Does your blog cover makeup? Then you should check our list of makeup affiliate programs to boost your revenue while helping your audience.
• UpdatedThe Makeup industry is experiencing significant growth—valued at approximately $511 billion in 2021, it is projected to reach about $703 billion by 2027, growing at a compound annual growth rate (CAGR) of 5.3% (source: Mordor Intelligence). As beauty trends evolve and more consumers shift towards e-commerce, affiliate marketing in this sector presents immense monetization potential for savvy marketers and bloggers.
This guide covers our top 25 Makeup Affiliate Programs. For each program, you'll get key details like:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 2% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must have an active website, blog, app or social media presence with original, brand-suitable content and established traffic; must include a privacy policy disclosing affiliate relationships; application is submitted via Rakuten Advertising and reviewed by Walgreens for final approval; prohibited content (adult, illegal, etc.) is not allowed.
Affiliate Network: Impact
Payout Threshold: $50
Walgreens is a well-established name in the health and wellness industry, having served customers since 1901. With thousands of stores nationwide, they offer a wide variety of products ranging from prescription medications and health supplies to beauty products and everyday essentials. They are known for their commitment to customer service and convenience, also providing a robust online shopping experience.
For affiliate marketers, Walgreens offers a commission rate of 2% on sales. While their average order value isn't mentioned, if we assume customers often spend around $50, that’s an average commission of $1 per sale. This can add up quickly, especially given Walgreens's popularity and diverse product selection that invites a broad audience looking for convenience.
With a cookie duration of 30 days, affiliates are given a good window to earn from referred customers. By promoting Walgreens products, affiliates can tap into a trusted brand with a steady stream of customers shopping for health, beauty, and household items, which can lead to consistent commissions over time.
Join the Walgreens Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must have an active content-based website or social media profile relevant to beauty, skincare, fragrance or lifestyle; coupon or voucher-only sites and paid search placements are prohibited; all promotions must adhere to FTC disclosure requirements and Elizabeth Arden brand guidelines.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Elizabeth Arden is a well-known name in the beauty industry that has been around for over a century, founded in 1910. The brand is celebrated for its high-quality skincare products, makeup, and fragrances. With a focus on innovation and elegance, Elizabeth Arden appeals to a wide range of customers looking for effective beauty solutions.
The affiliate program offers a competitive commission rate of 8% per sale. Given the popularity of the brand and the quality of its products, affiliates can expect to promote items that often have higher average order values. This means that a typical sale could result in a meaningful commission. Whether it's a luxurious skincare line or trendy makeup products, there’s something for every beauty enthusiast.
Affiliates can take advantage of a 30-day cookie duration, giving potential customers time to finalize their purchases. This flexibility can be helpful in maximizing the chances of earning commissions. Furthermore, the brand's longstanding reputation and loyal customer base make it an appealing option for affiliates looking to earn in the beauty sector.
Join the Elizabeth Arden Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 60 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
ETUDE is a playful and vibrant beauty brand that has been winning hearts with its trendy makeup products and skincare essentials. Originating from South Korea, ETUDE focuses on youthful, colorful designs and has gained considerable popularity among beauty enthusiasts around the globe. The company is well-known for its high-quality, innovative products, including lip tints, foundations, and skincare solutions that cater to a wide audience.
The brand's fun and approachable image is complemented by a strong online presence, appealing to a demographic eager for fresh, inspiring beauty products. With their unique packaging and wide range of products, ETUDE consistently appeals to both makeup mavens and casual users alike. Their products not only look great but often carry solid performance, making them a hit within the beauty community.
The ETUDE affiliate program offers a 10% commission on every sale you drive, which can lead to some great earnings, especially given the brand's unique merchandise. Plus, with a 60-day cookie duration, you’ve got ample time for your referrals to complete their purchases, giving you a better shot at those commissions.
Join the ETUDE Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 14 Days
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Milani is a go-to brand for beauty enthusiasts, especially those who love vibrant and affordable makeup. Known for their bold colors and trendy products, Milani combines quality with fun. Their product range includes everything from lipsticks and foundations to eyeshadows, all designed to cater to diverse skin tones and types.
What makes Milani particularly appealing is its popularity among younger demographics, often seen as a brand that offers high-end looks without the high-end prices. This reputation helps drive a steady flow of customers to their online store, making it an attractive option for affiliates. The brand is always in tune with the latest trends, launching new products that keep beauty lovers engaged, and the online shopping experience is seamless.
