If you're obsessed with gossip and want to turn it into a money-making venture, starting a gossip blog is the way to go.
Imagine making thousands of dollars a month, just by writing about your juicy experiences. Why not give it a shot?
In this post, I'll show you how to create a gossip blog that connects with readers and brings in some serious cash.
If you're ready to become the ultimate gossip blogging boss, let's dive right in!
Why You Can Trust Our Gossip Blogging Guide
Lasso is installed on over 8,000 websites, including many gossip blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their gossip blogs.
Gossip Blogging Basics
Starting a gossip blog can be a really fun and rewarding experience, but it's important to know what you're getting into.
Here are a few basic things to keep in mind before diving in:
What Is a Gossip Blog?
A gossip blog is a type of website that focuses on sharing news, rumors, and personal stories about celebrities, public figures, and other popular individuals. These blogs often provide a platform for readers to comment and discuss the latest gossip and entertainment news.
Gossip blogs are known for their catchy headlines, eye-catching images, and juicy content that keeps readers engaged and coming back for more. They cover a wide range of topics, from celebrity relationships and breakups to fashion trends and scandals.
These blogs are often updated frequently to ensure that readers are always up to date with the latest gossip and news. They may also include features such as interviews, exclusive photos, and behind-the-scenes insights to provide a more in-depth look into the lives of celebrities.
While some people may view gossip blogs as shallow or invasive, they play a significant role in the entertainment industry. They create a space for fans to connect, share opinions, and stay connected to the lives of their favorite celebrities.
Why Should You Start a Gossip Blog?
Starting a gossip blog can be a fun and exciting venture. Not only can it provide you with a platform to share the latest celebrity news and rumors, but it can also offer several other benefits:
- Stay up-to-date: By running a gossip blog, you'll always be in the know about the latest happenings in the entertainment industry. You'll have access to insider information and be the first to share it with your readers.
- Express your creativity: A gossip blog allows you to showcase your creativity through writing engaging content, designing eye-catching graphics, and creating a unique brand for your blog.
- Build a community: Starting a gossip blog can help you connect with like-minded individuals who share your passion for celebrity news. You can create a community where people can discuss and share their thoughts on the latest gossip.
- Monetize your blog: With a successful gossip blog, you have the opportunity to monetize your content through advertising, sponsored posts, and collaborations with brands. It can be a source of income while doing something you love.
- Develop your writing skills: Writing regular blog posts will improve your writing skills and help you develop a unique writing style. It's a great opportunity to hone your storytelling abilities and engage your audience.
Ready to kickstart your Gossip blog? Get Your FREE 20-Page Guide To Making $1,000/Day.
Finding Your Gossip Niche
You’re probably thinking, 'I already picked a niche! Gossip' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.
Why Choosing a Niche is Important
Choosing a gossip niche is important for a number of reasons.
First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established gossip bloggers and get organic traffic.
Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.
Finally, having a gossip niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of gossip, you can focus on the specific topics and recipes that your readers are most interested in.
How to Choose a Gossip Blog Niche
Choosing a gossip blog niche can be a fun and exciting process. It's important to find a niche that you are passionate about and that will also attract a dedicated audience. Here are some ways to find the perfect gossip blog niche:
- Explore your interests: Think about the topics or celebrities that you are most interested in. This will help you stay motivated and engaged with your blog.
- Research popular trends: Keep an eye on the latest gossip trends and see what topics are currently popular. This will give you an idea of what people are interested in reading about.
- Identify gaps in the market: Look for areas within the gossip industry that are not being covered extensively. This could be a specific celebrity, a niche subculture, or a unique angle on a popular topic.
- Consider your expertise: If you have a particular expertise or knowledge in a certain area, consider focusing your blog on that. This will help you stand out and provide valuable insights to your readers.
- Think about your target audience: Consider who your target audience is and what they would be interested in reading. Understanding your audience will help you tailor your content to their preferences.
