Niche Guides / Professional

How To Start a Professional Blog and Catapult Your Career Online

By Andrew Fiebert Updated

Are you ready to turn your passion for professional subjects into a side income or full-time business? Starting a professional blog is the way to go!

Professional bloggers can make big bucks every month by sharing their experiences. Why not give it a shot?

In this post, I'll show you how to create a professional blog that connects with readers and brings in revenue.

If you're ready to become a professional blogging authority, let's dive in!

Why You Can Trust Our Professional Blogging Guide

Lasso is installed on over 8,000 websites, including many professional blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their professional blogs.

Professional Blogging Basics

Starting a professional blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Professional Blog?

A professional blog is a blog that is managed and maintained by an individual or a team with expertise in a particular field. These blogs are typically used for business purposes, to showcase knowledge, build credibility, and attract a specific audience.

Professional blogs often contain high-quality content that is well-researched, informative, and engaging. They are updated regularly to keep readers coming back for new information and insights.

Successful professional blogs are focused on a specific niche or industry, allowing them to target a particular audience and establish authority in that area. They can also be used as a platform for networking, building relationships, and even monetization through advertising or sponsored content.

How To Start a Professional Blog and Catapult Your Career Online homepage
Career Sherpa is a great example of a professional blog.

Why Should You Start a Professional Blog?

Starting a professional blog can be a great way to establish yourself as an authority in your field and connect with a larger audience. Here are a few reasons why you should consider starting a professional blog:

  • Build credibility: By sharing your expertise and knowledge on a blog, you can establish yourself as a thought leader in your industry.
  • Expand your network: A blog can help you connect with other professionals in your field and build relationships that can lead to new opportunities.
  • Showcase your work: Whether you're a writer, designer, photographer, or any other creative professional, a blog provides a platform to showcase your portfolio and attract potential clients.
  • Improve your writing skills: Regularly writing blog posts can help you hone your writing skills and communicate your ideas more effectively.
  • Generate passive income: With the right strategies, a professional blog can become a source of passive income through sponsored content, affiliate marketing, or selling products/services.

Finding Your Professional Niche

You’re probably thinking, 'I already picked a niche! Professional' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a professional niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established professional bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a professional niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of professional, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Professional Blog Niche

Finding the right professional blog niche is crucial for your success. Here are some tips to help you choose the perfect niche:

  • Identify your interests: Consider what topics you are passionate about or knowledgeable in.
  • Research the market: Look into popular niches and see if there is a demand for your chosen topic.
  • Consider your target audience: Think about who you want to reach with your blog and tailor your niche to their interests.
  • Assess your competition: Check out what other bloggers are doing in your potential niche and see if you can offer something unique.
  • Choose a niche with revenue potential: Select a niche that has opportunities for monetization through products, services, or affiliate marketing.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Professional Blog Niches

How To Start a Professional Blog and Catapult Your Career Online homepage
Great Place to Work has niched down by focusing on corporate culture content

When it comes to popular professional blog niches, there are a few that stand out among the rest. These niches are not only in demand but also have a dedicated audience looking for valuable insights and information. Here are some of the most popular professional blog niches:

  • Technology: Explore the latest tech trends, gadgets, software reviews, and industry news.
  • Personal Finance: Provide tips on budgeting, investing, saving for retirement, and managing debt.
  • Career Development: Offer advice on job hunting, resume writing, networking, and advancing in your career.
  • Health and Wellness: Cover topics like fitness routines, healthy eating, mental health, and self-care practices.
  • Entrepreneurship: Share stories of successful startups, business strategies, marketing tips, and growth hacking techniques.

Planning Out Your Professional Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Professional blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your professional blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

Defining your target audience is crucial when starting a professional blog. Here are some key points to consider:

  • Identify your niche: Determine the specific topic or industry your blog will focus on.
  • Research your audience: Understand the demographics, interests, and preferences of your potential readers.
  • Create reader personas: Develop fictional profiles that represent your target audience to tailor your content to their needs.
  • Engage with your audience: Interact with your readers through comments, surveys, and social media to build relationships and gather feedback.

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • Professional development
  • Career advancement
  • Workplace productivity
  • Leadership skills
  • Networking strategies
  • Personal branding
  • Job search tips
  • Time management techniques
  • Entrepreneurship insights
  • Industry trends

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Professional bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your professional blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your professional blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Professional Blog On the Right Foot

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Learn More

How to Start a Professional Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Professional blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Professional blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Professional bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your professional blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like nursingcareeradvice.com.

