Niche Guides / Fitness

How To Start A Fitness Blog And Energize Your Readers

By Andrew Fiebert Updated September 26, 2023

If you're passionate about fitness and want to make some extra cash or turn it into a full-time gig, starting a fitness blog is the way to go.

Successful fitness bloggers make loads of money each month just by sharing their experiences. So, why not give it a shot?

In this post, I'll show you how to create a fitness blog that connects with readers and brings in some moolah.

If you're ready to become a fitness blogging pro, let's dive in!

Why You Can Trust Our Fitness Blogging Guide

Lasso is installed on over 8,000 websites, including many fitness blogs.

Our team has built multiple 7-figure blogs in a wide range of niches.

We have hands-on experience working with founders to grow and monetize their fitness blogs.

Fitness Blogging Basics

Starting a fitness blog can be a really fun and rewarding experience, but it's important to know what you're getting into.

Here are a few basic things to keep in mind before diving in:

What Is a Fitness Blog?

A fitness blog is a website or online platform where individuals can find tips, advice, and information on various aspects of fitness and wellness. It often includes articles, videos, and other resources that aim to educate and motivate readers to lead a healthier lifestyle.

These blogs are typically written by fitness enthusiasts, personal trainers, nutritionists, or health professionals who have expertise in different areas of fitness. They share their knowledge and experiences through blog posts, offering insights on topics such as exercise routines, healthy eating, weight loss, muscle building, and overall well-being.

One of the benefits of following a fitness blog is that it provides a convenient and accessible source of information. Readers can access the blog at any time and from anywhere, allowing them to learn and stay motivated at their own pace.

Additionally, fitness blogs often provide practical tips and advice that can be easily implemented into daily routines. Whether it's a new workout to try, a healthy recipe to cook, or tips for staying motivated, these blogs offer actionable steps to help individuals reach their fitness goals.

Furthermore, fitness blogs can serve as a source of inspiration and support. Many bloggers share their personal fitness journeys, including their successes and challenges. This can help readers feel connected and motivated, knowing that others have faced similar obstacles and achieved their goals.

In conclusion, a fitness blog is a valuable resource for individuals seeking information, inspiration, and guidance on their fitness journey. It offers a wealth of knowledge, practical tips, and a supportive community to help individuals lead a healthier and more active lifestyle.

How To Start A Fitness Blog And Energize Your Readers homepage
Men's Journal is a great example of a fitness blog.

Why Should You Start a Fitness Blog?

Starting a fitness blog can be a great way to share your passion for health and wellness with others. Whether you're a fitness enthusiast, a certified personal trainer, or just someone who wants to document their fitness journey, a fitness blog can provide a platform for you to connect with like-minded individuals and inspire others to lead a healthier lifestyle.

Here are a few reasons why you should consider starting a fitness blog:

  • Share your knowledge and expertise: A fitness blog allows you to share your fitness knowledge and expertise with a wide audience. You can provide informative articles, workout routines, healthy recipes, and tips for staying motivated.
  • Inspire and motivate others: By sharing your own fitness journey and success stories, you can inspire and motivate others to start their own fitness journeys. Your blog can serve as a source of encouragement and support for those who are looking to make positive changes in their lives.
  • Build a community: A fitness blog can help you connect with like-minded individuals and build a supportive community. You can engage with your readers through comments, social media, and even meetups or events. This sense of community can provide additional motivation and accountability for both you and your readers.
  • Create opportunities for collaboration: As your fitness blog grows, you may have the opportunity to collaborate with other fitness professionals, brands, or influencers. This can lead to exciting opportunities such as guest blogging, sponsorships, or even partnerships.
  • Document your own progress: A fitness blog can serve as a personal journal to document your own fitness progress. By regularly updating your blog with your workouts, nutrition, and achievements, you can track your own growth and hold yourself accountable.

So, if you're passionate about fitness and want to make a positive impact on others, starting a fitness blog can be a rewarding and fulfilling endeavor.

Finding Your Fitness Niche

You’re probably thinking, 'I already picked a niche! Fitness' But for the purposes of blogging, that’s not nearly specific enough, at least in the beginning. If you want your blog to succeed, you need to niche down.

Why Choosing a Niche is Important

Choosing a fitness niche is important for a number of reasons.

First, it makes it easier for readers to find your content and for search engines to rank it. If your blog is too broad, it will be hard to compete with other established fitness bloggers and get organic traffic.

