The Self Defense industry is experiencing significant growth, with the global self-defense products market projected to reach $15.89 billion by 2027, growing at a CAGR of 6.3% from 2020 to 2027 (Research and Markets).
In this guide, we’ll explore our top 25 Self Defense Affiliate Programs, giving you insight into how you can capitalize on this booming market. You'll discover key details for each program, including:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 8% - 12% Per Sale
Cookie Duration: 28 Days
Blade City Inc is all about knives and outdoor gear, offering a cool selection of products that include everything from tactical knives to survival tools. They have a strong presence in the knife enthusiast community, and their reputation has grown by providing quality items at competitive prices.
Their affiliate program offers a commission rate that ranges from 8% to 12% per sale, which means if you're driving sales on high-ticket items, your earnings can add up quickly. With a cookie duration of 28 days, you'll have a nice window to claim your commissions on customer purchases.
Blade City is known for its customer-focused service, making shopping an enjoyable experience. While specific payout thresholds and approval requirements aren’t mentioned, the potential for earnings through their affiliate program is certainly compelling with the right marketing efforts.
Join the Blade City Inc Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Leatherman is a well-respected brand known for its innovative and durable multi-tools and knives. Founded in 1983, this company has built a strong reputation among outdoor enthusiasts, DIYers, and emergency preparedness aficionados. Their products range from compact pocket-sized tools to larger, more complex multi-functional devices equipped with various features to tackle any task.
With an 8% commission rate per sale, Leatherman's affiliate program is appealing for marketers looking to promote quality gear. While the average order values can vary, many of their popular models can cost well over $50. This means affiliates might earn around $4 or more per sale, which adds up quickly for those driving traffic and sales.
Leatherman also has a dedicated customer base that appreciates quality, reliability, and functionality, making it easier for affiliates to promote their extensive lineup. The 30-day cookie duration allows for a decent window to earn commendable commissions, giving affiliates time to convert their referrals into sales.
Join the Leatherman Affiliate Program
Commission Rate: 10.4% Per Sale
Cookie Duration: 60 Days
Affiliate Network: ShareASale
BulletSafe is all about delivering quality bulletproof vests and safety gear at affordable prices. Founded with a mission to make protection accessible to everyone, they offer a range of products designed for personal safety, including concealed armor and tactical gear. Their focus on innovation and value has resonated well with outdoor enthusiasts, security professionals, and everyday consumers alike.
Alongside their impressive catalog, BulletSafe is gaining traction as a reliable name in the safety equipment industry. Their products merge quality with effectiveness, and this solid reputation can translate to strong affiliate sales if partners effectively highlight their offerings. With a commission rate of 10.4% per sale, promoting BulletSafe could yield significant earnings, especially as safety gear often comes with a healthy price tag.
The program stands out with a generous cookie duration of 60 days, giving affiliates ample time to earn commissions from referred clicks. This long window can lead to higher conversion rates, especially for those considering their purchase. BulletSafe's attractive commission structure means that even with an average order value in mind, affiliates can expect solid payouts as consumers invest in reliable and necessary safety gear.
Join the BulletSafe Affiliate Program
Commission Rate: 12.5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Concealment Express is all about providing excellent concealed carry gear, particularly focusing on holsters, bags, and accessories designed for firearm owners. They cater to customers who value safety and convenience while on the go. Their products are known for quality, and they have a solid reputation in the firearm community.
The affiliate program offers a commission rate of 12.5% per sale, which is pretty attractive in the gear niche. While exact numbers on average order value aren’t provided, if we estimate it around $100, you could earn about $12.50 per sale. That’s a decent payout for promoting products that many gun owners are actively searching for.
With a cookie duration of 30 days, affiliates have a fair chance to earn commissions as customers can revisit before finalizing their purchase. Concealment Express keeps things simple and straightforward, making it a worthwhile consideration for anyone looking to enter the affiliate marketing world in the concealed carry space.
Join the Concealment Express Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 30 Days
Affiliate Network: AvantLink
Payout Threshold: $50
Schrade is a well-respected name in the world of knives and outdoor gear. Founded way back in 1904, this brand has built a strong reputation for crafting high-quality knives, multi-tools, and other outdoor equipment. Their products cater to adventurers, hunters, and everyday users, promising durability and functionality in every piece.
