Help your audience find the best athletic gear with these sports affiliate programs.
• UpdatedThe sports industry is currently valued at over $400 billion globally and is projected to grow at a compound annual growth rate (CAGR) of 10.1% between 2021 and 2028, making it a booming sector with vast monetization potential for affiliates [source](https://www.grandviewresearch.com/industry-analysis/sports-market).
This guide covers our top 25 Sports Affiliate Programs that can help you tap into this lucrative market. For each program, you'll discover essential details like:
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Join Lasso for FreeIn a Hurry? Here Are the Best Sports Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 8% Per Sale
Cookie Duration: 7 Days
Approval Requirements: Publishers must operate a content-rich website, blog, or social media channel focused on sports, teams, leagues, athletes, competitions, or fitness. Sites primarily promoting coupons, deals, or incentives are not eligible. Applications are submitted via the Impact affiliate network and are approved at Fanatics’ discretion.
Affiliate Network: Impact
Payout Threshold: $50
Fanatics is a top go-to for sports merchandise, offering an extensive range of officially licensed gear for fans of every major league. From jerseys to caps, tailgating gear to home decor, they've got you covered for any sports occasion. With Fanatics, you're not just selling products; you're linking people to their favorite teams and moments.
Their affiliate program features a competitive commission rate of 8% per sale. This is particularly appealing when considering the potential average order value that often exceeds $50. This means that for every sale you generate, you could earn around $4 or more, which can add up quickly especially during peak game seasons!
With a cookie duration of 7 days, you have a decent time frame for tracking referrals. This allows you to reap the rewards for your promotional efforts. The great thing about promoting Fanatics is the passionate fan base; sports enthusiasts often shop for gear regularly, making repeat conversions a strong possibility!
Join the Fanatics Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Publishers must apply via the Impact platform; have a relevant outdoor-lifestyle website or blog; adhere to YETI’s program terms; applications are reviewed on a case-by-case basis; coupon or cashback sites are not accepted.
Affiliate Network: Impact
Payout Threshold: $10
YETI is a well-known brand that specializes in durable outdoor gear and coolers. Their products, like high-performance cooler bags and insulated drinkware, are designed for anyone who loves adventure — from campers and hikers to tailgaters and fishermen. YETI is recognized for its quality, making it a go-to choice for outdoor enthusiasts.
The YETI affiliate program allows you to promote their fantastic selection of products, which resonates with a wide audience. With a commission rate of 4% per sale, you can potentially earn solid commissions, especially as many of their products are priced higher than standard competitors. That means if an average order hovers around $100, you could make about $4 per sale.
Working through the Impact affiliate network, the program offers a reasonable cookie duration of 30 days, giving your referrals a decent window to complete their purchases. Plus, with a payout threshold set at just $10, it’s easy to start seeing returns on your marketing efforts.
Join the YETI Affiliate Program
Commission Rate: 9% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Affiliates must apply via StubHub’s affiliate platform (Partnerize), own an active website, blog, or app featuring relevant live-event or ticketing content, comply with StubHub’s affiliate terms and marketing guidelines, and pass StubHub’s review
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
StubHub is a well-known ticket marketplace that has been around since 2000. They offer tickets for a wide range of events, including concerts, sports, theater, and more. With millions of fans turning to StubHub every year, it's a popular choice for those looking to buy or sell tickets.
Affiliates earn a solid 9% commission on every sale. If you're promoting events with an average order value of around $150, that translates into about $13.50 commission per sale. Coupled with a 30-day cookie duration, it gives you plenty of time to drive those ticket purchases.
StubHub's reputation for reliability and a user-friendly interface makes it a great fit for affiliate marketers. Whether it's the latest sports match or a must-see concert, there's always something to promote, and with an audience that loves live events, the earning potential is consistently promising.
Join the StubHub Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 7 Days
Approval Requirements: Applicants must apply through GoPro’s affiliate partner network (Impact), have an active website or social account with relevant action sports, photography, travel or outdoor lifestyle content, and be manually reviewed for brand fit; GoPro does not publicly disclose minimum traffic or follower thresholds
Affiliate Network: Impact
Payout Threshold: $50
GoPro is all about capturing life's epic moments with their line of action cameras and accessories. Founded in 2002, this brand has become a household name for thrill-seekers and content creators alike. They offer a variety of products, including stunning cameras like the HERO series, mounts, and drones, perfect for anything from surfing to skydiving.