With a commission rate of 3% per sale, affiliates can earn as they promote Milani's stylish products. While the average order value isn't specifically listed, the combination of affordable cosmetics and frequent new drops means affiliates can see steady sales. Plus, the 14-day cookie duration ensures that repeat customers can help boost earnings, especially with Milani's dedicated fan base.
Join the Milani Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
Approval Requirements: An established fashion or lifestyle website or blog with high-quality editorial content; no coupon, cashback or predominantly user-generated content sites; social-only channels considered on a case-by-case basis.
Affiliate Network: Awin
Payout Threshold: $50
Flannels is a stylish retailer focusing on high-end fashion and streetwear. They carry a range of products from designer brands like Stone Island, Off-White, and Balenciaga, offering everything from trendy clothing to must-have accessories. This blend of luxury and casual wear makes Flannels a go-to destination for fashion-savvy shoppers.
With a reputation for quality and a curated selection, Flannels attracts a diverse audience of fashion enthusiasts. Customers appreciate the unique choices and the luxury experience, making them likely to shop frequently. The affiliate program offers a commission rate of 2.4% per sale, which means if the average order value is around $150, you could earn about $3.60 per sale, adding up considerably if you drive consistent traffic.
Furthermore, the Flannels affiliate program has a cookie duration of 30 days, giving you a solid chance to earn commission from repeat visitors. This feature, combined with their sought-after merchandise and strong brand image, makes promoting Flannels an appealing opportunity for affiliates.
Join the Flannels Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 2% and 4% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must apply through the Impact affiliate network and have an active US-based website, blog, or social media channel with content relevant to beauty, cosmetics, or wellness; applications are reviewed on a case-by-case basis with no publicly disclosed minimum traffic or follower threshold.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Revolution Beauty US is a trendy name in the beauty world, known for its fun and affordable cosmetic products. They offer a wide range of makeup items, skincare solutions, and beauty tools that cater to diverse tastes. With a reputation for keeping up with beauty trends, they attract a broad customer base eager to explore and try new looks.
The brand stands out due to its vibrant approach and accessible price points, making beauty accessible to everyone. Their product lines often feature collaborations and innovative launches that keep customers returning for more. Overall, Revolution Beauty's excitement and variety create a solid environment for affiliates looking to promote attractive beauty solutions.
By joining the affiliate program, you can earn 2% to 4% commission on sales. Considering the brand’s popular products typically lead to substantial purchases, this can translate into good earnings. The affiliate cookie duration is 30 days, giving potential buyers a decent window to complete their orders, which can enhance affiliate earnings!
Join the Revolution Beauty US Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Urban Decay is a well-known and edgy cosmetics brand, famous for its bold colors and high-quality products. Launched in 1996, it quickly gained popularity for its diverse range of makeup that caters to all skin tones. From vibrant eyeshadow palettes to long-lasting foundations, Urban Decay offers an array of products that ignite the creativity of makeup lovers worldwide. It's especially popular among those looking for cruelty-free options with a modern twist.
Beauty enthusiasts are drawn to Urban Decay not just for the products but also for the brand's commitment to self-expression. The brand often highlights quirky collections, signature products like the Naked Eyeshadow palettes, and playful collaborations that keep the offerings fresh and exciting. This unique positioning has made Urban Decay a staple in many makeup bags and a go-to choice for affiliate marketers looking to tap into a passionate audience.
When you join the Urban Decay UK affiliate program, you'll earn a 5% commission on every sale. This can add up quickly, especially considering the average price point of their products. If an average order totals around $50, this means you'd pocket about $2.50 from each sale! This program also features a cookie duration of 30 days, giving you extra time for your referrals to convert.
Join the Urban Decay UK Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Awin
Payout Threshold: $50
Giorgio Armani Beauty UK is all about luxury and elegance in the world of cosmetics and fragrances. Known for its high-end makeup, skincare, and signature scents, the brand holds a special place in the hearts of beauty enthusiasts. From the silky foundations to the captivating perfumes, their products are celebrated for high-quality formulations and chic packaging, making them perfect for a pampered shopping experience.
The brand is quite popular, especially among those seeking premium beauty products that don’t just look good but also deliver fantastic results. With a loyal customer base, Giorgio Armani Beauty UK is likely to attract visitors who are ready to indulge in a bit of luxury. Typically, their products come with a price tag that reflects their status, so even a modest order value can lead to a decent commission payout for affiliates.
