Many self-defense content creators struggle with monetization, unsure which affiliate programs will turn their traffic into income. It can be a daunting task to wade through a sea of options, each promising the best returns.
The Self Defense industry is thriving, with the global personal safety market expected to reach $14.3 billion by 2024, growing at a CAGR of 6.5% from 2019 to 2024 (Research and Markets). This burgeoning market presents a significant opportunity for content creators to tap into lucrative niche affiliate programs.
This guide covers our top 19 Self Defense Affiliate Programs. For each program, you'll get key details like:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 8% - 12% Per Sale
Cookie Duration: 28 Days
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Blade City Inc is a cool destination for knife enthusiasts and collectors. They offer a wide range of knives, including everything from everyday carry (EDC) blades to tactical and survival knives. If you’re into swords or throwing knives, they have that covered too!
As an affiliate, you’ll be promoting a brand that appeals to a diverse audience. Whether someone is an avid hiker, a collector, or just needs a reliable knife for daily use, Blade City Inc has something for everyone.
The commission rate for their affiliate program ranges from 8% to 12% per sale. That might not sound huge at first, but let's think about average order values. For example, if a customer makes a purchase of around $100, your commission could be anywhere from $8 to $12. It's a nice little bonus just for sharing your passion for quality blades!
Affiliate marketing is all about reach, and Blade City Inc has built quite the reputation in their niche. Most knife enthusiasts are already familiar with their brand, which is definitely a plus when trying to drive sales through your affiliate links.
With a cookie duration of 28 days, there's plenty of time for potential buyers to come back and complete their purchases. If they click on your link, you’d still get credit for that sale even if they don’t buy immediately.
Join the Blade City Inc Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
Leatherman is a well-known brand that has been in the multitool game since 1983. They offer a wide range of products, from pocket tools to pliers and knives, all designed for versatility and durability. If you're into DIY projects, camping, or outdoor activities, you'll find their tools handy.
One of the highlights of Leatherman is its reputation. People trust Leatherman for its high-quality products. Their tools often come with a 25-year warranty, which speaks volumes about their durability and the brand’s confidence in its offerings.
Affiliates can earn an 8% commission on each sale. Given that Leatherman products are usually priced on the higher end, the average order value tends to be around $100. This means that on average, you'd be looking at $8 for each sale as commission. That's pretty sweet for promoting products people already know and love.
Add to that the 30-day cookie duration, and you've got a solid opportunity to earn from both new and returning customers. So, if you're into tools or outdoor gear, teaming up with Leatherman could be a great fit.
Join the Leatherman Affiliate Program
Commission Rate: 10.4% Per Sale
Cookie Duration: 60 Days
BulletSafe is a unique brand that focuses on providing affordable ballistic protection. Their main product line includes body armor, bulletproof vests, and other safety gear designed for personal or professional use.
What's great about BulletSafe is their commitment to making high-quality protective gear accessible. With a strong emphasis on both safety and affordability, they stand out in the market. Military and law enforcement professionals, as well as civilians looking to ensure their safety, are part of their diverse customer base.
BulletSafe's products are known for being comfortable without sacrificing effectiveness. Many customers appreciate this balance and have shared positive reviews, making the brand increasingly popular in the personal safety space.
When it comes to their affiliate program, BulletSafe offers a commission rate of 10.4% per sale. If we look at their average order value, which is typically around $300, this could mean your average commission per sale could be around $31.20. That's a decent chunk of change for promoting a product that offers real value!
Additionally, BulletSafe has a cookie duration of 60 days, giving affiliates a good amount of time to earn commissions on referred sales. This long period can really help boost your chances of making sales.
Join the BulletSafe Affiliate Program
Commission Rate: 12.5% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
Concealment Express is a go-to for folks looking for concealed carry products. Established to support responsible gun owners, they offer a wide range of products like holsters, belts, and other accessories that are both practical and stylish.
Their reputation in the industry is strong, with many satisfied customers appreciating the quality and variety of their offerings. Whether you’re a seasoned gun owner or just starting out, you’ll find something that suits your needs.
The product selection includes options for different firearms, ensuring that you can find the perfect fit for your own gear. Their focus on comfort and concealment makes them a popular choice among consumers who value both security and accessibility.
