The Self Defense industry is currently valued at approximately $3.5 billion and is projected to grow at a remarkable compound annual growth rate (CAGR) of 7.6% from 2021 to 2028, driven by an increasing awareness of personal safety and self-defense among consumers [source].
This guide highlights our top 25 Self Defense Affiliate Programs, presenting an excellent opportunity for monetization within this growing market. Here’s what you can expect to uncover:
Jump straight to the affiliate programs
With Lasso, you can get 3-5x higher commission rates on all categories of Amazon products. Earn more without lifting a finger
Join Lasso for FreeIn a Hurry? Here Are the Best Self Defense Affiliate Programs
We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 8% - 12% Per Sale
Cookie Duration: 28 Days
Blade City Inc is all about high-quality knives and blades. They offer a wide array of products, from everyday carry knives to specialty items for survival and outdoor adventures. The brand has built a reputation for delivering top-notch craftsmanship and durability, making them popular among enthusiasts and collectors alike.
Their affiliate program is structured to be enticing with a commission rate ranging from 8% to 12% per sale. This can lead to a nice payout, especially when you consider their likely average order values, which tend to be higher in this niche market. For example, at an average sale of $100, you could be looking at commissions between $8 and $12 per sale.
The program has a cookie duration of 28 days, giving affiliates a decent amount of time to earn commissions on referred traffic. This is a great incentive for bloggers and influencers in the outdoor and survival communities who can create content around these robust products.
Join the Blade City Inc Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Leatherman is a well-known brand in the multi-tool and knife market, recognized for its durable and versatile products. Founded in 1983, the company has built a strong reputation for quality, making it a favorite among outdoor enthusiasts, craftsmen, and DIYers alike. Their product line includes everything from pocket-sized multi-tools to specialized knives, perfect for any rugged adventure or home improvement project.
When it comes to their affiliate program, Leatherman offers an engaging opportunity for marketers with an 8% commission on each sale. With an average order value typically hovering around $50, affiliates can potentially earn about $4 for each sale referred. This makes the commission structure appealing, especially considering the varied audience that Leatherman attracts.
In addition to great commission rates, Leatherman also has a solid cookie duration of 30 days, meaning you have ample time to earn commissions on referred sales. The brand’s popularity and the versatility of their products make it easy for affiliates to promote, whether targeting outdoor lovers or home repair enthusiasts. With such a wide-reaching audience, joining Leatherman’s affiliate program could be a lucrative venture.
Join the Leatherman Affiliate Program
Commission Rate: 10.4% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ShareASale
Payout Threshold: $50
BulletSafe is making waves in the body armor industry, known for its focus on creating affordable and reliable bulletproof vests. Their goal is to make personal protection accessible to everyone, without breaking the bank. You'll find that BulletSafe's products are designed with comfort and safety in mind, appealing to a wide range of customers from security professionals to everyday citizens who prioritize safety.
One of the standout aspects of BulletSafe is the quality and effectiveness of their armor. Their flagship product, the BulletSafe Bulletproof Vest, has garnered positive attention for its lightweight design and strong protection. Plus, the brand is committed to continually innovating, ensuring their products meet the needs of today's consumers.
When you join the BulletSafe affiliate program, you get a competitive commission rate of 10.4% per sale. If you're promoting items with a good average order value, that could mean earning a nice commission per sale. The 60-day cookie duration is another bonus, giving your referrals ample time to finalize their purchases. Partnering with BulletSafe is a solid choice for affiliates looking to promote high-demand safety products.
Join the BulletSafe Affiliate Program
Commission Rate: 12.5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Concealment Express is all about harnessing the power of concealed carry. This brand specializes in high-quality gun holsters and related accessories that cater to a diverse range of firearms enthusiasts. Whether you’re a first-time gun owner or a seasoned pro, they’ve got something that fits your lifestyle and comfort needs.
With an impressive commitment to quality and customer satisfaction, Concealment Express has made a name for itself in the firearm accessories market. Their products are designed for everyday carry, ensuring that users can securely and comfortably conceal their firearms while maintaining quick access when necessary. This reliability has built a loyal customer base over the years.
The affiliate program offers a solid commission rate of 12.5% on each sale. If we take an average order value of around $100, affiliates could earn approximately $12.50 for every sale they drive. That’s a good incentive for marketers eager to tap into a passionate community!
