Niche Guides / Real Estate

How To Start a Real Estate Blog and Turn Properties Into Posts

By Andrew Fiebert Updated September 25, 2023

If you're passionate about real estate and want to turn it into a side hustle or even a full-time gig, starting a blog is the way to go.

Real estate bloggers rake in tens of thousands of dollars each month just by sharing their experiences. So, why not join them?

In this post, I'll show you how to create a real estate blog that connects with readers and brings in the cash.

If you're ready to become a real estate blogging authority, let's dive in!

Why You Can Trust Our Real Estate Blogging Guide

Lasso is installed on over 8,000 websites, including many real estate blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their real estate blogs.

Real Estate Blogging Basics

Starting a real estate blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Real Estate Blog?

A real estate blog is a website or online platform where individuals or companies share valuable information and insights about the real estate industry. It is a place where you can find articles, tips, and advice on topics such as buying and selling properties, investing in real estate, home improvement, market trends, and much more.

Real estate blogs are created and maintained by professionals in the industry, including real estate agents, brokers, investors, and experts. These individuals have extensive knowledge and experience in the field, making their blogs a reliable source of information for anyone interested in real estate.

By regularly updating their blogs with new content, real estate bloggers aim to educate and inform their readers about various aspects of the industry. They may share personal experiences, provide market analysis, offer tips for navigating the buying or selling process, or showcase success stories.

Reading a real estate blog can be beneficial for both beginners and experienced individuals in the real estate market. Whether you are a first-time homebuyer, a seasoned investor, or simply curious about the industry, a real estate blog can provide you with valuable insights and help you make informed decisions.

How To Start a Real Estate Blog and Turn Properties Into Posts homepage
Housing Wire is a great example of a real estate blog.

Why Should You Start a Real Estate Blog?

Starting a real estate blog can be a great way to establish yourself as an authority in the industry and attract potential clients. Here are a few reasons why you should consider starting a real estate blog:

  • Build credibility: By regularly sharing valuable and informative content on your blog, you can position yourself as an expert in the real estate field. This can help build trust with potential clients and establish your credibility.
  • Generate leads: A well-maintained blog can attract organic traffic from search engines, which can lead to potential clients discovering your services. By providing valuable information and showcasing your expertise, you can convert those visitors into leads.
  • Showcase your listings: A blog can serve as an excellent platform to showcase your current listings and highlight their unique selling points. This can help attract more attention to your properties and increase the chances of finding potential buyers or renters.
  • Stay updated with industry trends: Through your blog, you can stay up-to-date with the latest trends and developments in the real estate market. By sharing this knowledge with your readers, you demonstrate your commitment to staying informed and providing them with the most relevant information.
  • Engage with your audience: Blogging allows you to engage with your audience by encouraging comments and feedback. This two-way communication can help you better understand your clients' needs and tailor your services to meet their expectations.

Finding Your Real Estate Niche

You’re probably thinking, 'I already picked a niche! Real Estate' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a real estate niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established real estate bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a real estate niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of real estate, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Real Estate Blog Niche

Choosing a real estate blog niche can be a daunting task, but with some careful consideration, you can find the perfect niche that aligns with your interests and expertise. Here are some tips to help you choose a real estate blog niche:

  • Identify your interests: Start by making a list of topics that you are passionate about within the real estate industry. This could include areas like residential properties, commercial properties, property management, or real estate investing.
  • Research market demand: Look for niches that have a strong demand in the market. This could involve analyzing keyword search volume, checking popular real estate websites and forums, or even conducting surveys and interviews with potential readers.
  • Evaluate competition: Assess the level of competition in your chosen niche. Look for areas that are not oversaturated with other bloggers or websites. Finding a niche with less competition can make it easier for you to stand out and establish yourself as an authority.
  • Consider your expertise: Take into account your own knowledge and expertise in a specific area of real estate. Choosing a niche that aligns with your skills and experience can give you a competitive edge and make it easier to create valuable content for your readers.
  • Listen to your audience: Pay attention to the needs and interests of your target audience. What are their pain points and what information are they seeking? Understanding your audience can help you tailor your niche to provide valuable content and attract a loyal readership.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Real Estate Blog Niches

