If you're passionate about nursing and want to turn it into a side gig or even a full-time business, starting a nursing blog is a great way to make it happen.
Did you know that successful nursing bloggers can earn tens of thousands of dollars each month just by writing about their experiences? So, what's holding you back from doing the same?
In this post, I'll show you how to create a nursing blog that connects with readers and generates revenue.
If you're ready to become a nursing blogging authority, let's dive in and get started!
Why You Can Trust Our Nursing Blogging Guide
Lasso is installed on over 8,000 websites, including many nursing blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their nursing blogs.
Nursing Blogging Basics
Starting a nursing blog can be a really fun and rewarding experience, but it's important to know what you're getting into.
Here are a few basic things to keep in mind before diving in:
What Is a Nursing Blog?
A nursing blog is a website that provides information, resources, and support for nurses and healthcare professionals. It is a platform where nurses can share their experiences, insights, and knowledge with others in the field.
These blogs often cover a wide range of topics related to nursing, including tips for career advancement, advice for handling challenging situations, updates on medical advancements, and discussions on healthcare policies and practices.
Nursing blogs are a valuable resource for both aspiring and experienced nurses. They offer a platform for networking, learning from others' experiences, and staying updated on the latest trends and developments in the nursing field.
Many nursing blogs also provide opportunities for nurses to engage in discussions, ask questions, and seek advice from their peers. This sense of community can be particularly helpful for those who may feel isolated in their workplaces or want to connect with others who share similar interests and challenges.
Overall, nursing blogs serve as a hub of information and support for nurses, helping them stay informed, inspired, and connected in their profession.
Why Should You Start a Nursing Blog?
Starting a nursing blog can be a great way to share your knowledge and experiences with others in the nursing community. Here are a few reasons why you should consider starting a nursing blog:
- Connect with other nurses: A nursing blog can help you connect with other nurses who share similar interests and experiences. It's a great way to build a network of like-minded professionals.
- Share your expertise: By starting a nursing blog, you can share your expertise and knowledge with others. Whether it's tips for new nurses or insights on specific medical conditions, your blog can be a valuable resource for others in the nursing field.
- Inspire and motivate: Your nursing blog can serve as a source of inspiration and motivation for other nurses. By sharing your own experiences and successes, you can help others stay motivated and passionate about their work.
- Advocate for the nursing profession: A nursing blog can be a platform for advocating for the nursing profession. You can raise awareness about important nursing issues, share stories that highlight the impact of nursing care, and contribute to shaping the future of nursing.
- Personal and professional growth: Starting a nursing blog can also be a journey of personal and professional growth. It can challenge you to continually learn and improve your communication skills, and it can provide a platform for self-reflection and growth.
Ready to kickstart your Nursing blog? Get Your FREE 20-Page Guide To Making $1,000/Day.
Finding Your Nursing Niche
You’re probably thinking, 'I already picked a niche! Nursing' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.
Why Choosing a Niche is Important
Choosing a nursing niche is important for a number of reasons.
First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established nursing bloggers and get organic traffic.
Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.
Finally, having a nursing niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of nursing, you can focus on the specific topics and recipes that your readers are most interested in.
How to Choose a Nursing Blog Niche
Choosing a nursing blog niche is an important decision that can help you establish yourself as an authority in the nursing field. Here are some tips on how to choose the right nursing blog niche:
- Identify your passion: Consider what areas of nursing you are most passionate about. Choose a niche that aligns with your interests and expertise.
- Research popular topics: Look for trending topics in the nursing field. Explore what other nursing blogs are writing about and identify any gaps or areas that you can specialize in.
- Consider your target audience: Think about who you want to reach with your blog. Are you targeting fellow nurses, nursing students, or patients? Tailor your niche to cater to the needs and interests of your desired audience.
- Assess your expertise: Evaluate your knowledge and experience in different nursing areas. Choose a niche that allows you to showcase your expertise and provide valuable insights to your readers.
- Think long-term: Consider the sustainability of your chosen niche. Will it continue to be relevant and in-demand in the future? Choose a niche that has potential for growth and longevity.
By following these steps, you can select a nursing blog niche that not only reflects your passion but also establishes you as a trusted source of information in the nursing community.
