Niche Guides / Beauty

How to Monetize a Beauty Blog and Glow Up Your Business

Learning how to monetize a beauty blog properly is a crucial part of turning your passion for skincare into a full-time business. Here's how:

By Andrew Fiebert Updated

So, you've got your beauty blog up and running, now it's time to make some money from it!

Trust me, monetizing your beauty blog can be super exciting and rewarding.

Whether you're just starting out or already a beauty influencer, these tips will help you turn your blog into a profitable business.

Let's dive into each method so you can start making that cash!

Why You Can Trust Our Beauty Blog Monetization Guide

Lasso is installed on over 8,000 websites, including many beauty blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their beauty blogs.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for beauty bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

TIP: With all monetization methods, the rule of thumb is the easier it is to accomplish, the less money you can make, and vice versa.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Beauty Bloggers

When it comes to recommending affiliate products in the beauty blogging niche, there are various options to consider. Here are some different kinds of affiliate products you can recommend:

  • Skincare Products: Recommend moisturizers, serums, cleansers, and masks that cater to different skin types and concerns.
  • Makeup Products: Suggest foundations, lipsticks, eyeshadows, and other makeup items from popular beauty brands.
  • Haircare Products: Share shampoos, conditioners, styling products, and hair tools that help maintain healthy and beautiful hair.
  • Fragrances: Showcase perfumes and colognes that appeal to a wide range of preferences and personalities.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the beauty niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for beauty bloggers:

  1. Olavivo


    Commission Rate: $250+

    Cookie Duration: 30 - 90 Days

    Olavivo is a boutique affiliate network with a focus on Ecommerce, Health & Beauty, Sweepstakes, Gaming, Dating, Finance and Cryptocurrency.

  2. Bliss Of Greece

    Bliss Of Greece

    Commission Rate: 20% Per Sale

    Cookie Duration: 14 Days

    Bliss of Greece is an all-natural beauty brand offering high-end products for skin and hair that are free of chemicals & preservatives as well as vegan and cruelty-free.

  3. Elizabeth Arden

    Elizabeth Arden

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    Elizabeth Ardens story begins when. Florence Nightingale Graham opened her first ‘Red Door’ salon in New York in 1910 with her new form of makeup.

TIP: We maintain a database of the best affiliate programs. Click here to see the best beauty affiliate programs.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

Inserting links into WordPress

How To Monetize A Beauty Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

  • Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
  • Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
  • Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

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You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your beauty blog. If you’re ready to start making a serious affiliate income from your beauty site, sign up for Lasso today.

Best for Monetization
Lasso: The All-In-One WordPress Plugin for Affiliate Marketing

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Affiliate Marketing Pros and Cons for Beauty Bloggers

Affiliate marketing can be a great way for beauty bloggers to monetize their content. By promoting products and earning a commission on sales, bloggers can generate passive income. This can be especially beneficial for bloggers who have built a loyal following and have influence in the beauty industry.

However, there are some potential drawbacks to consider. One downside is that bloggers may risk losing the trust of their audience if they promote products solely for the purpose of earning a commission. It's important for bloggers to maintain authenticity and only promote products they genuinely believe in.

Additionally, affiliate marketing can be competitive, with many bloggers vying for the same partnerships and opportunities. It's essential for beauty bloggers to stand out from the crowd by creating high-quality content and building strong relationships with brands.

In conclusion, while affiliate marketing can offer beauty bloggers a source of income and collaboration opportunities, it's crucial to approach it thoughtfully and strategically to ensure long-term success in the industry.

2. Display Ads

The second best way to monetize your beauty blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Beauty Blog With Display Ads

Monetizing a beauty blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

  • 100,000+ Visitors per month - Raptive
  • 50,000+ Sessions per month - Mediavine
  • < 50,000+ Visitors per month - Ezoic

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

TIP: Optimize your display ads for user experience by using your chosen network’s software settings or talking to your account manager. Keep the ads in the sidebar and footer whenever possible.

You’ll make a lot of money in the long run if you put your readers ahead of quick profit.

Display Ad Pros And Cons For Beauty Bloggers

Display ads can be a great way for beauty bloggers to monetize their websites. These ads are visually appealing and can attract the attention of your audience. They also offer a passive income stream, as you get paid based on the number of impressions or clicks the ads receive.

However, there are some drawbacks to consider. Display ads can sometimes slow down your website, affecting user experience. They may also not always align with your brand or the aesthetic of your blog, which could turn off your readers. Additionally, the income generated from display ads may not be as high as other monetization methods like sponsored content or affiliate marketing.

It's essential to weigh the pros and cons of display ads carefully before implementing them on your beauty blog. Consider your audience, brand image, and revenue goals to determine if display ads are the right choice for you. Remember, there are alternative monetization strategies available that may better suit your blog's needs and objectives.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the beauty niche.

