Niche Guides / Wine

How to Start a Wine Blog and Uncork a Huge Audience

By Andrew Fiebert Updated September 26, 2023

If you're a wine enthusiast looking to turn your passion into a side hustle or even a full-time gig, starting a wine blog is the way to go.

Successful wine bloggers are raking in tens of thousands of dollars every month just by sharing their experiences. Why not join them?

In this post, I'll show you how to create a wine blog that captivates readers and brings in some serious cash.

If you're ready to become the ultimate wine blogging authority, let's dive right in.

Why You Can Trust Our Wine Blogging Guide

Lasso is installed on over 8,000 websites, including many wine blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their wine blogs.

Wine Blogging Basics

Starting a wine blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Wine Blog?

A wine blog is a website or online platform dedicated to sharing information, knowledge, and opinions about wine. It is often run by wine enthusiasts, experts, or professionals who have a passion for wine and want to share their insights with others.

Wine blogs can cover a wide range of topics related to wine, such as wine reviews, tasting notes, vineyard visits, winemaking techniques, food and wine pairings, and industry news. They provide a platform for wine lovers to learn, discover new wines, and stay updated with the latest trends in the world of wine.

Many wine blogs also offer recommendations and suggestions on wines to try, based on their own experiences and expertise. They may include personal anecdotes, stories, or interviews with winemakers, adding a personal touch to the content.

Whether you are a novice wine drinker or a seasoned connoisseur, following a wine blog can be a valuable resource to expand your knowledge, enhance your wine tasting experiences, and connect with a community of fellow wine enthusiasts.

How to Start a Wine Blog and Uncork a Huge Audience homepage
Dr Vino's Wine Blog is a great example of a wine blog.

Why Should You Start a Wine Blog?

Starting a wine blog can be a great way to share your passion for wine with others and establish yourself as an authority in the wine industry. Here are a few reasons why you should consider starting a wine blog:

  • Share your knowledge and experiences: Starting a wine blog allows you to share your expertise and experiences with others who are interested in wine. You can write about different types of wine, wine regions, food and wine pairings, and more.
  • Connect with like-minded individuals: A wine blog can help you connect with other wine enthusiasts, sommeliers, winemakers, and industry professionals. It's a great way to build a community and engage in discussions about wine.
  • Expand your network: By starting a wine blog, you can expand your network and potentially open up opportunities in the wine industry. You may be invited to wine tastings, events, or even collaborate with wineries or wine brands.
  • Develop your writing and communication skills: Running a wine blog requires consistent writing and communication. It can help you improve your writing skills, develop your own unique voice, and become a better communicator.
  • Enhance your wine tasting abilities: As you explore different wines for your blog, you'll have the opportunity to taste and analyze a wide variety of wines. This can help you develop a more refined palate and deepen your understanding of wine.

So, if you're passionate about wine and want to share your knowledge, connect with others, and potentially open up opportunities in the wine industry, starting a wine blog can be a rewarding and fulfilling endeavor.

Finding Your Wine Niche

You’re probably thinking, 'I already picked a niche! Wine' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a wine niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established wine bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a wine niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of wine, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Wine Blog Niche

Choosing a wine blog niche can be overwhelming, but with the right approach, you can find a niche that suits your interests and expertise. Here are some tips to help you choose a wine blog niche:

  • Identify your passion: Think about the aspects of wine that you are most passionate about. It could be a specific type of wine, a particular region, or even the art of wine pairing. Finding a niche that aligns with your passion will make writing about it more enjoyable.
  • Consider your expertise: Take into account your level of knowledge and expertise in different areas of wine. Are you a certified sommelier or an avid wine collector? Your expertise can help you narrow down your niche and provide valuable insights to your readers.
  • Research popular niches: Look for popular wine blog niches that have a dedicated audience. This could include topics like organic wines, natural wines, or wine and food pairing. Researching popular niches will give you an idea of what topics are in demand and can help you attract a larger audience.
  • Explore unique angles: Think outside the box and consider unique angles within the wine industry. This could be exploring lesser-known wine regions, uncovering hidden gems in the wine world, or focusing on niche markets like biodynamic wines or orange wines.
  • Engage with the wine community: Connect with other wine enthusiasts, join wine clubs, attend tastings, or participate in online forums. Engaging with the wine community can give you insights into niche topics that are currently trending or underserved.