As for their affiliate program, GoPro offers a 4% commission on each sale. While the average order value isn’t explicitly mentioned, GoPro's cameras can range from around $200 to over $500. This means you could potentially earn between $8 to $20 per sale. Plus, with their strong brand presence, affiliates can expect higher chances of conversions.
With a cookie duration of 7 days, it’s a short window, but GoPro's popularity can drive significant traffic quickly. Affiliates will benefit from promoting a brand that stands out in the action camera market, offering unique and high-demand products that resonate with adventure enthusiasts.
Join the GoPro Affiliate Program
Commission Rate: 35% Recurring
Cookie Duration: Unknown
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a well-known name in the sports betting and daily fantasy sports world, providing fans with a platform to engage with their favorite sports. Offering a wide range of betting options, from classic sports to innovative fantasy leagues, it's a go-to spot for those looking to add a little extra excitement to their game days.
Through their affiliate program, you can earn a solid 35% recurring commission. This can add up quickly, especially since sports betting can involve substantial wagers. If you're driving an audience that loves to place bets regularly, this commission structure can be very rewarding.
While details like cookie duration and payout thresholds aren't clearly laid out, participating affiliates often enjoy a well-established brand with a large user base. Promoting FanDuel can lead to significant commissions if you tap into the right audience of sports enthusiasts.
Join the FanDuel Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 25% - 40% Recurring
Cookie Duration: Unknown
Affiliate Network: Impact
Payout Threshold: $50
DraftKings is a leading player in the online sports betting and fantasy sports arena. They've gained a massive following thanks to their engaging platform that lets users participate in daily fantasy sports and place bets on various sports, including football, basketball, and soccer. Their interface is user-friendly, making it easy for new users to jump in and start playing.
The company has a solid affiliate program that appeals to marketers looking to earn some serious commission. With a recurring commission rate of 25% to 40%, affiliates can potentially earn big, especially as users frequently re-engage with the platform for betting and fantasy sports updates. This level of recurring income can add up quickly, assuming a healthy number of referrals.
While specifics like cookie duration and payout thresholds aren’t clearly stated, the general allure of DraftKings, paired with its large audience and dynamic offerings, provides a great landscape for affiliate marketing. The popularity of sports betting continues to grow, making it an exciting niche for affiliates to tap into and monetize effectively.
Join the DraftKings Affiliate Program
Commission Rate: 3.2% Per Sale
Cookie Duration: 3 Days
Approval Requirements: Applicants must have an active, publicly accessible website, blog, or mobile app featuring original sports, outdoors, fitness, or related content; comply with program policies (no incentivized traffic, no spam email, no trademark bidding); approval is subject to program review.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
DICK'S Sporting Goods is a leading retailer in the sports and outdoor gear market, offering a vast array of products for athletes, fitness enthusiasts, and casual sports fans alike. Their inventory includes everything from footwear and apparel to high-quality sporting equipment across various categories like team sports, outdoor recreation, and fitness. DICK'S is well-known for carrying major brands like Nike, Adidas, and Under Armour, making it a go-to spot for anyone looking to up their game.
Their affiliate program offers a commission rate of 3.2% per sale, which can be quite attractive considering the typical order values. Although the average order value isn't specified, it’s not uncommon for customers to spend around $100 or more on sporting goods. This means that affiliates could potentially earn $3.20 or more per sale, depending on the final sale amount. With a strong brand reputation and a loyal customer base, selling DICK'S products can be a lucrative opportunity for affiliate marketers.
DICK'S also provides plenty of seasonal sales and promotions, giving affiliates a great chance to boost their earnings. While the cookie duration is set at 3 days, it's essential for marketers to focus on driving quick conversions, especially during peak shopping periods. Overall, the DICK'S Sporting Goods affiliate program aligns well with active lifestyles and offers diverse products that appeal to a wide audience.
Join the DICK’S Sporting Goods Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must apply via CJ Affiliate, have an active website or blog with original, relevant content, disclose traffic sources and marketing methods, and comply with CJ Affiliate program policies; approvals typically occur within 24–48 hours
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Reebok has been a recognizable name in the fitness and athletic wear world since its inception in the late 1980s. Known for its trendy sneakers, workout apparel, and fitness accessories, Reebok targets everyone from casual gym-goers to serious athletes. Their brand is popular in multiple markets, especially in the realm of CrossFit, running, and lifestyle fashion, making it a go-to choice for fitness enthusiasts.
