Does your blog cover makeup? Then you should check our list of makeup affiliate programs to boost your revenue while helping your audience.
• UpdatedThe Makeup industry is experiencing significant growth—global sales reached approximately $88 billion in 2022 and are projected to exceed $112 billion by 2026, with a CAGR of 6.29% [source: Statista]. This booming market creates lucrative opportunities for affiliate marketers looking to monetize their platforms through makeup affiliate programs.
This guide covers our top 25 Makeup Affiliate Programs. For each program, you'll get key details like:
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We analyze each program's commission structure to evaluate how lucrative the program will be for our readers.
Before we recommend a program, we ensure the product offerings are high-quality and trustworthy.
We give extra weight to brands with stellar reputations for taking care of their affiliates.
Different programs have different payout thresholds and frequencies that we considered when writing our list.
Commission Rate: 2% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must have an active website, blog, app or social media presence with original, brand-suitable content and established traffic; must include a privacy policy disclosing affiliate relationships; application is submitted via Rakuten Advertising and reviewed by Walgreens for final approval; prohibited content (adult, illegal, etc.) is not allowed.
Affiliate Network: Impact
Payout Threshold: $50
Walgreens is a well-known pharmacy chain that offers a wide range of products, from prescription medications to beauty products, over-the-counter medicines, wellness items, and everyday essentials. They've built a solid reputation over the years for being a go-to place for health and wellness needs, with thousands of locations across the U.S. Their online store also makes it convenient for customers to shop from home.
The Walgreens affiliate program allows partners to earn commissions while promoting these products. With a commission rate of 2% per sale, affiliates can benefit particularly well with higher average order values, which clients typically tend to reach when buying health and beauty products. For instance, if an average order is around $50, affiliates could earn around $1 per sale, which can quickly add up.
This program features a cookie duration of 30 days, meaning you have a full month to earn commission from any sales generated through your links. This gives you ample time to attract potential buyers making it easier to generate some passive income with your marketing efforts.
Join the Walgreens Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must have an active content-based website or social media profile relevant to beauty, skincare, fragrance or lifestyle; coupon or voucher-only sites and paid search placements are prohibited; all promotions must adhere to FTC disclosure requirements and Elizabeth Arden brand guidelines.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Elizabeth Arden has been a staple in the beauty and skincare industry since 1910. Known for its luxurious skincare products, cosmetics, and fragrances, the brand represents quality and sophistication. Famous for innovations in beauty, Elizabeth Arden continues to offer products that cater to a wide range of skincare and makeup needs, appealing to both everyday consumers and beauty enthusiasts alike.
The affiliate program offers a solid 8% commission on sales, which can be quite lucrative given the popularity of their products. With an average order value that can range significantly, this commission can translate into a decent earnings potential for affiliates. Their products are frequently purchased as gifts, especially during holidays, helping to boost sales.
Affiliates will appreciate the 30-day cookie duration, maximizing the chances of earning that commission from referrals. With a trusted brand like Elizabeth Arden, it's easier to promote their products, as many consumers are already familiar with the name and its reputation for quality beauty items.
Join the Elizabeth Arden Affiliate Program
Commission Rate: 10% Per Sale
Cookie Duration: 60 Days
Affiliate Network: CJ Affiliate
Payout Threshold: $50
ETUDE is a vibrant brand that focuses on trendy and fun cosmetics. Known for its playful packaging and innovative products, ETUDE caters to a younger audience that loves to express themselves through makeup. The brand offers a wide variety of products, from lipstick and eye shadow to skincare items, making it a one-stop shop for beauty enthusiasts.
The ETUDE affiliate program is attractive with a commission rate of 10% per sale. While exact details on average order value can be elusive, this rate can translate to a decent earnings potential that smart affiliates can easily tap into. Plus, with a cookie duration of 60 days, your affiliates have a good window to earn commissions on purchases made by referred customers.
Even though some specifics about the approval requirements and payout thresholds are unclear, the overall vibe around ETUDE is that it's a popular and appealing brand in the beauty industry. This makes their affiliate program a great fit for those looking to promote fresh and exciting products.
