If you're passionate about knitting and want to turn it into a side income or full-time business, starting a knitting blog is a great way to make it happen.
Just like successful knitting bloggers who earn thousands of dollars every month, you can do the same!
In this post, I'll show you how to build a knitting blog that connects with readers and makes money.
If you're ready to become a knitting blogging authority, let's dive in!
- Knitting Blogging Basics
- Finding Your Knitting Niche
- Planning Out Your Knitting Blog
- How to Start a Knitting Blog | Step-by-Step Guide
- How to Write Great Knitting Blog Posts
- Promoting Your Knitting Blog
- Monetizing Your Knitting Blog
- FAQs on Starting a Knitting Blog
- Final Thoughts on Starting a Knitting Blog
Why You Can Trust Our Knitting Blogging Guide
Lasso is installed on over 8,000 websites, including many knitting blogs.
Our team has built multiple 7-figure blogs in a wide range of niches.
We have hands-on experience working with founders to grow and monetize their knitting blogs.
Knitting Blogging Basics
Starting a knitting blog can be a really fun and rewarding experience, but it's important to know what you're getting into.
Here are a few basic things to keep in mind before diving in:
What Is a Knitting Blog?
A knitting blog is a website or online platform where knitters share their experiences, tips, tutorials, and projects related to knitting. It serves as a valuable resource for knitters of all skill levels, providing inspiration, guidance, and a sense of community.
Knitting blogs often feature detailed instructions and step-by-step tutorials for various knitting techniques, such as casting on, knitting stitches, and shaping garments. They may also include reviews of knitting tools and materials, recommendations for patterns and books, and personal anecdotes from the bloggers' knitting journeys.
Many knitting blogs have a strong sense of community, allowing readers to interact through comments, forums, and social media platforms. This fosters a supportive environment where knitters can ask questions, seek advice, and share their own projects and achievements.
Whether you are a beginner looking to learn the basics or an experienced knitter searching for new patterns and inspiration, a knitting blog can be a valuable and enjoyable resource to enhance your knitting journey.
Why Should You Start a Knitting Blog?
Starting a knitting blog can be a great way to share your passion for knitting with others and connect with a community of like-minded individuals. Here are a few reasons why you should consider starting a knitting blog:
- Build a community: By starting a knitting blog, you can connect with other knitters from around the world. You can share your projects, patterns, and tips, and engage in conversations with fellow knitters.
- Document your progress: A knitting blog can serve as a visual diary of your knitting journey. You can document your projects, track your progress, and see how your skills improve over time.
- Inspire others: By sharing your knitting projects and patterns on a blog, you can inspire and motivate other knitters. Your blog can become a source of inspiration for beginners and experienced knitters alike.
- Learn from others: Through your knitting blog, you can learn from other knitters. You can receive feedback, suggestions, and new ideas from your readers, which can help you grow as a knitter.
- Opportunities for collaboration: A knitting blog can open up opportunities for collaboration with other knitters, designers, and brands. You can work on joint projects, contribute to pattern collections, or even collaborate on a book.
Ready to kickstart your Knitting blog? Get Your FREE 20-Page Guide To Making $1,000/Day.
Finding Your Knitting Niche
You’re probably thinking, 'I already picked a niche! Knitting' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.
Why Choosing a Niche is Important
Choosing a knitting niche is important for a number of reasons.
First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established knitting bloggers and get organic traffic.
Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.
Finally, having a knitting niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of knitting, you can focus on the specific topics and recipes that your readers are most interested in.
How to Choose a Knitting Blog Niche
Choosing a knitting blog niche is an important step in creating a successful blog. It's essential to find a niche that you are passionate about and that will resonate with your target audience. Here are some tips to help you choose the perfect knitting blog niche:
- Identify your interests: Start by making a list of your knitting interests and what you enjoy the most. This will help you narrow down your niche options.
- Research popular niches: Look for popular knitting niches that have a large following and engagement. This can give you an idea of what topics are in demand.
- Consider your expertise: Think about your knitting skills and knowledge. Choose a niche where you can showcase your expertise and provide valuable content to your readers.
- Explore unique angles: Look for ways to stand out from other knitting blogs by choosing a unique angle or niche. This could be focusing on a specific technique, using sustainable materials, or targeting a specific demographic.