Join the Concealment Express Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 30 Days
Affiliate Network: AvantLink
Payout Threshold: $50
Schrade has carved out a solid reputation in the knife and tool industry. This brand is known for producing high-quality knives, multi-tools, and outdoor gear that cater to both collectors and everyday users. Whether you’re an enthusiast or just need a reliable tool, Schrade delivers on durability and design.
Their affiliate program offers a commission rate of 7% per sale. With a well-regarded product line, the potential for sales is strong. Customers appreciate Schrade's commitment to quality, making it easier for affiliates to promote. They also have a cookie duration of 30 days, giving you ample time to earn commissions from referrals.
Affiliates will benefit from a brand that’s trusted and widely recognized, especially among outdoor lovers. While specific details like payout threshold and approval requirements aren't disclosed, partnering with Schrade means aligning with a brand that boasts a diverse range of quality products.
Join the Schrade Affiliate Program
Commission Rate: 10% - 15% Per Sale
Cookie Duration: 45 Days
PepperBall is a company known for its innovative self-defense products that utilize non-lethal technology. Founded to offer effective safety solutions, they specialize in pepper ball launchers and various related defense tools. Their products are popular among both personal and professional users, including law enforcement and security personnel.
Their affiliate program offers a commission rate ranging from 10% to 15% per sale, which can be quite appealing for affiliate marketers. Knowing that PepperBall's average order value can be substantial, this means your potential earnings could be quite significant. With such a wide range of products, from launchers to accessories, there’s plenty for affiliates to promote.
While specific details about the affiliate network or payout threshold aren't readily available, PepperBall's reputation and commitment to quality make them a solid choice for affiliates looking to tap into the personal safety and self-defense market. The 45-day cookie duration allows affiliates ample time to earn commissions on referred sales, enhancing the program's attractiveness.
Join the PepperBall Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
WESN GOODS is all about crafting high-quality EDC (Everyday Carry) gear, perfect for anyone who values function and style. Their product lineup includes beautifully designed knives, accessories, and tools that are made to last. Each piece showcases a commitment to craftsmanship and practicality, making them stand out in the market.
The brand has garnered quite a following due to its attention to detail and unique designs. WESN's offerings are not just tools; they're cherished addition to your daily essentials. Affiliates will find that promoting their products ties in well with audiences interested in travel, adventure, and minimalist living.
With a commission rate of 10% per sale, affiliates can expect a decent return on their efforts. If the average order value is in the range of $100, this means an affiliate could earn around $10 per sale. This makes it an appealing program for those looking to monetize their platforms in the EDC and lifestyle niches.
Join the WESN GOODS Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
Knockout is a cool brand that focuses on providing stylish athletic gear and apparel for fitness enthusiasts. They have a range of products designed to keep you looking great while working out, making them a favorite among those who appreciate both aesthetics and performance. Whether it's lightweight training tops or durable leggings, their stuff is perfect for anyone who wants to feel comfortable and confident, no matter the sweat session.
Their affiliate program offers a solid commission rate of 10% on sales made through your unique links. This means if someone buys a $100 outfit, you could earn $10 right off the bat! With a cookie duration of 30 days, you have some good time to get credit for sales, so if someone clicks your link, they can come back and purchase later, and you still get your commission.
Knockout underscores its appeal with stylish design and functional performance, aiming for a customer base that values both fitness and fashion. While specific payout thresholds and approval requirements are unknown, the brand's focus on quality and aesthetics makes it a great option for affiliates looking to promote trendy sportswear.
Join the Knockout Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Battling Blades is your go-to destination for all things blades and knives. Whether you're into culinary arts, outdoor adventures, or collectible weaponry, they’ve got you covered with a wide range of high-quality products. From chef's knives to tactical gear, their selection is designed for enthusiasts who appreciate craftsmanship.
The brand has carved out a nice niche among aficionados and everyday users alike, drawing fans from various backgrounds. Battling Blades is known for offering both functionality and style, which keeps customers coming back. With an average order value that supports a solid commission structure, this program is tailored for those looking to partner with a reputable brand.
The affiliate program offers an 8% commission on every sale you generate. If you're driving significant traffic and making sales, this can add up quickly. Just think about how that 8% translates into real dollars on a typical purchase—partners can see profits flow as they share the love for high-quality blades!
Join the Battling Blades Affiliate Program
Commission Rate: 60% Per Sale
Cookie Duration: Unknown
'Learn Self-Defense Online' offers an excellent opportunity for anyone looking to promote self-defense training. They provide a wide range of digital courses, all designed to equip individuals with the skills to defend themselves. With self-defense being a hot topic, this program taps into an audience eager for practical skills that boost confidence and safety.