How To Start a Real Estate Blog and Turn Properties Into Posts homepage
Rental Housing Journal has niched down by focusing on landlord and rental content

There are many popular real estate blog niches that cater to different interests and needs in the industry. If you're looking to start a successful real estate blog, consider focusing on one of these niche areas:

  • Home buying tips: Share valuable advice and insights on how to navigate the home buying process, including tips for finding the right property, negotiating offers, and securing financing.
  • Investment properties: Provide in-depth analysis and guidance on investing in real estate, covering topics such as rental property management, market trends, and strategies for maximizing returns.
  • Interior design and home staging: Offer inspiration, tips, and DIY projects for enhancing the look and feel of homes, including staging techniques to attract potential buyers.
  • Local market trends: Focus on a specific geographic area and provide regular updates on real estate market trends, including home prices, inventory levels, and neighborhood profiles.
  • Real estate marketing: Share effective marketing strategies and tools for real estate professionals, including tips for leveraging social media, creating compelling listing presentations, and attracting leads.
  • Green living and sustainable homes: Educate readers on eco-friendly practices, energy-efficient technologies, and sustainable home design, highlighting the benefits of green living in the real estate market.
  • Home renovation and improvement: Offer guidance on home renovation projects, including budgeting, design ideas, and tips for adding value to properties through remodeling.
  • First-time homebuyers: Cater to the needs of first-time homebuyers by providing step-by-step guides, financial advice, and resources to help them navigate the complexities of buying their first property.

By specializing in one of these real estate blog niches, you can establish yourself as an authority in the field and attract a targeted audience interested in your specific area of expertise.

Planning Out Your Real Estate Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Real Estate blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your real estate blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

Defining your target audience is crucial when starting a real estate blog. By understanding who your audience is, you can create content that resonates with them and attracts the right readers. Here are some key points to consider:

  • Demographics: Identify the age, gender, location, and income level of your target audience. This will help you tailor your content to their specific needs and interests.
  • Interests and preferences: Determine what topics your target audience is interested in, such as buying or selling homes, investing in real estate, or home improvement. This will guide your content creation process.
  • Professionals or consumers: Decide whether your target audience consists of professionals in the real estate industry or consumers looking for information and advice. This will influence the level of technicality and depth of your content.
  • Experience level: Consider the experience level of your target audience in the real estate market. Are they beginners who need basic information or experienced individuals seeking advanced insights? This will help you provide relevant content.
  • Goals and challenges: Understand the goals and challenges your target audience faces in the real estate industry. This will enable you to address their pain points and offer solutions through your blog posts.

By defining your target audience, you can create a real estate blog that caters to their needs, engages them, and establishes your expertise in the industry.

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • Real estate market
  • Home buying tips
  • Property investment
  • Renting vs buying
  • Real estate agents
  • Mortgage loans
  • Property management
  • Home improvement
  • Real estate trends
  • Property taxes

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Real Estate bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your real estate blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your real estate blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Real Estate Blog On the Right Foot

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How to Start a Real Estate Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Real Estate blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Real Estate blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Real Estate bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your real estate blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming real estate blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:


All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Real Estate bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your real estate blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Real Estate bloggers

Here are some popular website hosts for real estate blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your real estate site is to install WordPress.

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at

Step 5. Pick a Theme for Your Real Estate Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

Carbonate is a great starter theme for new Real Estate blogs

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Real Estate blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your real estate blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your real estate blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Real Estate content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Real Estate Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better real estate articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your real estate blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing. offers the best ai written content for real estate bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Real Estate Blog

Once you publish a blog post, you need to promote it.

Seriously, most real estate bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the real estate niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Real Estate Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most real estate blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other real estate bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Real Estate Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other real estate bloggers will outrank you, reach out and see if you can work together.

If you build a network of small real estate bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established real estate authorities.

