Niche Guides / Sports

How To Start a Sports Blog and Score Big with Your Readers

By Andrew Fiebert Updated

If you want to turn your love for sports into a side hustle or even a full-time gig, starting a sports blog is the way to go.

Successful sports bloggers are raking in thousands of dollars each month by sharing their experiences. So, why not give it a shot?

In this post, I'll show you step-by-step how to create a sports blog that connects with readers and brings in some cash.

If you're ready to become a sports blogging authority, let's dive in!

Why You Can Trust Our Sports Blogging Guide

Lasso is installed on over 8,000 websites, including many sports blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their sports blogs.

Sports Blogging Basics

Starting a sports blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Sports Blog?

A sports blog is a website or online platform where individuals or groups share their opinions, analysis, and commentary on various sports-related topics. It serves as a platform for sports enthusiasts to discuss and engage in conversations about their favorite teams, players, and events.

Sports blogs often cover a wide range of sports, including popular ones like football, basketball, soccer, baseball, and tennis, as well as niche sports like surfing, lacrosse, or mixed martial arts.

Bloggers on sports blogs may offer game recaps, player profiles, predictions, and in-depth analysis on different aspects of the sports world. They may also share news updates, interviews, and personal stories related to sports.

Readers of sports blogs can enjoy a variety of content, from informative articles to engaging discussions. They can also participate by leaving comments, sharing their own opinions, and interacting with other fans.

Overall, sports blogs provide a platform for sports enthusiasts to stay updated, share their passion, and connect with like-minded individuals who share their love for sports.

How To Start a Sports Blog and Score Big with Your Readers homepage
Bleacher Report is a great example of a sports blog.

Why Should You Start a Sports Blog?

Starting a sports blog can be a great way to share your passion for sports with others and establish yourself as an authority in the sports community.

Here are a few reasons why you should consider starting a sports blog:

  • Build a community: Starting a sports blog allows you to connect with like-minded individuals who share your love for sports. You can engage in discussions, share opinions, and build a community of passionate sports fans.
  • Showcase your expertise: If you have in-depth knowledge about a particular sport or team, a blog gives you a platform to share your insights and analysis. You can establish yourself as an expert and gain recognition in the sports world.
  • Stay updated: Running a sports blog requires you to stay updated with the latest news, events, and trends in the sports industry. This keeps you informed and ensures you're always in the loop.
  • Improve your writing skills: Blogging is a great way to enhance your writing skills. By consistently writing about sports, you can refine your writing style, develop your voice, and become a better communicator.
  • Monetize your passion: If your sports blog gains popularity, you can explore opportunities to monetize your platform. This can include sponsored content, partnerships, advertising, or even selling merchandise.

So, if you're passionate about sports and want to share your knowledge and opinions with others, starting a sports blog can be a rewarding and fulfilling endeavor.

Finding Your Sports Niche

You’re probably thinking, 'I already picked a niche! Sports' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a sports niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established sports bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a sports niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of sports, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Sports Blog Niche

Choosing a sports blog niche can be a daunting task, but with the right approach, you can find the perfect niche that aligns with your interests and expertise. Here are a few tips to help you choose a sports blog niche:

  • Identify your passion: Start by identifying the sports you are most passionate about. This will ensure that you enjoy writing and researching about the topic.
  • Consider your expertise: Take into account your knowledge and expertise in a particular sport. Choosing a niche where you have expertise will help you provide valuable and insightful content to your readers.
  • Research popular sports: Look into the popularity of different sports and their fan base. Choosing a niche in a popular sport can help you attract a larger audience.
  • Explore emerging sports: Consider exploring emerging sports or niche sports that may have a dedicated and passionate fan base. This can help you stand out from the crowd and establish yourself as an expert in a unique niche.
  • Find a gap in the market: Analyze existing sports blogs and determine if there are any gaps or untapped niches that you can fill. This can help you carve out a specific audience and differentiate yourself from competitors.