Join the ETUDE Affiliate Program
Commission Rate: 3% Per Sale
Cookie Duration: 14 Days
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Milani Cosmetics is a trendy beauty brand that’s gaining massive popularity. Known for its bold colors and affordable prices, Milani offers a variety of makeup products, from lipsticks to foundation, appealing to a wide range of beauty enthusiasts. The brand is all about celebrating diversity and inclusivity, with products designed to flatter all skin tones.
As an affiliate marketer, you'll love that Milani provides a commission rate of 3% per sale. That’s pretty solid, especially if you consider the average order value. While the exact average order value isn’t specified, if we estimate it around $50, your average commission could be $1.50 per sale. This can add up quickly with just a few successful purchases!
With a cookie duration of 14 days, there's a decent chance for you to earn that commission if customers come back to make a purchase. Milani’s active presence on social media also makes it easier for affiliates to promote their products effectively. Get on board and help share the beauty love with Milani!
Join the Milani Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 30 Days
Approval Requirements: An established fashion or lifestyle website or blog with high-quality editorial content; no coupon, cashback or predominantly user-generated content sites; social-only channels considered on a case-by-case basis.
Affiliate Network: Awin
Payout Threshold: $50
Flannels is a trendy UK-based retailer that is all about luxury fashion. They offer a curated selection of high-end streetwear and designer brands, making them a go-to destination for those looking to elevate their style. From stylish jackets to chic footwear, Flannels stocks a variety of sought-after labels. Their products reflect a blend of sophistication and contemporary flair.
The brand enjoys a solid reputation among fashion enthusiasts, particularly thanks to their expert approach to curating collections that resonate with the latest trends. This popularity translates well into affiliate marketing opportunities, as many followers are eager to snap up the latest luxury pieces. With a commission rate of 2.4%, partners have a chance to earn every time a customer makes a purchase through their referral.
Flannels operates with a flexible 30-day cookie duration, which gives affiliates ample time to earn commissions on referred sales. The appeal of this program lies in its ability to tap into premium products that often come with a higher average order value. If you look at typical items sold, the commissions can add up nicely for affiliates who market effectively.
Join the Flannels Affiliate ProgramWe'll email you a link to the full list.
Commission Rate: 2% and 4% Per Sale
Cookie Duration: 30 Days
Approval Requirements: Applicants must apply through the Impact affiliate network and have an active US-based website, blog, or social media channel with content relevant to beauty, cosmetics, or wellness; applications are reviewed on a case-by-case basis with no publicly disclosed minimum traffic or follower threshold.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Revolution Beauty US has made waves in the beauty world with its trendy, affordable products that cater to a younger audience. Founded in 2014, this brand focuses on inclusivity and self-expression, offering a wide range of cosmetics, skincare, and haircare products. From vibrant eyeshadow palettes to unique makeup tools, they have something for everyone who loves colorful beauty.
Their affiliate program features a commission rate of 2% to 4% per sale, which can truly appeal to marketers. Given the average order value in the beauty industry, it's likely that affiliates can earn a decent commission on sales they generate. If we take an average order amount of, say, $50, a 4% commission translates to a potential $2 commission per sale, which can really add up with consistent traffic.
Revolution Beauty stands out in a crowded market due to its commitment to bringing trendy products at wallet-friendly prices. They've built a loyal customer base that continuously seeks their latest launches, making it a fruitful program for affiliate marketers looking to tap into the popular cosmetics scene.
Join the Revolution Beauty US Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Urban Decay UK is all about bold beauty and self-expression. Known for their edgy vibes, they offer a wide range of cosmetics, including their famous eyeshadow palettes and long-lasting foundations. If you're into makeup that stands out, Urban Decay is a go-to brand for many makeup lovers, renowned for their innovative and trend-setting products.
With a commission rate of 5% per sale, there’s potential for some good earnings. Although the average order value isn’t specified, Urban Decay’s premium products tend to attract customers willing to spend more, which means your commission could add up nicely. Plus, a cookie duration of 30 days gives you a fair chance to earn commissions from referred customers who decide to shop later.
Urban Decay values their affiliates and aims to support them in promoting their creative and unique offerings. The brand is popular within the beauty community, and their diverse product lineup ensures there's something for everyone, making your affiliate marketing efforts more likely to succeed.
