Niche Guides / Weight Loss

How To Start a Weight Loss Blog and Trim Down the Blogosphere

By Andrew Fiebert Updated September 26, 2023

If you're passionate about weight loss and want to turn it into a side income or even a full-time business, starting a weight loss blog is a great way to make it happen.

Did you know that successful weight loss bloggers make tens of thousands of dollars every month by writing about their experiences? Why not do the same?

In this post, I'll show you the framework to build a weight loss blog that resonates with readers and helps you earn revenue.

If you're ready to become a weight loss blogging authority, let's dive in!

Why You Can Trust Our Weight Loss Blogging Guide

Lasso is installed on over 8,000 websites, including many weight loss blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their weight loss blogs.

Weight Loss Blogging Basics

Starting a weight loss blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Weight Loss Blog?

A weight loss blog is an online platform where individuals can share their personal experiences, tips, and strategies for losing weight. These blogs typically provide information on various diet plans, exercise routines, and lifestyle changes that can help individuals achieve their weight loss goals.

Weight loss blogs are a valuable resource for those looking to lose weight as they offer real-life stories and practical advice from people who have successfully achieved their own weight loss journeys. They often provide motivation, support, and inspiration to others who are on a similar path.

These blogs may also include recipes, workout routines, and product reviews to help readers make informed decisions about the best approaches to weight loss. Many bloggers also document their progress through photos and measurements, providing readers with visual evidence of their success.

By regularly reading and engaging with weight loss blogs, individuals can stay informed about the latest trends and research in the field of weight loss. They can also connect with a community of like-minded individuals who can offer support and encouragement throughout their own weight loss journeys.

How To Start a Weight Loss Blog and Trim Down the Blogosphere homepage
No Thanks to Cake is a great example of a weight loss blog.

Why Should You Start a Weight Loss Blog?

Starting a weight loss blog can be a great way to document your journey, stay accountable, and connect with others who are on a similar path. Here are some reasons why you should consider starting a weight loss blog:

  • Accountability: By sharing your progress and goals on your blog, you can hold yourself accountable and stay motivated to stick to your weight loss plan.
  • Documentation: A blog allows you to track your weight loss journey, including your starting point, milestones, and any challenges you face along the way. This documentation can serve as a valuable resource for both yourself and others looking for inspiration.
  • Support: Building a community of like-minded individuals can provide you with the support and encouragement you need to stay committed to your weight loss goals. Your blog can become a platform for sharing experiences, tips, and advice.
  • Inspiration: As you share your progress and experiences, you may inspire others to start their own weight loss journey or make positive changes in their lives. Your blog can become a source of inspiration for others.
  • Accountability: By sharing your progress and goals on your blog, you can hold yourself accountable and stay motivated to stick to your weight loss plan.
  • Documentation: A blog allows you to track your weight loss journey, including your starting point, milestones, and any challenges you face along the way. This documentation can serve as a valuable resource for both yourself and others looking for inspiration.
  • Support: Building a community of like-minded individuals can provide you with the support and encouragement you need to stay committed to your weight loss goals. Your blog can become a platform for sharing experiences, tips, and advice.
  • Inspiration: As you share your progress and experiences, you may inspire others to start their own weight loss journey or make positive changes in their lives. Your blog can become a source of inspiration for others.

Finding Your Weight Loss Niche

You’re probably thinking, 'I already picked a niche! Weight Loss' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a weight loss niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established weight loss bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a weight loss niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of weight loss, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Weight Loss Blog Niche

Choosing a weight loss blog niche can be a daunting task, but with the right approach, it can also be exciting and rewarding. Here are some tips to help you find the perfect niche for your weight loss blog:

  • Identify your passion: Think about what aspect of weight loss you are most passionate about. It could be healthy cooking, exercise, mindset, or any other area that sparks your interest.
  • Research popular topics: Look into what topics are currently trending in the weight loss industry. This will give you an idea of what people are searching for and interested in learning more about.
  • Consider your expertise: Assess your own knowledge and expertise in different areas of weight loss. Choose a niche that aligns with your skills and experiences.
  • Identify your target audience: Determine who your target audience is and what they are looking for in a weight loss blog. This will help you narrow down your niche and create content that resonates with your readers.
  • Look for gaps in the market: Explore existing weight loss blogs and identify any gaps or areas that are not adequately covered. This can help you find a unique niche that sets your blog apart.
  • Consider monetization opportunities: Think about how you can monetize your weight loss blog. Research different ways to generate income, such as affiliate marketing, sponsored posts, or creating and selling your own products.
  • Test and evaluate: Once you have chosen a niche, start creating content and see how your audience responds. Pay attention to engagement, feedback, and analytics to evaluate the success of your chosen niche.

