If you love sharing your personal experiences and want to turn it into a side hustle or even a full-time gig, starting a personal blog is the way to go.
Just imagine, successful personal bloggers make loads of money every month by writing about their passions. So why not give it a shot?
In this post, I'll show you how to create a personal blog that connects with readers and brings in some serious cash.
If you're ready to become a personal blogging pro, let's dive in!
- Personal Blogging Basics
- Finding Your Personal Niche
- Planning Out Your Personal Blog
- How to Start a Personal Blog | Step-by-Step Guide
- How to Write Great Personal Blog Posts
- Promoting Your Personal Blog
- Monetizing Your Personal Blog
- FAQs on Starting a Personal Blog
- Final Thoughts on Starting a Personal Blog
Why You Can Trust Our Personal Blogging Guide
Lasso is installed on over 8,000 websites, including many personal blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their personal blogs.
Personal Blogging Basics
Starting a personal blog can be a really fun and rewarding experience, but it's important to know what you're getting into.
Here are a few basic things to keep in mind before diving in:
What Is a Personal Blog?
A personal blog is a type of website where individuals share their thoughts, experiences, and expertise on various topics. It serves as a platform for self-expression and allows individuals to connect with others who have similar interests.
Personal blogs are typically written in a conversational style and can cover a wide range of subjects such as travel, fashion, food, technology, and more. They provide a space for individuals to showcase their creativity, share their opinions, and engage with their audience.
Unlike professional blogs that are usually focused on a specific niche or industry, personal blogs are more diverse and reflect the unique interests and perspectives of the individual blogger. They often include personal anecdotes, stories, and reflections, making them relatable and engaging for readers.
Personal blogs can be a valuable source of information, entertainment, and inspiration for readers. They offer a glimpse into the lives and experiences of others, allowing readers to learn from their insights and use their knowledge to enhance their own lives.
Why Should You Start a Personal Blog?
Starting a personal blog can be a rewarding and fulfilling experience. Here are a few reasons why you should consider starting your own blog:
- Share your passion: Blogging allows you to express your thoughts and share your interests with others. Whether it's fashion, cooking, or travel, a blog gives you a platform to showcase your expertise.
- Build a community: A blog can help you connect with like-minded individuals who share your interests. By creating valuable content, you can attract a loyal audience that engages with your posts and fosters a sense of community.
- Improve your writing skills: Blogging is an excellent way to enhance your writing abilities. Regularly writing blog posts forces you to practice and refine your writing style, helping you become a better communicator.
- Showcase your creativity: If you're a creative person, a blog provides a platform to showcase your work. Whether it's photography, artwork, or writing, you can use your blog to display and share your creations with the world.
- Learn and grow: Blogging allows you to research and learn about new topics. By sharing your knowledge and insights, you not only educate others but also deepen your own understanding of the subject matter.
These are just a few reasons why starting a personal blog can be a valuable endeavor. So why wait? Start your own blog today and embark on a journey of self-expression, connection, and personal growth.
Ready to kickstart your Personal blog? Get Your FREE 20-Page Guide To Making $1,000/Day.
Finding Your Personal Niche
You’re probably thinking, 'I already picked a niche! Personal' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.
Why Choosing a Niche is Important
Choosing a personal niche is important for a number of reasons.
First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established personal bloggers and get organic traffic.
Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.
Finally, having a personal niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of personal, you can focus on the specific topics and recipes that your readers are most interested in.
How to Choose a Personal Blog Niche
Choosing a personal blog niche can seem daunting, but it doesn't have to be. Here are a few simple steps to help you find the perfect niche for your personal blog:
- Identify your passions: Think about the topics you are most passionate about. What do you love to talk about or learn more about? Your personal blog niche should align with your interests.
- Consider your expertise: What are you knowledgeable about? Do you have any special skills or experiences that you can share with others? Your personal blog niche should showcase your expertise.
- Research popular niches: Look at what other bloggers are writing about. What niches are currently trending? Consider if any of these popular niches align with your passions and expertise.
- Target a specific audience: Think about who you want to reach with your blog. Who is your target audience? Your personal blog niche should cater to their needs and interests.
