The Makeup industry is experiencing significant growth, with a global market size expected to reach $463.5 billion by 2027, growing at a CAGR of 5.3% from 2020 to 2027. This surge presents ample opportunities for entrepreneurs and influencers looking to monetize their passion for beauty and cosmetics. Source
This guide covers our top 25 Makeup Affiliate Programs, highlighting their monetization potential. For each program, youâll get key details like:
Approval Requirements: Applicants must have an active website, blog, app or social media presence with original, brand-suitable content and established traffic; must include a privacy policy disclosing affiliate relationships; application is submitted via Rakuten Advertising and reviewed by Walgreens for final approval; prohibited content (adult, illegal, etc.) is not allowed.
Affiliate Network: Impact
Payout Threshold: $50
Walgreens is a well-known name in the retail pharmacy world, offering a wide range of products from prescriptions to beauty items and everyday essentials. With thousands of stores across the U.S., they are super convenient for many shoppers looking to grab health and wellness goodies in one quick stop.
The affiliate program promises a commission rate of 2% for every sale, which can add up nicely. For instance, if the average order value is around $50, youâre looking at an average commission of about $1 per sale, which might not seem huge but can build over time.
Walgreens also has a broad appeal since they offer not just pharmacy services but also health products, personal care items, and household necessities. This diversity can drive a lot of traffic through affiliate links, making it a potentially rewarding program for affiliates.
Approval Requirements: Applicants must have an active content-based website or social media profile relevant to beauty, skincare, fragrance or lifestyle; coupon or voucher-only sites and paid search placements are prohibited; all promotions must adhere to FTC disclosure requirements and Elizabeth Arden brand guidelines.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Elizabeth Arden is a well-respected brand in the beauty and skincare industry, known for its luxurious cosmetics and skincare products. Founded over a century ago, the brand blends elegance with effective beauty solutions. From skincare creams to vibrant makeup lines, they cover a vast array of products that help enhance natural beauty.
The average order value for Elizabeth Arden is generally high, given its premium product range. With an 8% commission on sales, affiliates can expect to earn significant commissions. For instance, if an average order totals around $100, you're looking at about an $8 commission per sale, which is pretty attractive in the beauty affiliate space.
Their affiliate program includes a fair 30-day cookie duration, allowing plenty of time for conversions from visitors. Partnering with such a well-known brand means affiliates can leverage its strong reputation and loyal customer base, making it a potentially fruitful opportunity for marketers.
ETUDE is a popular beauty brand known for its fun and creative makeup products. They focus on providing high-quality cosmetics and skincare with a playful twist, targeting a youthful audience. With a wide range of products including lip tints, eyeshadows, and skincare solutions, ETUDE has something for everyone looking to express their unique style.
Affiliate marketers can benefit from the ETUDE program through a commission rate of 10% on sales. This can add up nicely, especially if you're promoting higher-ticket items or linking to value sets. While exact average order values aren't specified, even a moderate purchase could mean a decent payout for affiliates.
The program offers a cookie duration of 60 days, allowing affiliates ample time to earn commissions on referrals. Their lively brand presence, combined with engaging social media campaigns, creates a lively atmosphere for affiliate promotions. It's a great opportunity for those who love beauty and want to collaborate with a vibrant, innovative brand!
Milani is a vibrant and trendy beauty brand that's all about making high-quality cosmetics accessible to everyone. They offer a wide range of products, including lipsticks, foundations, eyeshadow palettes, and more, all designed with the latest trends in mind. Known for their bold colors and quality formulations, Milani has quickly become a favorite among makeup lovers.
Their products often emphasize both style and affordability, allowing customers to achieve a glamorous look without breaking the bank. This makes Milani a great option for affiliate marketers looking to reach a broad audience interested in fun and exciting beauty products.
With a commission rate of 3% per sale, affiliates can earn money as customers purchase Milani's diverse makeup line. Given their commitment to quality and the popularity of their products, this program offers a solid opportunity for beauty influencers and marketers to promote a brand that's already beloved by many.