By following these steps and taking the time to research and evaluate different niches, you can find the perfect weight loss blog niche that not only aligns with your passion but also resonates with your target audience.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Weight Loss Blog Niches

How To Start a Weight Loss Blog and Trim Down the Blogosphere homepage
Oh She Glows has niched down by focusing on healthy vegan recipe content

When it comes to weight loss, there are several popular blog niches that can provide valuable information and insights. These niches cater to different aspects of weight loss, targeting specific audiences and addressing their unique needs. Here are some of the popular weight loss blog niches:

  • Diet and Nutrition: This niche focuses on providing information and tips on various diets, meal plans, and nutritional guidelines for weight loss.
  • Exercise and Fitness: Here, you can find workout routines, fitness tips, and expert advice on how to incorporate exercise into your weight loss journey.
  • Healthy Recipes: This niche offers a wide range of delicious and nutritious recipes that are specifically designed to support weight loss goals.
  • Mental Health and Mindset: Weight loss is not just physical; it also requires a positive mindset and emotional well-being. This niche focuses on mental health, self-care, and motivation.
  • Weight Loss for Specific Groups: This niche targets specific groups such as women, men, seniors, or individuals with certain health conditions, providing tailored advice and support.
  • Product Reviews and Recommendations: With so many weight loss products and supplements on the market, this niche helps readers make informed decisions by reviewing and recommending effective products.
  • Success Stories and Transformation Journeys: This niche shares inspiring stories of individuals who have successfully lost weight, providing motivation and guidance for others on their weight loss journey.

These popular weight loss blog niches cater to the diverse needs and interests of individuals looking to lose weight. Whether you need guidance on diet and nutrition, exercise and fitness, or mental well-being, there is a niche out there that can provide the information and support you need.

Planning Out Your Weight Loss Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Weight Loss blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your weight loss blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

When starting a weight loss blog, it is important to define your target audience. Understanding who your audience is will help you create content that resonates with them and keeps them coming back for more. Here are some tips for defining your target audience:

1. Age range: Determine the age range of your target audience. Are you targeting younger individuals in their 20s and 30s or older individuals in their 40s and 50s?

2. Gender: Consider the gender of your target audience. Are you focusing on men, women, or both?

3. Weight loss goals: Identify the weight loss goals of your target audience. Are they looking to lose a significant amount of weight or just a few pounds?

4. Fitness level: Determine the fitness level of your target audience. Are they beginners who are just starting their weight loss journey or more advanced individuals who are looking to maintain their progress?

5. Interests and hobbies: Explore the interests and hobbies of your target audience. Do they enjoy cooking, exercising, or following a specific diet plan?

6. Challenges and obstacles: Understand the challenges and obstacles your target audience may face during their weight loss journey. Are they struggling with emotional eating, lack of motivation, or time constraints?

By defining your target audience, you can tailor your content to their specific needs and interests. This will help you attract and engage the right audience for your weight loss blog.

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • Weight loss
  • Diet plans
  • Exercise routines
  • Healthy eating
  • Meal prep
  • Calorie counting
  • Weight loss tips
  • Weight loss motivation
  • Weight loss supplements
  • Weight loss success stories
  • Weight loss challenges
  • Weight loss myths
  • Weight loss plateau
  • Weight loss goals
  • Weight loss tracking

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Weight Loss bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your weight loss blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your weight loss blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Weight Loss Blog On the Right Foot

Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.

Don't wait for success; seize it with Lasso!

Learn More

How to Start a Weight Loss Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Weight Loss blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Weight Loss blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Weight Loss bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your weight loss blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming weight loss blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:


All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Weight Loss bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your weight loss blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Weight Loss bloggers

Here are some popular website hosts for weight loss blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your weight loss site is to install WordPress.