With a commission rate of 5% per sale, partners can look forward to earning solid returns on their promotions. Assuming an average order might be around $100, your earnings could reach about $5 per sale. This enticing offer is further supplemented by the brand's excellent reputation, which can help generate consistent traffic and sales through your affiliate links.
Join the Giorgio Armani Beauty UK Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
SHANY is known for its vibrant range of beauty products, offering everything from makeup to brushes and skincare. With a focus on affordability, they provide high-quality items to beauty enthusiasts who are looking to express themselves without breaking the bank. Whether you’re on the hunt for a bold lipstick or an essential skincare routine, SHANY has got it covered.
Their products appeal to a broad audience thanks to their commitment to inclusivity and variety. Many of SHANY's items are popular among both amateur makeup lovers and professional artists. By partnering with SHANY's affiliate program, marketers can tap into the beauty community that craves fresh and trendy products at wallet-friendly prices.
With a commission of 15% per sale, there’s juicy potential for earnings, especially if you consider the average order size in the beauty industry. The 30-day cookie duration also gives affiliates a solid chance to earn from referred customers who might take their time in making a purchase.
Join the SHANY Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 5 Days
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Neiman Marcus is a well-known luxury department store established in 1907. It's popular for offering a wide range of high-end products, including designer clothing, shoes, handbags, accessories, and home goods. Their selection is curated from top brands, making it a go-to destination for shoppers looking for the finest items in fashion and lifestyle.
The affiliate program offers a 2.4% commission on sales, which, given the luxury market, can yield significant earnings. If we consider an average order value of around $500 (typical for luxury purchases), that could mean an average payout of $12 per sale for affiliates. It’s an attractive option for those who can market luxury products effectively.
Affiliates can benefit from Neiman Marcus's strong brand reputation and commitment to customer service. With a cookie duration of 5 days, there's a decent chance for tracking conversions as potential customers browse. This setup makes it easier for affiliates to drive traffic and earn rewards while promoting a well-respected name in the luxury retail space.
Join the Neiman Marcus Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 2.4% Per Sale
Cookie Duration: 45 Days
Approval Requirements: Applicants must sign up through the Awin network, be at least 18 years old, have an active website or social media channel with relevant beauty or lifestyle content, provide required tax and payment information, comply with FTC guidelines and Avon's affiliate terms; applications are manually reviewed by Avon/Awin.
Affiliate Network: Avon Affiliate Program
Payout Threshold: $20
Avon is a well-established name in the beauty and cosmetics industry, having been around for over a century. This brand is famous for its wide array of products, which include makeup, skincare, fragrances, and personal care items. Avon is particularly known for its innovative beauty solutions and effective, quality products that cater to diverse audiences.
One of the great things about the Avon affiliate program is its access to a strong customer base. The average order value can be significant due to Avon's variety of bundled products, which can lead to healthy commission earnings. With a commission rate of 2.4% per sale, affiliates can earn a nice commission, especially when promoting well-priced bundles or popular items.
Avon's strong brand presence and trusted reputation further enhance the appeal for affiliates. Not only do affiliates have a wide array of products to promote, but they can also benefit from a cookie duration of 45 days. That means if a customer clicks through your affiliate link, you'll have a good window for earning that commission on their sale.
Join the Avon Affiliate Program
Commission Rate: 0.8% Per Sale
Cookie Duration: 12 Hours
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a well-known name in the fashion retail world, blending contemporary trends with quality products. With a focus on apparel, shoes, and accessories, they cater to a diverse clientele, from luxury shoppers to everyday consumers. Their vast selection includes both famous designer brands and exclusive Nordstrom lines, giving shoppers plenty of choices.
This variety makes Nordstrom's affiliate program appealing for marketers. You can earn a 0.8% commission on sales, which can add up, especially considering the average order value is often quite high. This means that even with a lower commission rate, your potential earnings can be decent if you drive larger sales.
Moreover, Nordstrom is popular for its customer service and free shipping on orders over a certain amount. They offer an engaging shopping experience both online and in-store, which can lead to increased repeat purchases from your audience. The short 12-hour cookie window means you’ll need to keep your links fresh and relevant to fully capitalize on your traffic.
