The sports industry is booming, with the global sports market expected to surpass $614 billion by 2025, growing at a CAGR of 11.9% from 2021 to 2025 [source]. This rapid expansion creates a wealth of opportunities for individuals looking to monetize their passion through sports affiliate programs.
This guide explores our top 25 Sports Affiliate Programs that can help you tap into this lucrative market. For each program, you'll discover essential details such as:
Approval Requirements: Publishers must operate a content-rich website, blog, or social media channel focused on sports, teams, leagues, athletes, competitions, or fitness. Sites primarily promoting coupons, deals, or incentives are not eligible. Applications are submitted via the Impact affiliate network and are approved at Fanatics’ discretion.
Affiliate Network: Impact
Payout Threshold: $50
Fanatics is a go-to destination for sports fans everywhere. They offer a massive selection of officially licensed gear, including jerseys, hats, and other apparel from all major leagues like the NFL, NBA, MLB, and more. Whether you’re cheering for the home team or looking for the perfect gift for a fellow fan, Fanatics has something to fit every die-hard sports lover's need.
With their commitment to providing the best fan gear, Fanatics has built a strong reputation over the years. They frequently host sales and promotions, which can help drive traffic and sales through affiliate links. Plus, they provide a smooth shopping experience with easy navigation on their website, ensuring customers can quickly find what they're looking for.
Affiliates earn an 8% commission on each sale, making it a solid choice for those who want to promote sports merchandise. With an average order value often hitting around $70, that means you could earn around $5.60 for every sale you drive, which adds up quickly! The cookie duration is 7 days, so you'll have a nice window to benefit from any sales generated during that time.
Approval Requirements: Publishers must apply via the Impact platform; have a relevant outdoor-lifestyle website or blog; adhere to YETI’s program terms; applications are reviewed on a case-by-case basis; coupon or cashback sites are not accepted.
Affiliate Network: Impact
Payout Threshold: $10
YETI is a well-known contender in the outdoor gear game. They specialize in top-notch coolers, drinkware, and outdoor accessories that can tackle the toughest adventures. Their products are built for serious outdoor enthusiasts, whether you're camping, fishing, or just chilling under the sun.
The YETI brand is super popular and has a loyal following because of its reputation for durability and performance. Their gear usually comes with a slightly higher price tag, but this also means the average order value is likely on the higher side. With a 4% commission rate, affiliates can rack up some decent earnings.
The YETI affiliate program operates through Impact and has a cookie duration of 30 days. Plus, it's beneficial for affiliates with a low payout threshold of just $10. This makes it pretty easy to get rewarded for your promotional efforts!
Approval Requirements: Affiliates must apply via StubHub’s affiliate platform (Partnerize), own an active website, blog, or app featuring relevant live-event or ticketing content, comply with StubHub’s affiliate terms and marketing guidelines, and pass StubHub’s review
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
StubHub is a leading marketplace for live events, specializing in ticket sales for concerts, sports, and theater. Since its inception, it has become a go-to platform for fans looking to grab seats for popular events, including major league sports and blockbuster shows. With its user-friendly interface and extensive selection, StubHub connects millions of buyers and sellers, making it a trusted name in the ticketing industry.
The affiliate program offers a solid commission rate of 9% per sale, which is quite appealing. For instance, if the average ticket price is around $100, affiliates can earn about $9 per sale. This means the more events associates promote, the more significant their earnings can be, especially during peak seasons or popular events.
Moreover, StubHub's cookie duration of 30 days allows affiliates to earn a commission on any purchase made within that time. This window provides a great incentive to encourage potential buyers to browse more and potentially make multiple acquisitions. With StubHub’s strong brand reputation and vast offerings, affiliates have great opportunities to monetize their traffic.