By following these steps and considering your own interests and expertise, you can choose a gossip blog niche that will set you apart and attract a dedicated following.
We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:
- A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
- Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
- Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?
Popular Gossip Blog Niches
Gossip blogs are a popular form of online entertainment that cater to people's fascination with celebrities and their personal lives. These blogs provide a platform for readers to stay updated on the latest gossip, scandals, and rumors surrounding their favorite stars.
Here are some popular gossip blog niches:
- Celebrity Relationships: Explore the ups and downs of celebrity romances, from dating rumors to breakups and makeups.
- Red Carpet Fashion: Keep up with the latest fashion trends and dissect celebrity outfits from glamorous red carpet events.
- Hollywood News and Rumors: Get the scoop on the hottest news and rumors circulating in the entertainment industry.
- Celebrity Scandals: Delve into the scandalous lives of celebrities, uncovering their secrets, controversies, and shocking revelations.
- Celebrity Lifestyle: Peek into the luxurious lifestyles of the rich and famous, from their extravagant homes to their extravagant vacations.
- Celebrity Fitness and Diet: Discover the fitness regimens and diet plans of your favorite stars, and get inspired to stay healthy.
- Celebrity Parenting: Follow the journeys of celebrity parents, from pregnancy announcements to adorable family moments.
These gossip blog niches cater to different interests and provide readers with a variety of topics to indulge in. Whether you're interested in fashion, relationships, scandals, or just want to know what your favorite celebrity ate for breakfast, there's a gossip blog niche for everyone.
Planning Out Your Gossip Blog
So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'
Before you run off and start posting, let's take a moment to plan out your business strategy.
Set Your Blog Goals
Setting goals for your Gossip blog is essential to its success. It gives you direction and helps you stay focused on what matters most.
When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.
This can include things like increasing your readership, building your email list, or monetizing your blog.
By setting clear and achievable goals for your gossip blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.
Define Your Target Audience
When starting a gossip blog, it's crucial to define your target audience. Understanding who your readers are will help you create content that resonates with them and keeps them coming back for more. Here are some key points to consider:
- Demographics: Consider the age, gender, and location of your target audience. This will help you tailor your content and language accordingly.
- Interests and Hobbies: Determine what topics and celebrities your audience is most interested in. This will guide your content creation and ensure you cover the gossip that matters to them.
- Online Behavior: Understand how your target audience consumes online content. Are they active on social media? Do they prefer reading articles or watching videos? This will help you choose the right platforms and formats for your blog.
- Psychographics: Dive deeper into your audience's mindset and motivations. What are their aspirations and desires? What kind of gossip do they find most appealing? This will help you create engaging and relatable content.
- Competitor Analysis: Study other gossip blogs or websites targeting a similar audience. Identify what they do well and how you can differentiate yourself. This will help you refine your blog's unique selling proposition.
By defining your target audience, you'll be able to create a gossip blog that caters specifically to their interests and preferences. Keep in mind that audience preferences may evolve over time, so it's essential to continually stay tuned in and adapt your content as needed.
Do Your Keyword Research
Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.
Identify the keywords that are most relevant to your niche. These are your “seed keywords.”
Seed keywords are broad terms used to generate super-specific long-tail keywords.
- Gossip news
- Celebrity rumors
- Hollywood scandals
- Entertainment gossip
- Celebrity gossip
- Gossip blogs
- Celebrity news
- Tabloid rumors
- Red carpet gossip
- Famous scandals
Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.
Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”
This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.
When you first start your gossip blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.
TIP: When you first start your gossip blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.
By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.
Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.
Don't wait for success; seize it with Lasso!Learn More
How to Start a Gossip Blog | Step-by-Step Guide
Now that you're done with the business plan, let's get to the fun part.
Here's how to start a Gossip blog:
Step 1. Pick a Blogging Platform
Choosing the right blogging platform is crucial for the success of your Gossip blog.
I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.
Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.
Here are some other options to consider:
- Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
- Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
- Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.
Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.