Approval Requirements: An established fashion or lifestyle website or blog with high-quality editorial content; no coupon, cashback or predominantly user-generated content sites; social-only channels considered on a case-by-case basis.
Affiliate Network: Awin
Payout Threshold: $50
Flannels is a well-known high-end fashion retailer in the UK, specializing in luxury brands and contemporary style. They carry a wide range of designer clothing, shoes, and accessories from top labels, appealing to a style-savvy audience that craves quality and sophistication. Their curated collections feature everything from smart casual outfits to streetwear, making them a go-to for fashion enthusiasts.
When it comes to the affiliate program, Flannels offers a 2.4% commission on sales, which can be quite rewarding. With their average order values being substantial with many pieces priced over ÂŁ100, affiliates could potentially earn around ÂŁ2 to ÂŁ3 or more on each sale. With a 30-day cookie duration, there's a nice window for affiliates to earn their commissions, as customers can revisit their cart before checking out.
Participating in the Flannels affiliate program means associating with a respected name in luxury fashion, which can enhance your credibility and attract more shoppers. Whether you have a blog centered on fashion trends or an Instagram following that values style, promoting Flannels can be a lucrative venture.
Approval Requirements: Applicants must apply through the Impact affiliate network and have an active US-based website, blog, or social media channel with content relevant to beauty, cosmetics, or wellness; applications are reviewed on a case-by-case basis with no publicly disclosed minimum traffic or follower threshold.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Revolution Beauty US is a vibrant player in the beauty industry, known for its trendsetting products and affordable prices. Launched in 2014, this brand quickly gained popularity for its inclusive range of cosmetics and skincare, often embraced by beauty enthusiasts of all backgrounds. With a commitment to innovation, they offer everything from bold lip colors to skincare treatments, making it easy for anyone to enhance their beauty regimen.
The brand has something for everyone, selling eye-catching makeup palettes, cute accessories, and must-have skincare essentials. They frequently introduce new collections that align with the latest beauty trends, helping keep their fanbase excited. Revolution Beauty US stands out with its dedication to cruelty-free practices and an extensive selection of vegan options.
When it comes to the affiliate program, marketers can earn commission rates of 2% to 4% per sale. While the average order value isnât detailed, with even a modest purchase, affiliates can benefit nicely from the program. Combine this with the essential 30-day cookie duration, and itâs a solid opportunity for affiliates looking to tap into a thriving beauty market.
Urban Decay UK is a trendy, go-to brand in the cosmetics world, known for its edgy and bold makeup products. Founded in 1996, they've made a name for themselves with a wide range of items, from vibrant eyeshadows to long-lasting setting sprays. Their products are all about high-impact color and quality, appealing to makeup lovers who crave a bit of attitude in their beauty routine.
The Urban Decay affiliate program offers a commission rate of 5% per sale, which can really add up considering the brandâs popularity and diverse product range. While the average order value isn't explicitly detailed, Urban Decay's price point suggests that many shoppers often spend between $30 and $60. That means, with a 5% commission, an affiliate could earn anywhere from $1.50 to $3.00 for each transaction.
With a cookie duration of 30 days, affiliates have a decent window to capture sales, which is great for driving repeat customers. Urban Decayâs unique offerings and distinct branding help set affiliates up for success, giving them the tools to attract a dedicated audience. So whether youâre sharing info on their cult-favorite Naked palettes or their innovative Vice lipsticks, thereâs plenty of potential to earn!
Giorgio Armani Beauty UK is part of the lavish world of Armani, a brand synonymous with luxury and elegance. They offer a stunning array of beauty products, including fragrances, makeup, and skincare. Whether it's their classic Acqua di Gio or a luxurious lipstick, there's something for every beauty lover looking to add a touch of glamour to their routine.