Join the Nordstrom Affiliate Program
Commission Rate: 15%
Cookie Duration: 14 Days
Prime Prometics is diving into the beauty and wellness scene with a killer lineup of products designed to elevate your self-care routine. They offer a range of premium skincare and beauty items that cater to fans of looking and feeling their best. It’s all about promoting health and wellness from the inside out, and you can sense their passion for natural ingredients and innovative formulations.
The affiliate program, on the other hand, is attractive for marketers looking to make some solid commissions. With a 15% commission rate, affiliates can earn decent money on each sale. If the average order value is around $50, you’re potentially looking at about $7.50 per sale in commission, which can stack up nicely with enough traffic driven to their site!
One of the highlighted benefits is the 14-day cookie duration, so if a customer clicks through your link, you have a two-week window to get credit for any new sales they make. This can help build a steady income stream as you promote their unique products!
Join the Prime Prometics Affiliate Program
Commission Rate: 5% - 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Awin
Payout Threshold: $50
Ciate is a vibrant brand that's all about fun and playful cosmetics. Founded in London, they specialize in a variety of beauty products, particularly nail polish and makeup. Their lovely packaging and innovative products, like the infamous "Caviar Manicure", have gathered a loyal fanbase among beauty enthusiasts.
With their enticing beauty lineup, Ciate makes it easy for affiliates to promote. Commission rates range from 5% to 8%. Typically, their customers make solid purchases of around $50 on average. This means you could earn between $2.50 and $4 per sale, which is a pretty sweet deal for affiliates.
Ciate also attracts a diverse audience with its seasonal collections and collaborations that keep customers coming back for more. Plus, beauty products are always in demand, so promoting their affiliate program could be a fun opportunity to earn commissions while working with a well-loved brand.
Join the Ciate Affiliate Program
Commission Rate: 1.6% and 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Illamasqua is a cool brand known for its diverse range of bold and artistic makeup products. Founded in 2008, this UK-based company focuses on innovation and self-expression, catering to makeup lovers who enjoy pushing boundaries. They offer everything from foundation and eyeshadow to lipsticks in vibrant colors and unique textures, making them a favorite for those looking to achieve standout looks.
The Illamasqua affiliate program may catch the eye of many marketers due to its appealing commission structure. With a commission rate of 1.6% and 8% per sale, affiliates can earn well, especially considering the brand's average order values often hover around $50 or more. That means with a solid average order, your commission could easily range from 80 cents to around $4 on each sale!
One of the cool things about partnering with Illamasqua is their emphasis on quality and artistry, attracting a loyal customer base that loves to experiment with their makeup. Additionally, their products are usually cruelty-free and vegan, appealing to eco-conscious shoppers. Plus, the 30-day cookie duration gives affiliates some extra time to earn commissions from potential customers!
Join the Illamasqua US Affiliate Program
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Commission Rate: 6% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Awin
Blank Canvas Cosmetics UK specializes in quality makeup tools and products, focusing on providing affordable options without compromising on quality. They offer a range of products from brushes to palettes that can help you create stunning looks. Known for their stylish designs and effective performance, this brand has become a favorite among both beauty enthusiasts and professionals.
Their affiliate program features a commission rate of 6% per sale, perfect for those looking to promote top-notch beauty tools. With a 30-day cookie window, there's plenty of time for your referrals to make a purchase. Plus, with well-priced products, the average order value can result in a decent commission, making it a win for affiliates who know how to drive traffic.
Blank Canvas Cosmetics UK is gaining popularity in the beauty community, and by joining their affiliate program, you'll be part of a growing brand. The combination of stylish products and rewarding commission rates makes this program an attractive option for anyone looking to promote beauty and cosmetics online.
Join the Blank Canvas Cosmetics UK Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 35 Days
Know The Origin is a brand dedicated to sustainable and ethical fashion. They deliver a range of stylish clothing made from eco-friendly materials, ensuring that each piece tells a story. Whether it’s T-shirts, dresses, or activewear, their collections focus not just on aesthetics but also on the impact on the planet.
Their affiliate program has a straightforward commission rate of 5% per sale, which can add up nicely. Although the average order value isn’t specified, you can imagine that with their emphasis on quality, each purchase could be significant. This means that your earnings can grow based on the volume of sales generated through your efforts.
With a cookie duration of 35 days, you're given a good window to earn from customer purchases. Tips on driving traffic, along with great incentives and promotions from Know The Origin, make it an appealing choice for affiliate marketers eager to promote sustainable fashion.