Products range from high-performance shoes to comfortable workout clothing, ensuring there’s something for everyone. Customers are often attracted to Reebok's stylish offerings, which balance functionality and fashion. Plus, with a commission rate of 7% on sales, when considering their average order value—typically around $100—affiliates can expect an average commission of about $7 per sale. This makes promoting Reebok a potentially lucrative venture!
The brand also embraces a community-driven approach, sponsoring events and athletes who embody their fitness ethos. It makes working with Reebok easier since affiliates can appeal to a broad audience looking for quality athletic gear. Whether promoting the latest footwear innovation or trendy apparel collections, Reebok’s affiliate program showcases products that align well with an active lifestyle.
Join the Reebok Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Application through Commission Junction; applicants must have an active website or app with original, relevant content related to fitness or sports; Under Armour reviews each application for brand alignment, content quality, and compliance with program terms
Affiliate Network: Impact
Payout Threshold: $50
Under Armour is a well-known brand in the athletic wear and sports equipment market, famous for its innovative and high-performance apparel, footwear, and accessories. Founded in 1996, Under Armour aims to enhance athletic performance through its cutting-edge gear. Their products are aimed at everyone, from serious athletes to casual gym-goers, ensuring there's something for everyone to enjoy.
Affiliates can promote a variety of products, including moisture-wicking shirts, compression wear, and stylish athletic shoes. Under Armour has built a strong reputation among fitness enthusiasts, and their products often carry a premium price. With a commission rate of 4% per sale, promoting their gear can be lucrative. If you consider an average order value of around $100, you could earn about $4 for each sale, which adds up if you bring in a good number of customers.
With a 30-day cookie duration, affiliates have a decent window for earning commissions on repeat customers. Although specific details about approval requirements and payout thresholds aren’t available, the brand's strong market presence and loyal customer base make Under Armour an appealing affiliate program for marketers looking to tap into the fitness and sportswear segment.
Join the Under Armour Affiliate Program
Commission Rate: 13.05% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must be at least 18 and register via the Adidas affiliate program on Impact (US) or Awin (EU). They must provide an active website or social media property with original content relevant to sports, health, lifestyle or fashion, include a privacy policy/terms of use page, and comply with the network’s and Adidas’s brand guidelines. Approval is subject to network and Adidas review.
Affiliate Network: FlexOffers
Payout Threshold: $50
Adidas is a global powerhouse in the sporting goods world, known for its stylish athletic shoes, clothing, and accessories. Founded in Germany in 1949, the brand has a rich history and is widely recognized for its iconic three stripes logo. They offer everything for sports enthusiasts, from running shoes to fashionable activewear. Adidas caters to a diverse audience, blending performance with lifestyle, making it a go-to for both athletes and casual wearers alike.
The affiliate program is a solid choice for marketers looking to align with a high-profile name. With a commission rate of 13.05% per sale and a cookie duration of 30 days, there's plenty of opportunity to earn. While the average order value isn't explicitly stated, Adidas' popular products typically range from $50 to $150 or more, meaning affiliates could earn about $6.53 to $19.58 per sale, depending on the item's price. Plus, the chance to promote a brand that's synonymous with quality easily draws in customers.
Adidas also prides itself on innovation and sustainability, constantly rolling out new tech in their products. The brand appeals to environmentally conscious consumers with initiatives like sustainable materials and eco-friendly practices. Affiliates will have the benefit of promoting not just trendy products, but ones that are part of a larger movement toward responsible consumerism.
Join the Adidas Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 0.8% - 4.8% Per Sale
Cookie Duration: 7 Days
Approval Requirements: Applicants must have a website or social media platform that aligns with Nike's brand values and target audience, and provide relevant content about Nike products.
Affiliate Network: Impact
Payout Threshold: $20
Nike is a household name in the athletic wear scene, known for its stylish, high-performance footwear, apparel, and equipment. With a rich history dating back to 1964, Nike has evolved into a go-to brand for athletes and fitness enthusiasts alike. They offer everything from running shoes to training gear, making them a versatile option for customers with diverse athletic interests.
For affiliates, the Nike program features a commission rate ranging from 0.8% to 4.8% per sale. Given the brand's status, many of their products carry a healthy price tag. This means even a small commission on high-ticket items can lead to significant earnings. With Nike continuously launching trendy collections and highly anticipated collaborations, the buzz around the brand can further boost affiliate sales.
