Niche Guides / Sewing

How To Start a Sewing Blog and Stitch Together a Creative Community

By Andrew Fiebert Updated September 26, 2023

If you're passionate about sewing and want to turn it into a side income or even a full-time business, starting a sewing blog is a great way to make it happen.

Successful sewing bloggers can earn tens of thousands of dollars every month by sharing their experiences. So why not give it a try?

In this post, I'll show you how to start your own sewing blog that connects with readers and generates revenue.

If you're ready to become a sewing blogging authority, let's dive in!

Why You Can Trust Our Sewing Blogging Guide

Lasso is installed on over 8,000 websites, including many sewing blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their sewing blogs.

Sewing Blogging Basics

Starting a sewing blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Sewing Blog?

A sewing blog is a website or online platform where individuals share their knowledge, experiences, and projects related to sewing. These blogs provide a space for sewing enthusiasts to connect, learn new skills, and find inspiration for their own sewing projects.

On a sewing blog, you can find a wide range of content, including tutorials, step-by-step guides, patterns, tips, and tricks. The blog owners often share their personal sewing journey, showcasing their completed projects and sharing their insights and recommendations.

Sewing blogs are a valuable resource for both beginners and experienced sewers. They offer a wealth of information on various sewing techniques, fabric choices, machine recommendations, and much more. Many sewing bloggers also create video tutorials, making it easier for readers to follow along with their projects.

Whether you want to learn how to sew, improve your sewing skills, or simply find inspiration for your next project, a sewing blog can be a fantastic source of information and community. By engaging with these blogs, you can become part of a supportive and passionate sewing community, where you can share your own projects and connect with like-minded individuals.

How To Start a Sewing Blog and Stitch Together a Creative Community homepage
Tilly and the Buttons is a great example of a sewing blog.

Why Should You Start a Sewing Blog?

Starting a sewing blog can be a great way to share your passion for sewing with others and build a community of like-minded individuals. There are several reasons why you should consider starting a sewing blog:

  • Share your knowledge and expertise: A sewing blog allows you to share your sewing skills, tips, and tricks with a wide audience. You can provide tutorials, step-by-step guides, and share your personal experiences to help others learn and improve their sewing skills.
  • Connect with other sewing enthusiasts: By starting a sewing blog, you can connect with other sewing enthusiasts from around the world. You can join sewing communities, participate in sewing challenges, and collaborate with other bloggers to expand your network and learn from each other.
  • Inspire and motivate others: Your sewing blog can serve as a source of inspiration for others who are interested in sewing. By sharing your projects, ideas, and creativity, you can motivate and encourage others to start sewing or take their sewing skills to the next level.
  • Showcase your creations: A sewing blog is the perfect platform to showcase your sewing projects and creations. You can share photos, write about your inspiration, and provide details about the materials and techniques used. This allows you to document your sewing journey and create a portfolio of your work.
  • Build a personal brand: Starting a sewing blog can help you establish yourself as an authority in the sewing community. By consistently sharing valuable content, engaging with your audience, and showcasing your expertise, you can build a personal brand and gain recognition as a knowledgeable and skilled sewer.

Finding Your Sewing Niche

You’re probably thinking, 'I already picked a niche! Sewing' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a sewing niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established sewing bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a sewing niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of sewing, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Sewing Blog Niche

Choosing a sewing blog niche can seem overwhelming, but with a few simple steps, you can find the perfect niche that suits your interests and attracts a loyal audience.

To begin, it's important to brainstorm and explore your own sewing interests. Ask yourself what types of sewing projects you enjoy the most and what areas of sewing you feel most knowledgeable about. This will help you narrow down your options and find a niche that aligns with your expertise.

Once you have a general idea of your sewing niche, it's time to research and identify potential topics within that niche. Look for gaps in the market or areas that are not yet well-covered by existing sewing blogs. This will give you the opportunity to provide unique content and stand out from the crowd.

Here are some ways to find a sewing blog niche:

  • Explore your personal interests: Think about the sewing projects and techniques that you enjoy the most. This will help you identify a niche that you are passionate about.
  • Research popular sewing trends: Stay up-to-date with the latest sewing trends and identify topics that are currently in high demand.
  • Consider your target audience: Think about who you want to reach with your sewing blog. Are you targeting beginners, advanced sewers, or a specific age group? This will help you narrow down your niche and tailor your content accordingly.
  • Look for gaps in the market: Identify areas within your chosen niche that are not yet well-covered by existing sewing blogs. This will give you the opportunity to provide unique and valuable content.
  • Seek inspiration from other sewing blogs: Take a look at successful sewing blogs in different niches to get inspiration and ideas for your own blog.