- Brainstorm unique angles: Even if a niche is popular, you can still find a unique angle or perspective to stand out. Consider how you can put your own spin on a popular niche.
By following these steps, you'll be well on your way to choosing a personal blog niche that resonates with you and your audience.
We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:
- A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
- Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
- Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?
Popular Personal Blog Niches
Personal blogs are a popular way for individuals to share their thoughts, experiences, and expertise with the world. There are numerous niches within the personal blog space, each catering to different interests and passions. Whether you're looking for inspiration, advice, or entertainment, there's a personal blog niche out there for everyone.
Here are some of the most popular personal blog niches:
- Travel: Explore the world through the eyes of avid travelers. From backpacking adventures to luxury getaways, travel blogs provide insights, tips, and recommendations for fellow wanderers.
- Fitness and Wellness: Dive into the world of fitness, health, and self-care. These blogs offer workout routines, nutritious recipes, mindfulness practices, and personal stories of transformation.
- Parenting: Discover the joys and challenges of raising children. Parenting blogs cover topics such as pregnancy, newborn care, child development, education, and parenting tips.
- Food and Cooking: Indulge in mouthwatering recipes, culinary adventures, and food photography. Food blogs share cooking techniques, restaurant reviews, and delicious creations for food enthusiasts.
- Fashion and Style: Stay updated on the latest fashion trends, style tips, and outfit inspiration. These blogs showcase personal style, beauty routines, and shopping recommendations.
- Lifestyle and Personal Development: Explore personal growth, self-improvement, and living a fulfilling life. Lifestyle blogs cover topics like productivity, relationships, mental health, and goal-setting.
- DIY and Crafts: Unleash your creativity with DIY projects, crafts, and upcycling ideas. These blogs provide step-by-step tutorials, crafting inspiration, and handmade gift suggestions.
- Finance and Money Management: Learn about budgeting, investing, saving, and financial independence. Finance blogs offer practical advice, money-saving tips, and insights into building wealth.
These are just a few examples of the diverse personal blog niches available. No matter what your interests or passions are, there's a personal blog out there waiting to inspire and entertain you.
Planning Out Your Personal Blog
So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'
Before you run off and start posting, let's take a moment to plan out your business strategy.
Set Your Blog Goals
Setting goals for your Personal blog is essential to its success. It gives you direction and helps you stay focused on what matters most.
When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.
This can include things like increasing your readership, building your email list, or monetizing your blog.
By setting clear and achievable goals for your personal blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.
Define Your Target Audience
Defining your target audience is crucial when starting a personal blog. Knowing who your audience is will help you create content that resonates with them and attracts more readers. Here are some important points to consider:
- Demographics: Understand the age, gender, location, and other demographic details of your target audience. This will help you tailor your content to their interests and preferences.
- Interests and hobbies: Identify the topics, interests, and hobbies that your target audience is passionate about. This will allow you to create content that they find valuable and engaging.
- Pain points and challenges: Determine the common problems and challenges your target audience faces. By addressing these pain points in your blog posts, you can provide helpful solutions and establish yourself as a trusted resource.
- Online behavior: Understand how your target audience consumes online content. Are they active on social media? Do they prefer reading long-form articles or watching videos? This knowledge will help you distribute your content effectively.
- Competitor analysis: Research other blogs or websites that cater to a similar target audience. Analyze their content, engagement, and audience feedback to gain insights into what works and what doesn't.
By defining your target audience, you can create a blog that caters to their specific needs and interests. This will not only help you build a loyal readership but also establish yourself as an authority in your niche.
Do Your Keyword Research
Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.
Identify the keywords that are most relevant to your niche. These are your “seed keywords.”
Seed keywords are broad terms used to generate super-specific long-tail keywords.
Here are some seed keywords in the Personal blog niche to generate a list of long-tail keywords:
Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.
Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”
This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.
When you first start your personal blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.
TIP: When you first start your personal blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.
By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.
Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.
Don't wait for success; seize it with Lasso!Learn More
How to Start a Personal Blog | Step-by-Step Guide
Now that you're done with the business plan, let's get to the fun part.
