Niche Guides / Home Decor

How To Start a Home Decor Blog and Design Your Way to Success

By Andrew Fiebert Updated September 28, 2023

If you're passionate about home decor and want to turn it into a side income or even a full-time business, starting a blog is the way to go.

Successful home decor bloggers earn tens of thousands of dollars each month by sharing their experiences. So why not do the same?

In this post, I'll show you how to create a home decor blog that connects with readers and generates revenue.

If you're ready to become an authority in home decor blogging, let's dive in!

Why You Can Trust Our Home Decor Blogging Guide

Lasso is installed on over 8,000 websites, including many home decor blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their home decor blogs.

Home Decor Blogging Basics

Starting a home decor blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Home Decor Blog?

A home decor blog is a website where people share their ideas, tips, and inspiration for decorating their homes. It is a valuable resource for anyone looking to enhance the aesthetics and functionality of their living spaces.

These blogs typically feature articles, photos, and videos showcasing various design styles, DIY projects, affordable decor options, and expert advice. They cover a wide range of topics, including furniture arrangement, color schemes, lighting, and accessorizing.

Home decor blogs are popular because they offer practical and creative solutions for transforming living spaces. They provide readers with the opportunity to explore different design trends, discover new products, and gain insights from experienced decorators.

Whether you're a homeowner, renter, or just someone looking for inspiration, a home decor blog can be a valuable source of ideas and guidance. So if you're looking to spruce up your living space or simply love all things home decor, exploring these blogs can be both informative and enjoyable.

How To Start a Home Decor Blog and Design Your Way to Success homepage
Addicted 2 Decorating is a great example of a home decor blog.

Why Should You Start a Home Decor Blog?

If you have a passion for home decor and love sharing your ideas with others, starting a home decor blog can be a great way to showcase your creativity and connect with like-minded individuals. Here are a few reasons why you should consider starting a home decor blog:

  • Share your unique style: With a home decor blog, you have the opportunity to showcase your personal style and creativity. Whether you prefer modern, minimalist, farmhouse, or bohemian, you can share your design ideas and inspire others.
  • Build a community: A home decor blog allows you to connect with a community of fellow home decor enthusiasts. You can engage with your readers through comments, social media, and even collaborate with other bloggers in the same niche.
  • Inspire others: By sharing your home decor projects, DIY tutorials, and before-and-after transformations, you can inspire and motivate others to try new things in their own homes. Your blog can become a go-to resource for home decor inspiration.
  • Monetization opportunities: As your home decor blog grows in popularity, you may have the opportunity to monetize it through sponsored content, brand partnerships, affiliate marketing, or even selling your own products or services.
  • Learn and grow: Starting a home decor blog allows you to continuously learn and grow in your knowledge of interior design and home decor trends. Through research, experimenting with different styles, and interacting with your readers, you can expand your skills and expertise.

So, if you're passionate about home decor and love sharing your ideas with others, starting a home decor blog can be a fulfilling and rewarding endeavor. It's a platform where you can express your creativity, inspire others, and connect with a community of like-minded individuals.

Finding Your Home Decor Niche

You’re probably thinking, 'I already picked a niche! Home Decor' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a home decor niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established home decor bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a home decor niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of home decor, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Home Decor Blog Niche

Choosing a home decor blog niche can be an exciting process. With so many options to choose from, it's important to find a niche that you are passionate about and that will resonate with your audience.

Here are some ways to find a home decor niche:

  • Identify your interests: Think about what aspects of home decor you are most interested in. Do you love vintage furniture? Are you passionate about DIY projects? Identifying your interests will help you narrow down your niche.
  • Research popular trends: Stay up to date with the latest home decor trends. This will help you find a niche that is current and in demand.
  • Consider your target audience: Think about who your target audience is and what they are looking for in a home decor blog. Are they interested in budget-friendly ideas? Do they prefer minimalist designs? Tailoring your niche to your audience will help you attract and retain readers.
  • Explore untapped areas: Look for niches within the home decor industry that are not already saturated. This could be a specific design style, a particular room in the house, or even a specific target audience, such as pet owners or renters.
  • Experiment and iterate: Don't be afraid to try out different niches and see what resonates with your audience. It's important to be flexible and willing to adapt as you learn more about your readers' preferences.