By following these steps and considering your own interests and target audience, you'll be able to choose a sewing blog niche that you are passionate about and that has the potential to attract a dedicated following.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Sewing Blog Niches

How To Start a Sewing Blog and Stitch Together a Creative Community homepage
Stitching Daily has niched down by focusing on cross stitching content

When it comes to sewing, there are several popular blog niches that cater to different interests and skill levels. Whether you're a beginner looking for step-by-step tutorials or an experienced sewist seeking inspiration, there's a sewing blog out there for you. Here are some of the popular sewing blog niches:

  • Sewing for Beginners: These blogs focus on providing easy-to-follow tutorials and tips for those who are new to sewing. They cover basic sewing techniques, essential tools and equipment, and simple projects to get started.
  • Fashion Sewing: Fashion sewing blogs are dedicated to creating stylish garments. They provide patterns, tips for fabric selection, and techniques for achieving professional finishes. These blogs often feature outfit inspiration and runway trends.
  • Quilting: Quilting blogs focus on the art of quilting, providing patterns, techniques, and tips for creating beautiful quilts. They cover everything from traditional quilting to modern and improvisational styles.
  • Pattern Hacking: Pattern hacking blogs teach you how to modify and personalize sewing patterns to create unique garments. They provide step-by-step instructions and creative ideas for customizing patterns to suit your style.
  • Upcycling and Refashioning: Upcycling and refashioning blogs show you how to transform old or thrifted garments into something new and fashionable. They provide tutorials on altering and repurposing clothing to give them a fresh look.
  • Sewing for Kids: These blogs focus on sewing projects and patterns specifically designed for children. They provide tutorials for making clothing, accessories, and toys for kids of all ages.
  • Home Decor Sewing: Home decor sewing blogs specialize in creating items for the home, such as curtains, pillow covers, table linens, and more. They provide patterns, inspiration, and tips for achieving a cohesive and personalized look.
  • Embroidery and Hand Stitching: Embroidery and hand stitching blogs focus on the art of embellishing fabrics with intricate designs. They provide tutorials, patterns, and inspiration for various embroidery techniques.

These popular sewing blog niches cater to different interests and skill levels within the sewing community. Whether you're a beginner or an experienced sewist, you can find valuable resources and inspiration in these blogs.

Planning Out Your Sewing Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Sewing blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your sewing blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

To start a successful sewing blog, it's important to define your target audience. Understanding who your blog is for will help you create content that resonates with them and keeps them coming back for more. Here are some key points to consider when defining your target audience:

Sewing enthusiasts: Your target audience should be people who are passionate about sewing. They may be beginners looking for tutorials and tips, or experienced sewers looking for inspiration and advanced techniques.

Age and gender: Consider the age range and gender of your target audience. Are you targeting young adults, middle-aged sewers, or seniors? Is your content more appealing to women or men, or is it gender-neutral?

Sewing interests: Determine the specific sewing interests of your target audience. Are they interested in garment sewing, quilting, home decor, or a combination of these? Tailor your content to meet their specific interests and needs.

Skill level: Identify the skill level of your target audience. Are you targeting beginners who need basic sewing techniques explained in simple terms, or advanced sewers who are looking for complex projects and advanced tips?

Geographical location: Consider the geographical location of your target audience. Are you targeting people from a specific country or region? This can influence the type of projects, fabrics, and sewing resources you feature on your blog.

Online behavior: Understand the online behavior of your target audience. Are they active on social media platforms like Instagram and Pinterest, or do they prefer reading blogs and participating in sewing forums? Tailor your blog promotion strategies to reach them where they are.

By defining your target audience, you can create content that speaks directly to their needs and interests. This will help you build a loyal following and establish your sewing blog as a go-to resource in the sewing community.

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • Sewing tips
  • Sewing techniques
  • Sewing projects
  • Sewing patterns
  • Sewing machine
  • Sewing supplies
  • Sewing for beginners
  • Sewing for kids
  • Sewing accessories
  • Sewing inspiration

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Sewing bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your sewing blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your sewing blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Sewing Blog On the Right Foot

Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.

Don't wait for success; seize it with Lasso!