Here's how to start a Personal blog:
Step 1. Pick a Blogging Platform
Choosing the right blogging platform is crucial for the success of your Personal blog.
I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.
Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.
Here are some other options to consider:
- Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
- Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
- Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.
Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.
Step 2. Register a Domain Name
Registering a domain name gives your blog a unique online identity. When choosing a domain name for your personal blog, there are a few things to keep in mind:
- Make it easy to remember
- Keep it short and sweet
- Include your main keyword
- Avoid using numbers and hyphens
Also, please don’t create an exact-match domain name, like One example of an exact match keyword domain name in the personal blog niche could be "yogalifestyletips.com"..
It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.
Instead, spend some time brainstorming personal blog names that have the following:
- A keyword related to your niche
- A feeling, emotion, or quality you want your website to communicate
- Three words or less
So, instead of the example used above, you could use one of these:
All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).
You can also use a domain name generator tool for inspiration.
Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.
Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)
When you find the perfect domain name, register it right away before someone else takes it.
Step 3. Secure Reliable Hosting
Once you’ve chosen a domain name, you have to purchase website hosting to make your personal blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)
Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.
CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior
Here are some popular website hosts for personal blogs:
- WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
- Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
- Hostgator: A popular host that offers affordable pricing and easy WordPress integration.
After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.
Step 4. Install WordPress
The first step to setting up your personal site is to install WordPress.
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.
Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.
Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.
TIP: You can find your dashboard login page at yoursite.com/wp-admin
Step 5. Pick a Theme for Your Personal Blog
When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.
There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:
- Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
- GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
- Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.
You could also buy a premium theme, but free themes are fine in the beginning.
Step 6. Install Essential Plugins
A lot of people are afraid of plugins because they think more plugins will slow their site down.
However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.
If you’re still worried about site speed, our Cloudflare review shows how to perfect it.
To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.
Here are a few plugins that I recommend for every new Personal blog:
- Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
- Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
- Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
- RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.
Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.
Step 7. Design Your Site
I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:
- Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
- Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
- Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.
Step 8. Set Up Your Basic Blog Pages
You'll need to create a few key pages before you can start publishing awesome Personal content.
The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.
You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.
Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.
You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.
By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.
Step 9. Write Your First Blog Posts
Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.
Here are some tips to get you started:
- Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
- Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
- Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
- Include images or other media to break up the text and make your post more visually appealing.
- Use subheadings and bullet points to organize your content and make it easier to read.
- Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
- Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.
Get our FREE toolkit and checklist for writing articles that convert.
How to Write Great Personal Blog Posts
Now that you officially have a site, it’s time to fill it with top-notch content.
You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days
Here’s how to publish better personal articles from day one.
Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.
What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.
Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).
Build a Solid Framework
Before I ever write a blog post, I build an outline using Dynalist.
I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.
Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.
If you establish solid guidelines, your posts will practically write themselves.
Write Without Stopping
Once you have an outline of where you want your article to go, it’s time to just sit down and write.
I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.
You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.
Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).
TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).
Optimize Your Content for On-Page SEO
Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.
Make sure you do these things when writing your personal blog posts:
- Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
- Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
- Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
- Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!
Use AI to Speed Things Up
At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.
But it's getting really close.
As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.
For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing.
To get the best AI content out of the gate, I recommend Copy.AI.
Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.
Promoting Your Personal Blog
Once you publish a blog post, you need to promote it.
Seriously, most personal bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.
Make the Most of Social Media
Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the personal niche, where readers care about the person behind the blog.
I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.
Also, shout out when you have a new blog post! Your followers want to know when you put out new content.
Build an Email List for Personal Enthusiasts
There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.
It’s also challenging. Most personal blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.
It could be a workout plan, equipment guide, or anything else that sets you apart from other personal bloggers.
Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.
If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.
Be ethical, but find things your mailing list will appreciate and sell, sell, sell!
TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!
Collaborate with Other Personal Bloggers
As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.
Instead of worrying about how other personal bloggers will outrank you, reach out and see if you can work together.
If you build a network of small personal bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established personal authorities.
Engaging in Personal Communities
Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.