With a commission rate of 12.5%, affiliates have a great opportunity to earn from each sale generated through their efforts. If the average order value hovers around $100, this could translate to about $12.50 in commission per sale. Not bad at all!
Concealment Express also emphasizes the importance of customer education and provides helpful resources on their site to assist customers in making informed decisions. This approach can greatly enhance the shopping experience and encourage repeat business.
Overall, Concealment Express is a solid option for anyone interested in affiliate marketing in the firearm accessories niche. The combination of high-quality products and a supportive customer base makes it an appealing choice.
Join the Concealment Express Affiliate Program
Commission Rate: 7% Per Sale
Cookie Duration: 30 Days
Schrade is a well-known brand in the world of knives and outdoor gear. Established in 1904, they've built a solid reputation for making tough, reliable tools. Schrade offers a wide range of products, including folding knives, fixed blades, tactical gear, and multi-tools. If you’re into outdoor adventures, Schrade’s products are definitely worth a look.
People love Schrade for its commitment to quality and durability. Whether you're hunting, camping, or just need a sturdy knife for everyday tasks, Schrade has something that fits the bill. Their gear appeals to both serious outdoor enthusiasts and everyday users, making it a brand that continues to thrive.
One of the benefits of joining the Schrade affiliate program is the commission rate, which is set at 7% per sale. If we consider that their average order value is typically on the higher side, affiliates can expect some pretty decent earnings per transaction.
With the cookie duration lasting 30 days, affiliates have a solid window to earn commissions from referred sales. That means if someone clicks your link and makes a purchase even after a month, you still get credit for the sale. It’s a good incentive for marketers to promote Schrade’s quality products.
Join the Schrade Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 10% - 15% Per Sale
Cookie Duration: 45 Days
PepperBall is a recognized brand in the self-defense and law enforcement sectors, known for its innovative products designed to provide non-lethal options. They specialize in defensive tools and personal safety solutions, primarily using patented PepperBall technology, which launches projectiles filled with a safe but effective irritant to deter aggressors.
The brand has quickly become popular among both civilians and professionals, such as security personnel and law enforcement agencies. Their product lineup includes everything from personal defense projectiles to sophisticated launchers, making it a go-to for those seeking reliable self-defense options.
PepperBall's affiliate program offers a commission rate between 10% and 15% per sale. This is quite lucrative when you consider potential average order values in the market. If we take an average order value of around $100, your average commission could range from $10 to $15 per sale.
The 45-day cookie duration is an additional perk, giving affiliates ample time to capture sales from interested customers. With PepperBall's growing reputation for safety and security products, affiliate marketers can tap into a robust niche that values quality and efficacy.
Whether you're targeting consumers interested in personal safety or professionals in security roles, PepperBall offers a diverse market. Their products stand out due to quality assurance and effectiveness, which is likely to resonate well with potential buyers.
Join the PepperBall Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
WESN GOODS is all about designing and crafting high-quality everyday carry (EDC) gear. They focus on products like knives, tools, and accessories that combine function and style. Their gear is made to enhance your daily life, whether you're an outdoor enthusiast or just going about your day.
The brand has gathered a solid following thanks to its commitment to quality and sleek designs. Their products are not only practical but also look great, making them a hit among those who appreciate good craftsmanship.
Their affiliate program offers a commission rate of 10% per sale, which is attractive for anyone looking to promote quality EDC gear. If you factor in their average order value, you can expect a decent commission from each sale. Plus, with a cookie duration of 30 days, there's plenty of time for potential buyers to make a purchase through your link.
WESN GOODS is also known for being active in the community. They engage with customers and affiliates alike, enhancing the overall experience. This brand is climbing in popularity, which bodes well for affiliates looking to earn from their promotions.
Join the WESN GOODS Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
'Knockout' is all about fitness and combat sports gear. They offer a variety of products designed for those who love training, whether it's boxing, MMA, or any other intense workout. You'll find everything from gloves, wraps, and bags to apparel that's built to withstand tough training sessions.
With a growing reputation, Knockout has become a go-to brand for fitness enthusiasts. Their focus on quality means you're getting reliable gear that can handle the rigors of intense workouts. Shoppers appreciate the value and effectiveness of their products, making it easy for affiliates to promote.