By following these tips, you'll be able to find a wine blog niche that not only resonates with your interests but also attracts a dedicated audience.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Wine Blog Niches

How to Start a Wine Blog and Uncork a Huge Audience homepage
Wine Spectator has niched down by focusing on storing, serving, and food pairing content

When it comes to wine blogs, there are several popular niches that wine enthusiasts love. These niches cater to different aspects of the wine world, providing readers with valuable information and insights. Whether you're a wine connoisseur or just starting to explore the world of wine, there's a niche that suits your interests.

Here are some of the most popular wine blog niches:

  • Wine Reviews: These blogs focus on reviewing different types of wines, providing detailed descriptions of their flavors, aromas, and overall quality. Wine lovers turn to these blogs when they want recommendations for their next bottle.
  • Wine Pairings: These blogs specialize in helping readers find the perfect wine to pair with different types of food. Whether it's a cheese platter, a steak dinner, or a dessert, these blogs offer expert advice on creating harmonious flavor combinations.
  • Wine Travel: For those who enjoy exploring wine regions and vineyards, wine travel blogs offer a wealth of information. They provide insights into different wine regions, recommend wineries to visit, and share personal experiences of wine-related adventures.
  • Wine Education: These blogs focus on educating readers about the world of wine. They cover topics such as wine production, grape varieties, wine tasting techniques, and wine terminology. Novices and experienced wine enthusiasts alike can expand their knowledge through these blogs.
  • Wine Events and News: Wine events and news blogs keep readers updated on the latest happenings in the wine industry. They cover wine festivals, industry trends, new releases, and important news that wine lovers need to know.

These popular wine blog niches provide valuable information and cater to different interests within the wine community. Whether you're looking for wine recommendations, food pairing advice, travel inspiration, educational resources, or industry updates, there's a wine blog niche that suits your needs.

Planning Out Your Wine Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Wine blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your wine blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

When starting a wine blog, it's essential to define your target audience. Knowing who you are writing for will help you tailor your content and make it more appealing to your readers. Here are a few steps to help you define your target audience:

1. Research the wine blogging community: Before you start writing, take some time to explore existing wine blogs. Look at their content, writing style, and the audience they attract. This will give you a better understanding of the type of readers you can expect in the wine blogging community.

2. Identify your niche: Wine is a vast topic, so it's important to find your niche within the wine world. Are you passionate about natural wines, wine pairings, or wine travel? By identifying your niche, you can target a specific audience that shares your interests.

3. Consider demographics: Think about the demographics of your potential audience. Are they mostly wine enthusiasts, professionals in the industry, or beginners looking to learn more? Understanding your audience's demographics will help you create content that resonates with them.

4. Engage with your readers: Interacting with your readers is crucial for understanding their needs and preferences. Encourage comments on your blog posts, ask for feedback, and participate in wine-related discussions on social media platforms. This will give you valuable insights into your target audience and help you refine your content strategy.

5. Create buyer personas: To get a clear picture of your target audience, consider creating buyer personas. These are fictional representations of your ideal readers, including their age, interests, and motivations. Creating buyer personas will help you personalize your content and make it more relatable to your audience.

By defining your target audience, you can create a wine blog that speaks directly to the readers you want to attract. Remember to continuously analyze and adapt your content strategy based on your audience's feedback and interests. Cheers to a successful wine blogging journey!

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • Wine
  • Wine tasting
  • Wine pairing
  • Wine regions
  • Wine production
  • Wine varieties
  • Wine education
  • Wine tourism
  • Wine accessories
  • Wine and food

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Wine bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your wine blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your wine blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Wine Blog On the Right Foot

Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.

Don't wait for success; seize it with Lasso!

Learn More

How to Start a Wine Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Wine blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Wine blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Wine bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your wine blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming wine blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:


All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Wine bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your wine blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Wine bloggers

Here are some popular website hosts for wine blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your wine site is to install WordPress.

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at

Step 5. Pick a Theme for Your Wine Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

Carbonate is a great starter theme for new Wine blogs

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Wine blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your wine blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your wine blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Wine content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Wine Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better wine articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your wine blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing. offers the best ai written content for wine bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Wine Blog

Once you publish a blog post, you need to promote it.