Step 2. Register a Domain Name
Registering a domain name gives your blog a unique online identity. When choosing a domain name for your gossip blog, there are a few things to keep in mind:
- Make it easy to remember
- Keep it short and sweet
- Include your main keyword
- Avoid using numbers and hyphens
Also, please don’t create an exact-match domain name, like celebritygossipupdates.com.
It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.
Instead, spend some time brainstorming gossip blog names that have the following:
- A keyword related to your niche
- A feeling, emotion, or quality you want your website to communicate
- Three words or less
So, instead of the example used above, you could use one of these:
All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).
You can also use a domain name generator tool for inspiration.
Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.
Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)
When you find the perfect domain name, register it right away before someone else takes it.
Step 3. Secure Reliable Hosting
Once you’ve chosen a domain name, you have to purchase website hosting to make your gossip blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)
Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.
CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior
Here are some popular website hosts for gossip blogs:
- WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
- Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
- Hostgator: A popular host that offers affordable pricing and easy WordPress integration.
After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.
Step 4. Install WordPress
The first step to setting up your gossip site is to install WordPress.
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.
Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.
Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.
TIP: You can find your dashboard login page at yoursite.com/wp-admin
Step 5. Pick a Theme for Your Gossip Blog
When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.
There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:
- Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
- GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
- Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.
You could also buy a premium theme, but free themes are fine in the beginning.
Step 6. Install Essential Plugins
A lot of people are afraid of plugins because they think more plugins will slow their site down.
However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.
If you’re still worried about site speed, our Cloudflare review shows how to perfect it.
To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.
Here are a few plugins that I recommend for every new Gossip blog:
- Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
- Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
- Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
- RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.
Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.
Step 7. Design Your Site
I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:
- Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
- Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
- Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.
Step 8. Set Up Your Basic Blog Pages
You'll need to create a few key pages before you can start publishing awesome Gossip content.
The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.
You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.
Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.
You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.
By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.
Step 9. Write Your First Blog Posts
Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.
Here are some tips to get you started:
- Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
- Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
- Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
- Include images or other media to break up the text and make your post more visually appealing.
- Use subheadings and bullet points to organize your content and make it easier to read.
- Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
- Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.
Get our FREE toolkit and checklist for writing articles that convert.
How to Write Great Gossip Blog Posts
Now that you officially have a site, it’s time to fill it with top-notch content.
You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days
Here’s how to publish better gossip articles from day one.
Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.
What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.
Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).
Build a Solid Framework
Before I ever write a blog post, I build an outline using Dynalist.
I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.
Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.
If you establish solid guidelines, your posts will practically write themselves.
Write Without Stopping
Once you have an outline of where you want your article to go, it’s time to just sit down and write.
I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.
You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.
Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).
TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).
Optimize Your Content for On-Page SEO
Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.
Make sure you do these things when writing your gossip blog posts:
- Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
- Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
- Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
- Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!
Use AI to Speed Things Up
At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.
But it's getting really close.
As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.
For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing.
To get the best AI content out of the gate, I recommend Copy.AI.
Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.
Promoting Your Gossip Blog
Once you publish a blog post, you need to promote it.
Seriously, most gossip bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.
Make the Most of Social Media
Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the gossip niche, where readers care about the person behind the blog.
I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.
Also, shout out when you have a new blog post! Your followers want to know when you put out new content.
Build an Email List for Gossip Enthusiasts
There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.
It’s also challenging. Most gossip blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.
It could be a workout plan, equipment guide, or anything else that sets you apart from other gossip bloggers.
Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.
If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.
Be ethical, but find things your mailing list will appreciate and sell, sell, sell!
TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!
Collaborate with Other Gossip Bloggers
As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.
Instead of worrying about how other gossip bloggers will outrank you, reach out and see if you can work together.
If you build a network of small gossip bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established gossip authorities.
Engaging in Gossip Communities
Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.
Monetizing Your Gossip Blog
Ok, so your blog is up and running, and you're gaining a following. How do you monetize a gossip blog?
Here are the best ways to earn a real income from your new gossip blog.
