Niche Guides / Sports

How To Start a Sports Blog and Score Big with Your Readers

By Andrew Fiebert Updated September 26, 2023

If you're obsessed with sports and want to turn that passion into a money-making venture, starting a sports blog is the way to go.

Imagine making thousands of dollars each month just by writing about your sports experiences. It's totally possible!

In this post, I'll show you how to create an awesome sports blog that connects with readers and brings in revenue.

If you're ready to become a sports blogging pro, let's dive in!

Why You Can Trust Our Sports Blogging Guide

Lasso is installed on over 8,000 websites, including many sports blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their sports blogs.

Sports Blogging Basics

Starting a sports blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Sports Blog?

A sports blog is a website or online platform where individuals or a group of people share their opinions, analysis, and news related to various sports. It serves as a hub for sports enthusiasts to gather and engage in discussions about their favorite teams, players, and events.

These blogs often cover a wide range of sports such as football, basketball, baseball, soccer, tennis, and more. They provide a platform for sports fans to express their thoughts, share their insights, and stay updated with the latest happenings in the sports world.

Sports blogs are typically run by passionate individuals with a deep knowledge and understanding of their chosen sports. These bloggers often have a strong connection to the sports community, whether as former athletes, coaches, or dedicated fans.

What sets sports blogs apart from traditional sports news outlets is the personal touch and unique perspective they bring to the table. They offer a more informal and conversational style of reporting, providing a fresh and authentic voice to sports coverage.

Whether you're looking for game recaps, player profiles, trade rumors, or simply a place to connect with fellow fans, sports blogs can be a valuable resource. They offer a platform for like-minded individuals to come together, share their love for sports, and engage in lively discussions.

How To Start a Sports Blog and Score Big with Your Readers homepage
Bleacher Report is a great example of a sports blog.

Why Should You Start a Sports Blog?

Starting a sports blog can be a great way to share your passion for sports with others. Whether you are a die-hard fan or just enjoy watching games occasionally, a sports blog can provide an outlet for your thoughts, analysis, and opinions. Here are a few reasons why you should consider starting a sports blog:

  • Share your expertise: With a sports blog, you can showcase your knowledge and expertise in a specific sport or team. Whether you are an expert in basketball, soccer, or tennis, your blog can become a platform for sharing your insights and analysis.
  • Connect with a community: Sports fans are passionate, and starting a blog can help you connect with like-minded individuals. Engage in discussions, debates, and conversations with fellow sports enthusiasts who share your love for the game.
  • Become a trusted source: As you consistently produce quality content on your sports blog, you can establish yourself as a trusted source of information and analysis. Your readers will rely on your blog for reliable updates, opinions, and predictions.
  • Showcase your writing skills: If you have a passion for writing, a sports blog can be an excellent platform to showcase your skills. Craft engaging articles, share compelling stories, and develop your writing style while discussing your favorite sports topics.
  • Build a personal brand: A sports blog can serve as a stepping stone towards building your personal brand. By consistently producing valuable content, you can gain recognition and attract opportunities for collaborations, partnerships, or even monetization.

Finding Your Sports Niche

You’re probably thinking, 'I already picked a niche! Sports' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a sports niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established sports bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a sports niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of sports, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Sports Blog Niche

Choosing a sports blog niche can be an exciting but challenging task. To ensure that you select the right niche for your blog, there are a few key factors to consider. By following these guidelines, you can find a sports niche that is both enjoyable and profitable.

  • Identify your interests: Start by brainstorming the sports that you are most passionate about. This will help you narrow down your options and ensure that you choose a niche that you genuinely enjoy writing and reading about.
  • Research popular sports: Look into which sports are currently trending and popular among fans. This can give you an idea of what topics and niches have a high potential for attracting a large audience.
  • Consider your expertise: Assess your knowledge and experience in different sports. Choosing a niche that aligns with your expertise can help you establish credibility and build a loyal readership.
  • Explore untapped niches: While it's essential to consider popular sports, don't overlook the potential of untapped niches. These can offer unique opportunities to stand out from the competition and attract a dedicated following.
  • Assess market demand: Research the demand for different sports niches by analyzing search trends, social media engagement, and existing sports blogs. This can help you gauge the level of interest and potential audience size for each niche.
  • Consider monetization: Think about how you plan to monetize your sports blog. Some niches may offer more opportunities for advertising, sponsorships, or product promotions, while others may require alternative revenue streams.
  • Test your chosen niche: Before committing fully to a niche, consider testing the waters by writing a few blog posts or creating a small sample audience. This can help you gauge the response and ensure that you are on the right track.