- Consider audience demand: Research what your target audience is looking for in a knitting blog. This can help you identify gaps in the market and find a niche that meets their needs.
- Test your ideas: Before committing to a niche, test the waters by writing a few blog posts or creating social media content. See how your audience responds and adjust your niche if necessary.
- Stay true to yourself: Ultimately, choose a knitting blog niche that aligns with your interests and values. This will help you stay motivated and passionate about creating content.
By following these tips, you'll be able to choose a knitting blog niche that not only attracts an audience but also allows you to share your passion and expertise with others.
We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:
- A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
- Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
- Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?
Popular Knitting Blog Niches
There are several popular knitting blog niches that have gained a lot of attention in recent years. These niches cater to different interests and preferences within the knitting community. Here are some of the top knitting blog niches:
- Knitting patterns: This niche focuses on providing a wide variety of knitting patterns for different projects, such as scarves, hats, sweaters, and blankets. Knitters can find inspiration and detailed instructions for their next knitting project.
- Knitting tutorials: In this niche, knitters can find step-by-step tutorials that guide them through various knitting techniques. From basic stitches to advanced knitting methods, these blogs offer valuable resources for both beginner and experienced knitters.
- Knitting for babies and children: This niche is dedicated to knitting projects specifically designed for babies and children. Knitters can find patterns and ideas for adorable baby blankets, hats, booties, and clothing items.
- Knitting for home decor: This niche explores knitting projects that can be used to decorate the home. From knitted pillows and blankets to decorative wall hangings, knitters can find inspiration to add a cozy touch to their living spaces.
- Knitting for fashion: Fashion-forward knitters can find inspiration in this niche, which focuses on knitting projects that are trendy and stylish. From knitted accessories like scarves and shawls to fashionable garments, these blogs offer ideas for staying fashionable with knitting.
- Knitting for charity: This niche is all about using knitting skills for a good cause. Knitters can find information on charitable organizations that accept knitted donations, as well as patterns and projects specifically designed for charity knitting.
These popular knitting blog niches cater to the diverse interests and passions of knitters around the world. Whether you're looking for patterns, tutorials, or inspiration, there is a knitting blog niche out there for you.
Planning Out Your Knitting Blog
So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'
Before you run off and start posting, let's take a moment to plan out your business strategy.
Set Your Blog Goals
Setting goals for your Knitting blog is essential to its success. It gives you direction and helps you stay focused on what matters most.
When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.
This can include things like increasing your readership, building your email list, or monetizing your blog.
By setting clear and achievable goals for your knitting blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.
Define Your Target Audience
In order to have a successful knitting blog, it's important to define your target audience. Understanding who you are writing for will help you create content that resonates with them and keeps them coming back for more.
Here are some key points to consider when defining your target audience:
- Age group: Determine the age range of your target audience. Are you targeting young adults, middle-aged individuals, or seniors?
- Experience level: Consider the experience level of your audience. Are you writing for beginners, intermediate, or advanced knitters?
- Interest: Identify the specific interests of your target audience within the knitting niche. Are they interested in knitting for fashion, home decor, or gifts?
- Demographics: Understand the demographics of your audience, such as their gender, location, and occupation. This will help you tailor your content to their needs and preferences.
By defining your target audience, you can create content that speaks directly to their needs and interests. This will not only attract more readers to your knitting blog but also establish you as an authoritative figure in the knitting community.
Do Your Keyword Research
Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.
Identify the keywords that are most relevant to your niche. These are your “seed keywords.”
Seed keywords are broad terms used to generate super-specific long-tail keywords.
Here is a list of seed keywords in the knitting blog niche:
- Knitting patterns
- Knitting techniques
- Knitting tips
- Knitting projects
- Yarn types
- Knitting supplies
- Knitting tools
- Knitting stitches
- Knitting for beginners
- Knitting inspiration
Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.
Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”
This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.
When you first start your knitting blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.
TIP: When you first start your knitting blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.
By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.
Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.
Don't wait for success; seize it with Lasso!Learn More
How to Start a Knitting Blog | Step-by-Step Guide
Now that you're done with the business plan, let's get to the fun part.
Here's how to start a Knitting blog:
Step 1. Pick a Blogging Platform
Choosing the right blogging platform is crucial for the success of your Knitting blog.
I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.
Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.
Here are some other options to consider:
- Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
- Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
- Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.
Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.