From pocket knives to fixed blades, Schrade offers a diverse range of merchandise suitable for various tasks and adventures. Whether someone needs a reliable camping tool or a stylish everyday carry knife, Schrade has it covered. Brand loyalty and quality make Schrade a favorite among outdoor enthusiasts, enhancing the appeal for affiliate marketers aiming to promote premium products.
The Schrade affiliate program features a competitive commission rate of 7% per sale with a cookie duration of 30 days, which means affiliates can benefit from a decent return on investment. While exact metrics on average order value weren't provided, with a strong product lineup, affiliates stand to earn significantly when promoting Schrade products effectively.
Join the Schrade Affiliate Program
Commission Rate: 10% - 15% Per Sale
Cookie Duration: 45 Days
PepperBall is all about personal safety and non-lethal self-defense solutions. They create innovative products like pepperball launchers, projectiles, and other safety gear that appeal to a wide range of customers, from homeowners to security professionals. Their commitment to providing safe and effective personal protection makes them a trusted name in the industry.
With a commission rate ranging from 10% to 15% per sale, affiliate marketers can earn a decent income promoting these products. If we assume an average order value of around $100, you could potentially earn between $10 and $15 per sale. Plus, the 45-day cookie duration means affiliates have plenty of time to earn commissions on referred sales.
While the specifics on affiliate network or payout thresholds weren't available, PepperBall’s robust product offerings and reputation for quality can make their affiliate program a compelling choice for anyone looking to earn money online while promoting essential safety tools. They cater to a diverse audience, which could mean lots of potential sales for affiliates.
Join the PepperBall Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
WESN GOODS is a brand focused on creating high-quality everyday carry tools. They specialize in well-crafted knives and accessories designed to make your daily tasks easier and more enjoyable. Their products are both functional and stylish, appealing to both outdoor enthusiasts and urban dwellers alike. WESN prides itself on minimalist designs, making the gear perfect for anyone who values simplicity and efficiency.
The brand has built a solid reputation for quality and durability. WESN GOODS is gaining popularity, often recommended by people who appreciate fine craftsmanship. The appeal of their products is not just in their design, but in their performance, ensuring you can rely on them when it counts most.
WESN offers a commission rate of 10% on each sale, which can be pretty appealing. If their average order value is around $100, for example, you could be looking at an average commission of $10 per sale. Plus, with a cookie duration of 30 days, you have a decent window to earn from your referral traffic, giving you a great chance to monetize your audience.
Join the WESN GOODS Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Knockout is all about elevating your fitness experience with quality products designed to enhance performance. Known for its range of athletic apparel and gear, Knockout has made a name for itself among fitness enthusiasts. From trendy workout clothes to essential accessories, they provide everything you need to hit the gym in style and comfort.
The popularity of the Knockout brand is on the rise, as more and more customers turn to them for their fitness needs. This makes their affiliate program particularly appealing. With a commission rate of 10% per sale, affiliates can earn a decent income. If their average order value is around $100, you could be making $10 per sale—additional incentive for promoting their products!
With a cookie duration of 30 days, the Knockout affiliate program allows you to earn commissions on returning customers within that time frame. This gives you plenty of opportunities to capitalize on your traffic. For those ready to dive in, promoting Knockout can definitely pay off big for your fitness-focused audience.
Join the Knockout Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Battling Blades is a brand that brings excitement to the world of competitive swordplay. They focus on crafting high-quality swords and training equipment for enthusiasts and participants in martial arts and historical re-enactments. Whether it’s for practice, competition, or display, their products stand out for their durability and design.
Their affiliate program offers a solid 8% commission per sale, which can quickly add up, especially if you promote their popular items. With an average order value that we can assume is reasonable given the niche, your commissions could translate to some nice earnings. Affiliate partners benefit from a 30-day cookie duration, allowing plenty of time for potential buyers to make a purchase after clicking your link.
Battling Blades has built a loyal community around their products, which boosts their popularity among fans of swordplay. This enthusiastic customer base can make it easier for affiliates to promote and sell. As you join their affiliate program, you’ll tap into a market that values expertise, quality, and performance, enhancing your chances of success.
Join the Battling Blades Affiliate Program
Commission Rate: 60% Per Sale
Cookie Duration: Unknown
'Learn Self-Defense Online' is a cool program for those into martial arts and personal safety. With a focus on empowering individuals, it offers a variety of online courses directed at different skill levels. The brand's reputation is reliable, and people are increasingly looking for ways to learn self-defense from the comfort of their homes.
