If you're a video game enthusiast looking to turn your passion into a side income or even a full-time business, starting a video game blog is the way to go.
Imagine making tens of thousands of dollars every month just by writing about your gaming experiences. Why not give it a shot?
In this post, I'll give you everything you need to know to start your own video game blog that not only connects with readers but also brings in revenue.
If you're ready to become a respected authority in the world of video game blogging, let's dive right in!
- Video Game Blogging Basics
- Finding Your Video Game Niche
- Planning Out Your Video Game Blog
- How to Start a Video Game Blog | Step-by-Step Guide
- How to Write Great Video Game Blog Posts
- Promoting Your Video Game Blog
- Monetizing Your Video Game Blog
- FAQs on Starting a Video Game Blog
- Final Thoughts on Starting a Video Game Blog
Why You Can Trust Our Video Game Blogging Guide
Lasso is installed on over 8,000 websites, including many video game blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their video game blogs.
Video Game Blogging Basics
Starting a video game blog can be a really fun and rewarding experience, but it's important to know what you're getting into.
Here are a few basic things to keep in mind before diving in:
What Is a Video Game Blog?
A video game blog is a website or online platform that focuses on providing information, news, reviews, and opinions about video games. It serves as a hub for gamers to stay updated on the latest releases, trends, and developments in the gaming industry.
These blogs are typically run by passionate gamers who share their experiences and insights with other gaming enthusiasts. They may cover a wide range of topics, including game reviews, gameplay tips, industry news, and discussions about gaming culture.
Video game blogs often feature articles, videos, and podcasts that entertain and inform their audience. They may also include community forums where gamers can connect, share their thoughts, and engage in discussions.
Whether you're a casual gamer or a hardcore enthusiast, a video game blog can be a valuable resource to discover new games, learn about upcoming releases, and gain a deeper understanding of the gaming world.
Why Should You Start a Video Game Blog?
Starting a video game blog can be a fun and rewarding experience for gamers of all levels. Whether you are a casual player or a hardcore enthusiast, sharing your thoughts and experiences through a blog can provide numerous benefits.
Here are a few reasons why you should start a video game blog:
- Connect with a community: Starting a blog allows you to connect with other gamers who share the same passion. You can discuss your favorite games, exchange tips and tricks, and even make new friends.
- Share your expertise: If you have extensive knowledge about a particular game or gaming genre, a blog gives you a platform to share your expertise. You can provide in-depth reviews, analysis, and tutorials to help others improve their gaming skills.
- Improve your writing skills: Blogging requires consistent writing, which can help you sharpen your writing skills. You can experiment with different writing styles, practice articulating your thoughts, and receive feedback from your readers.
- Build a personal brand: A video game blog can serve as a stepping stone to building your personal brand within the gaming community. By consistently creating valuable content, you can establish yourself as a trusted voice and potentially attract opportunities for collaborations or sponsorships.
- Document your gaming journey: A blog allows you to document your gaming journey over time. You can track your progress, reflect on your experiences, and create a personal archive of memories that you can look back on in the future.
Ready to kickstart your Video Game blog? Get Your FREE 20-Page Guide To Making $1,000/Day.
Finding Your Video Game Niche
You’re probably thinking, 'I already picked a niche! Video Game' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.
Why Choosing a Niche is Important
Choosing a video game niche is important for a number of reasons.
First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established video game bloggers and get organic traffic.
Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.
Finally, having a video game niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of video game, you can focus on the specific topics and recipes that your readers are most interested in.
How to Choose a Video Game Blog Niche
Choosing a video game blog niche can be an exciting and rewarding process. To ensure success, it is important to select a niche that aligns with your interests and expertise. Here are some tips to help you find the perfect video game niche:
- Identify your passion: Think about the types of video games you enjoy playing the most. Is it action, adventure, strategy, or sports? Identifying your passion will make it easier to create engaging and informative content.
- Research popular genres: Take a look at the current trends in the gaming industry. Research popular genres and determine if any align with your interests. This will help you target a niche that has a dedicated audience.
- Consider your expertise: Assess your knowledge and expertise in certain areas of video gaming. Are you particularly skilled at a specific game or genre? Consider leveraging your expertise to create unique and valuable content.