Approval Requirements: Applicants must apply through GoPro’s affiliate partner network (Impact), have an active website or social account with relevant action sports, photography, travel or outdoor lifestyle content, and be manually reviewed for brand fit; GoPro does not publicly disclose minimum traffic or follower thresholds
Affiliate Network: Impact
Payout Threshold: $50
GoPro is a brand that's pretty much synonymous with action cameras and adventure filming. Founded in 2002, they pioneered the market with their compact, rugged cameras that let you capture stunning footage while surfing, skiing, or mountain biking. GoPro’s lineup includes various cameras like the HERO series, and they also sell accessories, mounts, and a subscription service for cloud storage and editing tools.
GoPro has built a loyal community of enthusiasts who love documenting their adventures. This brand shows up on countless YouTube channels and social media feeds, which really highlights its popularity. Their products usually come with a decent price tag, which means you’re looking at an average order value of around $400 when people buy full camera kits, mounts, or bundles.
The GoPro affiliate program offers a commission rate of 4%. If you're pulling in sales at that average order value, you can make about $16 per sale. Not too shabby for encouraging people to grab some cool gear! The cookie duration is set at 7 days, so you have a week for any tracked sales while people shop around.
Approval Requirements: Active website or social media platform with sports or gambling-related content; operator must be at least 21 years old and based in a jurisdiction where FanDuel operates (e.g., US states with legal sports betting, Canada, UK); compliance with FanDuel’s affiliate marketing and advertising guidelines; submission of required legal and tax documentation (e.g., W-9/W-8BEN for US entities); final approval by the FanDuel affiliate management team
Affiliate Network: FanDuel Affiliate Program
Payout Threshold: $50
FanDuel is a well-known name in the sports betting and fantasy sports industry. Founded in 2009, it's made a splash with its user-friendly app and website, offering a wide range of betting options, including daily fantasy sports, sports betting, and online casino games. Their platform appeals to sports lovers looking to enhance their viewing experience with real cash games and betting opportunities.
The FanDuel affiliate program is quite attractive for marketers, providing a 35% recurring commission. This means that as a promoter, you can earn a hefty share every time someone you referred places a bet or plays on the platform. Although the average order value isn't explicitly stated, given the popularity of their services, the potential for significant earnings is high. If you consider a typical betting action where users could easily wager significant amounts, even a small percentage can lead to noteworthy commissions.
With a focus on user experience and a vibrant community, FanDuel continuously enhances its offerings, making it important for affiliates to stay updated on any platform changes. Their brand's trustworthiness and popularity in the betting sphere create a generous space for affiliates to thrive, drawing in users eager to jump in on betting fun and fantasy leagues alike.
DraftKings is a well-known player in the sports betting and daily fantasy sports world. Established in 2012, it quickly became a go-to platform for fans looking to test their skills and knowledge while earning some extra cash. They offer a broad range of betting options including sports like basketball, football, baseball, and even niche events like esports, ensuring there's something for every type of sports enthusiast.
The affiliate program gets you commissions ranging between 25% to 40%, which is quite lucrative when partnered with the popularity of DraftKings. Users often have higher betting amounts, enhancing the potential for earnings. This means that even if an average user spends a solid amount, just a simple calculation of a 30% commission on a $100 bet would place your earnings at about $30 per referred user, really ramping up your income stream.
Joining the DraftKings affiliate program means you’re working with a brand that not only has a strong reputation but also stands out with powerful marketing tools and resources. Affiliates often appreciate the creative materials offered that help in attracting more signing-up users, making it easier to earn those recurring commissions. It's a great opportunity for anyone looking to tap into the booming online sports betting market!
Approval Requirements: Applicants must have an active, publicly accessible website, blog, or mobile app featuring original sports, outdoors, fitness, or related content; comply with program policies (no incentivized traffic, no spam email, no trademark bidding); approval is subject to program review.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
DICK'S Sporting Goods is a go-to destination for all things sports and outdoor gear. Founded in 1948, this well-known brand offers a vast array of products, including athletic wear, footwear, camping equipment, and sporting goods for various activities. Their commitment to quality and customer satisfaction has helped them secure a loyal following among sports enthusiasts.