The affiliate program stands out with a strong commission rate of 60% per sale. This means that each time you successfully refer a customer, you could earn a significant commission. If the average course price is around $100, that translates to about $60 in your pocket for every sale you make.
No cookie duration or approval requirements are specifically noted, but this could mean more potential sales for you. Plus, self-defense training is relevant across various demographics, making this affiliate program quite appealing for all types of marketers.
Join the Learn Self-Defense Online Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 20% - 30% Per Sale
Cookie Duration: 120 Days
Payout Threshold: $50
Super Self Defense is all about helping people protect themselves and feel secure. They offer a variety of products, from self-defense weapons to personal safety devices, catering to anyone interested in enhancing their safety. Their focus on quality and reliability has helped them build a solid reputation in the self-defense niche.
With a commission rate that ranges from 20% to 30% per sale, affiliates can earn a nice paycheck while promoting products that genuinely make a difference. If you consider average order values in this space, you could be looking at commissions anywhere from $20 to $60 on each sale, which is attractive for any affiliate marketer.
For those wanting to get in on the action, Super Self Defense has a cookie duration of 120 days. This gives you a fantastic window to earn commissions on repeat buyers. Overall, partnering with Super Self Defense could be a smart move for affiliates looking to promote trustworthy products in the personal safety market.
Join the Super Self Defense Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Grindworx is all about skateboarding and scooter accessories, making it a go-to brand for enthusiasts. They offer a wide range of products, including decks, trucks, wheels, and protective gear. Their focus on high-quality items helps them stand out in the market and attract a loyal customer base.
With a commission rate of 5% on sales, affiliates can earn a decent amount considering the average order value often hits around $100. This means you could potentially earn $5 for every sale you generate, which adds up quickly! Plus, their 30-day cookie duration keeps you covered if customers take a little time to decide.
While some details like approval requirements and payout thresholds aren't widely known, their appealing product offering can drive interest and conversions. Whether you're promoting to seasoned skaters or newcomers just getting into the sport, Grindworx provides plenty of options for everyone.
Join the Grindworx Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
Knife Country USA is a go-to shop for knife enthusiasts and outdoor adventurers. They carry an impressive selection of knives, including multi-tools, camping gear, and survival equipment. With a knack for providing top-notch brands, they've built a reputable presence in the knife community, appealing to casual buyers and serious collectors alike.
What makes Knife Country USA a standout for affiliates is their focus on quality and variety. They feature a wide range of products ranging from pocket knives to kitchen cutlery, catering to different user needs. This broad inventory means there's something for everyone, which can appeal to a diverse audience. With a commission rate of 5% per sale, affiliates can earn good returns, especially if sales average a higher price point.
Though specific figures aren’t mentioned, the average order value can be substantial given the nature of the products. This means, even at a 5% commission, you could be looking at earnings of potentially $10 or more per sale, depending on the purchase. Tools and gear in the outdoor and survival space are typically popular purchases, making this affiliate program a solid pick for marketers focused on those niches.
Join the Knife Country USA Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Chief Supply is a go-to destination for anyone looking for quality industrial and commercial supplies. They offer a wide range of products including tools, hardware, safety gear, and office supplies, making them a one-stop shop for businesses of all sizes. With their user-friendly website, customers can easily navigate through various categories to find exactly what they need.
The brand has built a solid reputation thanks to its commitment to quality and customer satisfaction. Customers appreciate their competitive prices and fast shipping options, contributing to the popularity of their offerings. Plus, since they cater to both professionals and DIY enthusiasts, you can expect a diverse audience to engage with your affiliate promotions.
With an 8% commission rate on sales, affiliates can earn a decent income. If the average order value hovers around $100, that translates to about $8 per sale in commissions. This makes partnering with Chief Supply an appealing option for affiliate marketers looking to tap into a reliable source of industrial supplies.
Join the Chief Supply Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 1 Day
Swords of Might is a go-to destination for all things related to swords and medieval weapons. They offer a wide range of products including decorative swords, battle-ready replicas, and uniquely crafted designs for collectors and enthusiasts alike. Their commitment to quality and craftsmanship has attracted a loyal customer base that appreciates both the aesthetic and performance of their items.
With an affiliate program that features a friendly 10% commission rate, it presents a good earning opportunity for partners. If we consider an average order value of about $100, affiliates could potentially earn around $10 per sale! That’s not too shabby for promoting a brand that's well-loved in the swords community.