Seriously, most wine bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the wine niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Wine Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most wine blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other wine bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Wine Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other wine bloggers will outrank you, reach out and see if you can work together.

If you build a network of small wine bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established wine authorities.

Engaging in Wine Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Wine Blog

Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a wine blog?

Here are the best ways to earn a real income from your new wine blog.

Affiliate Marketing

I recommend wine bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your wine blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for wine bloggers:

  1. Drizly


    Commission Rate: 3% - 15% Per Sale

    Cookie Duration: 10 Days

    Drizly works with local stores so you can shop their shelves using your smartphone or computer to order beer, wine, and liquor at the touch of a button.

  2. Dan Murphys

    Dan Murphys

    Commission Rate: 2.6% Per Sale

    Cookie Duration: 30 Days

    Dan Murphy's is an Australian liquor supermarket chain. They sell a range of alcoholic drinks including beer, wines & spirits.

  3. Firstleaf Wine Club

    Firstleaf Wine Club

    Commission Rate: $25 Per Sale

    Cookie Duration: 14 Days

    Firstleaf Wine Club takes the guesswork out of wine selection with high-quality wines, and unmatched personalization service.

TIP: We maintain a database of the best affiliate programs. Click here to see the best wine affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

Our Pick
Budget Pick
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
Our Pick
Starting at $30 a month
Starting at $30 a month
Budget Pick
Starting at $2.75 a month

If you want to monetize your wine blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your wine blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a wine blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your wine blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-potential digital products in the wine blog niche:

  • Wine Tasting Guides: Create digital guides that help wine enthusiasts learn the art of wine tasting, including tips on tasting techniques, wine pairings, and flavor profiles.
  • Vintage Wine Recommendations: Offer digital products that provide curated lists of vintage wines from different regions, highlighting their unique characteristics and serving suggestions.
  • Wine Education Courses: Develop online courses that cover various aspects of wine education, such as wine regions, grape varieties, winemaking processes, and wine history.
  • Wine Subscription Boxes: Create digital subscriptions where wine lovers receive monthly selections of curated wines, along with tasting notes and food pairing recommendations.
  • Wine Tasting Event Planning Guides: Provide digital guides that assist wine enthusiasts in organizing their own wine tasting events, including tips on selecting wines, setting up tasting stations, and creating a memorable experience.
  • Wine Pairing Apps: Develop mobile apps that suggest wine pairings for different dishes, taking into account the flavors, textures, and aromas of both the food and the wine.
  • Virtual Wine Tours: Offer digital experiences that allow wine enthusiasts to virtually explore famous wine regions, providing interactive maps, video tours, and expert commentary.
  • Wine Cellar Management Software: Create digital tools that help wine collectors organize and manage their wine cellars, including features like inventory tracking, tasting notes, and cellar aging recommendations.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.


Consulting services in the wine world are in high demand.

Once you've immersed yourself in the wine world, you'll have valuable knowledge to offer your readers.

And the best part is, they'll tell you exactly what they need help with.

As your audience grows, you'll definitely have people reaching out for guidance on specific topics or tutorials.

You can offer them an hour of your time for $100. It's as simple as that.

And if they decline, no big deal! On to the next opportunity.

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Wine Blog

How Much Money Do Wine Bloggers Make?

The income range for wine bloggers is enormous. Many bloggers make no revenue, while some wine blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Wine Blog?

The best way to monetize a wine blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Wine Bloggers Get Paid?

Most wine bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some wine bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Wine Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean wine blogging isn’t fun.

As a wine blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Wine Blog?

It’s absolutely worth it to start a wine blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in wine-related industries will take you seriously.

Final Thoughts on Starting a Wine Blog

That’s all my advice for someone wondering how to start a wine blog.

Starting a wine blog can be tough. It takes time to make money, maybe even a whole year. But it’s worth every penny.

If you want to succeed as a wine blogger, follow these tips, stay persistent, and write content you love. It’s hard work, but you got this.

Remember, be consistent, interact with your readers, and most importantly, have fun!

Why You Should Trust Our Wine Blogging Content

You may be thinking, "that's all great, but what does Lasso know about wine blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful wine blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Wine Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of wine blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the wine industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Wine Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
👆 This was created with Lasso.

Capture the full value of your existing links.

Use Lasso product displays and automations to earn more with your blog.

Get started