Their affiliate program is pretty straightforward, offering a commission rate of 3.2% per sale, which can add up nicely given the average order value of sports gear. If you consider that average orders can reach upwards of $100, that means each sale could result in a commission of about $3.20. DICK's also frequently promotes sales and offers that can boost affiliate earnings, making it a great option for marketers looking to tap into the sports retail market.
With a cookie duration of 3 days, affiliates have a short window to capitalize on their promotional efforts, but the traffic DICK'S generates typically means strong sales potential. This well-established brand not only caters to physical needs but also inspires an active lifestyle, creating a solid foundation for anyone looking to jump into affiliate marketing.
Approval Requirements: Applicants must apply via CJ Affiliate, have an active website or blog with original, relevant content, disclose traffic sources and marketing methods, and comply with CJ Affiliate program policies; approvals typically occur within 24–48 hours
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Reebok is a well-known name in the sportswear and fitness industry, famous for its stylish and functional athletic footwear and apparel. Originating in the UK in the 1950s, Reebok has maintained a strong presence in the market by consistently innovating and collaborating with top athletes and fitness personalities. From running shoes to workout gear, they have something for everyone looking to stay active.
The Reebok affiliate program offers excellent incentives for partners to promote their popular products. With a commission rate of 7% per sale, there’s solid earning potential, especially considering how passionate Reebok's followers are. Their diverse product range attracts a wide audience in fitness and fashion, making it easier to generate sales through quality promotions.
They also have a 30-day cookie duration, which means you can earn commissions on sales driven by your referrals for a whole month. Plus, with Reebok’s history of successful marketing campaigns and partnerships, joining their affiliate program could be a great move for anyone looking to earn commission while promoting a trusted brand.
Approval Requirements: Application through Commission Junction; applicants must have an active website or app with original, relevant content related to fitness or sports; Under Armour reviews each application for brand alignment, content quality, and compliance with program terms
Affiliate Network: Impact
Payout Threshold: $50
Under Armour is all about athletic performance gear. Founded in 1996, it's made a name for itself in the fitness world with innovative products designed to keep athletes comfortable and competitive. From moisture-wicking shirts to sturdy footwear, they cater to a wide audience, including professional athletes and fitness enthusiasts alike.
This brand's popularity skyrocketed due to its emphasis on technology in sportswear. They offer a diverse range of products, including apparel, shoes, and accessories, ensuring there’s something for everyone looking to up their game. The average order value can be generous, allowing for more substantial commissions, especially at 4% per sale.
With a 30-day cookie duration, affiliates get a good window for tracking sales. Under Armour's affiliate program is worth considering for those with a passion for fitness, given its strong reputation and variety of quality products that appeal to a large customer base.
Approval Requirements: Applicants must be at least 18 and register via the Adidas affiliate program on Impact (US) or Awin (EU). They must provide an active website or social media property with original content relevant to sports, health, lifestyle or fashion, include a privacy policy/terms of use page, and comply with the network’s and Adidas’s brand guidelines. Approval is subject to network and Adidas review.
Affiliate Network: FlexOffers
Payout Threshold: $50
Adidas is a giant in the sportswear and lifestyle market, known for its stylish and performance-driven products. Since its inception, it has become synonymous with quality, offering footwear, clothing, and accessories for athletes and casual wearers alike. The brand is hugely popular, with millions of fans across the globe, whether they're running, playing soccer, or just hanging out.
The Adidas affiliate program offers a competitive commission rate of 13.05% per sale. This is particularly attractive when you consider their average order value, which can be around $150. This means that for every sale made through your affiliate links, you could potentially earn around $19.58. Pretty sweet, right?
Not only does Adidas have a solid cookie duration of 30 days, which means you get credit for sales made within that time frame after a user clicks your link, but the standout range of products also helps drive conversions. With versatile offerings from sneakers to training gear, there's something for everyone, making it easier for affiliates to promote and earn.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must have a website or social media platform that aligns with Nike's brand values and target audience, and provide relevant content about Nike products.
