The Makeup industry is experiencing significant growth—valued at approximately $570 billion in 2022 and projected to reach around $863 billion by 2028, reflecting a CAGR of 7.14% during this period (source).
This guide covers our top 25 Makeup Affiliate Programs. For each program, you'll get key details like:
Approval Requirements: Applicants must have an active website, blog, app or social media presence with original, brand-suitable content and established traffic; must include a privacy policy disclosing affiliate relationships; application is submitted via Rakuten Advertising and reviewed by Walgreens for final approval; prohibited content (adult, illegal, etc.) is not allowed.
Affiliate Network: Impact
Payout Threshold: $50
Walgreens is a well-known pharmacy chain that has been around for a long time, catering to all sorts of health and wellness needs. They offer a wide range of products, including prescription medications, over-the-counter drugs, skincare, beauty items, household essentials, and even snacks and drinks. With thousands of locations across the U.S., it's a go-to spot for many people, making their affiliate program appealing for marketers targeting a large audience.
When you join the Walgreens affiliate program, you'll earn a 2% commission on every sale made through your links. This might sound modest, but don't forget that Walgreens has a diverse product range, which means there's something for everyone. Plus, their average order value plays a huge role in your earnings. If customers buy higher-priced items, the commissions can stack up nicely.
The Walgreens affiliate program also has a 30-day cookie duration, giving you ample time to earn commissions from a customer's purchase. This duration encourages affiliate marketers to effectively promote Walgreens' offerings since there's a decent window for conversions. Overall, it's a straightforward program with opportunities for earning through a widely trusted and frequented brand.
Approval Requirements: Applicants must have an active content-based website or social media profile relevant to beauty, skincare, fragrance or lifestyle; coupon or voucher-only sites and paid search placements are prohibited; all promotions must adhere to FTC disclosure requirements and Elizabeth Arden brand guidelines.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Elizabeth Arden is a well-known name in the beauty industry, having been around since 1910. The brand focuses on skincare, makeup, and fragrance products, all of which aim to empower individuals to look and feel their best. With a rich history and a reputation for quality, Elizabeth Arden has built a loyal customer base that spans generations.
The brand offers a variety of bestsellers, including moisturizers, anti-aging serums, and signature fragrances. This diversity makes it easy for affiliates to promote and connect with different customer preferences. When you consider an 8% commission rate on sales, it can lead to solid earnings, especially since the brand's average order value typically lands on the higher side for cosmetic products.
You’ll earn that commission over a cookie duration of 30 days, giving you a fair chance to catch potential buyers. With Elizabeth Arden’s established presence and appealing product lines, it’s a great opportunity for marketers looking to earn on beauty sales.
ETUDE is a popular Korean beauty brand known for its playful and innovative approach to cosmetics and skincare. With a wide range of products from vibrant lip tints to rejuvenating face masks, ETUDE appeals to beauty enthusiasts of all ages. Their fun packaging and trendy products have a strong fan base, making the brand a go-to for those seeking fresh and exciting beauty solutions.
The ETUDE affiliate program offers a generous 10% commission rate on sales. If you consider their average order value, you can expect to earn a decent commission with each sale. Their cookie duration is set at 60 days, giving your referrals plenty of time to make a purchase. This enhances your chances of earning on repeat visits!
In addition to their great product selection, ETUDE is known for regular promotions and seasonal sales, which can further boost your affiliate earnings. Engaging content about their latest releases or beauty tips can help attract more customers to your affiliate links. Honestly, it's a fun program for any beauty lover looking to monetize their passion!
Milani is a well-loved beauty brand known for its vibrant and trendy makeup products. They offer a wide range of cosmetics, including foundations, lipsticks, blushes, and eye shadows that cater to a diverse set of skin tones. Their focus on high-quality formulations and fun packaging makes them a favorite among makeup enthusiasts.
These days, Milani's products are available in various retail outlets and online stores, making them accessible to a broad audience. With marketing strategies centered around social media influencers and makeup tutorials, the brand has gained significant popularity, especially with younger consumers looking for affordable yet stylish makeup options.
With a commission rate of 3% per sale, affiliates have the chance to earn money while promoting these enjoyable products. If we take an average order value of around $50, that means earnings of about $1.50 per sale, adding up quickly with repeat customers and effective marketing efforts in place.
Approval Requirements: An established fashion or lifestyle website or blog with high-quality editorial content; no coupon, cashback or predominantly user-generated content sites; social-only channels considered on a case-by-case basis.
Affiliate Network: Awin
Payout Threshold: $50
Flannels is your go-to place for premium men's and women's fashion. With a fabulous lineup of designer clothing and accessories, they cater to trendsetters looking to elevate their wardrobes. From streetwear to formal attire, Flannels stocks high-end brands like Balenciaga, Givenchy, and Moncler, making it suitable for those who love to stand out in style.