Second, having a specific niche will help you establish yourself as an expert in that area. Readers will come to trust your opinion and recommendations, and you'll be able to build a loyal following.

Finally, having a fitness niche will also make it easier for you to come up with content ideas. Rather than trying to cover every aspect of fitness, you can focus on the specific topics and recipes that your readers are most interested in.

How to Choose a Fitness Blog Niche

Choosing a fitness blog niche is an important step in starting a successful fitness blog. By selecting a specific niche, you can target a specific audience and establish yourself as an expert in that area. Here are some tips to help you choose the perfect fitness blog niche:

  • Identify your interests and passions: Think about what aspect of fitness excites you the most. It could be weightlifting, yoga, nutrition, or even a specific sport. Choosing a niche that aligns with your interests will make it easier for you to stay motivated and provide valuable content to your readers.
  • Research popular fitness trends: Stay up-to-date with the latest fitness trends and see what topics are currently popular. This will give you an idea of what people are interested in and help you choose a niche that has a potential audience.
  • Consider your expertise: Assess your knowledge and experience in different fitness areas. You don't have to be an expert, but having some level of expertise will make it easier for you to create valuable and credible content.
  • Identify a gap in the market: Look for areas within the fitness industry that are not well-covered or have limited resources. Finding a unique angle or addressing an unmet need can help you stand out from the competition.
  • Think about your target audience: Consider who your ideal readers are and what they are looking for in a fitness blog. Understanding your target audience's needs and preferences will help you narrow down your niche and create content that resonates with them.

By following these tips, you can choose a fitness blog niche that aligns with your interests, expertise, and target audience. Remember, finding a niche that you are passionate about will make the process of creating content enjoyable and rewarding.

We’ve written extensively about niche research for bloggers, but you should look for these qualities in your final choice:

  • A mix of big and small competitors. If the niche doesn’t have big sites, there isn’t much money to be made. If there aren’t small sites, you won’t be able to compete.
  • Income potential. A healthy mix of affiliate offers, display ads, and original products will allow you to diversify your income.
  • Keywords and link-building opportunities. You’ll do more extensive keyword research later, so right now you’re just looking for content gaps. Are there keywords you could realistically rank for and get traffic early?

Popular Fitness Blog Niches

How To Start A Fitness Blog And Energize Your Readers homepage
Crossfit Journal has niched down by focusing on crossfit content

When it comes to fitness blogging, there are several popular niches that attract a large audience. These niches focus on specific areas of fitness and cater to different interests and goals. Here are some of the most popular fitness blog niches:

  • Weight Loss: This niche focuses on helping individuals lose weight through diet, exercise, and lifestyle changes. Bloggers in this niche provide tips, recipes, workout routines, and motivational stories to inspire and guide their readers on their weight loss journey.
  • Muscle Building: This niche is all about gaining muscle mass and strength. Bloggers in this niche share workout routines, nutrition advice, supplement recommendations, and success stories to help readers achieve their muscle building goals.
  • Yoga and Mindfulness: This niche combines physical fitness with mental well-being. Bloggers in this niche share yoga poses, meditation techniques, breathing exercises, and tips for incorporating mindfulness into daily life.
  • Running and Marathon Training: This niche caters to individuals who enjoy running and want to improve their endurance and performance. Bloggers in this niche provide training plans, race tips, injury prevention strategies, and motivational content to support runners at all levels.
  • Healthy Eating: This niche focuses on promoting a balanced and nutritious diet. Bloggers in this niche share recipes, meal plans, cooking tips, and information about different dietary approaches such as veganism, paleo, or gluten-free.

These are just a few examples of popular fitness blog niches. Each niche attracts a unique audience with specific interests and goals. Whether you're looking to lose weight, build muscle, improve flexibility, or adopt a healthier lifestyle, there's a fitness blog out there that can provide the guidance and inspiration you need.

Planning Out Your Fitness Blog

So you've picked a niche for your blog, that's amazing! But don't forget,'failing to plan is planning to fail.'

Before you run off and start posting, let's take a moment to plan out your business strategy.

Set Your Blog Goals

Setting goals for your Fitness blog is essential to its success. It gives you direction and helps you stay focused on what matters most.

When setting your goals, it's important to consider your audience, your niche, and what you realistically hope to achieve.

This can include things like increasing your readership, building your email list, or monetizing your blog.