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at

Step 5. Pick a Theme for Your Weight Loss Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

Carbonate is a great starter theme for new Weight Loss blogs

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Weight Loss blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your weight loss blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your weight loss blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Weight Loss content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Weight Loss Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better weight loss articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your weight loss blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing. offers the best ai written content for weight loss bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Weight Loss Blog

Once you publish a blog post, you need to promote it.

Seriously, most weight loss bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the weight loss niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Weight Loss Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most weight loss blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other weight loss bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Weight Loss Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other weight loss bloggers will outrank you, reach out and see if you can work together.

If you build a network of small weight loss bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established weight loss authorities.

Engaging in Weight Loss Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Weight Loss Blog

Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a weight loss blog?

Here are the best ways to earn a real income from your new weight loss blog.

Affiliate Marketing

I recommend weight loss bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your weight loss blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for weight loss bloggers:

  1. FraserWilsonFitness


    Commission Rate: $15 Per Sale

    Cookie Duration: 30 Days

    Fraser Wilson is an author of online training and nutritional plans which help people transform their bodies.

  2. HealthyWage


    Commission Rate: $50 Per Lead

    Cookie Duration: 30 Days

    Money is a great motivator so why not get paid to lose those extra pounds? That’s what HealthyWage does. Enter your information and see what you'd win.

  3. Keto Cycle

    Keto Cycle

    Commission Rate: 10% Per Sale

    Cookie Duration: Unknown

    Keto Cycle is a ketogenic diet app built by specialists, adapted to your needs, and designed to help you along the way.

TIP: We maintain a database of the best affiliate programs. Click here to see the best weight loss affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

Our Pick
Budget Pick
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
Our Pick
Starting at $30 a month
Starting at $30 a month
Budget Pick
Starting at $2.75 a month

If you want to monetize your weight loss blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your weight loss blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a weight loss blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your weight loss blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-potential digital products in the weight loss blog niche:

  • Meal planning apps: Customizable apps that provide meal plans and recipes tailored to specific weight loss goals.
  • Fitness tracking devices: Smartwatches and fitness bands that track calories burned, steps taken, and heart rate to help users monitor their progress.
  • Online coaching programs: Personalized weight loss coaching programs delivered through digital platforms, offering guidance, support, and accountability.
  • Virtual workout classes: Live or pre-recorded fitness classes streamed online, allowing users to exercise from the comfort of their homes.
  • Weight loss challenges: Digital programs that provide structured challenges, competitions, and incentives to motivate individuals to reach their weight loss goals.
  • Recipe ebooks: Digital cookbooks filled with healthy and delicious recipes designed to support weight loss efforts.
  • Online communities: Membership-based platforms that connect individuals with similar weight loss goals, offering support, advice, and a sense of community.
  • Digital progress trackers: Apps or websites that allow users to log and visualize their weight loss progress, providing motivation and accountability.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.


Consulting services are a perfect fit for your weight loss blog.

Once you've immersed yourself in the weight loss world, you'll have valuable knowledge to offer your readers.

The best part is, they'll let you know what they need help with.

As your audience grows, people will reach out to ask for guidance on specific topics.

You can offer them a one-hour consultation for $100. And hey, if they say no, it's no big deal!

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Weight Loss Blog

How Much Money Do Weight Loss Bloggers Make?

The income range for weight loss bloggers is enormous. Many bloggers make no revenue, while some weight loss blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Weight Loss Blog?

The best way to monetize a weight loss blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Weight Loss Bloggers Get Paid?

Most weight loss bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some weight loss bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Weight Loss Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean weight loss blogging isn’t fun.

As a weight loss blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Weight Loss Blog?

It’s absolutely worth it to start a weight loss blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in weight loss-related industries will take you seriously.

Final Thoughts on Starting a Weight Loss Blog

So that's all the advice I have for anyone wondering how to start a weight loss blog.

Starting a weight loss blog can be tough. It takes time and effort before you start making money. You might even lose money in the first year. But trust me, it's worth it.

If you want to be a successful weight loss blogger, just follow the tips in this guide, be persistent, and publish the kind of content you'd want to read. It's hard work, but you can do it.

Remember to stay consistent, connect with your readers, and most importantly, have fun!

Why You Should Trust Our Weight Loss Blogging Content

You may be thinking, "that's all great, but what does Lasso know about weight loss blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful weight loss blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Weight Loss Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of weight loss blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the weight loss industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Weight Loss Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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