The brand is highly reputable and well-loved, making it an attractive option for affiliate marketers. Customers often splurge on Armaniâs offerings, boosting the average order value significantly. With a commission rate of 5%, your chances of earning a worthwhile commission per sale are solid, especially as many customers tend to buy multiple items at once.
Moreover, the program has a cookie duration of 30 days, giving you ample time to earn commissions from returning customers. This timeframe is ideal for building a steady stream of revenue. Working with Giorgio Armani Beauty UK means promoting a beloved brand known for its quality and style, making it easier to engage your audience.
SHANY is a vibrant beauty brand known for its wide array of cosmetics and beauty tools. They offer everything from makeup kits and brushes to skincare products, catering to a diverse audience of makeup lovers. SHANY aims to provide high-quality products at affordable prices, making it accessible to everyone who wants to enhance their beauty routine.
The brand emphasizes innovation and quality, ensuring their products meet the needs of both professionals and everyday users. With a reputation that has steadily grown, SHANY is popular among beauty enthusiasts, giving affiliates a solid ground to promote their offerings. The average order value provides an enticing potential for earning, especially with a 15% commission on sales.
With a cookie duration of 30 days, affiliates have ample time to convert users after the initial click. This attractive setup, combined with SHANY's engaging product range, makes their affiliate program a fantastic opportunity for those in the beauty niche. Affiliates can tap into the brand's growing popularity and help customers discover their next favorite cosmetic product.
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Neiman Marcus stands tall in the luxury retail space, known for its exquisite selection of high-end fashion and home goods. Since its founding in 1907, it has built a reputation for offering only the finest brands, making it a go-to for fashionistas and elite shoppers alike.
The store carries everything from designer clothing and accessories to home decor and gourmet food items. With an impressive average order value typically above $200, affiliates could see some nice returns. With a 2.4% commission rate, that brings average earnings to about $4.80 per sale. It's a solid opportunity for those looking to promote luxury products.
Neiman Marcus also enjoys high brand awareness, which can help affiliates maximise their conversion rates. Shoppers are often looking for unique, upscale items, and being able to link them to stellar offers and products can make for a fruitful partnership.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must sign up through the Awin network, be at least 18 years old, have an active website or social media channel with relevant beauty or lifestyle content, provide required tax and payment information, comply with FTC guidelines and Avon's affiliate terms; applications are manually reviewed by Avon/Awin.
Affiliate Network: Avon Affiliate Program
Payout Threshold: $20
Avon has been a recognizable name in beauty for over 130 years, offering a wide range of products including makeup, skincare, fragrances, and personal care items. They focus on empowering individuals to be their own bosses through their unique direct sales model, which has created a thriving community of Avon representatives worldwide.
The Avon affiliate program is a great way to earn some extra income by promoting their extensive product line. The commission rate is set at 2.4% per sale, which can still add up, especially with their diverse selection. If their average order value was around $50, you could potentially earn about $1.20 for each sale you drive, making it a great opportunity for affiliates interested in beauty products.
Furthermore, Avon benefits from a robust history and trust within the market, attracting savvy shoppers looking for quality products at competitive prices. The 45-day cookie duration also offers ample time for potential customers to complete their purchases, providing affiliates the chance to earn commissions from interested visitors.
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a major player in the retail world, known for its focus on luxury fashion and quality customer service. They offer a wide range of products, including clothing, shoes, accessories, and beauty items. With a reputation for stylish brands and an upscale shopping experience, Nordstrom attracts a diverse clientele who often seek premium items.
Their affiliate program makes it incredibly easy for marketers to earn commissions by promoting their trendy products. Though the commission rate is set at 0.8%, it's important to consider the average order values that Nordstrom typically sees, which can often be quite substantial. This means even a few sales can lead to relatively decent earnings!
With a cookie duration of 12 hours, affiliates have a good window to earn while promoting purchases. Nordstrom is also part of a well-known affiliate network which can provide additional support and resources for marketers. Their community of loyal customers and the trendy product offerings make for a compelling affiliate partnership.
