How to Monetize a Beauty Blog and Glow Up Your Business

So, you’ve got the basics of blogging down, now it’s time to make some money with your beauty blog.

Trust me, monetizing your beauty blog is going to be a blast!

Whether you’re just starting out or you’ve been at this for a while, these monetization methods will turn your blog into a full-on business. Let’s dive into each one.

1. Affiliate Marketing

Affiliate marketing is the best monetization method for beauty bloggers because it hits the sweet spot between time investment and earning potential.

Affiliate marketing is a form of advertising where a publisher (the site owner) links to a product in their content and earns a commission from the advertiser (the affiliate program) if readers click on that link and make a purchase.

Also, since you can add links to your existing content, it’s the perfect method for beginners. You’ve already written content, so you’ve already done the hard part.

How to Start Affiliate Marketing for Beauty Bloggers

When it comes to recommending affiliate products in the beauty blogging niche, there are several different kinds to consider:

• Skincare: This can include products such as cleansers, moisturizers, serums, and masks.
• Makeup: Recommend products like foundation, lipstick, eyeshadow, and mascara.
• Haircare: Promote items such as shampoos, conditioners, styling products, and hair tools.
• Fragrances: Recommend perfumes and colognes from various brands.
• Beauty tools: This can include makeup brushes, sponges, and skincare devices.

Once you’ve identified which products will solve problems for your readers, you need to sign up for their affiliate programs.

You should start by joining the Amazon Associates affiliate program.

Most physical products in the beauty niche will be available on Amazon, and the conversion rate on Amazon is insane.

Yes, Amazon’s commission rates are rough, and they only offer a 24-hour cookie duration, but the conversion rate makes up for it. Plus, you’re nearly guaranteed to get accepted into their program.

For products that aren’t available on Amazon, just Google “[Product] affiliate program,” and you’ll find their program’s signup page.

To save you some time, here are a few of the best affiliate networks for beauty bloggers:

1. Olavivo

   

   Commission Rate: $250+

   Cookie Duration: 30 - 90 Days

   Olavivo is a boutique affiliate network with a focus on Ecommerce, Health & Beauty, Sweepstakes, Gaming, Dating, Finance and Cryptocurrency.

2. Bliss Of Greece

   

   Commission Rate: 20% Per Sale

   Cookie Duration: 14 Days

   Bliss of Greece is an all-natural beauty brand offering high-end products for skin and hair that are free of chemicals & preservatives as well as vegan and cruelty-free.

3. Elizabeth Arden

   

   Commission Rate: 8% Per Sale

   Cookie Duration: 30 Days

   Elizabeth Ardens story begins when. Florence Nightingale Graham opened her first ‘Red Door’ salon in New York in 1910 with her new form of makeup.

Once you’ve been approved for the product’s affiliate program, the program will give you your affiliate link, and you can start inserting it into your content.

How To Monetize A Beauty Blog With Affiliate Marketing

To add your link to your content, go to your post editor, highlight the relevant text, and insert the link.

Here are a few best practices for adding affiliate links to your WordPress blog:

• Add links where it’s helpful. Adding too many links to your blog posts is just like adding too many ads; it’s annoying. Add links to product titles, images, CTA buttons, and the first time you mention a product. That’s plenty.
• Disclose your links. Every blog post with affiliate links should have a disclaimer at the beginning, and every CTA or product image should also.
• Use direct sales language. When you are writing your call to action, be direct. It’s not rude to say, “Check the price” or “Buy this product today.” Being too passive makes you look unconfident.

Or, take it a step further by creating product displays.

You Can Double Your Affiliate Sales With Lasso Displays

You can create displays manually using the post editor to add links to images and buttons.

However, it can be time-consuming to create these displays and keep them updated if you’re doing it all by hand.

Luckily, monetizing your blog with affiliate links is simplified when you’re using a tool like Lasso.

Lasso makes it super easy to add links and product displays to your posts. You can add product displays to posts right from the post editor; no coding is required. It’s as simple as clicking your mouse three times.

You can also automatically import product info from retailers like Amazon. Just paste the link into the Lasso dashboard, and Lasso will populate the display with the product title, image, and price.

With all of this, remember to follow the guidelines in the affiliate program’s terms and conditions. Amazon, in particular, is pretty stringent.

But everything Lasso does is compliant with Amazon Associates’ TOS, so you never have to worry about being booted from the program.

That’s just scratching the surface of what Lasso can do to help you monetize your beauty blog. If you’re ready to start making a serious affiliate income from your beauty site, sign up for Lasso today.