Join the Know The Origin Affiliate Program
Commission Rate: 2% to 12% Per Sale
Cookie Duration: 14 Days
Affiliate Network: Impact
Payout Threshold: $50
Goop is a lifestyle brand founded by actress Gwyneth Paltrow, offering an array of wellness products, fashion, beauty, and home goods. It gained popularity for its unique take on health and beauty, often pushing the envelope with innovative and sometimes controversial products. From luxurious skincare to curated wellness travel experiences, Goop has captured the interest of a wide audience looking for quality and sophistication.
The affiliate program lets marketers earn commissions ranging from 2% to 12% on sales, depending on the products sold. This can be quite lucrative when combined with Goop's fantastic product offerings and appeal. In addition to beauty products, Goop also features apparel and unique lifestyle items, creating a diverse shopping experience that can draw in various types of buyers.
With a cookie duration of 14 days, affiliates have a decent window to convert leads into sales. Plus, the chic branding and strong online presence of Goop provide affiliates with great marketing tools and a recognizable name to back their promotions. The connection to popular wellness trends keeps the engagement high, ensuring a steady stream of potential customers for affiliates to target.
Join the goop Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
imPRESS is a well-known name in the beauty industry, specializing in high-quality press-on nails that make it easy and fun for customers to achieve salon-style nails at home. Their products come in various styles, colors, and designs—perfect for any occasion or personal flair. They've gained a huge fan base thanks to their trendy designs and lasting wear.
For affiliates, imPRESS offers an appealing 8% commission on sales, which can add up quickly given that press-on nails typically sell for around $10 to $15 per set. This means you could earn between $0.80 and $1.20 per sale on average, making it a potentially lucrative opportunity if you can drive traffic their way.
The brand is popular among influencers and everyday users alike, making it easier for affiliates to promote products with authentic enthusiasm. With a cookie duration of 30 days, your chances of earning commission long after generating a lead are solid, which is a nice bonus for any affiliate marketer.
Join the imPRESS Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Impact Radius
Payout Threshold: $50
The KISS affiliate program is tied to the popular KISS brand, known for its iconic rock band merchandise and collectibles. The program targets fans of KISS looking to snag everything from music, apparel, and memorabilia. With a well-established reputation since the band formed in the early '70s, KISS has built a cultural legacy that attracts a dedicated and passionate audience.
Affiliates can earn an 8% commission on each sale they drive. Although no specific average order value is mentioned, considering the KISS product range usually includes items priced anywhere from $20 to $100, affiliates could realistically expect average commissions between $1.60 and $8 per sale. This potential makes it appealing for anyone eager to promote. Plus, KISS continues to grow in popularity, ensuring a steady flow of new and seasoned fans eager to purchase their favorite items.
The 30-day cookie duration is another perk of this program, giving potential buyers plenty of time to make their purchases. Whether it's the latest album, tour merchandise, or vintage collectibles, the KISS affiliate program offers a diverse array of products sure to draw in fans and encourage purchases.
Join the KISS Affiliate Program
Commission Rate: 1.6% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must apply via the Awin affiliate network, have an active website, blog or social media channel focused on health, beauty or lifestyle with a UK-targeted audience, meet Awin’s minimum traffic requirements (typically 5,000 monthly visits), and agree to Awin’s terms and conditions and Superdrug’s brand guidelines.
Affiliate Network: AWIN
Payout Threshold: $25
Superdrug is a popular health and beauty retailer in the UK, focusing on affordable personal care, skincare, and makeup products. With a wide range of high-street brands and their own line of skincare items, Superdrug makes beauty accessible to everyone. They’re especially known for their special offers and loyalty programs that keep customers coming back for more.
The Superdrug affiliate program offers a commission rate of 1.6% per sale, which means you could earn a decent commission based on their average order values. With many customers sharing their beauty hauls and frequent promotions, there's a solid potential for steady affiliate sales. Combining the commission rate with typical order values can give you earnings worth pursuing.
For affiliates, the 30-day cookie duration is a big plus, as it allows plenty of time for customers to decide on their purchases. Plus, Superdrug's reputation as a go-to beauty destination ensures that your promotional efforts could lead to consistent income. Its trendy product range and budget-friendly prices make it an affiliate opportunity worth exploring!
Join the Superdrug Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
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