How To Quickly Monetize Your Site With Keywording

Most publishers know how many posts they have published. Few know how many times they have mentioned a specific brand or phrase across those posts. That gap is where revenue hides. Every unlinked mention of a product you already recommend is a click you are not earning.

Imagine typing any keyword into WordPress and seeing exactly how many times you used it site-wide. From there, you can spot new affiliate programs worth joining. Better yet, you can monetize those mentions with affiliate links in a few clicks.

That is what Lasso’s Keywording feature does.

Updated 2026.

1Brand Name Keywording

There are two ways to use Keywording in Lasso. The first starts with an affiliate URL you already have.

Take that URL and add the brand name as the keyword. If you have an affiliate link for WPEngine, add “WPEngine” as the keyword. Lasso scans your site and collects every time you mentioned the brand name.

Then, with the click of a toggle, you monetize that keyword and turn it into an affiliate link. Like this:

For operators building at scale, brand keywording is the fastest way to retrofit links across an existing library. You wrote the content. You named the product. Keywording connects those mentions to your affiliate URL without editing every post by hand.

Before you add new keywords, run an Opportunities Scan on pages that already rank. Most operators find product mentions sitting unmonetized in URLs that already get traffic. Keywording fixes those placements at the phrase level.

2Keyword and Phrase Targeting

Brand names are just the beginning.

You can add any keyword or phrase to an affiliate URL. For the same WPEngine link, add the keyword phrase “web hosting.” Lasso finds those mentions across your site too.

Again, with a toggle, you monetize the keyword phrase and turn it into an affiliate link. Like this:

This is how you capture contextual mentions that never used the brand name. A roundup post might say “best web hosting for WordPress” ten times without saying WPEngine once. Phrase keywording closes that gap.

Pair phrase targeting with program discovery when you are expanding beyond your current stack. Our guide on how to find affiliate products covers the research workflow. Once you have the link, Keywording handles the placement work across everything you already published.

If you need programs to attach those keywords to, browse our affiliate program directory for a curated starting point.

3Where Keywording Fits Your Stack

Keywording is not a replacement for intentional link placement in new content. It is the infrastructure layer for everything you already have live. We’ve seen this pattern across affiliate portfolios: the bottleneck was never traffic. It was conversion per click on pages that already rank.

For a broader view of finding and fixing unmonetized mentions, see our post on keyword opportunities.

Start with what you already published. Run an Opportunities Scan on content that ranks today. Then use Keywording to turn brand names and phrases into affiliate links with a toggle.

At Lasso, we built the link infrastructure layer so you can focus on content instead of manual audits and missed monetization. See how Lasso fits your stack. Get started with Lasso and run an Opportunities Scan on the pages you already have live.

Matt Giovanisci

Lasso Team

Matt Giovanisci has been a self-employed online business owner for over a decade building four profitable websites along the way. His #1 rule is to have fun, make money, and ignore "best practices." Ok, so three rules.