By setting clear and achievable goals for your fitness blog, you'll be able to create content that resonates with your audience, establish yourself as an authority in your niche, and achieve the success you're looking for.

Define Your Target Audience

When starting a fitness blog, it is essential to define your target audience. Knowing who you are writing for will help you tailor your content and attract the right readers. Here are some key steps to help you define your target audience:

1. Research your niche: Determine the specific area of fitness you want to focus on. Are you targeting beginners, weightlifters, runners, or a particular age group? Understanding your niche will help you create content that resonates with your target audience.

2. Identify their needs and goals: Get to know your audience's motivations and aspirations. Are they looking to lose weight, build muscle, improve flexibility, or live a healthier lifestyle? Knowing their needs and goals will allow you to provide valuable information and solutions through your blog.

3. Consider demographics: Think about the demographics of your target audience, such as their age, gender, location, and occupation. This information will help you tailor your writing style, tone, and even the visual elements of your blog to appeal to your specific audience.

4. Understand their challenges: Identify the common obstacles your target audience faces in their fitness journey. Whether it's lack of time, knowledge, or motivation, addressing these challenges in your blog posts will make your content more relatable and valuable to your readers.

5. Create buyer personas: Develop detailed profiles of your ideal readers, known as buyer personas. Include information about their demographics, goals, challenges, preferences, and even their online behavior. These personas will serve as a reference point when creating content and marketing your blog.

By taking the time to define your target audience, you can create a fitness blog that caters to their specific needs and interests. This will not only attract a loyal following but also establish your blog as a go-to resource in the fitness community.

Do Your Keyword Research

Keyword research is an important aspect of creating content for your Food blog. It helps you understand the phrases and questions people use to search for information on the topic you're writing about. That way, you can use those phrases and questions to optimize your content for search engines.

Identify the keywords that are most relevant to your niche. These are your “seed keywords.”

Seed keywords are broad terms used to generate super-specific long-tail keywords.

  • Weight loss
  • Muscle building
  • Cardio workouts
  • Yoga and meditation
  • Diet and nutrition
  • Exercise equipment
  • Workout routines
  • Fitness motivation
  • Healthy lifestyle
  • Strength training

Take your seed keywords and feed them into your keyword tool of choice. I like using Ahrefs.

Ahrefs is the best keyword research tool for Fitness bloggers

Add them to the report and hit search. Then, go to “Keyword Ideas” and click “Matching Terms.”

This list will contain thousands of possible terms for you to write about. I recommend targeting the lowest-volume keywords possible, no matter the traffic.

When you first start your fitness blog, it’ll be hard to get traffic. But you can get it by targeting keywords that other site owners ignore.

TIP: When you first start your fitness blog, focus on info content (question keywords). The content will be more helpful for your audience and less competitive since monetizing it is more challenging.

By doing your keyword research, you can improve your chances of ranking higher in search engine results pages and attracting more traffic to your Food blog.

Start Your Fitness Blog On the Right Foot

Supercharge your earnings from day one. Lasso makes it easy to organize affiliate links make your first sales with conversion-optimized displays.

Don't wait for success; seize it with Lasso!

Learn More

How to Start a Fitness Blog | Step-by-Step Guide

Now that you're done with the business plan, let's get to the fun part.

Here's how to start a Fitness blog:

Step 1. Pick a Blogging Platform

Choosing the right blogging platform is crucial for the success of your Fitness blog.

I strongly recommend building your blog with WordPress. It’s open-source, so your blog won't be dependent on a private company, and it’s fully customizable.

WordPress is the best platform for Fitness bloggers

Some bloggers are intimidated by the number of features WordPress offers, but the best way to learn is just to jump in and start.

Here are some other options to consider:

  • Blogger: A free platform owned by Google. Offers simple templates and easy integration with Google AdSense for monetization.
  • Squarespace: A premium platform known for its design-centric approach. Offers visually appealing templates and in-depth customization options along with integrated eCommerce solutions for monetization.
  • Wix: A free platform with a drag-and-drop website builder and customizable templates. Offers e-commerce options for selling products.

Consider the features, ease of use, and cost when choosing a platform that fits your needs. Each platform has its own strengths and weaknesses, so it's important to do your research before making a decision.