We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:
- A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
- Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
- Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?
Popular Nursing Blog Niches
If you're looking for popular nursing blog niches, you've come to the right place! Nursing is a diverse field with many areas of specialization, and there are plenty of blog niches to explore. Here are some popular ones:
- Travel Nursing: Explore the exciting world of travel nursing, where nurses get to work in different locations and experience new cultures.
- Pediatric Nursing: Learn about the unique challenges and rewards of caring for children as a nurse.
- Emergency Nursing: Dive into the fast-paced world of emergency nursing, where nurses provide critical care in high-pressure situations.
- Geriatric Nursing: Discover the specialized care required for older adults and the unique issues they face.
- Mental Health Nursing: Explore the important role nurses play in supporting individuals with mental health conditions.
- Oncology Nursing: Learn about the compassionate care provided to patients battling cancer and the latest advancements in oncology.
- Home Health Nursing: Find out about the rewarding work of nurses who provide healthcare services to patients in their own homes.
- Forensic Nursing: Discover the intersection of nursing and the legal system, where forensic nurses assist in investigations and provide care to victims of violence.
These are just a few examples of the popular nursing blog niches out there. Whether you're a nurse looking for information and inspiration or someone interested in the nursing profession, these blogs can provide valuable insights and resources.
Planning Out Your Nursing Blog
So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'
Before you run off and start posting, let's take a moment to plan out your business strategy.
Set Your Blog Goals
Setting goals for your Nursing blog is essential to its success. It gives you direction and helps you stay focused on what matters most.
When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.
This can include things like increasing your readership, building your email list, or monetizing your blog.
By setting clear and achievable goals for your nursing blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.
Define Your Target Audience
Defining your target audience is crucial when starting a nursing blog. Understanding who you are writing for will help you create content that resonates with them and meets their needs. Here are some key points to consider:
1. Identify the demographics: Determine the age range, gender, location, and educational background of your target audience. This will help you tailor your content to their specific needs and interests.
2. Consider their professional level: Are you targeting aspiring nurses, experienced nurses, or both? Understanding their level of expertise will help you decide what type of content to focus on, whether it's tips for passing exams or advanced nursing techniques.
3. Understand their pain points: What challenges do your target audience face in their nursing careers? Are they looking for advice on managing stress, improving patient care, or advancing their careers? Identifying their pain points will allow you to provide valuable solutions through your blog.
4. Determine their preferred learning style: Some people prefer reading, while others prefer visual or audio content. Knowing how your target audience likes to consume information will help you choose the right format for your blog posts, whether it's written articles, videos, or podcasts.
5. Research their online behavior: Find out where your target audience spends their time online. Are they active on social media platforms like Facebook or Twitter? Do they participate in nursing forums or online communities? Understanding their online behavior will help you reach them more effectively and engage with them on the platforms they use.
By defining your target audience, you can create a nursing blog that caters specifically to their needs, establishing yourself as an authoritative source and building a loyal readership.
Do Your Keyword Research
Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.
Identify the keywords that are most relevant to your niche. These are your “seed keywords.”
Seed keywords are broad terms used to generate super-specific long-tail keywords.
- Nursing career
- Nursing education
- Nursing specialties
- Nursing skills
- Nursing certifications
- Nursing job opportunities
- Nursing salary
- Nursing programs
- Nursing schools
- Nursing research
Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.
Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”
This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.
When you first start your nursing blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.
TIP: When you first start your nursing blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.
By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.
Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.
Don't wait for success; seize it with Lasso!
Learn MoreHow to Start a Nursing Blog | Step-by-Step Guide
Now that you're done with the business plan, let's get to the fun part.
Here's how to start a Nursing blog:
Step 1. Pick a Blogging Platform
Choosing the right blogging platform is crucial for the success of your Nursing blog.
I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.
Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.
Here are some other options to consider:
- Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
- Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
- Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.
Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.
Step 2. Register a Domain Name
Registering a domain name gives your blog a unique online identity. When choosing a domain name for your nursing blog, there are a few things to keep in mind:
- Make it easy to remember
- Keep it short and sweet
- Include your main keyword
- Avoid using numbers and hyphens
Also, please don’t create an exact-match domain name, like nursingcareertips.com.
