Indigo

Indigo Affiliate Program

Indigo has been around since 1940 and positions itself as Canada’s biggest bookstore. While they place special emphasis on being a leading supplier of books for kids, they also stock tens of thousands of fiction and non-fiction titles for teens and adults.

By Andrew Fiebert Updated
Program Categories
Product Type
Physical Product
Affiliate Commission
5% Per Sale
Cookie Duration
7 Days
Become a Indigo Affiliate

Indigo at a Glance

Indigo homepage

Looking to earn extra income in the All-Around niche? The Indigo affiliate program might just be the perfect fit for you! Indigo offers a wide range of products in various categories, making it appealing to a diverse audience. With its generous commission rates and easy-to-use platform, partnering with Indigo as an affiliate can be a lucrative opportunity for those looking to monetize their online presence.

Whether you're a lifestyle blogger, a home decor enthusiast, or a book lover, there's something for everyone in the Indigo affiliate program. By promoting their products on your website or social media channels, you can earn commissions on sales generated through your unique affiliate links. Joining the Indigo affiliate program is a great way to turn your passion for all things All-Around into a profitable venture.

Join the Indigo affiliate program today.

The Indigo Affiliate Program Details and Commission Rates

The Indigo affiliate program stands out in the All-Around niche with its competitive commission rates and generous cookie durations. It's no wonder why many bloggers in this space consider it one of their favorite affiliate programs.

Program Categories:

Commission Rate:

  • 5% Per Sale

Cookie Duration:

  • 7 Days

How to Become a Indigo Affiliate


1. Join the Affiliate Program and Get Your Indigo Affiliate Link

The first thing you need to do become a Indigo influencer is sign up for their affiliate program.

Their application will require some basic information about your business and your audience. Follow the instructions to complete and submit your application.

After you submit your application, it will typically take a few days for Indigo to approve or deny your application.

Once you’re accepted, you’ll be granted access to your affiliate dashboard, where you can find and copy your unique affiliate referral link.

Indigo affiliate program signup page

2. Add Your Referral Link to Relevant Content


You can start monetizing your content right away by adding your Indigo link directly to your blog posts. (If you don't know, here's how to add affiliate links to your blog.)

Simply find content where Indigo will fit your audience’s needs.

Next, find the most relevant part of the post, and add your link with optimized anchor text.

Then all you have to do is keep creating content and wait for your audience to click your links. When they make purchases, you’ll earn 5% per sale.


Tips to Succeed in the Indigo Affiliate Program


Optimize Your Offers and Earn More with Lasso

After you’ve added a few affiliate links to your content and started earning commissions, you should look for ways to increase your affiliate revenue.

You can do this by adding great product displays, comparison tables, and CTA buttons to your blog posts.

The easiest way to increase your affiliate income and monetize your site with Indigo is by using Lasso.

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Indigo

Indigo has been around since 1940 and positions itself as Canada’s biggest bookstore. While they place special emphasis on being a leading supplier of books for kids, they also stock tens of thousands of fiction and non-fiction titles for teens and adults.

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👆 Create displays like this with Lasso.

With Lasso, you’ll have a link management dashboard, so you can see every post on your site with Indigo links.

You can also create stunning no-code affiliate Displays, Grids, and Tables. Those will increase your clicks and help you earn more money from your existing content.

Create Engaging Content Around Indigo

When it comes to affiliate marketing, content is king. To successfully promote Indigo products, it's important to create content that not only attracts your audience but also engages them. Here's how:

  1. Understand your audience: Know your readers' hobbies, their passions, and their pain points. This understanding will help you create content that resonates with them and solves their problems.
  2. Showcase the products: Use high-quality images and videos to showcase Indigo products. If possible, puchase and use the products yourself. This will help you write with more authority and prove to your audience you know what you're talking about.
  3. Share personal experiences: People often connect more with personal experiences. Share your own stories about using Indigo. Talk about how the products solved your problems or fit your needs, and explain how they will do the same for your readers.
  4. Provide value: Offering reviews, advice, or how-to guides related to Indigo's affiliate offers. This not only promotes the products but also positions you as an authority in your niche.
  5. Engage with your audience: Encourage your audience to leave comments, ask questions, or share their own experiences with Indigo. This can foster a sense of community and increase engagement on your posts.

TIP: The more engaging and valuable your content is, the more likely it is that your audience will trust your recommendations and click on your Indigo affiliate links. Our product review template will ensure your content grabs reader's attention.

Analyzing and Understanding Your Affiliate Data with Indigo

Success in affiliate marketing largely depends on your ability to understand and analyze your affiliate data effectively. Doing so allows you to see what's working, what's not, and where you can make improvements to increase your earnings.

Indigo provides data on your referrals, conversions, and earnings, but to get a more comprehensive view, consider using a third-party tool like Lasso Performance. It integrates with all your affiliate programs, including Indigo, and provides valuable insights into your performance.

Lasso Performance revenue graph

Here's how you can use Performance to analyze and understand your Indigo affiliate data:

  1. Track Your Performance: Track all your affiliate links in one place. It gives you detailed information about click-through rates, conversions, and overall earnings.
  2. Understand Your Earnings: Easily see which of your content is generating the most earnings. This helps you understand what type of content resonates most with your audience and leads to conversions.
  3. Identify Opportunities for Improvement: Identify underperforming content and optimize it for better results. Maybe a post needs better keyword targeting, or perhaps an affiliate link would be more effective in a different location.
  4. Optimize Your Strategy: Lasso Performance not only helps you understand your current performance but also informs your future strategies. By understanding what's working, you can replicate successful strategies in future content.
  5. Automate Reporting: The tool provides automated reporting, saving you time and effort in gathering and analyzing data manually.

TIP: The more you understand about your performance, the better you can tailor your approach to maximize your earnings with the Indigo Affiliate Program.


Frequently Asked Questions


What is the Indigo Affiliate Program?

This is the program Indigo uses to pay people and companies that promote their products. When you make a sale for Indigo, they will send you a commission for the sale of that product.

How can I join the Indigo Affiliate Program?

You can join the Indigo affiliate program by filling out their application: https://www.chapters.indigo.ca/en-ca/affiliate/welcome?utm_source=getlasso

What is the commission rate for Indigo affiliates?

The commission rate for Indigo affiliates is 5% Per Sale. This means that for each sale made through your unique affiliate link, you will earn 5% Per Sale in commission.

This rate applies to all products, making it a lucrative opportunity for those who effectively promote Indigo products to their audience.

What happens if a customer returns a product I referred?

In almost every case that means your commission for the Indigo sale will get reversed. This may not be the case if you negotiate your contract with them. This can typically be done after consistent sales are proven.

What if I don't have a website?

If you don't have a website, it will be difficult to be a successful Indigo affiliate.

You can get affiliate marketing traffic from social media or email marketing, but it's more difficult to break through the noise with those channels.

My recommendation is that you learn how to start a all-around blog, sign up for Lasso, and create a real affiliate marketing business.

Earn More from Your Indigo Links

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

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A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
👆 This was created with Lasso.

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