Affiliate Marketing Pros and Cons for Beauty Bloggers

Beauty bloggers can benefit from affiliate marketing by earning a commission on products they recommend to their audience. This can be a lucrative way to monetize their blog and create a passive income stream.

On the flip side, affiliate marketing can be time-consuming and may require a significant amount of effort to see substantial returns. Additionally, bloggers need to be transparent with their audience about their affiliate partnerships to maintain trust and credibility.

Overall, affiliate marketing can be a valuable revenue stream for beauty bloggers, but it's important to weigh the pros and cons before diving in.

2. Display Ads

The second best way to monetize your beauty blog is with display ads. Ads are the internet's favorite monetization method, but they have severe drawbacks.

How to Monetize a Beauty Blog With Display Ads

Monetizing a beauty blog with display ads couldn’t be easier.

First, choose an ad network to join. Networks have traffic requirements, so here are the best ad networks to join based on your site’s page views:

• 100,000+ Visitors per month - Raptive
• 50,000+ Sessions per month - Mediavine
• < 50,000+ Visitors per month - Ezoic

Once you’re accepted to an ad network, follow their instructions to integrate their ads into your site. They will have documentation for every type of content management service (WordPress, Joomla, Ghost, etc.).

If your chosen ad network has a dedicated accounts manager, they will guide you through getting their ads on your site.

And… that’s it. Let the ads run and wait for your deposits to hit your account.

Display Ad Pros And Cons For Beauty Bloggers

Display ads can be a great way for beauty bloggers to monetize their content. They are easy to set up and can generate passive income as long as your blog receives a decent amount of traffic. However, they can also be intrusive and affect the user experience on your site, potentially driving away visitors.

On the positive side, display ads can provide a steady stream of income, especially if you have a large and engaged audience. They also require minimal effort to maintain once they are set up, allowing you to focus on creating quality content. On the downside, they can slow down your website and may not always align with your brand or aesthetic.

Ultimately, the decision to use display ads on your beauty blog will depend on your individual goals and priorities. It's important to weigh the potential benefits against the potential drawbacks and consider how they may impact the overall user experience on your site.

3. Digital Products

Selling your own digital products is a great way to increase your earnings per visitor in the beauty niche.

A digital product is anything you can sell on your beauty blog that the customer will receive via download.

Here are some digital products to sell on a beauty blog:

• Online makeup tutorials: Offer video tutorials on different makeup techniques and looks.
• Beauty e-books: Create and sell e-books on skincare, makeup tips, and beauty routines.
• Exclusive access to webinars: Host webinars with beauty experts and offer exclusive access to blog subscribers.
• Printable skincare routine templates: Design and sell printable templates for organizing and tracking skincare routines.
• Customized beauty consultation services: Offer personalized virtual consultations for skincare and makeup recommendations.

A lot of people search for simple checklists and guides related to different topics. They’d happily pay you for them.

Pros and Cons of Selling Digital Products for Beauty Bloggers

One of the major pros of selling digital products for beauty bloggers is the potential for passive income. Once the product is created, it can be sold repeatedly without the need for physical production or shipping. This allows bloggers to earn money while focusing on other aspects of their business.

Another advantage is the ability to reach a global audience. Digital products can be easily distributed to customers around the world, expanding the blogger's reach and potential customer base. This can lead to increased sales and a larger online presence.

On the downside, creating and marketing digital products can be time-consuming and require a significant upfront investment. Bloggers will need to dedicate time and resources to product development, marketing, and customer support, which can take away from their content creation and other business activities.

Additionally, digital products can be more susceptible to piracy and unauthorized distribution, potentially leading to lost revenue for the blogger. It's important for beauty bloggers to consider these factors when deciding whether or not to sell digital products.

How To Monetize a Beauty Blog By Selling Digital Products

The first thing to do is create your digital product.

Look at which content your audience interacts with the most, and brainstorm digital products to help serve their search intent.

That’s what I did when I created our Ultimate Blogging Guide:

Then, create the product using whatever tools are at your disposal. For example, use Microsoft Word to create an ebook PDF, or Google Sheets to create interactive spreadsheets and checklists.

Next, you have to figure out how to distribute your product. The easiest way to distribute PDFs is by uploading them to your WordPress media library. Then you can give customers the link, and they can download the PDF from there.

Lastly, you’ll have to set up payment processing and order fulfillment. A plugin like Woocommerce can automate most of this, but you’ll have to tie it to a processor like Stripe or PayPal.