Step 2. Register a Domain Name
Registering a domain name gives your blog a unique online identity. When choosing a domain name for your knitting blog, there are a few things to keep in mind:
- Make it easy to remember
- Keep it short and sweet
- Include your main keyword
- Avoid using numbers and hyphens
Also, please don’t create an exact-match domain name, like exampleknittingpatterns.com.
It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.
Instead, spend some time brainstorming knitting blog names that have the following:
- A keyword related to your niche
- A feeling, emotion, or quality you want your website to communicate
- Three words or less
So, instead of the example used above, you could use one of these:
All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).
You can also use a domain name generator tool for inspiration.
Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.
Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)
When you find the perfect domain name, register it right away before someone else takes it.
Step 3. Secure Reliable Hosting
Once you’ve chosen a domain name, you have to purchase website hosting to make your knitting blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)
Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.
CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior
Here are some popular website hosts for knitting blogs:
- WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
- Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
- Hostgator: A popular host that offers affordable pricing and easy WordPress integration.
After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.
Step 4. Install WordPress
The first step to setting up your knitting site is to install WordPress.
NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.
Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.
Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.
TIP: You can find your dashboard login page at yoursite.com/wp-admin
Step 5. Pick a Theme for Your Knitting Blog
When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.
There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:
- Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
- GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
- Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.
You could also buy a premium theme, but free themes are fine in the beginning.
Step 6. Install Essential Plugins
A lot of people are afraid of plugins because they think more plugins will slow their site down.
However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.
If you’re still worried about site speed, our Cloudflare review shows how to perfect it.
To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.
Here are a few plugins that I recommend for every new Knitting blog:
- Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
- Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
- Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
- RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.
Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.
Step 7. Design Your Site
I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:
- Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
- Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
- Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.
Step 8. Set Up Your Basic Blog Pages
You'll need to create a few key pages before you can start publishing awesome Knitting content.
The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.
You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.
Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.
You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.
By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.
Step 9. Write Your First Blog Posts
Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.
Here are some tips to get you started:
- Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
- Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
- Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
- Include images or other media to break up the text and make your post more visually appealing.
- Use subheadings and bullet points to organize your content and make it easier to read.
- Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
- Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.
Get our FREE toolkit and checklist for writing articles that convert.
How to Write Great Knitting Blog Posts
Now that you officially have a site, it’s time to fill it with top-notch content.
You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days
Here’s how to publish better knitting articles from day one.
Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.
What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.
Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).
Build a Solid Framework
Before I ever write a blog post, I build an outline using Dynalist.
I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.
Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.
If you establish solid guidelines, your posts will practically write themselves.
Write Without Stopping
Once you have an outline of where you want your article to go, it’s time to just sit down and write.
I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.
You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.
Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).
TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).
Optimize Your Content for On-Page SEO
Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.
Make sure you do these things when writing your knitting blog posts:
- Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
- Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
- Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
- Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!
Use AI to Speed Things Up
At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.
But it's getting really close.
As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.
For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing.
To get the best AI content out of the gate, I recommend Copy.AI.
Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.
Promoting Your Knitting Blog
Once you publish a blog post, you need to promote it.
Seriously, most knitting bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.
Make the Most of Social Media
Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the knitting niche, where readers care about the person behind the blog.
I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.
Also, shout out when you have a new blog post! Your followers want to know when you put out new content.
Build an Email List for Knitting Enthusiasts
There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.
It’s also challenging. Most knitting blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.
It could be a workout plan, equipment guide, or anything else that sets you apart from other knitting bloggers.
Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.
If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.
Be ethical, but find things your mailing list will appreciate and sell, sell, sell!
TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!
Collaborate with Other Knitting Bloggers
As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.
Instead of worrying about how other knitting bloggers will outrank you, reach out and see if you can work together.
If you build a network of small knitting bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established knitting authorities.
Engaging in Knitting Communities
Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.
Monetizing Your Knitting Blog
Ok, so your blog is up and running, and you're gaining a following. How do you monetize a knitting blog?
Here are the best ways to earn a real income from your new knitting blog.
I recommend knitting bloggers start with affiliate marketing before any other monetization method.
I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.
To monetize your knitting blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.
For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.
For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.
Another way to find affiliate programs is by checking Lasso's database.
To save you some time, here are a few of the best affiliate networks for knitting bloggers:
Commission Rate: 10% Per Sale
Cookie Duration: 30 Days
The Knot is the leading global family of brands that inspire, inform and celebrate communities as they move through life’s biggest milestones.
