The Alcohol industry is experiencing significant growth, with the global alcoholic beverages market expected to reach around $1.68 trillion by 2025, growing at a CAGR of 3.1% from 2020 to 2025 [source]. This boom presents a lucrative opportunity for affiliate marketers looking to monetize their traffic.
This guide covers our top 25 Alcohol Affiliate Programs. For each program, you'll find key insights, including:
Approval Requirements: Applicants must apply through the Impact affiliate network; approval is at Drizly’s discretion based on the relevance and quality of the affiliate’s website or channel, audience demographics, and compliance with alcohol advertising regulations.
Affiliate Network: Impact
Payout Threshold: $50
Drizly is all about making alcohol delivery quick and easy. Founded in 2012, the platform connects local liquor stores with customers who want their favorite drinks brought right to their door. Whether you're in the mood for beer, wine, or spirits, Drizly has a wide range of products for every occasion.
Affiliates can expect to earn a commission between 3% and 15% on sales, depending on various factors. Given that Drizly’s average order value can be around $75, even a 5% commission could mean around $3.75 per order, while 15% commissions would bump that up to roughly $11.25. That's pretty nice for simply sharing a link!
Moreover, with a cookie duration of 10 days, there's a solid chance to earn commissions from repeat visitors who might come back and make purchases within that time frame. It's a win-win for affiliates looking to earn a little extra cash while promoting a well-loved service.
Üllo is a premium wine accessory company focused on elevating the wine-drinking experience through thoughtful innovation and design. Best known for its patented Selective Sulfite™ technology, Üllo purifiers effectively remove sulfites from wine—compounds commonly used as preservatives that can impact taste and cause sensitivity for some drinkers—while helping restore the wine’s natural aroma and flavor profile.
The brand’s flagship products combine this filtration technology with built-in aeration, allowing wine to breathe instantly as it’s poured, enhancing both taste and bouquet without the wait of traditional decanting. Designed with a sleek, modern aesthetic, Üllo products seamlessly fit into any kitchen, bar, or dining setting, making them as visually appealing as they are functional.
Üllo appeals to a wide range of consumers, from casual wine drinkers to enthusiasts looking for a more refined tasting experience. Positioned at the intersection of wellness, design, and functionality, the brand has become a go-to solution for those seeking better-tasting wine with greater convenience.
Üllo is a unique brand that specializes in wine filtration. Their innovative product helps wine lovers enjoy their favorite bottles without unwanted sulfites. This makes it a hit among health-conscious wine enthusiasts.
The company offers a variety of wine purification products that make it easy for anyone to enhance their wine experience. Üllo has gained popularity for its quality and practicality, appealing to both casual drinkers and connoisseurs alike.
With an affiliate program that offers commissions of up to 15%, it’s quite enticing for marketers. If we consider an average order value, you could be looking at some nice commissions for every sale you refer. Plus, a cookie duration of 14 days means you'll benefit from referrals even if the purchase doesn’t happen immediately.
Firstleaf Wine Club is all about bringing the joy of wine right to your doorstep. They focus on curating personalized wine selections based on your taste preferences. Each month, members receive a tailored box of wines, making it a fun way to discover new favorites without any hassle.
They stand out by ensuring quality—each wine goes through a blind tasting process. This commitment to excellence has earned them a loyal fanbase. Plus, their easy membership model attracts wine enthusiasts eager to explore varieties at home.
As an affiliate, you can earn a solid commission of $25 per sale. With the average wine subscription box costing over $100, that means your earnings can really stack up quickly! It’s a great opportunity for anyone blogging or promoting in the lifestyle or food and beverage space.
Dan Murphy's is a well-known Australian retail chain that's all about alcohol. Founded in the 1950s, they pride themselves on offering a huge selection of wines, spirits, and beers from both local and international brands. With their extensive product range, whether you’re hunting for a favorite wine or trying out a new craft beer, Dan Murphy’s has got you covered.
Their reputation for quality and range makes their affiliate program attractive to marketers looking to tap into the beverage market. With a commission rate of 2.6% per sale, it can add up quickly, especially since average orders can be on the higher side given the nature of the products. That could mean an average commission of around $3-$4 for each sale, making it worthwhile for affiliate partners.
Plus, there’s a 30-day cookie duration, which gives you a nice window for earning commissions on referrals. As one of the go-to places for alcoholic beverages in Australia, promoting Dan Murphy's can be a breeze, especially for those with audiences that enjoy fine drinks.