Learn More

How to Start a Sewing Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Sewing blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Sewing blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Sewing bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your sewing blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming sewing blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:


All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Sewing bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your sewing blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Sewing bloggers

Here are some popular website hosts for sewing blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your sewing site is to install WordPress.

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at

Step 5. Pick a Theme for Your Sewing Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

Carbonate is a great starter theme for new Sewing blogs

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Sewing blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your sewing blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your sewing blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Sewing content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Sewing Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better sewing articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your sewing blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing. offers the best ai written content for sewing bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Sewing Blog

Once you publish a blog post, you need to promote it.

Seriously, most sewing bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the sewing niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Sewing Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most sewing blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other sewing bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Sewing Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other sewing bloggers will outrank you, reach out and see if you can work together.

If you build a network of small sewing bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established sewing authorities.

Engaging in Sewing Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Sewing Blog

Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a sewing blog?

Here are the best ways to earn a real income from your new sewing blog.

Affiliate Marketing

I recommend sewing bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your sewing blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for sewing bloggers:

  1. The Knot

    The Knot

    Commission Rate: 10% Per Sale

    Cookie Duration: 30 Days

    The Knot is the leading global family of brands that inspire, inform and celebrate communities as they move through life’s biggest milestones.

  2. Etsy


    Commission Rate: 3.2% Per Sale

    Cookie Duration: 30 Days

    Etsy is a marketplace of handtrafted pieces and vintage treasures from sellers around the world. Get 5% commission per sale with 30-day cookies.

  3. DMC


    Commission Rate: 5% Per Sale

    Cookie Duration: 30 Days

    DMC is the global brand leader in the manufacturing of hand needlework threads with the highest quality, reliability, and consistency.

TIP: We maintain a database of the best affiliate programs. Click here to see the best crafts affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

Our Pick
Budget Pick
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
Our Pick
Starting at $30 a month
Starting at $30 a month
Budget Pick
Starting at $2.75 a month

If you want to monetize your sewing blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your sewing blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a sewing blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your sewing blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-potential digital products in the sewing blog niche:

  • Pattern and tutorial eBooks: Offering step-by-step instructions and printable patterns for various sewing projects.
  • Video courses: Comprehensive guides that teach sewing techniques, tips, and tricks through video lessons.
  • Printable sewing planners: Organizational tools to help sewers plan and track their projects, fabric inventory, and measurements.
  • Sewing pattern subscription service: Providing a monthly collection of curated sewing patterns for subscribers.
  • Sewing project templates: Pre-designed templates for common sewing projects, allowing beginners to start with confidence and creativity.
  • Sewing kits: Bundles containing all the necessary materials and instructions for a specific sewing project, making it convenient for beginners or those looking for a quick project.
  • Online sewing workshops: Live or recorded workshops conducted by experienced sewers, covering advanced techniques or specialized projects.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.


Sewing is such a perfect niche for offering consulting services.

If you've really immersed yourself in the sewing world like I recommended, you'll have gained so much valuable knowledge that you can now sell to your readers.

The best part is that they'll actually tell you what they need help with!

As your audience grows, you'll definitely have people reaching out and asking for your guidance on specific sewing techniques or tutorials.

So why not offer them an hour of your time for just $100? I mean, the worst thing that can happen is that they say no, right?

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Sewing Blog

How Much Money Do Sewing Bloggers Make?

The income range for sewing bloggers is enormous. Many bloggers make no revenue, while some sewing blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Sewing Blog?

The best way to monetize a sewing blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Sewing Bloggers Get Paid?

Most sewing bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some sewing bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Sewing Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean sewing blogging isn’t fun.

As a sewing blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Sewing Blog?

It’s absolutely worth it to start a sewing blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in sewing-related industries will take you seriously.

Final Thoughts on Starting a Sewing Blog

So, that's all the advice I have for someone wondering how to start a sewing blog.

Listen, this industry can be tough. It takes months, even years, for some bloggers to make their first sale. You might even lose money in the first year. But trust me, it's totally worth it.

If you want to be a successful sewing blogger, just follow the tips in this guide, stay persistent, and publish the kind of content you'd love to read. It's gonna be a lot of hard work, but hey, you got this!

Oh, and don't forget to keep it consistent, interact with your readers, and most importantly, have fun with it!

Why You Should Trust Our Sewing Blogging Content

You may be thinking, "that's all great, but what does Lasso know about sewing blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful sewing blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Sewing Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of sewing blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the sewing industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Sewing Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
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