Though details like approval requirements and payout thresholds aren't widely available, the 7-day cookie duration is something to keep in mind for conversions. Being part of the Nike affiliate program means associating with a brand that many people trust and love, which should make promoting their products a breeze.
Join the Nike Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must apply through the AvantLink affiliate network; maintain an active website or social media channel with original, high-quality content focused on outdoor recreation or gear; sites solely dedicated to coupons, rebates, or deal aggregation are not accepted; applications are reviewed on a case-by-case basis.
Affiliate Network: Impact Radius
Payout Threshold: $50
REI Co-op is a well-respected name in the outdoor gear world, originating back in 1938. They sell a huge selection of products, including camping gear, clothing, and equipment for adventures of all kinds. Their reputation for quality and safety makes them a go-to for outdoor enthusiasts.
The REI Outlet is a great resource for customers looking for bargains, offering brand-name closeouts and second-hand items at incredible discounts. Given the average order value of over $120, the 5% commission could yield about $6 per sale for affiliates. That's a pretty decent chunk for promoting quality products!
One of the highlights of shopping at REI is their willingness to give back through membership dividends and a commitment to sustainability. Plus, they reward their customers with free shipping on orders over $50, making it easier for affiliates to seal those sales!
Join the Rei Co-op Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Approval Requirements: A valid website or mobile app with content relevant to Salomon products (e.g., outdoor sports, running, hiking, skiing). Approval is granted at the discretion of Salomon’s affiliate team via the AWIN network; no specific traffic or audience thresholds are publicly disclosed.
Affiliate Network: Commission Junction
Payout Threshold: $50
Salomon is a well-known brand in the outdoor sports world, especially famous for its innovative products in skiing, snowboarding, and trail running. They've been around for decades, creating gear that combines technical expertise with performance, making it popular among outdoor enthusiasts. Whether you're hitting the slopes or exploring rugged trails, Salomon's products are designed to withstand the elements while delivering top-notch performance.
In their affiliate program, you can earn a 10% commission on sales, which can be pretty rewarding given their product range. While specific details on average order value might not be available, Salomon's premium gear typically comes with a higher price tag. If you consider an average order of around $200, that would mean an average commission payout of about $20 for each sale, which is quite enticing for affiliates.
Sharing Salomon's brand ethos and product offerings can be a great asset for affiliates. The cookie duration is set at 30 days, giving you ample time to secure commissions on referred sales. With adventure seekers always on the lookout for quality gear, promoting Salomon could resonate well with your audience, driving potential revenue both for you and the brand.
Join the Salomon Affiliate Program
Commission Rate: 4% Per Sale
Cookie Duration: 7 Days
Affiliate Network: Awin
Payout Threshold: $50
Paris Saint-Germain, a name synonymous with football excellence, has cultivated a massive global fan base since its founding in 1970. This iconic football club is not just famous for its on-pitch success, but also for its stylish merchandise that fans love to snatch up. The 'Paris Saint-Germain Store US' features a wide variety of products, including jerseys, apparel, and accessories that showcase the club's signature style.
Fans of PSG are passionate and dedicated, eagerly showing their support through stylish gear. This makes the affiliate program quite attractive, as there's a consistent demand for authentic club merchandise. With a commission rate of 4% per sale, affiliates can cash in on the excitement. If the average order value is roughly $50, that means you'll earn about $2 for each sale you generate — not too shabby for simply sharing something you love!
The Paris Saint-Germain Store US provides an exciting opportunity for affiliates to connect with fellow fans. The short cookie duration of 7 days means you’ll want to make your promotions timely and engaging. With a well-loved brand and loyal customer base, it's an ideal program for those who want to promote products that resonate with football enthusiasts across the country.
Join the Paris Saint-Germain Store US Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 7 Days
Affiliate Network: AWIN
Payout Threshold: $50
Manchester United is one of the most famous football clubs globally, boasting a rich history and a massive following. With millions of loyal fans, they’ve built a fantastic range of merchandise that includes jerseys, training gear, and exclusive collectibles. It's a go-to brand for any soccer fan, both on and off the pitch.
Theirs is a fantastic affiliate program, especially if you’re targeting sports enthusiasts and Manchester United supporters. With a commission rate of 3% per sale, it can add up quickly given the average order value, which typically runs into the hundreds when fans buy jerseys or accessories. Just imagine, with an average order of around $100, each sale could net you roughly $3. That's not too shabby!