- Explore underserved niches: Look for niches within the gaming industry that are not heavily covered by other bloggers. This can help you stand out and attract a dedicated audience looking for fresh perspectives.
- Engage with the gaming community: Interact with other gamers and join online forums and communities. This will give you valuable insights into the interests and needs of gamers, helping you identify a niche that resonates with them.
We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:
- A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
- Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
- Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?
Popular Video Game Blog Niches
In the world of video game blogging, there are several popular niches that attract a large audience. These niches cater to different types of gamers and provide unique perspectives on the gaming industry. Here are some popular video game blog niches:
- E-Sports: Covering news, events, and analysis of competitive gaming.
- Game Reviews: Providing in-depth reviews and ratings of new and popular games.
- Game Guides and Walkthroughs: Helping gamers navigate through difficult levels or complete quests.
- Game News and Updates: Reporting on the latest news, updates, and rumors in the gaming industry.
- Game Design and Development: Exploring the creative process behind game design and development.
- Game Streaming and Let's Play: Live streaming gameplay or recording and sharing playthrough videos.
- Game Modding: Showcasing and discussing user-created modifications for games.
- Retro Gaming: Nostalgic coverage of classic and retro games from the past.
- Indie Games: Spotlighting independent game developers and their unique creations.
- Virtual Reality (VR) Gaming: Focusing on the immersive world of virtual reality gaming.
These subniches offer a wide range of content for video game enthusiasts, ensuring that there is something for everyone in the gaming community. Whether you're looking for game reviews, expert tips, or the latest news, these popular video game blog niches have got you covered.
Planning Out Your Video Game Blog
So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'
Before you run off and start posting, let's take a moment to plan out your business strategy.
Set Your Blog Goals
Setting goals for your Video Game blog is essential to its success. It gives you direction and helps you stay focused on what matters most.
When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.
This can include things like increasing your readership, building your email list, or monetizing your blog.
By setting clear and achievable goals for your video game blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.
Define Your Target Audience
To successfully start a video game blog, it is crucial to define your target audience. Understanding who your audience is will help you tailor your content and marketing strategies to their preferences and interests. Here are some key points to consider when defining your target audience:
- Gamer demographics: Identify the age range, gender, and location of your target audience. Are they primarily male or female? Are they teenagers, young adults, or older gamers? Knowing these demographics will help you create content that resonates with your audience.
- Gaming preferences: Determine what types of games your target audience enjoys. Do they prefer action-packed shooters, immersive role-playing games, or casual mobile games? Understanding their gaming preferences will allow you to create content that matches their interests.
- Platforms: Find out which gaming platforms your target audience uses. Are they console gamers, PC enthusiasts, or mobile gamers? Knowing their preferred gaming platforms will help you focus your content on those specific platforms.
- Interest in gaming news and trends: Determine if your target audience is interested in staying updated on the latest gaming news and trends. Are they eager to read about new game releases, industry events, or game reviews? Knowing their level of interest in gaming news will help you prioritize the type of content you deliver.
- Engagement preferences: Understand how your target audience prefers to engage with gaming content. Do they enjoy reading in-depth articles, watching video game reviews, or participating in online gaming communities? Tailor your content strategy to match their preferred engagement methods.
By defining your target audience, you can create a video game blog that caters specifically to their needs and interests. This will not only attract and retain readers but also establish your blog as a trusted source of gaming content.
Do Your Keyword Research
Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.
Identify the keywords that are most relevant to your niche. These are your “seed keywords.”
Seed keywords are broad terms used to generate super-specific long-tail keywords.
- Video games
- Console games
- PC games
- Mobile games
- Action games
- Adventure games
- RPG games
- Strategy games
- Sports games
- Shooter games
- Sandbox games
- Simulation games
- Indie games
- Multiplayer games
- Online games
- Virtual reality games
- Open-world games
- Platform games
- Puzzle games
Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.
Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”
This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.
When you first start your video game blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.
TIP: When you first start your video game blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.
By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.
Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.
Don't wait for success; seize it with Lasso!Learn More
How to Start a Video Game Blog | Step-by-Step Guide
Now that you're done with the business plan, let's get to the fun part.