Monetizing Your Personal Blog
Ok, so your blog is up and running, and you're gaining a following. How do you monetize a personal blog?
Here are the best ways to earn a real income from your new personal blog.
I recommend personal bloggers start with affiliate marketing before any other monetization method.
I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.
To monetize your personal blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.
For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.
For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.
Another way to find affiliate programs is by checking Lasso's database.
To save you some time, here are a few of the best affiliate networks for personal bloggers:
Commission Rate: Up to 50%
Cookie Duration: 30 Days
Royal Partners is a gambling affiliate program with 6 in-house license offers. Join now and earn up to 50% of RevShare!
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Palms Place is a contemporary resort that boasts extraordinary accommodations, nightlife, and an of award-winning bars and restaurants.
Commission Rate: Unknown
Cookie Duration: Unknown
AcornTV is a full-service integrated marketing agency working with the world's largest entertainment, consumer, and lifestyle brands.
TIP: We maintain a database of the best affiliate programs. Click here to see the best entertainment affiliate programs.
Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.
If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.
Earn More Affiliate Income With Lasso
If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.
Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.
All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.
Your product displays could look like this one:
Great Displays Increase Conversions!
If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.
Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.
That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
If you want to monetize your personal blog the easy way, sign up for Lasso today.
Display ads are also the most passive way to monetize a personal blog. You turn them on, configure the settings, and wait for the money to roll in.
The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).
TIP: If you use display ads on your personal blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.
Here are the best ad networks to join based on your site’s page views:
- 50,000+ Visitors per month - Mediavine
- 10,000-50,000 Visitors per month - Ezoic
- <10,000 Visitors per month - Google Adsense / waiting to grow
NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.
Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.
That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.
The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.
High-potential digital products in the personal blog niche:
- E-books: Create and sell informative e-books on topics related to personal development, lifestyle, or specific interests.
- Online courses: Develop comprehensive online courses that provide valuable knowledge and skills to your audience.
- Membership sites: Offer exclusive content, resources, and community access to members who pay a monthly or annual fee.
- Templates and themes: Design and sell customizable blog templates or WordPress themes for bloggers seeking a professional and unique look.
- Coaching services: Provide one-on-one or group coaching sessions to help individuals achieve their personal or professional goals.
- Affiliate marketing guides: Share your expertise in affiliate marketing by creating guides that help bloggers monetize their content.
- Podcast sponsorships: Collaborate with other podcasters as a sponsor to increase your reach and promote your personal blog.
- Virtual events: Organize webinars, workshops, or virtual conferences related to topics your blog covers to engage and educate your audience.
Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.
It’s a lot of work, but the extra profit is well worth it.
Consulting services in the personal niche are a great way to share your knowledge with your readers.
By immersing yourself in the personal world, you'll have gained valuable expertise that others will be interested in.
The best part is, your readers will let you know what they need help with.
As your audience grows, expect people to reach out and ask for guidance on specific topics.
You can offer them a one-hour consultation for only $100. And if they decline, no big deal!
If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.
TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!
FAQs on Starting a Personal Blog
How Much Money Do Personal Bloggers Make?
The income range for personal bloggers is enormous. Many bloggers make no revenue, while some personal blogs make over six figures per month. It all depends on traffic and how well you present your offers.
How Can I Monetize a Personal Blog?
The best way to monetize a personal blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.
How Do Personal Bloggers Get Paid?
Most personal bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some personal bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Personal Blogging Easy?
Nothing worth doing is truly easy, but that doesn’t mean personal blogging isn’t fun.
As a personal blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Personal Blog?
It’s absolutely worth it to start a personal blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once you’re an established authority, people in personal-related industries will take you seriously.
Final Thoughts on Starting a Personal Blog
So there you have it, my advice for starting a personal blog.
Starting a blog can be tough, but it's worth it in the end.
If you want to be a successful personal blogger, follow these tips, be persistent, and write the content you love.
Remember to stay consistent, interact with your readers, and most importantly, have fun!
Why You Should Trust Our Personal Blogging Content
You may be thinking, "that's all great, but what does Lasso know about personal blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful personal blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Personal Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of personal blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the personal industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.