By following these tips, you can choose a sports blog niche that not only aligns with your interests but also has the potential to attract and engage a dedicated audience.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Sports Blog Niches

How To Start a Sports Blog and Score Big with Your Readers homepage
The Hockey Writers has niched down by focusing on hockey content

When it comes to popular sports blog niches, there are several options to choose from. Whether you're a die-hard sports fan or just looking to start a blog, finding the right niche is important to attract a dedicated audience. Here are some popular sports blog niches to consider:

  • Fantasy Sports: Dive into the world of fantasy sports and provide tips, strategies, and analysis for fantasy football, baseball, basketball, and more.
  • Sports Betting: Share insights, odds, and predictions for sports betting enthusiasts. Help your readers make informed decisions and improve their chances of winning.
  • Extreme Sports: Cover adrenaline-pumping sports like skateboarding, snowboarding, surfing, and BMX. Share stories, interviews, and videos of extreme sports athletes.
  • Fitness and Training: Focus on sports-specific workouts, training techniques, nutrition tips, and overall fitness advice for athletes of all levels.
  • Sports News and Analysis: Keep your readers up-to-date with the latest news, game highlights, analysis, and commentary on popular sports leagues and events.
  • Sports Fashion and Gear: Explore the world of sports fashion, gear reviews, and recommendations for sports enthusiasts looking to upgrade their equipment or stay stylish.
  • Sports History and Legends: Delve into the rich history of sports, share stories of legendary athletes, iconic moments, and memorable events that shaped the sports landscape.
  • Women in Sports: Celebrate and highlight the achievements and stories of women in sports. Cover women's leagues, athletes, and their impact on the sporting world.
  • Sports Photography: Showcase stunning sports photography, capture the essence of sports through visual storytelling, and provide tips for aspiring sports photographers.

These are just a few popular sports blog niches to explore. Choose the one that aligns with your passion and expertise, and start creating engaging content that will resonate with your target audience.

Planning Out Your Sports Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Sports blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your sports blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

Defining your target audience is crucial when starting a sports blog. By understanding who your audience is, you can tailor your content to meet their interests and needs. Here are some key points to consider:

  • Demographics: Identify the age, gender, location, and other relevant demographic information of your target audience. This will help you create content that resonates with them.
  • Sports preferences: Determine the sports that your target audience is most interested in. Whether it's football, basketball, soccer, or others, focusing on their preferred sports will attract and engage them.
  • Knowledge level: Assess the level of knowledge your target audience has about sports. Are they beginners, casual fans, or experts? This will help you gauge the depth and complexity of your content.
  • Interests and passions: Understand the specific interests and passions of your target audience within the sports niche. Are they die-hard fans of a particular team? Do they enjoy analyzing game strategies? Knowing their interests will allow you to create targeted content that resonates with them.
  • Online behavior: Research how your target audience consumes sports content online. Do they prefer reading articles, watching videos, or listening to podcasts? This information will help you choose the most effective mediums to deliver your content.

By defining your target audience, you can create a sports blog that caters to their specific needs and interests. Remember to regularly evaluate and refine your understanding of your audience as your blog grows and evolves.

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • sports news
  • sports articles
  • sports updates
  • sports analysis
  • sports commentary
  • sports highlights
  • sports reviews
  • sports opinion
  • sports tips
  • sports events
  • sports interviews
  • sports rumors
  • sports predictions
  • sports statistics

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Sports bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your sports blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your sports blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Sports Blog On the Right Foot

Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.

Don't wait for success; seize it with Lasso!

Learn More

How to Start a Sports Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Sports blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Sports blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Sports bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your sports blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming sports blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:


All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Sports bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your sports blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Sports bloggers

Here are some popular website hosts for sports blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your sports site is to install WordPress.

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at

Step 5. Pick a Theme for Your Sports Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.
  • Astra - Astra is a simple WordPress theme that makes designing a website easy. It makes it easy to create a stunning niche website without all the fluff.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Sports blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your sports blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your sports blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Sports content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Sports Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better sports articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your sports blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing. offers the best ai written content for sports bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Sports Blog

Once you publish a blog post, you need to promote it.