By following these steps, you'll be well on your way to choosing a home decor blog niche that you are passionate about and that will attract a dedicated audience.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Home Decor Blog Niches

How To Start a Home Decor Blog and Design Your Way to Success homepage
California Home Design has niched down by focusing on eco-friendly home decor content

Popular home decor blog niches are a great way to find inspiration and ideas for decorating your living space. Whether you're looking for tips on how to style a small apartment or want to learn about the latest trends in farmhouse decor, there's a niche out there for everyone. Here are some popular home decor blog niches:

  • Minimalist Home Decor: Discover how to create a clean and clutter-free living space with minimalist design principles. Learn about the best furniture and decor choices for a minimalist aesthetic.
  • Bohemian Home Decor: Dive into the world of boho chic decor, characterized by vibrant colors, eclectic patterns, and a relaxed, free-spirited atmosphere. Get tips on incorporating bohemian elements into your home.
  • Scandinavian Home Decor: Explore the simplicity and functionality of Scandinavian design. Learn how to achieve a cozy and minimalistic Scandinavian aesthetic in your home.
  • Farmhouse Home Decor: Embrace the rustic charm of farmhouse decor, characterized by distressed wood, vintage accents, and cozy textiles. Get ideas for creating a warm and inviting farmhouse-inspired space.
  • Industrial Home Decor: Discover how to incorporate raw materials, exposed brick, and metal accents to achieve an industrial-inspired look. Learn about industrial furniture and lighting choices.
  • Mid-Century Modern Home Decor: Dive into the iconic design era of the 1950s and 1960s. Discover how to incorporate clean lines, organic shapes, and retro furniture into your home.
  • Coastal Home Decor: Embrace the relaxed and breezy vibe of coastal decor. Learn how to bring the beach into your home with nautical elements, light colors, and natural textures.
  • Eclectic Home Decor: Explore the art of mixing patterns, colors, and styles to create a unique and personalized living space. Get tips on how to curate an eclectic home that reflects your personality.

These popular home decor blog niches offer a wealth of inspiration and guidance for transforming your living space into a stylish and inviting home. Explore the niche that resonates with your personal style and start creating your dream decor.

Planning Out Your Home Decor Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Home Decor blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your home decor blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

Defining your target audience is crucial when starting a home decor blog. Knowing who your ideal readers are will help you create content that resonates with them and attracts more followers.

Here are some steps to help you define your target audience:

  • Identify their demographics: Determine the age, gender, location, and income level of your target audience. This will give you a clearer picture of who you should be targeting.
  • Consider their interests and preferences: Think about what type of home decor your target audience is interested in. Are they more inclined towards minimalistic designs, vintage aesthetics, or modern styles?
  • Understand their pain points: Figure out the challenges or problems your target audience faces when it comes to home decor. This will help you create content that addresses their needs and provides solutions.
  • Research their online behavior: Find out which social media platforms your target audience frequents and what kind of content they engage with. This will help you determine where to focus your marketing efforts.
  • Engage with your audience: Interact with your potential readers through comments, surveys, or social media. This will give you valuable insights into their preferences and allow you to tailor your content accordingly.

By defining your target audience, you can create a home decor blog that caters specifically to their needs and interests. This will not only attract more readers but also establish your blog as an authoritative source in the home decor niche.

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • Home decor
  • Interior design
  • Decorating ideas
  • DIY home decor
  • Home renovation
  • Color schemes
  • Furniture
  • Wall art
  • Window treatments
  • Home accessories
  • Lighting
  • Rugs
  • Seasonal decor
  • Organizing tips
  • Home staging
  • Outdoor decor
  • Bathroom decor
  • Kitchen decor
  • Living room decor
  • Bedroom decor

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Home Decor bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your home decor blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your home decor blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Home Decor Blog On the Right Foot

Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.

Don't wait for success; seize it with Lasso!

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How to Start a Home Decor Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Home Decor blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Home Decor blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Home Decor bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your home decor blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like One example of an exact match keyword domain name in the Home Decor blog niche could be ""..

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming home decor blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:


All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Home Decor bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your home decor blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Home Decor bloggers

Here are some popular website hosts for home decor blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your home decor site is to install WordPress.