I recommend gossip bloggers start with affiliate marketing before any other monetization method.
I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.
To monetize your gossip blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.
For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.
For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.
Another way to find affiliate programs is by checking Lasso's database.
To save you some time, here are a few of the best affiliate networks for gossip bloggers:
Commission Rate: Up to 50%
Cookie Duration: 30 Days
Royal Partners is a gambling affiliate program with 6 in-house license offers. Join now and earn up to 50% of RevShare!
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Palms Place is a contemporary resort that boasts extraordinary accommodations, nightlife, and an of award-winning bars and restaurants.
Commission Rate: Unknown
Cookie Duration: Unknown
AcornTV is a full-service integrated marketing agency working with the world's largest entertainment, consumer, and lifestyle brands.
TIP: We maintain a database of the best affiliate programs. Click here to see the best entertainment affiliate programs.
Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.
If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.
Earn More Affiliate Income With Lasso
If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.
Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.
All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.
Your product displays could look like this one:
Great Displays Increase Conversions!
If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.
Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.
That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
If you want to monetize your gossip blog the easy way, sign up for Lasso today.
Display ads are also the most passive way to monetize a gossip blog. You turn them on, configure the settings, and wait for the money to roll in.
The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).
TIP: If you use display ads on your gossip blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.
Here are the best ad networks to join based on your site’s page views:
- 50,000+ Visitors per month - Mediavine
- 10,000-50,000 Visitors per month - Ezoic
- <10,000 Visitors per month - Google Adsense / waiting to grow
NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.
Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.
That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.
The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.
High-potential digital products in the gossip blog niche:
- Exclusive interviews: Offering in-depth and exclusive interviews with celebrities and influencers can attract a large audience.
- Rumor debunking: Creating digital products that debunk or confirm rumors can provide credibility and attract readers seeking accurate information.
- Live event coverage: Providing live coverage of red carpet events, award shows, or celebrity parties can generate excitement and engagement.
- Behind-the-scenes content: Offering behind-the-scenes access to celebrities' lives or the production of movies and TV shows can create intrigue and captivate readers.
- Interactive quizzes: Creating fun and engaging quizzes related to celebrity gossip can drive user participation and increase website traffic.
Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.
It’s a lot of work, but the extra profit is well worth it.
Gossip is a juicy niche for offering consulting services.
Once you've fully immersed yourself in the gossip world, you'll have gained valuable knowledge that your readers would love to buy.
The best part? They'll gladly tell you what they need help with!
As your audience grows, expect people to reach out, asking for advice on how to do this or that.
Why not offer them an hour of your time for just $100? After all, the worst they can do is say no, right?
If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.
TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!
FAQs on Starting a Gossip Blog
How Much Money Do Gossip Bloggers Make?
The income range for gossip bloggers is enormous. Many bloggers make no revenue, while some gossip blogs make over six figures per month. It all depends on traffic and how well you present your offers.
How Can I Monetize a Gossip Blog?
The best way to monetize a gossip blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.
How Do Gossip Bloggers Get Paid?
Most gossip bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some gossip bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Gossip Blogging Easy?
Nothing worth doing is truly easy, but that doesn’t mean gossip blogging isn’t fun.
As a gossip blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Gossip Blog?
It’s absolutely worth it to start a gossip blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once you’re an established authority, people in gossip-related industries will take you seriously.
Final Thoughts on Starting a Gossip Blog
So, there you have it - my advice on how to start your very own gossip blog.
I won't sugarcoat it, this industry is tough. It takes time and dedication to see any sort of success.
You may even face financial challenges in the first year, but trust me, it's all worth it in the end.
If you really want to make it as a gossip blogger, follow the tips I've shared in this guide and never give up.
Remember to keep up a consistent publishing schedule, interact with your readers, and most importantly, have fun!
Why You Should Trust Our Gossip Blogging Content
You may be thinking, "that's all great, but what does Lasso know about gossip blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful gossip blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Gossip Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of gossip blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the gossip industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.