Engaging in Real Estate Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Real Estate Blog

Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a real estate blog?

Here are the best ways to earn a real income from your new real estate blog.

Affiliate Marketing

I recommend real estate bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your real estate blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for real estate bloggers:

  1. Roofstock


    Commission Rate: $15 Per Referral

    Cookie Duration: 30 Days

    Roofstock is an online single-family home marketplace for real estate investors. Properties have tenants so that investments can cash-flow from day one.

  2. Stessa


    Commission Rate: up to $120 per referral

    Cookie Duration: 90 days

    Stessa is an all-in-one real estate investment management platform that makes it easy to seemlessly track, manage, and optimize your rental properties.

  3. RentPrep


    Commission Rate: up to 25%

    Cookie Duration: 30 days

    RentPrep provides comprehensive tenant background checks that include credit reports, eviction history, criminal records, and more.

TIP: We maintain a database of the best affiliate programs. Click here to see the best real estate affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

Our Pick
Budget Pick
Starting at $30 a month
Starting at $30 a month
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Our Pick
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Budget Pick
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If you want to monetize your real estate blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your real estate blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a real estate blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your real estate blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-Potential Digital Products in the Real Estate Blog Niche:

  • E-book on Home Buying Tips: A comprehensive guide with practical advice for first-time home buyers.
  • Virtual Home Tours: Interactive 3D tours of properties, allowing users to explore homes from the comfort of their own screens.
  • Online Mortgage Calculator: A tool that helps users estimate monthly mortgage payments based on loan amount, interest rate, and term.
  • Real Estate Market Reports: Regularly updated reports providing insights on local market trends, property values, and investment opportunities.
  • Video Interviews with Industry Experts: Exclusive interviews with real estate agents, brokers, and industry professionals, sharing their insights and tips.
  • Home Staging Tips and Guides: Step-by-step guides and tips on how to stage homes effectively for maximum appeal and faster sales.
  • Real Estate Podcasts: Audio episodes featuring discussions on various real estate topics, including buying, selling, investing, and financing.
  • Online Course on Real Estate Investing: A comprehensive course teaching beginners how to start investing in real estate and build wealth.
  • Neighborhood Guides: Detailed guides providing information on different neighborhoods, including amenities, schools, and local attractions.
  • Real Estate News Aggregator: A platform that curates and delivers the latest news and updates from reputable sources in the real estate industry.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.


Real estate is the perfect field for offering consulting services on your blog.

Once you've fully immersed yourself in the real estate world, you'll have valuable knowledge to share and sell to your readers.

The best part is that your audience will let you know what they need assistance with.

As your audience grows, there will be people reaching out and asking for help or tutorials.

You can offer them an hour of your time for just $100. And remember, the worst they can say is no, right?

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Real Estate Blog

How Much Money Do Real Estate Bloggers Make?

The income range for real estate bloggers is enormous. Many bloggers make no revenue, while some real estate blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Real Estate Blog?

The best way to monetize a real estate blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Real Estate Bloggers Get Paid?

Most real estate bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some real estate bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Real Estate Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean real estate blogging isn’t fun.

As a real estate blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Real Estate Blog?

It’s absolutely worth it to start a real estate blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in real estate-related industries will take you seriously.

Final Thoughts on Starting a Real Estate Blog

So, that's all the advice I have for someone wondering how to start a real estate blog.

Let me tell you, this industry can be tough. It takes months or even years of hard work before your blog starts making any money. And yeah, you might even lose some cash in the first year. But trust me, it's totally worth it.

If you really want to be a successful real estate blogger, just follow the tips I've given you in this guide. Be persistent and publish the kind of content that you would actually enjoy reading. I won't lie, it's going to be a lot of hard work, but hey, you got this!

Don't forget to stay consistent, connect with your readers, and most importantly, have fun with it!

Why You Should Trust Our Real Estate Blogging Content

You may be thinking, "that's all great, but what does Lasso know about real estate blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful real estate blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Real Estate Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of real estate blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the real estate industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Real Estate Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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