Plus, they have a solid cookie duration of 7 days. This means that if your referral makes a purchase within a week of clicking your link, you'll still earn that commission. So, promoting Manchester United's online store could be a solid addition to your affiliate portfolio, tapping into a passionate and diversified market of sports fans eager to show their team pride.
Join the Manchester United Direct Affiliate Program
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Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Hurley is a well-known surf and skate brand that’s all about the beach lifestyle. They offer a wide range of products, including swimwear, boardshorts, apparel, and accessories. If you’re a fan of stylish and functional beachwear, you’ll appreciate Hurley’s vibe—perfect for both surfing and casual wear.
The Hurley Outlet provides great deals on a variety of these trendy items, making it an attractive destination for bargain hunters as well as loyal fans of the brand. Plus, they regularly have promotions that can create even more buzz around their products, which can be a solid selling point for affiliates.
For affiliates, the benefits are hard to ignore. With a 10% commission per sale, you’re looking at some nice earnings, especially considering the typical order values in the apparel space. The 30-day cookie duration means affiliates have ample opportunity to earn commissions from shoppers who may take their time deciding what to buy.
Join the Hurley Outlet Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must have an approved CJ Affiliate account, then apply to the Fanatics affiliate program (which covers the Pistons 313 Shop). Approval is subject to review of the applicant’s website or marketing channels to ensure relevance, quality, and compliance with CJ Affiliate and Fanatics terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Pistons 313 Shop is all about celebrating Detroit's basketball legacy. They offer a wide range of officially licensed merchandise, including jerseys, hats, and apparel that lets fans show their team spirit. Whether you're a die-hard supporter or just looking for some stylish gear, this shop has something for everyone.
The shop thrives on its strong connection to the Detroit Pistons brand, making it a go-to destination for fans. With quality merchandise that appeals to both young and old, they attract a loyal customer base. Plus, their unique products often carry that Pistons flair that stands out in any crowd.
As an affiliate, you can earn a 5% commission on every sale, which can add up with multiple orders. Fans are likely to spend a good amount on their favorite gear, and with a cookie duration of 30 days, you have a solid chance of converting those clicks into commissions.
Join the Pistons 313 Shop Affiliate Program
Commission Rate: 1% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must apply via the Impact affiliate platform and have an active website, blog, app or social media account with original content relevant to live events, a publicly accessible privacy policy and terms of use, and comply with Ticketmaster’s affiliate program policies. Approval is at Ticketmaster’s discretion.
Affiliate Network: Impact
Payout Threshold: $50
Ticketmaster is a well-known name in the ticketing world, providing access to millions of events across music, sports, arts, and entertainment. They've built a reputation for being a go-to platform for purchasing tickets to your favorite concerts, sporting events, and live shows. With such a diverse lineup of events, it's no wonder Ticketmaster remains popular among fans looking to experience live entertainment.
The beauty of promoting Ticketmaster as an affiliate is the wide audience it attracts. They cater to all kinds of events, offering tickets at various price points, which helps affiliates reach a broader demographic. With the commission rate set at 1% per sale, if an average ticket costs around $100, you could earn $1 for every ticket sold through your links. This can add up quickly, especially during peak event seasons!
Aside from the commission structure, Ticketmaster's 30-day cookie duration gives you enough time to earn from potential ticket buyers who might take a little while to finalize their plans. While some details around payout thresholds and network specifics might not be available, the strong brand recognition of Ticketmaster makes it an attractive option for any affiliate marketer diving into the events ticketing niche.
Join the Ticketmaster Affiliate Program
Commission Rate: 6% - 9% Per Sale
Cookie Duration: 45 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Callaway Golf is a heavyweight in the golf industry, known for producing high-quality golf clubs, balls, and accessories. Founded in 1982, Callaway has established itself as a go-to brand for golfers of all skill levels, from beginners to pros. With innovative technology in their products, golfers can trust that they’re getting some of the best gear out there.
The range of products includes drivers, putters, golf balls, and bags, catering to an audience that values performance on the course. The brand's popularity ensures high visibility and reliability, which can really boost your affiliate sales. Callaway is a name that golfers recognize and trust, making it easier for affiliates to convert potential customers.
When you promote Callaway products, you can earn commission rates between 6% to 9% on sales. Considering the value of golf equipment can easily reach a few hundred dollars, your average commission could be quite lucrative. Plus, with a cookie duration of 45 days, you have plenty of time to earn your commission on any referred sales.
Join the Callaway Golf Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports niche, you can trust our recommendations to help make it happen.
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