A digital product is anything you can sell on your beauty blog that the customer will receive via download.

  • Online Beauty Courses: Offer digital courses on makeup application, skincare routines, or hairstyling techniques.
  • Beauty E-books: Create e-books on topics like DIY beauty treatments, makeup trends, or skincare tips.
  • Virtual Makeup Consultations: Provide one-on-one virtual consultations for personalized makeup recommendations.
  • Beauty Templates: Sell customizable templates for beauty planners, skincare trackers, or makeup look books.
  • Beauty Webinars: Host webinars on various beauty topics with industry experts and influencers as guest speakers.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Beauty Bloggers

One of the main advantages of selling digital products for beauty bloggers is the potential for passive income. Once the product is created and marketed, bloggers can continue to earn money without much ongoing effort.

Additionally, digital products can be created and distributed quickly and easily, allowing beauty bloggers to capitalize on trends and current topics in the industry. This flexibility can help bloggers stay relevant and attract new audiences.

On the downside, selling digital products requires a certain level of technical knowledge and skills, such as creating and managing online sales platforms. This can be a barrier for some beauty bloggers who may not have experience in this area.

Furthermore, the market for digital beauty products can be competitive, with many bloggers and beauty brands vying for the attention of consumers. Standing out in this crowded space can be a challenge for bloggers looking to sell their products.

How To Monetize a Beauty Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

TIP: You can still use Lasso to get more clicks to your digital products. Just create a Lasso display with the link pointing to your product’s sales page.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a beauty blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a beauty blog with an email newsletter and the pros and cons of email marketing for beauty bloggers.

How to Monetize a Beauty Blog with an Email Newsletter

If you have a beauty blog, one effective way to monetize it is by creating an email newsletter. This allows you to connect directly with your audience and promote products or services that align with your content.

To start monetizing your beauty blog with an email newsletter, you can include affiliate links to products you recommend, sponsored content from beauty brands, or even create your own beauty-related products to sell to your subscribers.

Make sure to provide valuable content in your newsletter to keep your subscribers engaged and interested. You can include beauty tips, product reviews, tutorials, and exclusive discounts or promotions to incentivize your audience to make purchases through your links.

Pros and Cons of Email Marketing for Beauty Bloggers

  • Pros: Reach a targeted audience interested in beauty products and trends.
  • Cons: Requires consistent effort to build and maintain a subscriber list.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a beauty blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Beauty Blog With Consulting Services

Monetizing a beauty blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

TIP: Again, you can use Lasso to drive more clicks to your coaching pages. Just create a Display with a link to your sales page, and insert it into blog posts.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Beauty Bloggers

One of the main advantages of selling consulting services to beauty bloggers is the potential for a lucrative income stream. Beauty bloggers are often looking to improve their content and grow their audience, making them willing to invest in consulting services to achieve their goals.

Additionally, working with beauty bloggers allows consultants to tap into a niche market with specific needs and preferences. This specialization can help consultants establish themselves as experts in the beauty industry and attract more clients in the future.

On the flip side, selling consulting services to beauty bloggers can also come with challenges. Beauty bloggers may have high expectations and specific requirements, making it essential for consultants to continuously stay updated on trends and techniques in the beauty industry to deliver valuable services.

Furthermore, the beauty industry is highly competitive, with many consultants offering similar services. Standing out from the crowd and proving the value of your consulting services to beauty bloggers can be a constant struggle that requires creativity and innovation.

Earn More Money From Your Beauty Blog

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Beauty Blog Monetization FAQs

What Is The Best Way To Make Money From Beauty Blogging?

If you want to build a successful beauty blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Beauty Blogging?

Absolutely! Some beauty blogs, like The Beauty of it Is and The Sunday Girl get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Beauty Blog?

Learning how to start a beauty blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Beauty Bloggers Get Paid?

Most beauty bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some beauty bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Beauty Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean beauty blogging isn’t fun.

As a beauty blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Beauty Blog?

It’s absolutely worth it to start a beauty blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in beauty-related industries will take you seriously.

Final Thoughts on Monetizing a Beauty Blog

Now that you've learned how to make money from your beauty blog, here's a bonus tip:

Try using different ways to earn money!

Having multiple income streams is key to securing your blog's future.

If you mix affiliate promotions, ads, and selling your own products, you'll be better equipped to handle changes in the industry.

By diversifying your strategies, putting in the effort, and planning carefully, you'll be well on your way to getting the rewards your blog deserves.

Why You Should Trust Our Beauty Blogging Content

You may be thinking, "that's all great, but what does Lasso know about beauty blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful beauty blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Beauty Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of beauty blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the beauty industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Beauty Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

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Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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