Join the Urban Decay UK Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Awin
Payout Threshold: $50
Giorgio Armani Beauty UK is a celebrated name in the luxury cosmetics scene. Known for its high-quality makeup, skincare, and fragrances, the brand exudes sophistication and elegance. With a wide range of products, from foundation to signature perfumes, it attracts beauty enthusiasts looking for top-notch items that offer both performance and style.
This iconic brand is popular across the UK and beyond, garnishing a loyal customer base who appreciate its commitment to quality and timeless appeal. While specific payout details haven't been disclosed, the program offers a 5% commission per sale, which can translate into good earnings given that average purchases in the beauty sector tend to be on the higher side.
The affiliate program features a cookie duration of 30 days, allowing plenty of time for potential buyers to change their minds and finalize their shopping. Collaborating with Armani Beauty can be a smart choice for affiliates keen on promoting luxury beauty products that consistently deliver high sales volumes.
Join the Giorgio Armani Beauty UK Affiliate Program
Commission Rate: 15% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
SHANY is a vibrant brand known for its wide range of cosmetics and beauty products. Founded with the mission of making high-quality makeup accessible, SHANY offers everything from eyeshadow palettes to skincare essentials. The brand is popular among beauty enthusiasts due to its focus on affordability and inclusivity, making it a go-to choice for many customers.
One of the reasons why the SHANY affiliate program catches the eye is that it offers a solid 15% commission on sales, which can lead to some nice earnings for affiliates. If we consider their average order value, affiliates can expect average commissions to be quite rewarding. SHANY also has a 30-day cookie duration, giving affiliates ample time to earn commissions from referred customers.
The affiliate program is a great chance for beauty influencers and bloggers to partner with a brand that resonates with their audience. With a mix of trendy products and a commitment to quality, SHANY's offerings are a hit, ultimately providing a fantastic opportunity for affiliate marketers to earn while promoting a beloved brand.
Join the SHANY Affiliate Program
Commission Rate: 2.4% Per Sale
Cookie Duration: 5 Days
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Neiman Marcus is a luxury retail powerhouse known for its upscale department stores and a diverse range of high-end products. They offer everything from designer clothing and shoes to beauty products and home décor. This makes them a go-to destination for those seeking premium brands and exclusive items.
Their affiliate program provides a commission rate of 2.4% per sale, which can add up quickly given their typical average order value. If customers are spending around $200, your commission could be approximately $4.80 per sale. With such a range of enticing products, affiliates have a great opportunity to reach high-value customers who know the worth of luxury shopping.
Neiman Marcus has established a reputation for quality and exclusivity, making it a favored choice among those wanting to splurge. If you're in the affiliate marketing game, partnering with this iconic brand can drive some serious sales potential, particularly in the fashion and beauty niches where they excel.
Join the Neiman Marcus Affiliate Program
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Commission Rate: 2.4% Per Sale
Cookie Duration: 45 Days
Approval Requirements: Applicants must sign up through the Awin network, be at least 18 years old, have an active website or social media channel with relevant beauty or lifestyle content, provide required tax and payment information, comply with FTC guidelines and Avon's affiliate terms; applications are manually reviewed by Avon/Awin.
Affiliate Network: Avon Affiliate Program
Payout Threshold: $20
Avon is a timeless name in the beauty industry, known for bringing quality cosmetics and skincare products to millions. Founded back in 1886, Avon has built a massive and loyal customer base by offering a wide range of items, from makeup to fragrances, and even home goods. They pride themselves on empowering individuals to become entrepreneurs, with their representatives selling directly to friends and family or through online platforms.
The Avon affiliate program offers a 2.4% commission on each sale, which can be pretty lucrative depending on what you’re promoting. While the average order value isn’t specified, if we assume it's around $50, this would translate to an average commission of about $1.20 per sale. Since beauty products often inspire repeat customers, promoting Avon could lead to ongoing earnings as well.