Ciate is a trendy beauty brand known for its cutting-edge makeup products, especially in the nail polish and cosmetics categories. Founded in London, Ciate has made a name for itself with its innovative products like the famous âCaviar Manicureâ and colorful nail polishes that appeal to a wide range of beauty enthusiasts. Their fun and vibrant branding resonates with a fashionable audience who loves to express themselves through unique makeup styles.
The Ciate affiliate program offers a commission ranging from 5% to 8% per sale, making it a solid option for beauty bloggers and influencers. Given that beauty products often average between $20-$40, your potential average commission could land anywhere between $1-$3.20 on a typical sale, which adds up nicely if you can drive a good amount of traffic.
With a cookie duration of 30 days, you get a decent timeframe to earn credits on referred sales. The brand's strong online presence and loyal followings, especially on social media, mean thereâs great potential for affiliates to tap into their established audience. Ciate's unique products and active engagement with customers make promoting their items a win-win.
Illamasqua is a vibrant, British cosmetics brand known for its high-quality makeup products. Launched in 2008, it quickly gained popularity for its bold and artistic approach to beauty, appealing to creative individuals who love experimenting with color. Their diverse range includes everything from foundation and concealer to eye shadows and lipsticks, catering to various skin tones and styles.
Affiliates can tap into the growing beauty community thanks to Illamasqua's status in the industry. Their commitment to cruelty-free and vegan products resonates with today's conscious consumers. With a commission rate of 1.6% and 8% per sale, affiliates have a good opportunity to earn. Plus, when considering an average order value near the typical range in cosmetics, the potential for decent commissions is clear.
The program boasts a cookie duration of 30 days, which means affiliates have a solid window to earn commissions on referred customers. Partnering with Illamasqua not only allows affiliates to promote quality products but also helps connect with a brand that's all about self-expression and creativity.
Blank Canvas Cosmetics UK is all about empowering beauty enthusiasts with professional-grade makeup tools. They've built a solid reputation for their wide range of quality products, including brushes, sponges, and other cosmetics essentials. Whether you're a makeup novice or a pro artist, their offerings cater to everyone, helping you create stunning looks effortlessly.
The brand is particularly popular among makeup lovers who value high-performance tools at affordable prices. This makes it an appealing choice when it comes to blogging or vlogging about beauty. Their affiliate program offers a commission rate of 6% per sale, which can add up nicely, especially if your followers are big spenders on their products.
Since Blank Canvas has high-quality items that often attract larger purchases, your commissions could see a nice boost. With an average order value potentially higher than $50, you could be looking at average commissions of around $3 per sale, making it an exciting opportunity for beauty influencers to monetize their passion without sacrificing quality.
'Know The Origin' is all about combining sustainability and style. They focus on providing ethical fashion options that won't make you compromise on style. You can find everything from chic clothing to trendy accessories, all made with eco-friendly materials.
This brand resonates well with eco-conscious shoppers, as they emphasize transparency in their supply chain, handling everything from materials to labor ethically. With an estimated average order value around ÂŁ100, a 5% commission on sales could mean about ÂŁ5 per sale, which adds up quickly if you drive volume.
The affiliate program offers a 35-day cookie duration, which is pretty generous. It allows you ample time to earn commissions from referred sales. With the growing popularity of sustainable fashion, partnering with 'Know The Origin' could really be a solid choice for those looking to promote eco-friendly brands.
Goop, started by actress Gwyneth Paltrow, is all about wellness, beauty, fashion, and home products. They're known for their unique, curated selection that combines high-quality brands with lifestyle insights. From skincare to chic fashion pieces, Goop offers a variety of products to enhance everyday living.
When it comes to their affiliate program, you can earn between 2% and 12% on sales. This can equate to significant earnings, especially since Goop's average order value tends to be high. Depending on how many sales you drive, those commission rates could really pile up for you!
