow along at home or in the gym.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Fitnes Bloggers

One of the main advantages of selling digital products as a fitness blogger is the potential for passive income. Once you create and market your digital products, you can continue to earn money from them without much ongoing effort.

Additionally, digital products are scalable, meaning you can sell an unlimited number of copies without worrying about inventory or production costs. This scalability allows you to reach a larger audience and maximize your earning potential.

On the flip side, selling digital products requires time and effort to create high-quality content that provides value to your audience. You'll also need to invest in marketing and promotion to ensure your products are seen by potential customers.

Another potential challenge is dealing with competition in the digital marketplace. With many fitness bloggers creating their own digital products, it's important to find a unique selling point and stand out from the crowd to attract customers.

How To Monetize a Fitnes Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a fitnes blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a fitnes blog with an email newsletter and the pros and cons of email marketing for fitnes bloggers.

How to Monetize a Fitness Blog with an Email Newsletter

If you're looking to monetize your fitness blog, an email newsletter can be a powerful tool. By building a list of subscribers who are interested in your content, you can promote products, services, and affiliate links to generate income.

To start monetizing with an email newsletter, make sure to offer valuable content to your subscribers. This could include workout tips, healthy recipes, or exclusive discounts on fitness products.

Additionally, consider partnering with brands that align with your fitness blog's niche. By featuring sponsored content or promoting affiliate products in your newsletters, you can earn a commission for every sale made through your unique links.

Pros and Cons of Email Marketing for Fitness Bloggers

  • Pros: Email newsletters allow you to connect directly with your audience, build relationships, and drive traffic to your blog.
  • Cons: It can take time and effort to grow your email list, and there's always a risk of subscribers unsubscribing if they feel overwhelmed with promotional content.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a fitnes blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Fitnes Blog With Consulting Services

Monetizing a fitnes blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Fitnes Bloggers

One of the main advantages of selling consulting services for fitness bloggers is the potential for a steady stream of income. By offering your expertise and guidance to others in the industry, you can establish yourself as a trusted authority and create a reliable source of revenue.

Additionally, selling consulting services allows you to help others succeed in their fitness blogging journey. You can provide valuable insights, personalized strategies, and practical tips to help your clients reach their goals and grow their own platforms.

On the flip side, a challenge of selling consulting services is the time and effort required to properly serve your clients. Consulting involves one-on-one interactions, personalized advice, and ongoing support, which can be demanding and time-consuming.

Furthermore, competition in the consulting space can be fierce, especially in the saturated fitness industry. It's important to differentiate yourself, showcase your unique value proposition, and consistently deliver results to stand out from the crowd and attract clients.

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Fitnes Blog Monetization FAQs

What Is The Best Way To Make Money From Fitnes Blogging?

If you want to build a successful fitnes blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Fitnes Blogging?

Absolutely! Some fitnes blogs, like NerdFitness and Breaking Muscle get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Fitnes Blog?

Learning how to start a fitnes blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Fitnes Bloggers Get Paid?

Most fitnes bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some fitnes bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Fitnes Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean fitnes blogging isn’t fun.

As a fitnes blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Fitnes Blog?

It’s absolutely worth it to start a fitnes blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in fitnes-related industries will take you seriously.

Final Thoughts on Monetizing a Fitnes Blog

So, now you've got the lowdown on how to make money from your fitness blog, here's one last tip for you:

Try using a mix of different ways to earn cash!

Having a variety of income sources is key to safeguarding your blog's future.

If you're pushing affiliate deals, running ads, and selling your own stuff, you'll be in good shape even if one of them takes a hit.

By mixing it up, putting in the effort, and planning smart, you'll be well on your way to raking in the rewards your blog deserves.

Why You Should Trust Our Fitnes Blogging Content

You may be thinking, "that's all great, but what does Lasso know about fitnes blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful fitnes blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Fitnes Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of fitnes blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the fitnes industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Fitnes Blog

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