Commission Rate: 3.2% Per Sale
Cookie Duration: 30 Days
Etsy is a marketplace of handtrafted pieces and vintage treasures from sellers around the world. Get 5% commission per sale with 30-day cookies.
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
DMC is the global brand leader in the manufacturing of hand needlework threads with the highest quality, reliability, and consistency.
TIP: We maintain a database of the best affiliate programs. Click here to see the best crafts affiliate programs.
Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.
If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.
Earn More Affiliate Income With Lasso
If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.
Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.
All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.
Your product displays could look like this one:
Great Displays Increase Conversions!
If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.
Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.
That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
If you want to monetize your knitting blog the easy way, sign up for Lasso today.
Display ads are also the most passive way to monetize a knitting blog. You turn them on, configure the settings, and wait for the money to roll in.
The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).
TIP: If you use display ads on your knitting blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.
Here are the best ad networks to join based on your site’s page views:
- 50,000+ Visitors per month - Mediavine
- 10,000-50,000 Visitors per month - Ezoic
- <10,000 Visitors per month - Google Adsense / waiting to grow
NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.
Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.
That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.
The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.
High-potential digital products in the knitting blog niche:
- E-book with knitting patterns and tutorials: A comprehensive guide for knitters, providing step-by-step instructions and inspiration for various knitting projects.
- Online knitting courses: Interactive video lessons taught by experienced knitters, covering different techniques, stitches, and advanced projects.
- Knitting pattern subscription service: A monthly or quarterly subscription offering exclusive knitting patterns delivered digitally, catering to different skill levels and interests.
- Knitting app: A mobile application providing a wide range of knitting resources, including patterns, stitch dictionaries, project tracking, and a community forum for knitters to connect and share their work.
- Virtual knitting workshops: Live online workshops led by renowned knitting experts, allowing participants to learn new skills, ask questions, and interact with fellow knitters.
Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.
It’s a lot of work, but the extra profit is well worth it.
Knitting is the perfect niche for offering consulting services on your blog.
Once you've immersed yourself in the knitting world, you'll have gained valuable knowledge to share with your readers.
The best part is, your audience will tell you exactly what they need help with.
As your following grows, people will reach out and ask for guidance on specific topics.
For just $100, offer them an hour of your time to address their knitting concerns.
And hey, even if they decline, it's no big deal!
If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.
TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!
FAQs on Starting a Knitting Blog
How Much Money Do Knitting Bloggers Make?
The income range for knitting bloggers is enormous. Many bloggers make no revenue, while some knitting blogs make over six figures per month. It all depends on traffic and how well you present your offers.
How Can I Monetize a Knitting Blog?
The best way to monetize a knitting blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.
How Do Knitting Bloggers Get Paid?
Most knitting bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.
Some knitting bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.
Is Knitting Blogging Easy?
Nothing worth doing is truly easy, but that doesn’t mean knitting blogging isn’t fun.
As a knitting blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?
Is It Worth Starting A Knitting Blog?
It’s absolutely worth it to start a knitting blog. Not only can you make a living from it, but you can also build a community and control the conversation.
Once you’re an established authority, people in knitting-related industries will take you seriously.
Final Thoughts on Starting a Knitting Blog
So that's all the advice I have for anyone wondering how to start a knitting blog. It can be a tough industry, and it may take months or even years before you see any sales. You might even lose money in your first year. But trust me, it's totally worth it!
If you want to be a successful knitting blogger, just follow the tips in this guide, stay persistent, and publish the kind of content you'd love to read yourself. It's hard work, but don't worry, you can do it!
Oh, and don't forget to stay consistent, engage with your readers, and most importantly, have fun! Happy knitting and blogging!
Why You Should Trust Our Knitting Blogging Content
You may be thinking, "that's all great, but what does Lasso know about knitting blogging?"
Quite a lot, actually.
Here's why you can trust our process for building a successful knitting blog:
We've Built Wildly Successful Blogs
Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.
Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.
We put that experience into every guide we write, so you can trust we're giving you a process that works.
We Talk To Knitting Bloggers Every Day
Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of knitting blogs.
Our team supports those bloggers every day as they create awesome content and earn lots of money.
These communications give us a bird's-eye view of what's new in the knitting industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.
We're Super Nerds
We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.
We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.