Affiliates are likely to benefit from Avon's strong brand recognition and diverse range of products that cater to various demographics. With a cookie duration of 45 days, you have ample time to earn commissions on a sale if a customer clicks on your link. The program is an easy fit for beauty enthusiasts looking to monetize their passion while showcasing Avon's impressive line of offerings.
Join the Avon Affiliate Program
Commission Rate: 0.8% Per Sale
Cookie Duration: 12 Hours
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a popular retailer known for its wide selection of high-quality apparel, shoes, and accessories. Since it started in 1901, Nordstrom has built a solid reputation for offering top brands and trendy fashion items. Shoppers can find everything from designer dresses to everyday casual wear, catering to men, women, and kids alike. With stylish offerings from big names like Gucci, Nike, and Free People, Nordstrom is a go-to destination for fashion shoppers.
The Nordstrom affiliate program lets affiliates cash in on this fashionable scene. With a commission rate of 0.8% per sale, affiliates can still see some solid earnings, especially since the retailer often sees higher average order values. This means that depending on customer purchases, the actual dollar amount from commissions can add up quickly, making it worthwhile for those marketing their products.
Perfect for both seasoned affiliates and newbies, the program is relatively straightforward, and fashion lovers are always looking for new styles to elevate their wardrobes. Plus, being part of such a well-known brand creates trust, encouraging potential customers to click through those affiliate links and shop.
Join the Nordstrom Affiliate Program
Commission Rate: 15%
Cookie Duration: 14 Days
Prime Prometics is all about premium health and wellness products aimed at helping people look and feel their best. They offer a range of items, from skincare to dietary supplements, which cater to a growing market of individuals looking to enhance their lifestyles.
With a competitive commission rate of 15%, you can earn a nice slice of the sales pie. If their average order value is around $80, you can be looking at about $12 per commission. That’s not too shabby for every sale you drive!
Their cookie duration of 14 days means you have a solid timeframe for your referrals to make a purchase after clicking your link. So, whether it's skincare enthusiasts or health fanatics, there's plenty of opportunity to convert your traffic.
Join the Prime Prometics Affiliate Program
Commission Rate: 5% - 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Awin
Payout Threshold: $50
Ciate is a popular cosmetics brand known for its fun and innovative makeup products. Launched in 2009, it quickly gained a strong following with its unique nail polish colors and adorable packaging. Since then, they've expanded to include a wide range of cosmetics, including lip products, eyeshadow palettes, and skincare essentials.
Affiliates can benefit from promoting Ciate's trendy items, which resonate well with beauty enthusiasts. The commission is set between 5% and 8%, and given the brand's average order value, this could translate to a solid commission of around $7 to $10 per sale, depending on what customers choose to buy. Plus, Ciate often offers special promotions, which can help boost sales and conversions.
Ciate stands out not just for its quality but also for its commitment to cruelty-free and innovative cosmetics that cater to a wide demographic. This appeals to both younger audiences looking for vibrant colors and older consumers seeking reliable makeup solutions. With Ciate, you’re promoting a brand that values creativity and quality, making it an attractive option for affiliate marketing.
Join the Ciate Affiliate Program
Commission Rate: 1.6% and 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
Illamasqua is a bold and vibrant beauty brand that has taken the cosmetics world by storm since its launch in 2008. Known for its edgy products and commitment to inclusivity, it offers a wide range of makeup essentials, from foundation to vibrant lipsticks and dazzling eye shadows. The brand emphasizes individuality and self-expression, making it popular among beauty enthusiasts who want to create standout looks.
The affiliate program for Illamasqua has a solid structure that appeals to marketers. With a commission rate of 1.6% and 8% per sale, it offers flexibility based on performance and promotional tactics. This is a compelling opportunity, especially when considering the average order value can significantly increase your earnings. If, for instance, the average order is around $50, you could potentially earn commissions between $0.80 and $4.00 per sale.
In addition to its exciting product range, Illamasqua prides itself on exceptional customer service, which can help boost affiliate sales. The brand is well-known for its high-quality items and continuous innovation in the makeup space, attracting a loyal customer base that keeps returning. This makes their affiliate program a credible choice for anyone looking to capitalize on a trendy, popular brand in the beauty industry.