Affiliate Network: Impact
Payout Threshold: $20
Nike is a titan in the athletic apparel and footwear world, known for its innovative designs and iconic branding. From running shoes to basketball gear, they’ve got everything you need to stay active and stylish. Whether it’s gear for athletes or casual wear for weekend warriors, Nike’s range covers a broad spectrum.
The brand's intense popularity means that many folks are already searching for Nike products online. With a focus on performance and quality, they often attract serious athletes and everyday users alike. As for the commission, it ranges from 0.8% to 4.8%. Given Nike’s average order value—which can be substantial—you could make some decent earnings with just a few sales.
Plus, with a cookie duration of 7 days, you'll have a nice opportunity to earn from all those folks who might return to make a purchase! It’s definitely something to consider if you want to promote high-quality athletic gear and appeal to a broad audience.
Approval Requirements: Applicants must apply through the AvantLink affiliate network; maintain an active website or social media channel with original, high-quality content focused on outdoor recreation or gear; sites solely dedicated to coupons, rebates, or deal aggregation are not accepted; applications are reviewed on a case-by-case basis.
Affiliate Network: Impact Radius
Payout Threshold: $50
REI Co-op has been a go-to brand for outdoor enthusiasts since 1938. They offer a wide range of quality gear and clothing for activities like hiking, camping, cycling, and climbing. Whether you're a novice or a pro, they have products that cater to everyone’s needs.
Included in their offerings is the REI Outlet, where you can find discounted items. This is perfect for budget-conscious shoppers looking for great deals on high-quality gear. REI Co-op enjoys a solid reputation, which means their affiliate marketing program can be an attractive option for marketers.
The program offers a 5% commission rate on sales, which can be quite worthwhile considering their average order value of over $120. That means you could be earning around $6 per sale! Free shipping on orders over $50 also helps encourage purchases, potentially boosting your commissions even further.
Approval Requirements: A valid website or mobile app with content relevant to Salomon products (e.g., outdoor sports, running, hiking, skiing). Approval is granted at the discretion of Salomon’s affiliate team via the AWIN network; no specific traffic or audience thresholds are publicly disclosed.
Affiliate Network: Commission Junction
Payout Threshold: $50
Salomon is a well-respected brand in the sporting world, especially when it comes to outdoor and winter sports gear. Founded in 1947, they are best known for their high-performing footwear, ski equipment, and hiking gear. Whether you’re hitting the trails or shredding the slopes, Salomon has top-notch products catering to athletes and outdoor enthusiasts alike.
The brand is particularly popular among serious skiers and snowboarders due to their reputation for quality and innovation. Salomon's gear is designed to enhance performance, which can drive passionate customers looking for the best equipment. With an affiliate program offering a 10% commission, it can be quite lucrative, especially since many items fall into a higher price range, making it easier for affiliates to earn good commissions on sales.
Salomon's impressive product range makes it clear that they are committed to delivering value to their customers. Their image is built on reliability and expertise, and that’s what draws in shoppers. Affiliates promoting Salomon can tap into this well-established reputation, providing great products to their audiences while earning commissions on every successful sale.
Paris Saint-Germain (PSG) is not just a football club; it's a global phenomenon. Founded in 1970, PSG has quickly become one of the most popular football teams in the world, boasting a massive fan base. The PSG Store offers a wide range of official merchandise, including jerseys, training kits, apparel, accessories, and stunning memorabilia for dedicated fans wanting to show their team spirit.
The brand's appeal lies not only in its premium products but also in its star players like Lionel Messi and Neymar, which keeps fans buzzing. The PSG Store is where fans can grab exclusive items and ensure they stay trendy while cheering for their favorite team. Affiliates promoting PSG products tap into a passionate market, making this a unique opportunity.
With a 4% commission per sale, affiliates can earn a decent payout, especially considering the usual price range of PSG merchandise. Even with great sales, fans are likely to invest in multiple items at a time, creating excellent earning potential for affiliates looking to reach the football fanatic audience.