Here's how to start a Video Game blog:
Step 1. Pick a Blogging Platform
Choosing the right blogging platform is crucial for the success of your Video Game blog.
I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.
Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.
Here are some other options to consider:
- Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
- Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
- Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.
Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.
Step 2. Register a Domain Name
Registering a domain name gives your blog a unique online identity. When choosing a domain name for your video game blog, there are a few things to keep in mind:
- Make it easy to remember
- Keep it short and sweet
- Include your main keyword
- Avoid using numbers and hyphens
Also, please don’t create an exact-match domain name, like videogameblog.com.
It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.
Instead, spend some time brainstorming video game blog names that have the following:
- A keyword related to your niche
- A feeling, emotion, or quality you want your website to communicate
- Three words or less
So, instead of the example used above, you could use one of these:
All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).
You can also use a domain name generator tool for inspiration.
Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.
Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)
When you find the perfect domain name, register it right away before someone else takes it.
Step 3. Secure Reliable Hosting
Once you’ve chosen a domain name, you have to purchase website hosting to make your video game blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)
Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.
CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior
Here are some popular website hosts for video game blogs:
- WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
- Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
- Hostgator: A popular host that offers affordable pricing and easy WordPress integration.
After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.
Step 4. Install WordPress
The first step to setting up your video game site is to install WordPress.
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.
Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.
Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.
TIP: You can find your dashboard login page at yoursite.com/wp-admin
Step 5. Pick a Theme for Your Video Game Blog
When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.
There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:
- Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
- GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
- Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.
You could also buy a premium theme, but free themes are fine in the beginning.
Step 6. Install Essential Plugins
A lot of people are afraid of plugins because they think more plugins will slow their site down.
However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.
If you’re still worried about site speed, our Cloudflare review shows how to perfect it.
To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.
Here are a few plugins that I recommend for every new Video Game blog:
- Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
- Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
- Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
- RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.
Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.
Step 7. Design Your Site
I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:
- Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
- Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
- Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.
Step 8. Set Up Your Basic Blog Pages
You'll need to create a few key pages before you can start publishing awesome Video Game content.
The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.
You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.
Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.
You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.
By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.
Step 9. Write Your First Blog Posts
Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.
Here are some tips to get you started:
- Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
- Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
- Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
- Include images or other media to break up the text and make your post more visually appealing.
- Use subheadings and bullet points to organize your content and make it easier to read.
- Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
- Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.
Get our FREE toolkit and checklist for writing articles that convert.
How to Write Great Video Game Blog Posts
Now that you officially have a site, it’s time to fill it with top-notch content.
You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days
Here’s how to publish better video game articles from day one.
Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.
What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.
Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).
Build a Solid Framework
Before I ever write a blog post, I build an outline using Dynalist.
I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.
Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.
If you establish solid guidelines, your posts will practically write themselves.
Write Without Stopping
Once you have an outline of where you want your article to go, it’s time to just sit down and write.
I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.
You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.
Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).
TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).
Optimize Your Content for On-Page SEO
Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.
Make sure you do these things when writing your video game blog posts:
- Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
- Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
- Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
- Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!
Use AI to Speed Things Up
At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.
But it's getting really close.
As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.
For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing.
To get the best AI content out of the gate, I recommend Copy.AI.
Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.
Promoting Your Video Game Blog
Once you publish a blog post, you need to promote it.
Seriously, most video game bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.
Make the Most of Social Media
Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the video game niche, where readers care about the person behind the blog.
I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.
Also, shout out when you have a new blog post! Your followers want to know when you put out new content.
Build an Email List for Video Game Enthusiasts
There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.
It’s also challenging. Most video game blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.
It could be a workout plan, equipment guide, or anything else that sets you apart from other video game bloggers.
Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.
If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.
Be ethical, but find things your mailing list will appreciate and sell, sell, sell!
TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!
Collaborate with Other Video Game Bloggers
As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.
Instead of worrying about how other video game bloggers will outrank you, reach out and see if you can work together.
If you build a network of small video game bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established video game authorities.
Engaging in Video Game Communities
Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.
Monetizing Your Video Game Blog
Ok, so your blog is up and running, and you're gaining a following. How do you monetize a video game blog?
Here are the best ways to earn a real income from your new video game blog.
I recommend video game bloggers start with affiliate marketing before any other monetization method.