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at

Step 5. Pick a Theme for Your Home Decor Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

Carbonate is a great starter theme for new Home Decor blogs

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Home Decor blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your home decor blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your home decor blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Home Decor content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Home Decor Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better home decor articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your home decor blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing. offers the best ai written content for home decor bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Home Decor Blog

Once you publish a blog post, you need to promote it.

Seriously, most home decor bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the home decor niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Home Decor Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most home decor blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other home decor bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Home Decor Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other home decor bloggers will outrank you, reach out and see if you can work together.

If you build a network of small home decor bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established home decor authorities.

Engaging in Home Decor Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Home Decor Blog

Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a home decor blog?

Here are the best ways to earn a real income from your new home decor blog.

Affiliate Marketing

I recommend home decor bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your home decor blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for home decor bloggers:

  1. CafePress


    Commission Rate: 20% Per Sale

    Cookie Duration: 30 Days

    Celebrate everyone's unique identity and passions with custom t-shirts, stickers, posters, coffee mugs, and more.

  2. Minted


    Commission Rate: 0.8% - 8% Per Sale

    Cookie Duration: 120 Days

    Minted is a design marketplace that connects you with independent artists. Get 15% commission as a regular affiliate and 13% as a photography affiliate.

  3. Pier 1 Online Imports

    Pier 1 Online Imports

    Commission Rate: 8% Per Sale

    Cookie Duration: 90 Days

    Pier 1 Online searches out the world's most gifted artisans, finds and develops fashion-forward trends, and handcrafts exclusive products.

TIP: We maintain a database of the best affiliate programs. Click here to see the best home decor affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

Our Pick
Budget Pick
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
Our Pick
Starting at $30 a month
Starting at $30 a month
Budget Pick
Starting at $2.75 a month

If you want to monetize your home decor blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your home decor blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a home decor blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your home decor blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-potential digital products in the home decor blog niche:

  • Augmented reality (AR) apps: Allow users to visualize how furniture and decor items will look in their homes before making a purchase.
  • Virtual reality (VR) experiences: Provide immersive virtual tours of beautifully decorated spaces, inspiring readers with design ideas.
  • Interactive room planners: Help users design and layout their spaces by providing tools to arrange furniture and experiment with different decor options.
  • Online mood boards: Enable readers to easily collect and organize their favorite decor inspirations, creating personalized vision boards.
  • Product recommendation algorithms: Use machine learning to suggest decor items based on a user's style preferences and browsing history.
  • 3D product visualizations: Showcase home decor items in detailed 3D models, giving readers a realistic view of the products.
  • DIY tutorials: Provide step-by-step video guides for home decor projects, inspiring readers to try their hand at creating unique pieces.
  • Online interior design consultations: Offer virtual consultations with professional designers, allowing readers to get personalized advice for their spaces.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.


Home decor is the perfect niche for offering consulting services on your blog.

If you've really immersed yourself in the world of home decor, you've gained valuable knowledge that you can now share with your readers and sell as consulting services.

The best part is, your audience will let you know exactly what they need help with.

As your audience grows, people will start reaching out and asking for advice on specific projects or tutorials.

You can offer them an hour of your time for just $100. And hey, the worst they can say is no, right?

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Home Decor Blog

How Much Money Do Home Decor Bloggers Make?

The income range for home decor bloggers is enormous. Many bloggers make no revenue, while some home decor blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Home Decor Blog?

The best way to monetize a home decor blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Home Decor Bloggers Get Paid?

Most home decor bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some home decor bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Home Decor Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean home decor blogging isn’t fun.

As a home decor blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Home Decor Blog?

It’s absolutely worth it to start a home decor blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in home decor-related industries will take you seriously.

Final Thoughts on Starting a Home Decor Blog

So, that's all the advice I have for anyone wondering how to start a home decor blog.

Let me be real with you, this industry is tough. It takes months, maybe even years, before your blog makes any money. You might even lose some cash in the first year. But don't let that discourage you.

If you want to be a successful home decor blogger, just follow the tips in this guide. Be persistent, and write the kind of content that you would enjoy reading. It's gonna be hard work, but trust me, you can do it.

Remember to stay consistent, engage with your readers, and most importantly, have fun!

Why You Should Trust Our Home Decor Blogging Content

You may be thinking, "that's all great, but what does Lasso know about home decor blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful home decor blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Home Decor Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of home decor blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the home decor industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Home Decor Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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