By following these steps, you can confidently choose a sports blog niche that aligns with your interests, expertise, and the demands of the market. Remember, finding the right niche is crucial for building a successful and engaging sports blog.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Sports Blog Niches

How To Start a Sports Blog and Score Big with Your Readers homepage
The Hockey Writers has niched down by focusing on hockey content

When it comes to sports blogging, there are several popular niches that attract a large audience. These niches cater to specific interests within the sports world, allowing bloggers to focus on a particular area and establish themselves as experts. Here are some popular sports blog niches:

  • Fantasy Sports: This niche focuses on the world of fantasy sports, where fans create virtual teams and compete against each other based on the performance of real-life players. Bloggers in this niche provide tips, strategies, and analysis to help fantasy sports enthusiasts improve their teams and win their leagues.
  • Sports Betting: Betting on sports is a popular pastime for many fans, and this niche caters to those interested in making informed wagers. Bloggers in this niche offer betting predictions, analysis, and tips to help their readers make more educated bets and increase their chances of winning.
  • Sports Nutrition and Fitness: This niche focuses on the health and fitness aspect of sports. Bloggers in this niche provide readers with information on proper nutrition, workout routines, and exercises tailored specifically for athletes. They also cover topics such as injury prevention and recovery.
  • Sports Technology and Analytics: With the advancement of technology, analytics has become an integral part of sports. Bloggers in this niche delve into the world of sports technology and analytics, providing readers with insights into the latest advancements, data-driven analysis, and how technology is changing the game.
  • Sports Fashion and Merchandise: This niche focuses on the fashion and merchandise associated with sports. Bloggers in this niche cover topics such as the latest sports apparel trends, reviews of sports merchandise, and fashion tips for sports fans.

These are just a few examples of popular sports blog niches. By focusing on a specific area of interest within the sports world, bloggers can attract a dedicated audience and establish themselves as authorities in their chosen niche.

Planning Out Your Sports Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Sports blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your sports blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

Defining your target audience is crucial when starting a sports blog. It helps you tailor your content and marketing strategies to reach the right people. Here's how to define your target audience:

1. Identify the sports niche: Determine the specific sports or sports-related topics you want to focus on. It could be football, basketball, soccer, or even a niche like fantasy sports or sports betting.

2. Consider demographics: Think about the age, gender, location, and other demographic factors of your target audience. For example, if you're targeting basketball fans, your audience might be predominantly male, aged 18-35, and located in the United States.

3. Understand their interests and preferences: Dig deeper into what your target audience is interested in within the sports niche. Are they die-hard fans looking for in-depth analysis, or casual fans who enjoy entertaining content? Knowing their preferences will help you create content that resonates with them.

4. Research their online behavior: Find out where your target audience spends their time online. Are they active on social media platforms like Twitter or Instagram? Do they visit specific sports websites or forums? Understanding their online behavior will help you reach them more effectively.

5. Analyze competitors: Look at other sports blogs or websites targeting a similar audience. Analyze their content, style, and engagement to gain insights into what works and what doesn't. This research can help you differentiate your blog and offer something unique to your target audience.

6. Create buyer personas: Develop fictional profiles that represent your ideal readers. Include details like their demographics, interests, online behavior, and pain points. These personas will serve as a reference point when creating content or planning marketing strategies.

By defining your target audience, you can create content that resonates with them, attract more readers, and build a loyal following for your sports blog.

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • Soccer
  • Basketball
  • Football
  • Baseball
  • Tennis
  • Golf
  • Swimming
  • Volleyball
  • Hockey
  • Cricket

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Sports bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your sports blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your sports blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Sports Blog On the Right Foot

Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.

Don't wait for success; seize it with Lasso!

Learn More

How to Start a Sports Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Sports blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Sports blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Sports bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your sports blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like One example of an exact match keyword domain name in the sports blog niche could be "". This domain name specifically targets individuals looking for information, tips, and guides related to improving basketball skills..

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming sports blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:


All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Sports bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your sports blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Sports bloggers

Here are some popular website hosts for sports blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your sports site is to install WordPress.