Woocommerce can even connect to an email tool like ConvertKit, so as soon as your customer finishes their checkout, they’ll get an email with a link to their download.

Barring any issues, you won’t have to do anything but watch your bank account grow.

4. Email Newsletter

One effective way to monetize a beauty blog is by creating an email newsletter. This method allows you to build a loyal audience and engage with your readers on a more personal level. Let's explore how to monetize a beauty blog with an email newsletter and the pros and cons of email marketing for beauty bloggers.

Beauty bloggers have a unique advantage when it comes to monetizing their blogs through email newsletters. With a dedicated following of beauty enthusiasts, there's a great opportunity to promote beauty products and services through targeted email marketing.

How to Monetize a Beauty Blog with an Email Newsletter

One way to monetize a beauty blog with an email newsletter is by partnering with beauty brands and including sponsored content in your newsletter. You can also promote affiliate products and earn a commission for every sale made through your newsletter. Additionally, offering exclusive deals and discounts to your email subscribers can drive sales and generate revenue for your beauty blog.

Pros and Cons of Email Marketing for Beauty Bloggers

• Pros: Email newsletters allow beauty bloggers to directly reach their audience and promote products in a personal and targeted way.
• Cons: Building a quality email list takes time and effort, and there's a risk of subscribers unsubscribing if they feel overwhelmed with promotional content.

5. Consulting and Coaching Services

Consulting or coaching is exchanging your expertise and time for a fee. Your customers need an expert, and you’ve proven yourself to be that expert.

As you become an authority in the industry, people will reach out to you with questions about topics they consider you an expert in.

Now, you don’t have to charge for being helpful, but you should place a dollar value on your time.

As a beauty blogger, you extensive knowledge of the industry. If a reader reaches out to you asking for help, you should get paid for that effort.

How To Monetize A Beauty Blog With Consulting Services

Monetizing a beauty blog with consulting services is similar to selling sponsored posts.

Put a “Coaching” option in your nav bar that goes to a landing page outlining your consulting services and your hourly rate. This will help head off some of the people looking for free advice.

Then, wait for requests to come in, evaluate them, and propose your offer. If the customer accepts, send them an invoice using PayPal or another payment processor, and schedule the call.

Pros and Cons of Selling Consulting Services for Beauty Bloggers

One of the main pros of selling consulting services for beauty bloggers is the potential for a lucrative income. Many beauty bloggers are looking to improve their skills and grow their platforms, making them willing to invest in quality consulting services.

Additionally, working with beauty bloggers allows consultants to stay updated on the latest beauty trends and techniques. This can be a great opportunity for personal and professional growth within the beauty industry.

On the other hand, a con of selling consulting services to beauty bloggers is the potential for a saturated market. With so many beauty bloggers and consultants out there, it can be challenging to stand out and attract clients.

Another drawback is the need to constantly adapt to the ever-changing beauty industry, which requires staying on top of new products, technologies, and trends.

Beauty Blog Monetization FAQs

What Is The Best Way To Make Money From Beauty Blogging?

If you want to build a successful beauty blog, then affiliate marketing is the best way to monetize it. It’s the least intrusive way to make a lot of money from your site without much extra effort.

Can I Make A Full-Time Income From Beauty Blogging?

Absolutely! Some beauty blogs, like The Beauty of it Is and The Sunday Girl get hundreds of thousands of monthly visitors. That’s enough for a full-time income for a small team of people.

How Do I Start a Beauty Blog?

Learning how to start a beauty blog is the first best way to use your expertise to start an online business.

You need to register a domain, install WordPress, and publish great content. It's a lot of work, but totally worth it!

How Do Beauty Bloggers Get Paid?

Most beauty bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some beauty bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Beauty Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean beauty blogging isn’t fun.

As a beauty blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Beauty Blog?

It’s absolutely worth it to start a beauty blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in beauty-related industries will take you seriously.

Final Thoughts on Monetizing a Beauty Blog

So now you've got the lowdown on how to make money from your beauty blog, step by step. But before you go, I've got one more tip for you:

Make sure to use multiple ways to make money!

Having different income streams is the best way to keep your business safe. If one method dries up, you've still got others to fall back on.

So, if you're promoting products, using display ads, and selling your own stuff, you'll be in a much better position if anything goes wrong with one of them.

By using all these different methods, putting in the effort, and planning carefully, you'll be well on your way to earning what your online business truly deserves.

Why You Should Trust Our Beauty Blogging Content

You may be thinking, "that's all great, but what does Lasso know about beauty blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful beauty blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Beauty Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of beauty blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the beauty industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.