Fentimans is all about brewing delightful botanical beverages. Known for their unique fizzy drinks, they offer a colorful selection of flavors that includes everything from classic Victorian lemonades to intriguing herbal concoctions. People love Fentimans because of their commitment to natural ingredients and traditional brewing methods, which make their drinks stand out.
Their affiliate program allows marketers to earn a commission of 5% per sale made through referrals. Fentimans boasts a solid reputation and a diverse product line, making it attractive for health-conscious consumers and fans of premium soft drinks alike. It’s a perfect fit for food bloggers, lifestyle marketers, and anyone focusing on the beverage niche.
While specific details on payouts and the affiliate network aren't available, the cookie duration is set at 30 days, giving you ample time to convert your traffic. Given Fentimans' engaging branding and quality, promoting their products can potentially yield good returns for savvy affiliates.
Approval Requirements: Applicants must have an active website or blog with relevant homebrewing content; applications are manually reviewed and approved by Homebrew Academy
Affiliate Network: ShareASale
Payout Threshold: $50
Homebrew Academy is a fantastic resource for anyone looking to dive into the world of brewing their own beer. They offer a wide range of products, including brewing kits, quality ingredients, and educational materials that cater to both beginners and seasoned brewers. This brand has garnered a loyal following in the homebrewing community due to its focus on quality and user-friendly resources.
The affiliate program offers a solid 20% commission rate, which can add up nicely. While the specifics of the average order value aren’t mentioned, if we imagine an average order around $100, you'd be looking at a sweet commission of about $20 per sale. With their cookie duration of 45 days, there's ample time for referrals to convert.
Homebrew Academy not only provides excellent products but also encourages a sense of community among homebrewers. By promoting their affiliate program, you can tap into this vibrant niche and support others in their brewing journey while earning some cash on the side!
The Whiskey Shop is a go-to destination for anyone looking to explore a wide range of whiskies and spirits. They offer a fantastic selection that includes everything from well-known brands to unique, hard-to-find bottles. Whether you're in the market for international favorites or local gems, they have something for every whiskey lover.
A popular spot for aficionados and casual drinkers alike, The Whiskey Shop not only stocks bottles, but they also provide accessories and gift options that elevate the drinking experience. Their focus on quality and customer satisfaction has made them a respected name in the industry, drawing in a loyal customer base.
Joining The Whiskey Shop's affiliate program allows you to earn commissions ranging from 1% to 5% on sales, which can add up nicely. With the average order value often leaning towards higher-end purchases, that means your commission could be quite substantial—maximizing your earning potential with every sale you generate!
Coravin is a game-changer in the wine preservation world, allowing wine enthusiasts to pour a glass without removing the cork. Founded in 2011, their innovative systems enable you to enjoy wine over weeks, months, or even years. This means you can indulge in a fine bottle without worrying about it going bad.
The products are not only popular among casual drinkers but also winemakers and collectors. With a variety of Coravin systems and accessories to choose from, the brand has built a loyal following. The average order value tends to be on the higher side, giving affiliates a great earning potential.
Affiliates can earn a commission rate of 3% per sale, which can add up nicely considering the price of Coravin products. Coupled with a cookie duration of 30 days, there's a solid opportunity for affiliates to promote this unique brand effectively.
Marks and Spencer (M&S) is a well-respected British retailer known for its high-quality clothing, food, and home products. Founded in 1884, M&S has built a strong legacy by focusing on innovation and customer satisfaction. They offer a wide range of products, making it a popular destination for shoppers looking for stylish fashion, delicious food items, and home essentials.
Within the Marks and Spencer CA affiliate program, affiliates can earn a commission of 5% on sales. When you consider the average order value typically found in online retail, you can expect a decent payout for your efforts. If the average order value is around $100, your earnings per sale could be approximately $5. That's a great incentive, especially when combined with M&S's reputation and customer loyalty.
M&S also captures a broad audience by regularly introducing seasonal collections and promotions, which keeps customers coming back for more. Plus, it's known for quality products, ensuring that affiliate partners can recommend items with confidence. It's a solid option for anyone looking to leverage their marketing skills with a brand that has a longstanding presence.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must apply via the AWIN network and are subject to a manual review by Harrods. Approved sites must be live, of high quality, feature relevant luxury fashion, beauty or lifestyle content, comply with AWIN’s Affiliate Terms and Conditions, and adhere to UK advertising and disclosure regulations.
Affiliate Network: Awin
Payout Threshold: $50
Harrods is a legendary luxury department store based in London, known for its opulent products and exclusive shopping experience. With a rich history dating back to 1834, it offers an impressive range of merchandise, from high-end fashion and beauty products to gourmet food and home decor. Shoppers flock to Harrods for both high-quality items and the elegance that comes with shopping at one of the world's most recognized retailers.