Step 2. Register a Domain Name

Registering a domain name gives your blog a unique online identity. When choosing a domain name for your fitness blog, there are a few things to keep in mind:

  • Make it easy to remember
  • Keep it short and sweet
  • Include your main keyword
  • Avoid using numbers and hyphens

Also, please don’t create an exact-match domain name, like

It’s limiting, has terrible branding potential, and just looks amateurish. You can do much better.

Instead, spend some time brainstorming fitness blog names that have the following:

  1. A keyword related to your niche
  2. A feeling, emotion, or quality you want your website to communicate
  3. Three words or less

So, instead of the example used above, you could use one of these:


All of those are available at the time I’m writing this, and all would be easy to build a brand around (not to mention better for Search Engine Optimization or SEO).

You can also use a domain name generator tool for inspiration.

WP Engine is the best hosting provider for Fitness bloggers
Domain Wheel allows you to search for available domain names by keyword.

Once you have a few ideas for a domain name, you can check if they are available using a domain registrar.

Many services can help you register a domain name, but I recommend getting one from your hosting provider. (They usually include a free domain name when you buy hosting.)

When you find the perfect domain name, register it right away before someone else takes it.

Step 3. Secure Reliable Hosting

Once you’ve chosen a domain name, you have to purchase website hosting to make your fitness blog accessible online. (As I mentioned earlier, you can usually purchase both simultaneously.)

Website hosting is a service that allows your website to be stored on a server and accessed by Internet users.

CAUTION: I recommend staying away from Godaddy. They have awful customer service and a history of alleged predatory behavior

WP Engine is the best hosting provider for Fitness bloggers

Here are some popular website hosts for fitness blogs:

  • WP Engine: I host all my sites with WP Engine. It's lightning quick and super easy to use. I've tried almost every shared hosting provider, and WP Engine is by far the best.
  • Kinsta: A premium hosting provider known for its high performance and managed WordPress hosting solutions.
  • Hostgator: A popular host that offers affordable pricing and easy WordPress integration.

After you’ve chosen and registered your domain (following the instructions from your hosting company), you’re ready to install WordPress and start building your site.

Step 4. Install WordPress

The first step to setting up your fitness site is to install WordPress.

NOTE: WordPress is an open-source software found on is a premium blogging platform, but you never need to pay to install WordPress on your website, even if it’s self-hosted.

Any legitimate host these days will offer automated WordPress installation with the click of a button. Follow their instructions, and reach out to their support if you get stuck.

Once you’ve installed WordPress, go to your WordPress Admin Dashboard and start customizing your site.

TIP: You can find your dashboard login page at

Step 5. Pick a Theme for Your Fitness Blog

When choosing a theme for your website, it's essential to consider your niche and target audience. Your theme should reflect your content's style and tone while being visually appealing and easy to navigate.

Carbonate is a great starter theme for new Fitness blogs

There are thousands of themes available to choose from, both free and paid. These are the free themes I recommend for new bloggers:

  • Carbonate - Carbonate is a simple WordPress theme designed for online businesses. It makes it easy to create a stunning niche website without all the fluff.
  • GeneratePress - GeneratePress is one of the most popular WordPress themes on the market. It's lean, fast, and easy to customize. There's free and paid versions available.
  • Kadence - Kadence is an extremely fast and lightweight theme, with a wide range of free customizations, although it does fall behind in updates from time to time.

You could also buy a premium theme, but free themes are fine in the beginning.

Step 6. Install Essential Plugins

A lot of people are afraid of plugins because they think more plugins will slow their site down.

However, any good plugin these days is built for speed, so you shouldn’t worry too much about it.

If you’re still worried about site speed, our Cloudflare review shows how to perfect it.

To install a new plugin, click on “Plugins” in your WordPress dashboard sidebar. Then, click on “Add New” and either upload a plugin ZIP file or search for free plugins in the WordPress Plugin Repository.

Here are a few plugins that I recommend for every new Fitness blog:

  • Lasso Lite - The best way to insert product displays and affiliate links into your content is to use Lasso. Lasso Lite is the free version of Lasso and is great for new sites.
  • Cloudflare - I recommend the paid Cloudflare plan, but even the free CDN will do wonders for your site speed.
  • Imagify – Big images are the biggest thing that slows down websites, and an image optimization plugin like Imagify fixes them instantly.
  • RankMath – RankMath is my favorite SEO plugin, but you could also use Yoast SEO or All-In-One SEO. SEO plugins provide guidelines rather than done-for-you solutions.

Now that you’ve installed and set up WordPress and your plugins, it’s time for some branding.