It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.
Instead, spend some time brainstorming nursing blog names that have the following:
- A keyword related to your niche
- A feeling, emotion, or quality you want your website to communicate
- Three words or less
So, instead of the example used above, you could use one of these:
- NurseEmpower.com
- HealthyCaregiver.com
- WellnessRN.com
- HealingNurse.com
- CompassionateRN.com
All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).
You can also use a domain name generator tool for inspiration.
Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.
Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)
When you find the perfect domain name, register it right away before someone else takes it.
Step 3. Secure Reliable Hosting
Once you’ve chosen a domain name, you have to purchase website hosting to make your nursing blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)
Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.
CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior
Here are some popular website hosts for nursing blogs:
- WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
- Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
- Hostgator: A popular host that offers affordable pricing and easy WordPress integration.
After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.
Step 4. Install WordPress
The first step to setting up your nursing site is to install WordPress.
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.
Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.
Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.
TIP: You can find your dashboard login page at yoursite.com/wp-admin
Step 5. Pick a Theme for Your Nursing Blog
When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.
There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:
- Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
- GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
- Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.
You could also buy a premium theme, but free themes are fine in the beginning.
Step 6. Install Essential Plugins
A lot of people are afraid of plugins because they think more plugins will slow their site down.
However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.
If you’re still worried about site speed, our Cloudflare review shows how to perfect it.
To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.
Here are a few plugins that I recommend for every new Nursing blog:
- Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
- Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
- Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
- RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.
Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.
Step 7. Design Your Site
I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:
- Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
- Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
- Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.
Step 8. Set Up Your Basic Blog Pages
You'll need to create a few key pages before you can start publishing awesome Nursing content.
The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.
You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.
Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.
You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.
By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.
Step 9. Write Your First Blog Posts
Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.
Here are some tips to get you started:
- Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
- Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
- Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
- Include images or other media to break up the text and make your post more visually appealing.
- Use subheadings and bullet points to organize your content and make it easier to read.
- Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
- Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.
Get our FREE toolkit and checklist for writing articles that convert.
How to Write Great Nursing Blog Posts
Now that you officially have a site, it’s time to fill it with top-notch content.
You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days
Here’s how to publish better nursing articles from day one.
Brainstorm Ideas
Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.
What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.
Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).
Build a Solid Framework
Before I ever write a blog post, I build an outline using Dynalist.
I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.
Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.
If you establish solid guidelines, your posts will practically write themselves.
Write Without Stopping
Once you have an outline of where you want your article to go, it’s time to just sit down and write.
I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.
You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.
Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).
TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).
Optimize Your Content for On-Page SEO
Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.
Make sure you do these things when writing your nursing blog posts:
- Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
- Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
- Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
- Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!
Use AI to Speed Things Up
At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.
But it's getting really close.
As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.
For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing.
To get the best AI content out of the gate, I recommend Copy.AI.
Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.
Promoting Your Nursing Blog
Once you publish a blog post, you need to promote it.
Seriously, most nursing bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.
Make the Most of Social Media
Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the nursing niche, where readers care about the person behind the blog.
I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.
Also, shout out when you have a new blog post! Your followers want to know when you put out new content.
Build an Email List for Nursing Enthusiasts
There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.
It’s also challenging. Most nursing blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.
It could be a workout plan, equipment guide, or anything else that sets you apart from other nursing bloggers.
Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.
If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.
Be ethical, but find things your mailing list will appreciate and sell, sell, sell!
TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!
Collaborate with Other Nursing Bloggers
As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.
Instead of worrying about how other nursing bloggers will outrank you, reach out and see if you can work together.
If you build a network of small nursing bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established nursing authorities.
Engaging in Nursing Communities
Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.
Monetizing Your Nursing Blog
Ok, so your blog is up and running, and you're gaining a following. How do you monetize a nursing blog?
Here are the best ways to earn a real income from your new nursing blog.
Affiliate Marketing
I recommend nursing bloggers start with affiliate marketing before any other monetization method.
I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.
To monetize your nursing blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.
For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.
For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.
Another way to find affiliate programs is by checking Lasso's database.