Join the Illamasqua US Affiliate Program
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Commission Rate: 6% Per Sale
Cookie Duration: 30 Days
Affiliate Network: Awin
Blank Canvas Cosmetics UK is making waves in the beauty industry with its innovative range of high-quality makeup brushes and tools. Launched with a mission to elevate beauty routines, they are all about creating a flawless makeup application experience for everyone, from beginners to professionals. Their product line includes everything from face brushes to eye brush sets, designed to meet the needs of beauty enthusiasts.
The brand has gained a loyal following thanks to its commitment to quality and craftsmanship. Blank Canvas not only provides essentials but also regularly updates its range, ensuring fresh products that resonate with what makeup lovers want. With a strong presence on social media and influencer partnerships, they are quite popular within the beauty community.
With a commission rate of 6% on each sale, affiliates can earn some decent income, especially if the average order value is significant. For example, if customers typically spend around $50, affiliates stand to earn about $3 per sale. It’s a great opportunity for beauty bloggers, vloggers, and anyone passionate about makeup to partner up with a standout brand that’s all about quality and creativity.
Join the Blank Canvas Cosmetics UK Affiliate Program
Commission Rate: 5% Per Sale
Cookie Duration: 35 Days
Know The Origin is all about making ethical shopping easy and accessible. They offer a stylish range of sustainable clothing and accessories, focusing on eco-friendly materials and fair labor practices. Their customers are conscious consumers who want to make a positive impact through their purchases.
With a commission rate of 5% per sale, affiliates can still benefit nicely from the brand's appeal. While the average order value isn’t specified, it's worth noting that sustainable brands often attract higher spending, potentially making your average commission worth more than you’d think!
The cookie duration for this program is set at 35 days, giving you a good window for earning commissions on referred sales. Plus, this relatively extended tracking period means you can maximize your conversions. So whether you’re targeting eco-conscious shoppers or fashion enthusiasts looking for something different, Know The Origin's affiliate program has potential.
Join the Know The Origin Affiliate Program
Commission Rate: 2% to 12% Per Sale
Cookie Duration: 14 Days
Affiliate Network: Impact
Payout Threshold: $50
Goop is a lifestyle brand founded by actress Gwyneth Paltrow, known for its emphasis on holistic wellness, clean beauty, and luxury living. They offer a diverse range of products that includes everything from high-end skincare and wellness supplements to chic home goods and fashion items. Goop has carved out a dedicated fan base who appreciate its aspirational yet accessible approach to modern living.
The appeal of Goop lies not only in its trendy products but also in its strong brand identity. With an average order value that tends to be on the higher end, affiliates can enjoy commissions from 2% to 12% on sales—a sweet potential earning opportunity given that affiliates can make a nice sum from these elevated price points. By driving traffic to this cachet-filled marketplace, marketers can tap into a vibrant community eager to indulge in self-care and luxury goods.
With a cookie duration of 14 days, you have a solid window for tracking sales, ensuring that your efforts can still pay off even if someone doesn't make an immediate purchase. Goop's unique combination of celebrity influence and wellness focus creates an enticing prospect for affiliate marketers looking to align themselves with a respected and stylish brand.
Join the goop Affiliate Program
Commission Rate: 8% Per Sale
Cookie Duration: 30 Days
Affiliate Network: ShareASale
Payout Threshold: $50
imPRESS is a cool brand focused on nail products that makeat-home manicures easy and fun. They offer a variety of press-on nails that come in different styles, colors, and sizes, perfect for anyone looking to add some flair to their fingertips without the hassle of a salon visit. With unique designs that cater to every occasion, imPRESS nails are quite popular among trendsetters who want stylish nails in no time.
The affiliate program boasts an 8% commission rate per sale, which can add up nicely. If the average order value is around $35, you'd be looking at an average commission of about $2.80 per sale. Plus, with a cookie duration of 30 days, you can feel confident that you'll get credit for any sales good leads bring in.
Overall, imPRESS has become a go-to option for those who love nail art without the commitment or time of traditional manicures. Their brand is all about convenience and fun, making it a great choice for affiliates who can target beauty enthusiasts looking for easy solutions to stay on-trend!
Join the imPRESS Affiliate ProgramAs leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
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