Manchester United is one of the most iconic football clubs in the world, boasting a rich history that dates back to 1878. The club has a massive following, not just in the UK but globally, attracting fans with its thrilling matches and legendary players. Their merchandise includes everything from jerseys, apparel, and accessories to homewares and collectibles, appealing to a diverse range of supporters.
Their affiliate program is straightforward, offering a commission rate of 3% per sale. While specifics about average order values aren't clear, if we assume that fans are likely to spend around $50 on team gear, you could make about $1.50 per sale. This is a decent incentive to promote their well-loved products, given the consistent demand among football enthusiasts.
The 7-day cookie duration means you have a solid opportunity to earn if your referrals shop within a week. Plus, with Manchester United's brand recognition and loyal fanbase, as an affiliate, you’re aligned with a powerhouse in sports merchandising.
Hurley is a well-known brand in the surf and lifestyle clothing space. They offer a range of stylish apparel, swimwear, and accessories that reflect the beach vibe and active lifestyle. With its roots in surf culture, Hurley has become a staple for those looking for quality products that combine functionality with style.
The Hurley Outlet features discounted items, making it easier for customers to grab some great gear without breaking the bank. Known for its dedication to quality and a youthful aesthetic, the brand also enjoys a devoted following among surfers and beach enthusiasts. This popularity can help boost your affiliate sales through their vibrant community and brand loyalty.
As an affiliate, you can earn a commission rate of 10% on each sale made through your referral. With the average order value likely being on the higher end due to the brand's appeal, your commissions could really add up with just a few successful referrals. The 30-day cookie duration means potential customers have a good window to purchase after clicking your link, increasing your chances of earning those commissions.
Approval Requirements: Applicants must have an approved CJ Affiliate account, then apply to the Fanatics affiliate program (which covers the Pistons 313 Shop). Approval is subject to review of the applicant’s website or marketing channels to ensure relevance, quality, and compliance with CJ Affiliate and Fanatics terms.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
The Pistons 313 Shop is the go-to destination for Detroit Pistons fans looking for official team gear and merchandise. They offer a wide array of products, from jerseys and hats to memorabilia and collectibles. Whether you're representing your team at a game or just showing your pride on the street, the shop has something for every fan.
This affiliate program allows you to earn a commission on sales generated through your referrals. With a commission rate of 5%, the program is accessible for anyone looking to promote Pistons merchandise. If you're thinking about average order values, fans tend to spend generously during the NBA season, meaning your earnings can add up quickly!
The Pistons’ brand loyalty is strong, making it a fantastic opportunity for affiliate marketers. Fans are not just loyal to the team; they're enthusiastic about showing their support with the latest apparel and gear. Plus, the 30-day cookie duration gives you ample time to capture those sales, ultimately benefiting your commissions.
Approval Requirements: Applicants must apply via the Impact affiliate platform and have an active website, blog, app or social media account with original content relevant to live events, a publicly accessible privacy policy and terms of use, and comply with Ticketmaster’s affiliate program policies. Approval is at Ticketmaster’s discretion.
Affiliate Network: Impact
Payout Threshold: $50
Ticketmaster is a giant in the event ticketing industry, known for its massive selection of tickets for concerts, sports events, theater shows, and more. They work with major artists, venues, and promoters, making them a go-to resource for fans looking to catch live performances and events. With their user-friendly platform, buyers can easily find and purchase tickets online, ensuring a seamless experience.
The affiliate program is a great way for marketers to tap into the excitement of live events. With a commission rate of 1% per sale, affiliates can earn on ticket purchases. While the average order value varies widely depending on the event, even a modest ticket purchase can yield a decent commission. For instance, if someone buys a $100 ticket, an affiliate could earn $1.
With a cookie duration of 30 days, affiliates have a good window to earn commissions on sales generated through their links. It's important to keep in mind the potential for high sales volume, especially during peak concert and event seasons, which can enhance overall earnings. Ticketmaster's strong reputation and widespread recognition help drive traffic and conversions for affiliates.