I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.
To monetize your video game blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.
For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.
For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.
Another way to find affiliate programs is by checking Lasso's database.
To save you some time, here are a few of the best affiliate networks for video game bloggers:
Commission Rate: Up to 50%
Cookie Duration: 30 Days
Royal Partners is a gambling affiliate program with 6 in-house license offers. Join now and earn up to 50% of RevShare!
Commission Rate: $15 - $20 Per Lead
Cookie Duration: 30 Days
GameFly puts video games where they belong: in the hands of the gamers who love 'em. The GameFly website and Mobile App make gaming easier than ever.
Commission Rate: Up to 60% RevShare
Cookie Duration: 30 Days
GG Affiliates, a direct advertiser for GG.bet, which includes casino, betting and eSports, has been in the gaming market since 2016. Get high rates and level up your revenue with GG Affiliates
TIP: We maintain a database of the best affiliate programs. Click here to see the best gaming affiliate programs.
Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.
If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.
Earn More Affiliate Income With Lasso
If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.
Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.
All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.
Your product displays could look like this one:
Great Displays Increase Conversions!
If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.
Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.
That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
If you want to monetize your video game blog the easy way, sign up for Lasso today.
Display ads are also the most passive way to monetize a video game blog. You turn them on, configure the settings, and wait for the money to roll in.
The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).
TIP: If you use display ads on your video game blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.
Here are the best ad networks to join based on your site’s page views:
- 50,000+ Visitors per month - Mediavine
- 10,000-50,000 Visitors per month - Ezoic
- <10,000 Visitors per month - Google Adsense / waiting to grow
NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.
Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.
That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.
The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.
High-potential digital products in the video game blog niche:
- Interactive game reviews: Engaging reviews that allow readers to interact with the content, such as rating systems or polls.
- Exclusive interviews: Conducting interviews with game developers or industry professionals to provide unique insights and perspectives.
- Strategy guides: In-depth guides that offer tips, tricks, and strategies for popular video games.
- Video content: Creating gameplay videos, walkthroughs, or live streams to provide visual and interactive content for readers.
- Community forums: Establishing a platform for gamers to discuss their favorite games, share experiences, and seek advice.
- Merchandise: Designing and selling branded merchandise related to popular video games, such as t-shirts, mugs, or posters.
Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.
It’s a lot of work, but the extra profit is well worth it.
Are you passionate about video games? Consider offering consulting services on your video game blog!
By immersing yourself in the world of video games, you've gained valuable knowledge that you can now share with your readers.
The best part? Your audience will tell you exactly what they need help with.
As your blog grows, you can expect people to reach out and ask for guidance on specific topics or tutorials.
Why not offer them an hour of your time for just $100? The worst they can do is say no, right?
If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.
TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!
FAQs on Starting a Video Game Blog
How Much Money Do Video Game Bloggers Make?
The income range for video game bloggers is enormous. Many bloggers make no revenue, while some video game blogs make over six figures per month. It all depends on traffic and how well you present your offers.
How Can I Monetize a Video Game Blog?
The best way to monetize a video game blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.
How Do Video Game Bloggers Get Paid?
Most video game bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some video game bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Video Game Blogging Easy?
Nothing worth doing is truly easy, but that doesn’t mean video game blogging isn’t fun.
As a video game blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Video Game Blog?
It’s absolutely worth it to start a video game blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once you’re an established authority, people in video game-related industries will take you seriously.
Final Thoughts on Starting a Video Game Blog
So, that’s all the advice I have for someone who wants to start a video game blog.
Let me tell you, this industry can be tough. It takes months, even years, for some bloggers to make their first sale. You might even lose money in the first year. But hey, it’s all worth it in the end.
If you really want to be a successful video game blogger, just follow the tips in this guide, stay persistent, and publish the kind of content you’d love to read yourself. Yeah, it’s gonna be a lot of hard work, but believe me, you can totally do it.
Don’t forget to keep up the consistency, engage with your readers, and most importantly, have fun with it!
Why You Should Trust Our Video Game Blogging Content
You may be thinking, "that's all great, but what does Lasso know about video game blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful video game blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Video Game Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of video game blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the video game industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.