To save you some time, here are a few of the best affiliate networks for nursing bloggers:
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Commission Rate: 15% Per Sale
Cookie Duration: 60 Days
LaserAway is the Nation's Leader in Aesthetic Dermatology with over 70 locations nationwide and 1.5 million treatments performed.
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Commission Rate: $20 Per Sale
Cookie Duration: 7 Days
Nurx is a company dedicated to making sure that women can get access to the birth control products they need and at prices they can afford.
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Commission Rate: $150 Per Sale
Cookie Duration: 30 Days
Health IQ uses data gathered from millions of health-conscious people to help them save on Life Insurance. Be healthy and be rewarded.
TIP: We maintain a database of the best affiliate programs. Click here to see the best medical affiliate programs.
Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.
If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.
Earn More Affiliate Income With Lasso
If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.
Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.
All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.
Your product displays could look like this one:
Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!
Great Displays Increase Conversions!
If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.
Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.
That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.
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Starting at $30 a month
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Starting at $30 a month
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Starting at $2.75 a month
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If you want to monetize your nursing blog the easy way, sign up for Lasso today.
Display Ads
Another great way to monetize your nursing blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.
Display ads are also the most passive way to monetize a nursing blog. You turn them on, configure the settings, and wait for the money to roll in.
The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).
TIP: If you use display ads on your nursing blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.
Here are the best ad networks to join based on your site’s page views:
- 50,000+ Visitors per month - Mediavine
- 10,000-50,000 Visitors per month - Ezoic
- <10,000 Visitors per month - Google Adsense / waiting to grow
NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.
Digital Products
Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.
That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.
The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.
High-potential digital products in the nursing blog niche:
- Interactive Study Guides: Digital study guides that provide interactive quizzes, flashcards, and practice exams to help nursing students review and retain information.
- Virtual Simulation Labs: Online platforms that offer virtual simulation experiences for nursing students to practice clinical skills in a realistic and safe environment.
- Mobile Apps for Medication Management: Smartphone applications that help nurses track and manage medication administration, dosage calculations, and patient medication schedules.
- Telehealth Training Resources: Online courses and webinars that teach nurses how to effectively use telehealth technology and provide remote patient care.
- Online Continuing Education Programs: Digital platforms that offer accredited courses and certifications for nurses to fulfill their continuing education requirements and stay updated with the latest healthcare practices.
Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.
Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.
It’s a lot of work, but the extra profit is well worth it.
Consulting
Are you a nursing professional looking to offer consulting services?
If you've immersed yourself in the nursing world, you've gained valuable knowledge that can benefit your readers.
Your audience will tell you what they need help with as your blog grows.
When people reach out asking for guidance, offer them an hour of your time for $100.
The worst they can do is say no, right?
If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.
TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!
FAQs on Starting a Nursing Blog
How Much Money Do Nursing Bloggers Make?
The income range for nursing bloggers is enormous. Many bloggers make no revenue, while some nursing blogs make over six figures per month. It all depends on traffic and how well you present your offers.
How Can I Monetize a Nursing Blog?
The best way to monetize a nursing blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.
How Do Nursing Bloggers Get Paid?
Most nursing bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some nursing bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Nursing Blogging Easy?
Nothing worth doing is truly easy, but that doesn’t mean nursing blogging isn’t fun.
As a nursing blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Nursing Blog?
It’s absolutely worth it to start a nursing blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once you’re an established authority, people in nursing-related industries will take you seriously.
Final Thoughts on Starting a Nursing Blog
So, that's all the advice I have for someone who's wondering how to start a nursing blog.
I won't sugarcoat it, the nursing industry can be tough. It may take months or even years before your blog makes its first sale. You might even end up losing money in the first year. But trust me, it's all worth it.
If you really want to be a successful nursing blogger, just follow the tips in this guide, keep pushing forward, and publish the kind of content that you'd love to read yourself. Sure, it's going to be a lot of hard work, but I believe in you. You can do it.
Oh, and don't forget to stay consistent, engage with your readers, and most importantly, have fun with it!
Why You Should Trust Our Nursing Blogging Content
You may be thinking, "that's all great, but what does Lasso know about nursing blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful nursing blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Nursing Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of nursing blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the nursing industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.