Plus, with a 14-day cookie duration, you'll have a good window of opportunity to earn commissions on referred sales. Goop has established a strong brand that resonates with consumers who prioritize wellness and quality, making it a solid choice for affiliates.
imPRESS is a dynamic brand that specializes in high-quality press-on nails, catering to those who want stunning nails without the salon hassle. With a variety of stylish designs, these press-ons are perfect for anyone looking to add a touch of glam or to match their nails to any occasion. They sell nail kits, accessories, and more, making it a go-to for nail enthusiasts everywhere.
This brand has gained a solid reputation for its innovative products and easy application process. With so many people embracing at-home beauty treatments, imPRESS has found a strong foothold. Their unique style and convenience contribute significantly to their popularity, attracting both casual users and nail art aficionados.
The affiliate program offers an 8% commission rate per sale, which, paired with imPRESS's generally high average order value, can lead to solid earnings for affiliates. The cookie duration is set for 30 days, giving affiliates a fair window for earning commissions. If you're in the beauty niche, promoting imPRESS could be a lucrative addition to your affiliate strategy.
KISS is a well-known brand in the music and merchandise industry, famous for its unique blend of rock, performance, and flashy aesthetics. They offer a variety of products ranging from band t-shirts, hoodies, and merchandise to exclusive collectibles, appealing to die-hard fans and casual listeners alike.
The KISS affiliate program has an attractive commission rate of 8%, which can be quite rewarding depending on the size of the orders. For example, if their average order value is around $50, this means an average commission of about $4 per sale. That can quickly add up with just a few sales!
Another perk is their cookie duration, which lasts for 30 days. This gives potential customers plenty of time to make a purchase after clicking on your affiliate link, maximizing your chances for earning. If you're a fan of the band or have an audience that loves rock music, this affiliate program is definitely worth considering!
Approval Requirements: Applicants must apply via the Awin affiliate network, have an active website, blog or social media channel focused on health, beauty or lifestyle with a UK-targeted audience, meet Awinâs minimum traffic requirements (typically 5,000 monthly visits), and agree to Awinâs terms and conditions and Superdrugâs brand guidelines.
Affiliate Network: AWIN
Payout Threshold: $25
Superdrug is a well-known health and beauty retailer based in the UK, offering a wide array of products from skincare, makeup, and hair care to health and wellness items. Established in 1964, Superdrug has become a go-to spot for shoppers looking for both high-street and premium beauty brands at affordable prices. They also have their own line of Superdrug-branded goods, ensuring quality without breaking the bank.
Their reputation for stocking popular brands makes their affiliate program an attractive option for marketers. Superdrug often runs special promotions and discounts, which can help boost sales through affiliate links. With an average commission rate of 1.6% per sale, affiliates can earn a decent return, especially if they promote products with higher average costs.
In addition, Superdrug offers a cookie duration of 30 days, giving enough time for customers to decide before committing to a purchase. Affiliates can benefit from sales generated through targeted marketing campaigns and seasonal promotions, tapping into Superdrug's loyal customer base seeking beauty solutions that fit their lifestyle.
MAC Cosmetics is a beloved name in the beauty industry, known for its high-quality makeup and innovative products. Since its launch in 1984, MAC has become a go-to brand for professional makeup artists and beauty enthusiasts alike. With a vast range of products, from lipsticks and foundations to eyeshadows and brushes, MAC continues to lead trends with its bold colors and captivating collections.
The brand enjoys immense popularity and a loyal customer base, often appealing to those who are serious about their makeup game. Affiliates can promote MACâs products, which have a reputation for excellent quality and performance. The commission rate for affiliates stands at 3.2%, which can translate into decent earnings given that many MAC products are priced on the higher side.
With an average order value typically reflecting the quality of its products, affiliates stand to earn a significant commission with every sale. Additionally, MACâs commitment to diversity and customer engagement makes it a brand that resonates well with consumers, enhancing the overall effectiveness of any affiliate marketing strategy.