Seriously, most sports bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the sports niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Sports Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most sports blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other sports bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Sports Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other sports bloggers will outrank you, reach out and see if you can work together.

If you build a network of small sports bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established sports authorities.

Engaging in Sports Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Sports Blog

Lasso Performance
Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a sports blog?

Here are the best ways to earn a real income from your new sports blog.

Affiliate Marketing

I recommend sports bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your sports blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thorough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for sports bloggers:

  1. Fanatics


    Commission Rate: 8% Per Sale

    Cookie Duration: 7 Days is the world's largest collection of official fan gear from all the leagues, teams, and players you love.

  2. Rei Co-op

    Rei Co-op

    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    REI has been sharing its passion for the outdoors since 1938. It has massive brand recognition on its side and offers a wide variety of products.

  3. Nike


    Commission Rate: 0.8% - 4.8% Per Sale

    Cookie Duration: 7 Days

    A pioneer in sportswear, footwear and equipment, Nike has dominated the field of sports and fashion since its launch in 1971.

TIP: We maintain a database of the best affiliate programs. Click here to see the best sports affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

Our Pick
Budget Pick
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
Our Pick
Starting at $30 a month
Starting at $30 a month
Budget Pick
Starting at $2.75 a month

If you want to monetize your sports blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your sports blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a sports blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your sports blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-potential digital products in the sports blog niche:

  • Interactive Sports Quiz: Engaging quizzes to test sports knowledge and challenge readers.
  • Virtual Sports Tournaments: Organize online tournaments where users can compete in popular sports video games.
  • Exclusive Interviews and Podcasts: Offer behind-the-scenes interviews with athletes and industry experts in audio or video format.
  • Fantasy Sports Tools: Develop digital tools to help sports enthusiasts analyze player statistics and improve their fantasy team strategies.
  • Sports Betting Tips and Predictions: Provide expert advice and predictions on upcoming sports events to assist bettors in making informed decisions.
  • Sports Training Programs: Create digital training programs tailored to specific sports, offering guidance and tutorials for aspiring athletes.
  • Live Streaming Platform: Build a platform to live stream sports events or host watch parties for fans to engage in real-time.
  • Sports Merchandise Marketplace: Create an online marketplace where fans can buy and sell sports-related merchandise.
  • Sports Analytics Dashboard: Develop an analytics dashboard that provides in-depth statistics and insights on teams, players, and games.
  • Virtual Reality Sports Experiences: Offer immersive virtual reality experiences that allow users to feel like they are part of a live sports event.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.


Sports is a perfect niche for offering consulting services.

If you've fully immersed yourself in the sports world as I recommended, you now possess valuable knowledge that you can sell to your readers.

What's great is that your audience will let you know exactly what they need help with.

As your following grows, there will inevitably be people reaching out, asking for guidance on certain topics or requesting tutorials.

So why not offer them an hour of your time for $100? The worst they can do is say no, right?

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Sports Blog

How Much Money Do Sports Bloggers Make?

The income range for sports bloggers is enormous. Many bloggers make no revenue, while some sports blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Sports Blog?

The best way to monetize a sports blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Sports Bloggers Get Paid?

Most sports bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some sports bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Sports Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean sports blogging isn’t fun.

As a sports blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Sports Blog?

It’s absolutely worth it to start a sports blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in sports-related industries will take you seriously.

Final Thoughts on Starting a Sports Blog

So, that's all the advice I have for anyone wondering how to start a sports blog.

Let me tell you, this industry can be tough. It takes months, even years, for some bloggers to make their first sale. You might even lose money in the first year. But trust me, it's all worth it.

If you want to be a successful sports blogger, just follow the tips I've shared in this guide, be persistent, and publish the kind of content you'd enjoy reading. Yes, it's a lot of hard work, but don't worry, you've got this!

Don't forget to stay consistent, engage with your readers, and most importantly, have fun!

Why You Should Trust Our Sports Blogging Content

You may be thinking, "that's all great, but what does Lasso know about sports blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful sports blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Sports Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of sports blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the sports industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Sports Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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