Affiliates have the chance to earn a generous commission rate of 60% per sale. This can add up quickly if the courses are priced well, meaning you could potentially earn a solid amount from each sale. When considering average order values, even a single sale can translate into a nice side income for affiliates.
With detailed instruction and a range of products to appeal to various needs, the 'Learn Self-Defense Online' program makes for an attractive offer in the affiliate marketing space. It's a great way to promote personal empowerment while earning money.
Join the Learn Self-Defense Online Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 20% - 30% Per Sale
Cookie Duration: 120 Days
Super Self Defense is all about empowering people with skills to protect themselves. Known for their high-quality self-defense courses and products, they cater to individuals who value personal safety and confidence. Their offerings make it easy for anyone to learn effective self-defense techniques, whether you’re a beginner or an experienced martial artist.
Their affiliate program stands out with an attractive commission rate of 20% - 30% per sale. This means that if you help sell one of their courses, you could earn quite a bit, especially if they have a solid average order value. Plus, with a cookie duration of 120 days, your potential earning window is generous, giving you a great chance to make sales even after the initial visit.
Affiliates can promote a range of popular products, and with each sale, you can really boost your earnings. While specific network and payout details weren’t located, the brand’s appeal and commitment to helping people gain confidence through self-defense make it a promising partnership for those looking to enter the affiliate marketing space. Super Self Defense truly stands out in the realm of personal safety.
Join the Super Self Defense Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Grindworx is a go-to spot for skateboard enthusiasts, offering a huge selection of skateboards and all sorts of gear. They have everything from complete skateboards to parts and accessories, so whether you’re a pro or just starting, there's something for everyone. Their focus on quality and affordability has made them popular among both younger skaters and seasoned pros alike.
With a commission rate of 5% per sale, affiliate marketers can earn decent payouts. If the average order value hovers around $100, that means you'd be looking at earnings of around $5 per sale. Plus, with a cookie duration of 30 days, there’s plenty of time for potential customers to come back and make a purchase, boosting your earnings!
Affiliates can tap into a vibrant skate culture and share in Grindworx’s passion for skating. This program is perfect for anyone looking to promote a brand that really understands what skaters are after, all while earning some commission on the side.
Join the Grindworx Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
Knife Country USA is a go-to destination for knife enthusiasts and outdoor lovers. They’ve built a strong reputation for offering thousands of hunting knives, pocket knives, and survival gear from well-known brands. Their extensive selection also includes multi-tools, fishing gear, and camping equipment, making it a prime spot for all things sharp and handy.
As an affiliate, you can earn a 5% commission on every sale. While the average order value isn't mentioned, given the nature of their products, it's safe to assume that many customers are likely spending anywhere from $50 to $100 or more on their purchases. This translates to an average commission of about $2.50 to $5.00 per sale, making it a solid option for those eager to promote quality knives and gear.
Knife Country USA also attracts a dedicated customer base due to its variety and competitive pricing. Whether it’s for casual users or serious collectors, the brand resonates with a wide audience. Affiliates can take advantage of this strong market presence to potentially boost their earnings by promoting products that many outdoor enthusiasts are eager to buy.
Join the Knife Country USA Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Chief Supply is a standout in the industrial and supply sector, featuring a diverse range of products specially designed for construction, maintenance, and everyday supplies. Their extensive catalog includes everything from hand tools to safety gear, catering to both professionals and DIY enthusiasts. With a focus on quality and value, they have garnered a loyal following among tradespeople and businesses.
Their affiliate program offers an enticing commission rate of 8% per sale, ensuring that partners have solid earning potential. With each order, affiliates can look forward to making money, especially considering the average order value trends in the industry. This makes it a great opportunity for anyone looking to promote necessary tools and supplies.
Moreover, Chief Supply's 30-day cookie duration is fairly standard, giving you ample time to earn commissions on referred sales. Being part of this network means you're teaming up with a reliable brand that values its customers, which can ultimately help your affiliate efforts thrive.
Join the Chief Supply Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 1 Day
Swords of Might is all about offering high-quality swords and weapon replicas for enthusiasts and collectors. Their product range includes a variety of fantasy, historical, and collectible items, catering to both casual fans and serious collectors. Whether you're searching for a classic katana or a unique fantasy sword, Swords of Might has something to pique your interest.
This brand has been making waves in the niche market of weapon replicas, appealing to gamers, cosplay fans, and historical reenactors. With its focus on craftsmanship and attention to detail, the products often receive rave reviews from customers, ensuring a loyal fanbase that appreciates quality and aesthetics.