Step 7. Design Your Site

I’m not a web designer, but here are a few guidelines for beginners to create a professional-looking site:

Use Coolors to quickly find a great color palette for your fitness blog.
  • Use two colors: You only need two colors for your brand, a primary and an emphasis color. The emphasis color should contrast your primary color and only be used for CTA buttons. I use Coolors to quickly find a color palette that works for me.
  • Use one or two fonts: You don’t want to overwhelm your audience. A tried and true technique is to use one font for your headings and one for your body text. It also helps to have one serif font and one sans serif font, so they stand apart. Fontpair is a great tool for this.
  • Start with a text logo: Too many marketers get hung up on details like logos. You don’t even know what your site is going to be yet. Give your brand time to develop by starting with a simple text logo.
Use Fontpair to quickly find a pair of fonts for your fitness blog.

Don’t worry too much about your site’s design in the early stages. You can change all this stuff later when sales start coming in.

Step 8. Set Up Your Basic Blog Pages

You'll need to create a few key pages before you can start publishing awesome Fitness content.

The first page is your homepage, which should introduce your blog and give readers an idea of what they can expect to find on your site.

You should also create an "About" page, which provides more information about you and your blog. This is a great place to share your story and give readers a sense of your personality.

Another important page is the "Contact" page, which makes it easy for readers to get in touch with you. You can include a simple contact form or provide your email address and social media links.

You can create these pages by using your blogging platform's built-in categories or by creating custom pages that link to your posts.

By providing readers with clear navigation and easy access to your content, you'll be on your way to building a loyal following.

Step 9. Write Your First Blog Posts

Once you've set up your blog and have a clear idea of what you want to write about, it's time to start publishing your first blog posts.

Here are some tips to get you started:

  1. Choose a topic you're passionate about and that your audience will find interesting. Research what's already out there and offer a fresh perspective or unique insights.
  2. Plan out your post by creating an outline or mind map. This will help you stay focused and ensure that your post flows logically.
  3. Write your post in a conversational tone and avoid using jargon or overly technical language. Use short paragraphs and sentences to make your post easy to read and scan.
  4. Include images or other media to break up the text and make your post more visually appealing.
  5. Use subheadings and bullet points to organize your content and make it easier to read.
  6. Edit your post carefully for grammar, spelling, and punctuation errors. Read it aloud to ensure it sounds natural and flows well.
  7. Once you're happy with your post, hit the publish button! Share it on social media and other channels to get it to as many people as possible.

How to Write Great Fitness Blog Posts

Now that you officially have a site, it’s time to fill it with top-notch content.

You won’t get really good at it until you’ve done it for a while, so it’s best to write as much as possible in the early days

Here’s how to publish better fitness articles from day one.

Brainstorm Ideas

Coming up with great blog post ideas based on your niche and your audience's needs can be very tough.

What I like to do is start by writing word clouds with pen and paper. It helps me quickly move from one topic to the next without thinking about it.

Once I have a good list of topics, I organize the keywords and put them into Ahrefs. Then I prioritize my content production based on what I think I have the best chance of ranking for (and what sounds like the most fun to write about).

Build a Solid Framework

Before I ever write a blog post, I build an outline using Dynalist.

I look at what competitors have published for my keyword, write down my version of the headings, and move the structure around until the flow makes sense.

Not only does this give me a solid foundation to build my article upon, but it helps me pace my article. If I’ve written 300 words under an H3 heading, I need to wrap it up and move on to the next point.

If you establish solid guidelines, your posts will practically write themselves.

Write Without Stopping

Once you have an outline of where you want your article to go, it’s time to just sit down and write.

I like to shut out any distractions and write in silence, or put on very quiet music. It’s insane how quickly you can write when you don’t have anything else to think about.

You shouldn’t even care about quality when writing your first draft. Just get your words down on paper.

Once you’re finished, step away for a bit, then come back and start editing. Correct any grammar mistakes and make sure your ideas make sense (it helps to read the content out loud).

TIP: I use Grammarly Pro to speed up the editing process for all my content. It’s probably the most valuable tool I use (aside from Lasso, of course 😉).

Optimize Your Content for On-Page SEO

Search engine optimization (SEO) is the process of optimizing your content to rank higher in search engine results.