Callaway Golf is a well-known name in the world of golf, offering a wide range of golf clubs, balls, and accessories. Founded in the early 1980s, Callaway has built a strong reputation among amateur and professional golfers alike. Their products are designed to enhance performance and provide a better golfing experience, appealing to both seasoned pros and newcomers taking their first swing.
Their affiliate program offers a commission rate of 6% to 9% per sale, which can add up nicely, especially considering that Callaway items typically boast an average order value of over $200. This means that with a 7.5% average commission, affiliates could earn about $15 per sale, making for a potentially lucrative partnership.
With a 45-day cookie duration, affiliate marketers have a fair window to earn their commissions on sales made through their unique links. As Callaway consistently launches new products and updates their popular lines, affiliates have plenty of opportunities to engage with their audience and drive sales, showcasing the latest innovations and bestsellers in golf gear.
Approval Requirements: Applicants must have a valid website or app with relevant content, comply with Vivid Seats affiliate program policies, and be approved through a manual review process on the Impact affiliate platform.
Affiliate Network: Impact Radius
Payout Threshold: $50
Vivid Seats is a leading online ticket marketplace where fans can buy and sell tickets to a variety of events. Whether it's concerts, sports, or theater performances, Vivid Seats makes it easy for users to find and secure their ideal tickets. The brand is well-known for its commitment to providing a smooth and safe ticket-purchasing experience.
The affiliate program offers commission rates of 0.8% to 1.6% per sale. While the average order value isn’t specified, the broad selection of events and experiences creates great earning potential for affiliates. If an average order value is around $100, an affiliate can earn between $0.80 and $1.60 per sale, which adds up with consistent sales.
Vivid Seats also boasts a 30-day cookie duration, giving affiliates ample time to earn commissions on referred sales. The ease of accessing major events combined with a solid commission structure makes this affiliate program enticing for those aiming to promote event experiences across their platforms.
FansEdge is a go-to spot for sports fans wanting to grab the latest gear, apparel, and collectibles for their favorite teams. They carry everything from jerseys, hats, and T-shirts to home decor and memorabilia celebrating all major sports leagues. With a history of delivering quality fan merchandise, FansEdge has cultivated a loyal customer base that spans across various demographics.
The FansEdge affiliate program offers an enticing 8% commission on sales, making it appealing for affiliate marketers eager to promote reliable fan gear. Considering their average order values often exceed $50, this means that affiliates can expect around $4 per sale, which adds up quickly with dedicated promotion. Plus, with a cookie duration of 7 days, there's good potential for follow-up sales.
Additionally, FansEdge frequently rolls out promotions and discounts that can result in higher conversion rates. Affiliates can effectively tap into seasonal spikes like playoffs, holidays, and special events, driving more customers to purchase their passionate sports gear. Whether someone is a die-hard fan or just looking for a gift, FansEdge has the products to meet their needs!
Lids is your go-to destination for all things headwear. Whether you're in the market for fitted caps, snapbacks, or beanies, they've got it all. Lids has built a solid reputation by offering licensed sports apparel and a wide range of designs to fit fans of every team. This makes it a hit among sports enthusiasts and casual wearers alike.
The Lids affiliate program offers a commission rate of 6% per sale, which can really add up. If we consider an average order value in the range of $50, that means you'll be raking in about $3 for each sale you drive. With their popular selection, that can quickly turn into a lucrative side gig!
SportChek is a popular destination for all things sports and fitness. They offer a huge range of products, from athletic clothing and footwear to sports equipment. You can find everything from running shoes to hockey gear, making it a go-to store for both casual enthusiasts and serious athletes alike.
With a solid reputation in Canada, SportChek not only has extensive brand partnerships but also provides valuable resources for customers, such as expert advice and in-store services. Their average order value tends to be high, which is great for affiliate marketers looking to maximize earnings.
The SportChek affiliate program offers a commission rate of 1%, which can kick in nicely depending on typical purchase prices. Even with a short cookie duration of just 1 day, every sale counts, especially when considering the diverse product selection and loyal customer base that's behind the brand.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the sports niche, you can trust our recommendations to help make it happen.
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!