The affiliate program offers a solid commission rate of 10% per sale, making it fairly attractive for those who promote their products. Given the specialty market that Swords of Might exists in, the earning potential can add up quickly, especially when considering the average order value for collectible swords.
Join the Swords of Might Affiliate Program
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Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Survival Combat Fitness offers a unique edge in the fitness and survival niche, blending physical training with survival techniques. Their programs are designed for those looking to improve both fitness levels and survival skills in challenging environments. With a focus on practical applications and real-world scenarios, they've carved out a dedicated audience passionate about both physical fitness and readiness.
As an affiliate, you'll tap into a market eager to enhance their skills and stay fit. Survival Combat Fitness boasts a generous commission rate of 50% per sale, making it attractive for affiliates aiming to earn significant income. For instance, if the average order value is around $100, that means you could earn $50 for each sale made through your referral.
Your partnerships with such a dynamic program could lead to a profitable endeavor, especially with a cookie duration of 60 days—meaning you get credited for any purchases your referrals make over that timeframe. This flexibility helps in maximizing your earnings potential with each customer you direct their way.
Join the Survival Combat Fitness Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
The 'Unbreakable Umbrella' is all about high-quality umbrellas that withstand even the toughest weather conditions. This brand is gaining popularity among consumers wanting reliable products that last. They’ve carved a niche for themselves by not just focusing on functionality but also trendy designs, making sure their umbrellas look good while doing their job.
Affiliates can earn a commission rate of 10% for each sale, which is pretty competitive in the umbrella market. While the average order value isn't specified, thinking along the lines of standard umbrella prices, a sale around $50 could mean your commission hovers around $5 per sale. That’s a nice addition to any affiliate marketer's earnings!
Their cookie duration is set to 30 days, which provides opportunistic chances for affiliates to earn commissions even after the initial click. So, if someone clicks your link but buys later, you still get credit. With a reliable product like the Unbreakable Umbrella, paired with the right marketing strategy, affiliates can make the most out of this program.
Join the Unbreakable Umbrella Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 1 Year
The Self Defense Company focuses on equipping people with essential skills and knowledge for self-defense. They offer a variety of online training programs and products that cater to individuals interested in personal safety and self-protection. The company's mission revolves around providing realistic and effective self-defense techniques that anyone can learn, regardless of their background or experience level.
They are known for their high-quality training materials, including videos and instructional guides, so customers can learn at their own pace, right from the comfort of their home. Given the rising interest in personal safety, the Self Defense Company has gained considerable traction in their niche, making their brand quite well-known among fans of self-defense education.
With a generous commission rate of 50% per sale, affiliates have a great opportunity to earn substantial income by promoting products that truly resonate with audiences. If products are priced around $100 on average, affiliates could potentially make $50 for every sale, which adds up quickly with a dedicated customer base.
Join the Self Defense Company Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
American Buffalo Knife and Tool is well-recognized for its high-quality knives and tools, catering to outdoor enthusiasts, collectors, and everyday users alike. They offer a wide selection of products ranging from tactical knives to unique handcrafted tools, making them a favorite among those who value durability and craftsmanship.
The brand has built a loyal customer base due to its commitment to quality and attention to detail. Especially popular is their range of outdoor and sporting knives, which are favored by both casual users and serious collectors. With the right marketing approach, affiliates can leverage this strong brand loyalty to boost their sales.
With a commission rate set at 8%, affiliates have a solid earning potential, especially considering the average order value in this niche can be substantial. The 30-day cookie duration means you’ll have plenty of time to earn that commission after a customer's initial visit. Engaging with customers through relevant content can further enhance conversion rates!
Join the American Buffalo Knife and Tool Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 30 Days
Tipton is a brand that's all about enhancing your shooting experience. They focus on providing high-quality firearm cleaning supplies, gun maintenance products, and shooting accessories. Their product range is well-known among gun enthusiasts, making them a trusted name in the industry.
The popular brand caters to a wide audience, including casual shooters and dedicated marksmen alike. Tipton offers innovative solutions that make maintaining firearms easier and more effective. Their reputation for quality means that many customers return to restock their gear and accessories.
With a commission rate of 7% per sale, affiliates have the potential to earn a solid income especially considering Tipton's average order value. Although specific payout details and approval requirements are under wraps, their appealing products and loyal following make the affiliate program attractive for marketers in the firearms niche.
Join the Tipton Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the self defense niche, you can trust our recommendations to help make it happen.
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