The affiliate program features a commission rate of 10% per sale, which can translate into a solid income opportunity. If the average order value is, say, $100, that means you could earn $10 for each sale. That's pretty sweet if you're driving traffic and making conversions!
The cookie duration is set at 30 days, so if a customer clicks your link and makes a purchase within that timeframe, you’ll get credited for the sale. It means you have a good window to secure commissions.
Overall, the Knockout affiliate program is a slam dunk for anyone interested in promoting quality fitness gear. With such a thrilling niche and quality products, it can bring in both sales and supplementary income with the right audience engagement!
Join the Knockout Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Welcome to the world of 'Battling Blades'! This online store is all about high-quality knives and other cutting tools. Whether you're looking for kitchen knives, outdoor tools, or collectibles, 'Battling Blades' has something for everyone who appreciates fine craftsmanship.
They carry a wide range of products, showcasing not only functional but also beautifully designed knives. Their selection includes everything from chef’s knives to tactical blades, so it’s perfect for both culinary enthusiasts and adventurers alike. This diversity in products is sure to attract a broad audience.
'Battling Blades' is gaining traction among knife enthusiasts and collectors. Their commitment to quality and customer satisfaction helps build a loyal clientele, which is great news for affiliates looking to promote a reputable brand.
When it comes to the affiliate program, they offer an 8% commission on every sale. Knowing that the average order value can be significant in the knife industry, this means that with a little effort, an average commission can really add up. For instance, if the average order value sits around $100, an affiliate could earn about $8 per sale. As the average order increases, so does the affiliate's potential earnings!
Being an affiliate here offers a straightforward process, and since 'Battling Blades' caters to a niche market, it can also make your marketing more targeted and effective. Their approach to quality and craftsmanship speaks volumes, making it easier for affiliates to share their products.
Join the Battling Blades Affiliate Program
Commission Rate: 60% Per Sale
Cookie Duration: Unknown
'Learn Self-Defense Online' offers a fantastic way for people to gain confidence and safety skills. With an impressive commission rate of 60% per sale, it’s an attractive option for affiliates looking to earn significant income.
This program is all about equipping individuals with self-defense techniques through online courses. These courses target various groups, including beginners and more advanced students, which broadens the potential customer base.
The popularity of self-defense training has surged, especially for those who want to feel safer and more empowered in their daily lives. This trend makes it a great niche to be involved in as an affiliate. While the average order value isn't readily available, the high commission rate indicates that there could be a good earning potential for affiliates.
The materials offered are designed to suit different learning styles, incorporating video demonstrations, interactive lessons, and practical exercises. This makes the courses engaging and effective, appealing to a wide demographic.
If you're part of the 'Learn Self-Defense Online' affiliate program, you'll be promoting an essential service to a growing audience while enjoying substantial commissions on the sales you generate.
Join the Learn Self-Defense Online Affiliate Program
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Commission Rate: 20% - 30% Per Sale
Cookie Duration: 120 Days
Super Self Defense is all about empowering people with the skills they need to protect themselves. They offer a variety of self-defense programs and courses aimed at teaching practical techniques anyone can use.
This company focuses on practical self-defense methods, making it accessible for everyone, regardless of fitness level or experience. The programs they run typically cover essential skills like situational awareness, conflict avoidance, and physical self-defense techniques.
Many customers rave about how effective and informative their courses are, which keeps them coming back for more. It's not just about physical training; they also strive to build confidence and mental strength in their students.
Joining Super Self Defense’s affiliate program allows you to earn commissions on every sale, ranging from 20% to 30%. This means if someone signs up for a course that costs, say, $100, you could be earning anywhere from $20 to $30 for that sale!
The cookie duration is a solid 120 days, which is great for affiliates. It gives potential customers plenty of time to think about signing up. Furthermore, having a longer cooke window means you have a better chance of converting those casual clicks into actual sales.
Whether you're a fitness enthusiast, a self-defense expert, or just someone who believes in safety, promoting Super Self Defense can resonate well with your audience. They make it easy to spread the message of self-empowerment while you earn some commissions on the side.
Join the Super Self Defense Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Grindworx is a go-to destination for enthusiasts of skateboards and extreme sports. They offer a wide range of skateboards, accessories, and gear that caters to both beginners and seasoned riders. Known for their quality products and trendy styles, Grindworx has established a solid reputation in the skateboarding community.