Approval Requirements: Applicants must apply through CJ Affiliate, have an active website or social media channel with original, brand-appropriate content; provide valid tax and payment information; be at least 18 years old; applications are reviewed and approved by Kohlâs based on content quality and compliance with their affiliate agreement
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Kohl's is a well-known department store chain in the US, offering a broad range of products like clothing, home goods, and beauty products. They feature popular brands including Nike, Leviâs, and KitchenAid, making them a go-to destination for many shoppers. With frequent sales and promotions, Kohlâs attracts a wide audience looking for deals on quality merchandise.
The Kohl's affiliate program is quite straightforward. You earn a commission of 2.4% on every sale you drive. Considering Kohl's average order value, which is generally good due to their extensive range of products, this commission rate can translate to notable earnings. Every click and conversion you drive can lead to solid commission with just a few sales.
The affiliate program runs for 7 days, giving prospective buyers ample time to complete their purchases after clicking your affiliate link. So, with a little effort in promoting Kohl's products, you can tap into a popular brand while making some commission on the side!
Hudson's Bay is a long-standing retail giant in Canada, known for its rich history and diverse product offerings. They cater to a wide range of shoppers with everything from clothing, home goods, and beauty products to furniture and electronics. Their online presence complements the physical stores, making it easy for customers to find high-quality items from popular brands.
When promoting Hudson's Bay through their affiliate program, you'll earn a commission rate of 4% on sales. While Hudson's Bay doesnât disclose specific numbers, retailers in their space typically have an average order value around $100. This means your average commission could be around $4 per sale, which can add up quickly if you drive good traffic.
The program includes a cookie duration of 7 days, allowing you to earn on referrals made shortly after a click. This creates a great opportunity for maximizing your earnings and leveraging their established brand reputation. So if you're looking to tap into a well-known retail brand with a broad product suite, team up with Hudson's Bay!
REVOLVE is a trendy online retailer thatâs all about fashion and lifestyle. They offer a wide array of products ranging from clothing and shoes to accessories, primarily targeting a young, style-conscious audience. With collaborations from both established and up-and-coming designers, they really know how to deliver that chic look that everyone craves.
Their popularity has soared in recent years, especially among social media influencers and fashion-forward shoppers. This is largely thanks to their diverse selection that caters to various fashion tastes and occasions. Average order values tend to hover around $100, which makes their 5% commission rate pretty appealing. You can potentially earn around $5 per sale, depending on the order value.
REVOLVE isn't just known for great products; they also focus on customer experience with perks like free shipping on orders over a certain amount. All of this combines to create an attractive affiliate program for anyone looking to promote stylish fashion while earning some commission.
Approval Requirements: Applicants must have a high-quality, editorially driven website relevant to luxury fashion or lifestyle; sites primarily focused on coupons, deals, loyalty/incentive programs, or requiring membership/subscription are not permitted. Approval is at Saks Fifth Avenueâs discretion via their affiliate network.
Affiliate Network: Rakuten
Payout Threshold: $50
Saks Fifth Avenue is a luxury department store known for its high-end fashion offerings and chic shopping experience. Established in 1924, it has become a go-to destination for fashion enthusiasts looking for designer clothing, accessories, cosmetics, and home goods. With a wide selection of products from popular brands, Saks is a stylish choice for shoppers who appreciate quality and luxury.
The Saks Fifth Avenue affiliate program allows marketers to tap into the allure of high fashion. With a commission rate of 2.4% per sale, affiliates earn money by promoting items that regularly appeal to luxury shoppers. Though the average order value varies, purchasing designer items often leads to significant cart totals, amplifying potential earnings with every sale. Imagine advocating for exclusive products that can yield higher commissions with just a few successful referrals!
Affiliates enjoy a cookie duration of 14 days, giving ample time for potential customers to return and finalize their purchases. Plus, being part of a well-known brand like Saks helps affiliates attract a larger audience that trusts its reputation. It's a solid opportunity for anyone looking to dive into the world of high-fashion affiliate marketing!
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the makeup niche, you can trust our recommendations to help make it happen.
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!