Make sure you do these things when writing your fitness blog posts:

  • Properly structure your headings. Headings are like a map that search engines like Google use to decipher what your content is about. Make sure your headings make sense (nest smaller ideas under larger ideas), and that you’ve included keywords.
  • Use your target keyword naturally and often. It’s common knowledge that keyword stuffing doesn’t work anymore, but it’s still important to use your target keyword often. It will help your readers stay on track and help search engines better understand what you’re talking about.
  • Add Photos and Videos. Images and videos increase the time readers spend on your page. That signals to Google that your article fits what readers are looking for. They also break up a post and allow your readers to breathe before reading the rest of the article.
  • Promote the post immediately after publishing. There’s some disagreement about whether traffic is a ranking factor, but I’ve definitely had faster rankings when I got early traffic to my blog posts. And, if you have a mailing list, your subscribers want to know about your content anyway!

Use AI to Speed Things Up

At the time I'm writing this, AI still isn't able to replace a skilled, knowledgable writer.

But it's getting really close.

As AI tools continue to improve, you're going to find more and more content online that's produced without a human writer. And that content will rank in Google. There's no consolation prize for human-written content.

For the time being, here's my advice; use AI to write the first draft of your content. Then edit it thoroughly before publishing. offers the best ai written content for fitness bloggers.

To get the best AI content out of the gate, I recommend Copy.AI.

Out of all the AI writing tools I've tested (which is a lot), Copy.AI produces the best, most natural content, and also has the most reasonable pricing.

Promoting Your Fitness Blog

Once you publish a blog post, you need to promote it.

Seriously, most fitness bloggers post and pray. If you use even one of these promotional methods, you’re doing more than 99% of the competition.

Make the Most of Social Media

Social media and blogging go hand-in-hand. Social media can be a game changer, especially in the fitness niche, where readers care about the person behind the blog.

I don’t recommend spending all day on Twitter, but comment on popular threads, respond to outreach and share helpful things.

Also, shout out when you have a new blog post! Your followers want to know when you put out new content.

Build an Email List for Fitness Enthusiasts

There’s a reason why email marketing is the only form of online marketing that’s barely changed in the past 15 years. It works.

It’s also challenging. Most fitness blogs ask readers to join their mailing lists, so give them a special reason to sign up for yours.

It could be a workout plan, equipment guide, or anything else that sets you apart from other fitness bloggers.

Why go through all this headache? Because anyone who signs up for your mailing list is devoted to what you have to say. These people are your congregation.

If you recommend a product to your mailing list, they’ll likely purchase it. At a bare minimum, send your new blog posts to your mailing list to pump up early traffic numbers.

Be ethical, but find things your mailing list will appreciate and sell, sell, sell!

TIP: You can find a bunch of premium sales email templates on Canva. Work smarter, not harder!

Collaborate with Other Fitness Bloggers

As website owners, we tend to think of our competitors as enemies, which is a bit silly. When you think about it, they’re just like us, trying their best to hustle and make things work.

Instead of worrying about how other fitness bloggers will outrank you, reach out and see if you can work together.

If you build a network of small fitness bloggers who all promote each other’s content, you’ll stand a much better chance of competing with established fitness authorities.

Engaging in Fitness Communities

Join online communities related to your niche and engage with other members. This will help you establish yourself as an expert and build relationships with potential readers.

Monetizing Your Fitness Blog

Food blogs can earn thousands of dollars per month. Screenshot from Lasso Performance

Ok, so your blog is up and running, and you're gaining a following. How do you monetize a fitness blog?

Here are the best ways to earn a real income from your new fitness blog.

Affiliate Marketing

I recommend fitness bloggers start with affiliate marketing before any other monetization method.

I love affiliate marketing because it’s a low-effort way to monetize your website without ruining your reader’s experience.

To monetize your fitness blog with affiliate marketing, first, you have to identify products your audience will find helpful. Then, find the affiliate program for those products, and write thourough product reviews.

For beginners, I recommend focusing on the Amazon Associates affiliate program. The conversion rate is incredible, and you can diversify when your site is more successful.

For products that aren’t available on Amazon, just do a Google search for “[Product] affiliate program,” and you’ll find their program’s signup page.

Another way to find affiliate programs is by checking Lasso's database.

To save you some time, here are a few of the best affiliate networks for fitness bloggers:

  1. Onnit


    Commission Rate: 12% Per Sale

    Cookie Duration: 45 Days

    Onnit aims to inspire peak performance through products and information. Its products include fitness, nutrition, supplements, apparel, and more.