The brand provides everything from complete skateboards to individual components like trucks, wheels, and decks. With a focus on creativity and performance, Grindworx ensures that their products meet the needs of skateboarders who value both style and function.
Affiliate marketers will find ample opportunities with Grindworx's 5% commission rate. While specific details about average order value aren't available, if we assume a hypothetical order of around $100, affiliates could earn an average commission of $5 per sale. This makes Grindworx a potentially lucrative addition to any affiliate's promotional efforts.
Moreover, their products appeal to a passionate community, which can lead to high conversion rates. With skate culture being all about trends and lifestyle, marketing Grindworx products could resonate well with an engaged audience who are eager to upgrade or personalize their gear.
Grindworx’s commitment to delivering quality along with their customer-centric service makes their offerings not just products but part of a lifestyle, making it easy for affiliates to promote their brand authentically.
Join the Grindworx Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Payout Threshold: $50
Knife Country USA is your go-to spot for outdoor enthusiasts, collectors, and anyone in need of a reliable knife. They offer a massive selection of knives, swords, and tactical gear. Whether you're looking for a trusty pocket knife, a hunting knife, or a cool fantasy sword, Knife Country has got you covered!
What’s more, they carry products from well-known brands. Their assortment includes everything from traditional knives to modern tactical gear. This makes them a popular choice among knife aficionados and outdoor adventurers alike.
Now, let’s talk about the affiliate program. You earn a commission of 5% on each sale. This can add up, especially considering the average order values in the knife and outdoor gear space. Customers often spend more as they indulge in quality gear and unique collectibles.
Plus, each referral cookie lasts for 30 days. This means if someone clicks your link but doesn't buy right away, you'll still get credit for their purchase if they buy within that timeframe. And that’s a nice little boost for your efforts!
So, whether you’re just starting in the affiliate marketing game or a seasoned pro, Knife Country USA offers an engaging niche that appeals to a diverse audience. Great products combined with a solid commission setup make it an attractive option to consider for your affiliate endeavors.
Join the Knife Country USA Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Chief Supply is a prominent name when it comes to high-quality uniforms and supplies for various industries. Their extensive range includes first responder gear, medical uniforms, and even workwear. With a focus on quality and durability, they cater to professionals who need reliable clothing and equipment.
This brand has carved out a solid reputation, making them a go-to choice for many in need of dependable uniforms. They also emphasize affordability while maintaining high standards of craftsmanship, which is a real selling point. Customers appreciate the range of options available, from stylish scrubs to functional tactical wear.
When it comes to their affiliate program, Chief Supply offers a commission rate of 8% per sale. This is fairly competitive in the industry. If we consider an average order value typical for uniform sales, you can expect to earn a good chunk of change with their program.
With a 30-day cookie duration, affiliates have a decent window to earn commissions on referred sales. This is helpful as it allows for a bit of time for potential customers to make their purchase decisions.
Join the Chief Supply Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 1 Day
Swords of Might is all about the adventurous spirit, diving into the thrilling world of medieval weaponry and collectibles. They offer a wide range of high-quality swords, including replicas from popular movies and historical pieces that are perfect for collectors and enthusiasts alike.
The brand has gained popularity among fans of fantasy and history, drawing in a loyal customer base that appreciates the craftsmanship of each sword. Whether for display, cosplay, or martial arts practice, Swords of Might has something for everyone.
Affiliates are rewarded with a solid commission rate of 10% per sale, which can be quite appealing, especially considering the typical high value of swords and collectibles. Although the exact average order value isn't specified, it’s safe to say that a single sword purchase can easily surpass $100, making potential commissions attractive.
This affiliate program encourages marketers to tap into the exciting world of medieval culture. By promoting unique products that appeal to a passionate audience, affiliates have a great opportunity to earn commissions while sharing their love for swords and heritage.
Join the Swords of Might Affiliate Program
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Commission Rate: 50% Per Sale
Cookie Duration: 60 Days
Survival Combat Fitness is all about equipping people with the skills and confidence needed for survival situations. They focus on physical fitness, tactical training, and mental resilience, catering particularly to those interested in self-defense and survival techniques. Their programs are designed for everyone, from beginners to seasoned survivalists.