Swords of Might prides itself on delivering unique products that often spark buyer interest due to their limited editions. The community around sword collecting is quite passionate, so you can easily tap into an audience that is eager to invest in quality pieces for their collections or as gifts for fans of the medieval genre.
Join the Swords of Might Affiliate Program
We've built multiple six-figure online businesses that our moms are proud of.
We'd like to help you do the same.
Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Survival Combat Fitness is all about that hardcore training, blending fitness with survival skills. They offer a range of programs focused on combat fitness, prepping you for challenging situations while building your strength and agility. This makes it appealing not only to fitness buffs but also to those interested in self-defense and survival tactics.
The brand has gained a solid reputation, tapping into a niche market that values physical preparedness. Their engaging training methodologies and community interactions attract dedicated followers, making it a hot spot for aspiring athletes and survival enthusiasts alike. They aim to provide transformative experiences, pushing participants to their highest potential.
With an attractive commission rate of 50% on each sale, affiliates have a great opportunity to earn. If the average sale sits around $100, you're looking at an average commission of $50 per sale. The cookie duration of 60 days also gives affiliates a higher chance to capitalize on follow-up purchases!
Join the Survival Combat Fitness Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
The Unbreakable Umbrella is a brand known for its innovative and durable umbrellas that stand the test of even the toughest weather conditions. Designed with robust materials and smart engineering, these umbrellas are built to resist wind, rain, and wear. Customers love their bright colors and stylish designs, making them popular among people who want both functionality and flair.
The affiliate program offers a straightforward commission rate of 10% per sale. This means that if you help sell an umbrella for $50, you would earn a commission of $5. With competitive pricing and a good product range, there's potential for affiliates to see solid earnings through this program.
The Unbreakable Umbrella also focuses on maintaining a strong online presence, which helps drive more traffic and sales. If you’re looking to add a reliable product to your affiliate lineup, this could be a solid choice.
Join the Unbreakable Umbrella Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 1 Year
Payout Threshold: $50
The Self Defense Company specializes in personal safety and self-defense products. They offer a range of training courses, instructional materials, and self-defense tools aimed at empowering individuals. Whether you’re a complete novice or looking to refine your skills, their products cater to everyone, making safety accessible to all.
Affiliates can earn an impressive commission of 50% on each sale, meaning that if the average order value is around $100, you're looking at about $50 in earnings per sale. This high commission rate positions the affiliate program as an appealing option for anyone looking to promote self-defense products and training.
With a generous cookie duration of a whole year, affiliates can confidently promote their products, knowing they’ll receive credit for any sales that occur from their referral link. The long cookie window allows for potential commissions from informed customers who take their time to decide.
Join the Self Defense Company Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
American Buffalo Knife and Tool (ABKT) is a well-respected name in the knife and tool industry, known for its quality craftsmanship and a wide selection of blades, outdoor tools, and accessories. They create products with both professionals and outdoor enthusiasts in mind, making them a go-to choice for anyone who appreciates well-made knives and tools.
One of the great things about ABKT is its dedication to producing items that blend functionality with aesthetic appeal. You'll find everything from tactical knives to traditional pocket knives. With their solid reputation and strong customer loyalty, promoting ABKT can be an easy sell for affiliate marketers.
Their affiliate program offers an 8% commission on sales, which can add up nicely, especially as many customers often purchase multiple items at once. Think about the average order value and how that could translate into decent earnings with each referral, plus the added incentive of a 30-day cookie duration!
Join the American Buffalo Knife and Tool Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 30 Days
Tipton is a well-known name in the shooting accessory space. The brand represents quality and reliability, offering a wide range of products including firearm cleaning kits, gun storage solutions, and shooting gear. With a solid reputation amongst hunters and shooting enthusiasts, Tipton has built a loyal customer base who appreciate the attention to detail and performance in their products.
The affiliate program boasts a straightforward commission setup, providing partners with a 7% commission on each sale. While the average order value isn’t specified, applying that 7% to typical sale amounts within the industry means your earnings can add up quickly, especially on high-ticket items from their lineup.
With a cookie duration of 30 days, affiliates have plenty of time to capture leads and conversions. This gives a great opportunity for motivated marketers to maximize their potential earnings while promoting a trustworthy and popular brand in the outdoor and shooting community.
Join the Tipton Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the self defense niche, you can trust our recommendations to help make it happen.
Tired of slow results? Lasso increases conversions and pays bonus commissions on eligible products. Grow faster with Lasso.
Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!
Use Lasso product displays and automations to earn more from your content.
Get startedGuaranteed Amazon Safe