  2. Reebok


    Commission Rate: 7% Per Sale

    Cookie Duration: 30 Days

    Reebok creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness, and women’s categories.

  3. Muscle Nation

    Muscle Nation

    Commission Rate: 8% Per Sale

    Cookie Duration: 30 Days

    Muscle Nation is one of Australia's leading and fastest-growing Activewear and Supplement Brands for Men and Women.

TIP: We maintain a database of the best affiliate programs. Click here to see the best fitness affiliate programs.

Once approved for your chosen affiliate program, add your affiliate link to products and images, and you’re good to go. You’ll earn a commission if a reader clicks on your link and makes a purchase.

If you're still wondering how to earn money with affiliate marketing, check out these affiliate marketing website examples for inspiration.

Earn More Affiliate Income With Lasso

If you want to take your affiliate marketing strategy to the next level, I recommend you sign up for Lasso.

Lasso is a WordPress plugin that helps affiliate marketers manage links and create product displays that convert.

All you need to do is paste the affiliate link in your Lasso dashboard, add some interesting sales copy, and you’re ready to insert that Display into your blog posts.

Your product displays could look like this one:

Best Plugin for Affiliate Marketers

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

Great Displays Increase Conversions!

If you ever need to change the link, you can change it once in your Lasso dashboard, which will update the link across your entire website.

Lasso will also handle your link cloaking and attributes, so your site will always be optimized and compliant.

That’s not even mentioning things like Tables, Grids, Lists, Link Alerts, and more.

Our Pick
Budget Pick
Starting at $30 a month
Starting at $30 a month
Starting at $2.75 a month
Our Pick
Starting at $30 a month
Starting at $30 a month
Budget Pick
Starting at $2.75 a month

If you want to monetize your fitness blog the easy way, sign up for Lasso today.

Display Ads

Another great way to monetize your fitness blog is with display ads. Display ads use cookies to advertise products your readers will love, so it’s a very individualized experience.

Display ads are also the most passive way to monetize a fitness blog. You turn them on, configure the settings, and wait for the money to roll in.

The drawback to display ads is that nobody likes them. It’s why so many people install ad blockers in their browsers (which stop you from making money, by the way).

TIP: If you use display ads on your fitness blog, configure the settings to prioritize user experience. By being selective with your ad placements, you’ll make more money in the long run.

Here are the best ad networks to join based on your site’s page views:

  • 50,000+ Visitors per month - Mediavine
  • 10,000-50,000 Visitors per month - Ezoic
  • <10,000 Visitors per month - Google Adsense / waiting to grow

NOTE: With the low rates ad networks pay, it won’t be worth running display ads if you have less than 10,000 monthly visitors. You’re better off focusing on affiliate offers and creating more content to grow your following.

Digital Products

Selling digital products is the easiest way to transition from advertising other people’s products to selling your own.

That’s a great step to take because it means instead of earning 3-8% of the profit, you’re taking 100% of the profit.

The drawback to selling anything is that you’re responsible for the bulk of the work. You need to provide customer service, handle returns, and find a way to process payments and distribute products.

High-potential digital products in the fitness blog niche:

  • Customized workout plans: Personalized fitness routines tailored to individual goals and fitness levels.
  • Meal planning apps: Digital tools that provide nutritious meal plans and recipes for different dietary preferences.
  • Online fitness courses: Comprehensive programs that offer video tutorials and guidance for various fitness disciplines.
  • Fitness tracking apps: Mobile applications that monitor daily activity, track progress, and provide data-driven insights.
  • Virtual personal training sessions: Online sessions with certified trainers offering personalized guidance and support.
  • Workout gear and equipment: E-commerce platforms selling fitness-related products such as resistance bands, yoga mats, and dumbbells.
  • Healthy recipe ebooks: Digital cookbooks focusing on nutritious and delicious recipes for a balanced diet.
  • Fitness challenges: Online programs that encourage individuals to achieve specific fitness goals through structured challenges and competitions.
  • Exercise video subscriptions: Membership-based platforms offering a wide range of workout videos for different fitness levels and preferences.
  • Wellness and self-care apps: Digital tools that promote mental and emotional well-being through meditation, mindfulness, and relaxation techniques.

Once you’ve created a digital product, connect a payment processor like Paypal or Stripe to your site with a plugin like Woocommerce.

Then you can use a tool like ConvertKit to automatically email the lead magnet to customers after they’ve finished checking out.