The Harrods affiliate program is quite attractive for marketers, with a commission rate of 3% per sale. If we think about the average order value, which typically hovers around £100 or more given the high-end products, affiliates could earn a commission of about £3 for each sale. That adds up quickly, especially during seasonal sales and special events when excited shoppers are ready to spend.
With a cookie duration of 30 days, there's ample time for your audience to return to Harrods after their initial visit. This can enhance the likelihood of conversions since many shoppers may take their time comparing luxurious items before making a decision. Overall, partnering with Harrods can be a lucrative option for those targeting an affluent market looking for premium goods.
Mercatalyst is an affiliate program that focuses on offering a diverse range of e-commerce solutions and marketing tools. Their goal is to help businesses upscale and optimize their online presence. An affiliate can find a variety of products to promote, catering to those looking to elevate their digital marketing strategies.
With a commission rate of 5% per sale, affiliates have the potential to earn depending on the average order value. For example, if the average sale is $100, you could expect a commission of around $5 for each sale you refer. This can add up quickly as you start driving traffic and conversions to the Mercatalyst platform.
Their cookie duration of 30 days means that if a customer clicks your affiliate link, you’ll earn a commission on any purchases they make within a month. This makes it easy to boost your earnings over time as more customers engage with the products you promote.
WineLibrary.com is a well-known online retailer specializing in wines and spirits, offering a large selection from various vineyards around the globe. Founded by wine expert Gary Vaynerchuk, the site has gained a fantastic reputation over the years. Not only do they sell wine, but they also provide helpful content, including videos and articles, which can help newbies and enthusiasts alike navigate the world of wine.
The affiliate program is designed to reward affiliates with an attractive commission rate of 8% to 10% per sale. Given that the average order value in the wine industry can be substantial—often around $100 or more—this can translate to potential earnings of $8 to $10 for each sale driven by your marketing efforts. Plus, their 45-day cookie duration gives you a solid window to earn commissions on follow-up purchases!
WineLibrary.com has tapped into a niche market, appealing to foodies, wine novices, and connoisseurs alike. Their commitment to quality, competitive pricing, and educational resources makes their affiliate program a tempting option for anyone looking to promote wine and spirits through their channels.
Vinesse Wines offers a delightful selection of fine wines, perfect for wine enthusiasts and casual drinkers alike. They focus on delivering unique varietals and curated collections, emphasizing quality and flavor. With a reputation for excellent customer service, Vinesse aims to provide the best possible wine experience for their customers.
As an affiliate, you can earn a commission of 10% on every sale you generate. This is a solid earning potential, especially since wine is often associated with higher order values. Imagine helping a customer find their favorite bottle, and you could pocket a nice commission off their purchase!
The program features a cookie duration of 45 days, which means you have a good window to earn commissions from any referrals you make. This longer cookie duration can really enhance your chances of getting paid for your efforts, especially if your referrals take some time to make their purchases.
Mano's Wine is a go-to for wine lovers, offering a curated selection of fine wines that are perfect for any occasion. They focus on quality and variety, providing options from well-known vineyards and unique discoverable bottles. This makes them a popular choice among enthusiasts and casual drinkers alike.
A big plus for affiliate marketers is Mano's 3% commission rate on sales, which might not seem like a lot at first. However, if you're selling wines averaging around $50, that translates to about $1.50 per sale in commission. It's a decent way to earn some extra cash, especially if your following has a taste for great wine.
The company aims to create a fantastic shopping experience through their easy-to-navigate website and customer-focused service. With a cookie duration of 45 days, there's plenty of time for potential customers to make a purchase, giving affiliates a better shot at earning those commissions.
Brewdog is a well-loved craft beer company that kicked off its journey in 2007. They're known for creating bold, experimental flavors that push the boundaries of traditional beer. With a lineup that includes IPAs, stouts, and lagers, there's something to satisfy every beer enthusiast's tastebuds. Plus, their commitment to quality ingredients and sustainability has garnered a passionate following.
The Brewdog affiliate program is designed to tap into this excitement. Affiliates earn an 8% commission per sale, giving them a slice of the action when their audience buys some of these innovative beers. Knowing that Brewdog’s average order value is typically around $50, you could be looking at an average commission of $4 per sale. That can really add up, especially if you have a few loyal customers who love to stock up on Brewdog’s brews.