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at

Step 5. Pick a Theme for Your Sports Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

Carbonate is a great starter theme for new Sports blogs

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Sports blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your sports blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your sports blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Sports content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Sports Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better sports articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your sports blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing. offers the best ai written content for sports bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Sports Blog

Once you publish a blog post, you need to promote it.

Seriously, most sports bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the sports niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Sports Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most sports blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other sports bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Sports Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other sports bloggers will outrank you, reach out and see if you can work together.

If you build a network of small sports bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established sports authorities.

Engaging in Sports Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Sports Blog

Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a sports blog?

Here are the best ways to earn a real income from your new sports blog.

Affiliate Marketing

I recommend sports bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your sports blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for sports bloggers:

  1. Fanatics


    Commission Rate: 8% Per Sale

    Cookie Duration: 7 Days is the world's largest collection of official fan gear from all the leagues, teams, and players you love.

  2. DICK’S Sporting Goods

    DICK’S Sporting Goods

    Commission Rate: 3.2% Per Sale

    Cookie Duration: 3 Days

    DICK'S Sporting Goods is a leading omnichannel sporting goods retailer offering an extensive assortment of sports equipment, apparel, and accessories.

  3. Adidas


    Commission Rate: 13.05% Per Sale

    Cookie Duration: 30 Days

    Since 1949 they have created new athletic footwear, sport-centric fashion and accessories designed to help people harness the power of sport in their life.

TIP: We maintain a database of the best affiliate programs. Click here to see the best sports affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

Our Pick
Budget Pick
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
Our Pick
Starting at $30 a month
Starting at $30 a month
Budget Pick
Starting at $2.75 a month

If you want to monetize your sports blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your sports blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a sports blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your sports blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-potential digital products in the sports blog niche:

  • Interactive team statistics widgets: Provides fans with real-time data and visualizations for their favorite teams.
  • Customizable sports news aggregator: Allows users to personalize their news feed by selecting specific teams, players, or sports.
  • Social media content scheduling tool: Helps sports bloggers manage and schedule their social media posts across different platforms.
  • Virtual reality sports experiences: Offers immersive virtual reality experiences, allowing fans to feel like they are part of the action.
  • Fantasy sports analytics platform: Provides in-depth analysis and statistics for fantasy sports players to make informed decisions.
  • Live streaming and commentary app: Allows sports enthusiasts to watch live games and engage in real-time discussions with other fans.
  • Training and fitness mobile apps: Offers workout routines, nutrition plans, and training tips for athletes and sports enthusiasts.
  • Podcast network for sports talk shows: Curates and distributes podcasts covering various sports topics and interviews with athletes.
  • Sports betting advice and tips website: Provides expert analysis and predictions to help bettors make informed decisions.
  • Online sports merchandise store: Offers a wide range of sports-related products, including jerseys, equipment, and memorabilia.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.


If you love sports and want to share your knowledge, consider offering consulting services on your sports blog.

By immersing yourself in the sports world, you'll have gained valuable expertise that you can now sell to your readers.

The great thing is, your audience will tell you what they need help with.

As your blog grows, people will reach out and ask for guidance on specific topics.

Offer them an hour of your time for just $100. They can always decline, but it's worth a shot!

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Sports Blog

How Much Money Do Sports Bloggers Make?

The income range for sports bloggers is enormous. Many bloggers make no revenue, while some sports blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Sports Blog?

The best way to monetize a sports blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Sports Bloggers Get Paid?

Most sports bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some sports bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Sports Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean sports blogging isn’t fun.

As a sports blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Sports Blog?

It’s absolutely worth it to start a sports blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in sports-related industries will take you seriously.

Final Thoughts on Starting a Sports Blog

So that's all the advice I have for someone looking to start a sports blog. Trust me, it's not an easy industry. You might have to grind for months or even years before making any money. Don't be surprised if you end up losing some cash in the first year. But let me tell you, it's all worth it.

If you really want to be a successful sports blogger, just follow the tips I've shared in this guide. Stay persistent, publish the kind of content you'd love to read, and put in the hard work. It won't be a walk in the park, but I know you can do it.

Remember, consistency is key. Don't forget to engage with your readers and always keep it fun! Good luck on your sports blogging journey!

Why You Should Trust Our Sports Blogging Content

You may be thinking, "that's all great, but what does Lasso know about sports blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful sports blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Sports Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of sports blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the sports industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Sports Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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