It’s a lot of work, but the extra profit is well worth it.


Selling consulting services in the fitness industry is a great idea. If you've immersed yourself in the fitness world, you've likely gained valuable knowledge that can be helpful to your readers.

What's even better is that your audience will tell you exactly what they need help with. As your audience grows, people will reach out and ask for guidance on specific topics.

So, why not offer them an hour of your time for $100? The worst they can say is no, right?

If you find you’re selling a lot of consulting services, you can even create a section of your site dedicated to your services.

TIP: You can use Lasso to increase your consulting sales. Set the destination link to your contact page, and you’re all set!

FAQs on Starting a Fitness Blog

How Much Money Do Fitness Bloggers Make?

The income range for fitness bloggers is enormous. Many bloggers make no revenue, while some fitness blogs make over six figures per month. It all depends on traffic and how well you present your offers.

How Can I Monetize a Fitness Blog?

The best way to monetize a fitness blog is with affiliate marketing, but you can also use display ads, sell digital downloads, or even sell coaching services.

How Do Fitness Bloggers Get Paid?

Most fitness bloggers make money through affiliate commissions and advertising fees. Both of these monetization methods pay out one or two months after the fees have been generated.

Some fitness bloggers also sell sponsored posts, consulting services, or their own products. In these cases, a payment processor like PayPal or Stripe is necessary.

Is Fitness Blogging Easy?

Nothing worth doing is truly easy, but that doesn’t mean fitness blogging isn’t fun.

As a fitness blogger, you’ll get to go places, try new things, and meet new people. And it will be part of your business! What could be cooler than that?

Is It Worth Starting A Fitness Blog?

It’s absolutely worth it to start a fitness blog. Not only can you make a living from it, but you can also build a community and control the conversation.

Once you’re an established authority, people in fitness-related industries will take you seriously.

Final Thoughts on Starting a Fitness Blog

So, that's all I've got for you if you're wondering how to start a fitness blog.

I won't sugarcoat it, this industry can be tough. It takes time and effort before your blog starts making any money. You might even lose some cash in the first year. But trust me, it's totally worth it.

If you want to be a successful fitness blogger, just follow the tips in this guide, be persistent, and publish the kind of content you'd enjoy reading. It's hard work, no doubt about it, but you've got what it takes.

And hey, always remember to stay consistent, interact with your readers, and most importantly, have fun!

Why You Should Trust Our Fitness Blogging Content

You may be thinking, "that's all great, but what does Lasso know about fitness blogging?"

Quite a lot, actually.

Here's why you can trust our process for building a successful fitness blog:

We've Built Wildly Successful Blogs

Lasso is built for affiliate marketers, by affiliate marketers. We're not gurus; we've walked the walk.

Our team members have built multiple blogs from the ground up, some of them earning over seven figures in revenue.

We put that experience into every guide we write, so you can trust we're giving you a process that works.

We Talk To Fitness Bloggers Every Day

Lasso's WordPress plugin is installed on over 8,000 websites, including a lot of fitness blogs.

Our team supports those bloggers every day as they create awesome content and earn lots of money.

These communications give us a bird's-eye view of what's new in the fitness industry. We take that information and use it to keep these guides as up-to-date and accurate as possible.

We're Super Nerds

We've put a lot of company focus into learning everything we can about blogging, affiliate marketing, SEO, and anything to do with online entrpreneurship.

We attend conferences, collect high-level contacts, read tons of books, and distill all of that information into our content. We pass information onto you that was previously only available to industry insiders.

Earn More from Your Fitness Blog

Why Lasso Is The Best Affiliate Marketing Plugin For WordPress

Tired of using 3-4 plugins to manage your affiliate links? Lasso is THE all-in-one WordPress plugin made for affiliate marketers.

We earn a commission if you make a purchase, at no additional cost to you.
A Simple Product Review Template That You Should Steal

We created a practical, step-by-step approach to creating effective product reviews so you can generate more affiliate income.

We earn a commission if you make a purchase, at no additional cost to you.
Using a Secondary CTA Button to Improve Your Conversion Rate

Just putting a CTA button on your site is not enough. You need to optimize for all types of visitors and not everyone is ready to buy today.

We earn a commission if you make a purchase, at no additional cost to you.
👆 This was created with Lasso.

Capture the full value of your existing links.

Use Lasso product displays and automations to earn more with your blog.

Get started