Brewdog's merchant presence is significant, making it a solid choice for affiliates in the beverage niche. With a reputation for high-quality, eye-catching products and a growing fan base, promoting Brewdog can be an excellent way to earn some extra cash while bringing delightful craft beers to fellow enthusiasts.
Winebasket is all about celebrating the joy of wine by curating a fantastic selection of high-quality wines and related gifts. Their product lineup includes everything from gift baskets filled with fine wines to accessories like glasses and corkscrews. Whether you're shopping for a special occasion or just want to treat yourself, Winebasket has something for everyone.
With a focus on delivering an excellent customer experience, Winebasket makes it easy for affiliate marketers to promote their products. The brand is well-regarded in the wine community, boasting a loyal customer base that appreciates the quality and variety they offer. Plus, the thoughtful presentation of their gift baskets makes them popular choices for gifts, leading to a solid average order value that can enhance affiliate earnings.
The affiliate program offers a 7% commission per sale, which can add up nicely, especially if buyers are treating themselves to larger orders. The program also has a generous cookie duration of 45 days, which means you have a good chance of getting credit for your referrals even if customers take some time to make a purchase.
Approval Requirements: Application through the Impact affiliate network; must have an active website or social media presence with content aligned to sustainability and Public Goods’ brand; subject to manual review.
Affiliate Network: Impact
Payout Threshold: $50
Public Goods is all about providing high-quality, eco-friendly products that are good for both you and the planet. Their product range covers essentials like personal care items, household goods, and snacks, all made with natural ingredients. Customers love the brand for its commitment to sustainability and stylish packaging, making it easy to feel good about what they're buying.
The commission rate of 9.42% means that when affiliates drive sales, they can earn a decent cut. Though we don’t have the exact average order value, it's not uncommon for products in this niche to be priced around $50 or more. This could lead to commissions of around $4.71 per sale, which adds up quickly!
As an affiliate, you're likely to tap into a community that values eco-conscious living. Public Goods often launches new products and promotions, keeping things fresh for customers and driving repeat business. Plus, the emphasis on quality means that affiliates can share products they truly believe in, making for an authentic marketing experience.
DRNXMyth is making waves in the beverage industry with its fun and unique approach to drinks. Specializing in ready-to-drink cocktails, they aim to provide a high-quality drinking experience without the hassle of mixing. From classic cocktails to bold new flavors, there’s something for everyone looking to enjoy a great drink on-the-go.
The brand is popular among cocktail lovers who appreciate convenience. DRNXMyth's emphasis on quality ingredients means customers feel confident about what they're sipping. This resonates well, especially with younger consumers who enjoy socializing and sharing experiences online, making it a great niche for affiliates to explore.
With a commission rate of 3% per sale, affiliates can earn decent commissions, particularly if the average order value leans towards premium spirits and good mixology kits. The tasty offerings and eye-catching packaging definitely help make the products appealing for promotions. Plus, a 15-day cookie duration means affiliates have a reasonable window to capture sales!
Beaulieu Vineyard is a well-known name in the wine industry, offering a delightful selection of premium wines. Founded in 1900 in Napa Valley, they have built a reputation for producing high-quality wines that are beloved by wine enthusiasts around the world. The vineyard focuses on crafting exceptional varietals, including Cabernet Sauvignon, Chardonnay, and Pinot Noir.
As an affiliate marketer, you can take advantage of their attractive commission structure, earning 20% per sale. With wine lovers often looking to purchase more than one bottle at a time, Beaulieu Vineyard's average order value can be significant. This means you could earn a nice chunk of change with each successful referral, depending on how much customers spend.
The Beaulieu Vineyard affiliate program has a cookie duration of 90 days, giving you ample time to earn commissions from referrals. While details like the payout threshold or approval requirements are not specified, the vineyard’s strong brand recognition and quality products make it a great choice for affiliates in the beverage niche.
DutyFreeDepot is a popular online store where you can scoop up a wide range of tax-free goods. They specialize in everything from beauty products to electronics and travel essentials. Shoppers love the chance to snag top brands at lower prices, making it a go-to for anyone looking to save on quality items.
With a generous commission rate of 10% per sale, affiliates have a great opportunity to earn some solid cash. If we're looking at the average order value, it can lead to some nice commissions. For example, if someone spends around $100, you could earn $10 for each sale made through your link.
The program includes a cookie duration of 120 days, which means you have plenty of time for your referrals to convert into sales. With all of these perks and quality products, promoting DutyFreeDepot can be an easy sell!
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the alcohol niche, you can trust our recommendations to help make it happen.
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