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming professional blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:

  • MarketingBoostJoy.com
  • FinanceInspireSuccess.com
  • HealthHappyLife.com
  • TravelAdventureBliss.com
  • FashionGlamourDreams.com

All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Professional bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your professional blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Professional bloggers

Here are some popular website hosts for professional blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your professional site is to install WordPress.

NOTE: WordPress is an open-source software found on WordPress.org. WordPress.com is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at yoursite.com/wp-admin

Step 5. Pick a Theme for Your Professional Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.
  • Astra - Astra is a simple WordPress theme that makes designing a website easy. It makes it easy to create a stunning niche website without all the fluff.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Professional blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your professional blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your professional blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Professional content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Professional Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better professional articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your professional blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing.

Copy.ai offers the best ai written content for professional bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Professional Blog

Once you publish a blog post, you need to promote it.

Seriously, most professional bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the professional niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Professional Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most professional blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other professional bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Professional Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other professional bloggers will outrank you, reach out and see if you can work together.

If you build a network of small professional bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established professional authorities.

Engaging in Professional Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Professional Blog

Lasso Performance
Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a professional blog?

Here are the best ways to earn a real income from your new professional blog.

Affiliate Marketing

I recommend professional bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your professional blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thorough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for professional bloggers:

  1. Udemy

    Udemy

    Commission Rate: 8% Per Sale

    Cookie Duration: 7 Days

    Udemy is the biggest hub of paid and free online courses on the web. With so many coureses, it has training and content in every niche possible.

  2. Audible Affiliates

    Audible Affiliates

    Commission Rate: $5 Per Trial

    Cookie Duration: 24 Hours

    Audible is Amazon’s audiobook platform and is currently the biggest player in that market. How much you get paid as an affiliate varies.

  3. Coursera

    Coursera

    Commission Rate: Up to 45% Per Sale

    Cookie Duration: 30 Days

    Coursera offers over 1,000 courses and specializations. Each course consists of pre-recorded videos, puzzles, and assignments.

TIP: We maintain a database of the best affiliate programs. Click here to see the best personal development affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers
Lasso
$39/mo

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

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If you want to monetize your professional blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your professional blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a professional blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your professional blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-Potential Digital Products in the Professional Blog Niche:

  • Online courses: Offering in-depth knowledge on blogging, SEO, content creation, and monetization strategies.
  • Customizable blog templates: Providing easy-to-use templates for professional-looking blogs without the need for coding skills.
  • Content planning tools: Assisting bloggers in organizing their content calendar, optimizing keywords, and tracking performance metrics.
  • Virtual summits and conferences: Hosting online events with expert speakers to share insights and networking opportunities for bloggers.
  • Subscription-based premium content: Offering exclusive access to in-depth guides, interviews, and resources for dedicated followers.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.

Consulting

Specializing in consulting services within the professional niche can be highly lucrative. By immersing yourself in the professional world, you'll have valuable knowledge to offer to your readers. As your audience grows, they will likely reach out for help on various topics. Consider offering your expertise for a fee, such as an hour of consultation for $100. The worst they can say is no!

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Professional Blog

How Much Money Do Professional Bloggers Make?

The income range for professional bloggers is enormous. Many bloggers make no revenue, while some professional blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Professional Blog?

The best way to monetize a professional blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Professional Bloggers Get Paid?

Most professional bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some professional bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Professional Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean professional blogging isn’t fun.

As a professional blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Professional Blog?

It’s absolutely worth it to start a professional blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in professional-related industries will take you seriously.

Final Thoughts on Starting a Professional Blog

So, that's all the advice I have for anyone looking to start a professional blog.

It's a tough industry out there. Some people work for months or even years before making their first sale. You might even end up losing money in your first year. But don't give up.

If you want to be a successful professional blogger, just follow the tips in this guide, keep at it, and make sure to publish content that you would enjoy reading yourself. It's a lot of hard work, but it's definitely doable.

Just remember to stay consistent, engage with your readers, and most importantly, have fun with it!

Why You Should Trust Our Professional Blogging Content

You may be thinking, "that's all great, but what does Lasso know about professional blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful professional blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Professional Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of professional blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the professional industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrepreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Professional Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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