The brand is growing in popularity, especially among outdoor enthusiasts, preppers, and fitness fans. With a wide range of products, including fitness programs and survival kits, they've made quite a name for themselves in a niche that values preparedness and fitness.
One of the standout features of their affiliate program is the generous commission rate of 50% per sale. This is quite appealing for affiliates aiming to earn a solid income. Even without specific average order values provided, that commission can lead to significant earnings.
Additionally, the cookie duration is set at 60 days, which means your referrals have ample time to make a purchase after clicking your affiliate link. This long cookie window increases the chances of earning commissions from potential buyers who might take their time to decide.
Affiliates can capitalize on the brand's commitment to teaching real-world skills, making Survival Combat Fitness a great fit for audiences interested in personal safety, fitness, and outdoor skills. It's a unique program worth considering for anyone looking to earn through affiliate marketing.
Join the Survival Combat Fitness Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
The Unbreakable Umbrella is all about resilience and style when it comes to weather protection. These umbrellas are designed to last, ensuring you stay dry when the rain hits. The brand has made a splash in a crowded market, thanks to its durable materials and eye-catching designs.
They offer a range of products, from compact travel umbrellas to larger models that can take on strong winds. It's not just functionality; the design elements really make these umbrellas stand out in a crowd. That's a major plus for anyone who values both practicality and aesthetics.
As for the affiliate program, it has a solid commission rate of 10% per sale. This is attractive for marketers, especially as the average order value can lead to healthy commissions. So, if a customer spends around $50 on an umbrella, the affiliate stands to make $5 per sale. Not a bad deal!
On top of that, the Unbreakable Umbrella program has a cookie duration of 30 days, which gives you a good window to earn that commission. They really have set up a program that connects a great product with helpful marketing incentives.
Join the Unbreakable Umbrella Affiliate Program
Commission Rate: 50% Per Sale
Cookie Duration: 1 Year
The Self Defense Company focuses on personal safety and self-defense education. They offer a range of products designed to empower individuals with the skills and tools they need to feel secure in any situation. This includes everything from self-defense training courses to physical products like pepper spray and personal alarms.
This company appeals to the growing audience interested in personal safety. They are especially popular within communities that prioritize self-defense training, making their brand a solid choice for affiliates.
The affiliate program is quite attractive with a commission rate of 50% per sale. This means that for every purchase made through your affiliate link, you get half the sale amount. If the average order value lands around $100, your commission would be about $50 per sale. Not too shabby!
The cookie duration for the program is 1 year. This is great because it allows plenty of time for cookies to track referrals, meaning you can potentially earn commissions from customers even if they don’t buy immediately.
Affiliates can benefit from promoting a brand that resonates deeply with safety-minded consumers. Statistically speaking, given the rising demand for self-defense products and training, this affiliate program has significant potential to earn consistent revenue.
Join the Self Defense Company Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
American Buffalo Knife and Tool is a brand that’s all about quality knives and tools. They offer everything from pocket knives to kitchen cutlery, designed for both everyday use and outdoor adventures. The brand has built a solid reputation for its craftsmanship and reliability.
Whether you're a seasoned chef or an outdoor enthusiast, American Buffalo has a product for you. Their collection features durable materials and innovative designs that stand out in the kitchen or on the campsite.
With a keen focus on customer satisfaction, American Buffalo Knife and Tool also emphasizes functionality without sacrificing style. Their products are popular among both casual users and professionals alike.
Now, if you're thinking about promoting their affiliate program, you'll earn an 8% commission on sales. This can add up quickly, especially with their solid average order values. Affiliates can benefit greatly from their loyal customer base and engaging product lineup.
Their 30-day cookie window gives you a decent amount of time to earn some commissions on your referrals. So if someone clicks through your link and decides to buy within that window, you'll get credit for the sale.
Join the American Buffalo Knife and Tool Affiliate ProgramWhen compiling our list of the 19 best self defense affiliate programs, we considered a range of factors to ensure we provided a comprehensive and fair evaluation. Our goal was to help you make the best possible choice for your affiliate marketing needs. Here's a closer look at our selection criteria:
By considering these factors, we've been able to provide you with a list of self defense affiliate programs that are not only profitable but also fair, reputable, and supportive of their affiliates.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the self defense niche, you can trust our recommendations to help make it happen.
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