The Flannels affiliate program offers a 2.4% commission per sale, which can be quite lucrative depending on your audience’s shopping habits. If you consider an average order value in the realm of $200, you could earn around $4.80 per sale. That's a nice perk for promoting a brand that has a strong foothold in the luxury market.
Additionally, the cookie duration is set at 30 days, providing ample time for potential buyers to complete their purchases after clicking your links. While specific details about payout thresholds and networks aren’t available, Flannels' esteemed reputation and exclusive product line certainly make their affiliate program worth exploring.
Approval Requirements: Applicants must apply through the Impact affiliate network and have an active US-based website, blog, or social media channel with content relevant to beauty, cosmetics, or wellness; applications are reviewed on a case-by-case basis with no publicly disclosed minimum traffic or follower threshold.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Revolution Beauty is a trendy cosmetics brand that has made a splash in the beauty industry. They're known for offering a wide range of affordable makeup, skincare, and beauty tools that appeal to makeup lovers everywhere. With bold colors and innovative products, Revolution Beauty has captured the attention of beauty enthusiasts, making it a popular choice for those looking to update their beauty routines.
Affiliates can expect a commission rate of either 2% or 4% on sales, which might not seem high at first glance. However, with an average order value typically around $40, that translates to real earnings of approximately $0.80 to $1.60 per sale. This gives affiliates a great chance to maximize their earnings through effective marketing strategies and promotions.
The beauty of partnering with Revolution Beauty lies in their trendy image and strong social media presence, making it easy for affiliates to engage with potential buyers. The brand's accessibility and regular launches of new and exciting products mean there's always something to promote, keeping things fresh and fun for affiliate marketers.
Urban Decay UK is a prominent name in the beauty industry, particularly known for its edgy and vibrant makeup products. They offer a wide range of cosmetics, including bold eyeshadows, high-quality foundations, and statement lip products that cater to makeup enthusiasts of all styles. Their iconic branding resonates especially with a younger crowd who love to express their individuality through makeup.
With a commission rate of 5% per sale, Urban Decay UK's affiliate program is just as appealing. If we consider an average order value around £50, that translates to about £2.50 or roughly $3.25 in commissions per sale. This adds up quickly, especially for affiliates with a strong online presence and a loyal following.
The brand's popularity is bolstered by its commitment to cruelty-free products and a focus on long-lasting formulas. It's often featured prominently in beauty blogs and social media, making it a go-to choice for many beauty influencers. This popularity, combined with colorful marketing campaigns and strong product offerings, provides ample opportunities for affiliates to earn through their promotion.
Giorgio Armani Beauty UK is the luxe beauty branch of the iconic fashion brand, known for its elegant skincare, stunning fragrances, and high-quality makeup products. With a reputation for sophistication and style, they cater to a clientele that appreciates premium beauty offerings. From luxurious foundations to mesmerizing perfumes, each product is designed to enhance natural beauty.
The Brand enjoys significant popularity, attracting beauty enthusiasts who love quality and refinement. By becoming an affiliate, you'll tap into an audience that is already incredibly loyal to the Giorgio Armani name. Plus, their collection often features high-performing, standout products that achieve great results, making it easy for you to promote them.
The affiliate program typically offers a commission of 5% per sale, which can be quite lucrative depending on the average order value. For example, if an average purchase is around $200, you could earn about $10 for each completed sale through your referral. This enticing figure, combined with what Armani represents in the beauty industry, makes this affiliate program a compelling opportunity for marketers.
SHANY is a vibrant beauty brand that focuses on offering a wide range of cosmetics and beauty products. They've gained popularity for their colorful palettes, high-quality makeup, and professional-grade tools designed for everyone from beginners to beauty experts. Their product line includes eyeshadows, lipsticks, brushes, and skincare items, catering to various styles and preferences.
For affiliates, SHANY offers a commission rate of 15% on sales, which is quite appealing in the beauty industry. While we don’t have specific details about their payout thresholds or the affiliate network, the potential earnings can be significant, especially with a solid average order value typically found within beauty brands. If we imagine that their average order value is around $50, you could realistically earn about $7.50 per sale. That adds up quickly!
The SHANY affiliate program is designed for beauty enthusiasts who want to share their passion while also earning some income. With a cookie duration of 30 days, you'll have plenty of time to earn commissions from your referrals, making it easier for you to promote their fantastic range of products across various platforms.
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Neiman Marcus is a luxury retail giant that has been wowing customers since its founding in 1907. Known for high-end fashion, designer jewelry, and exclusive home goods, Neiman Marcus caters to discerning shoppers looking for the best in style and quality.
Their assortment includes everything from upscale clothing and accessories to gourmet foods and distinctive gifts. Shoppers trust Neiman Marcus for unique finds and exceptional customer service, making it a go-to destination for luxury shopping.
Neiman Marcus offers a 2.4% commission per sale, and while the average order value isn't specified, luxury retailers tend to have higher ticket prices, so you might expect a good commission potential based on that. The cookie duration is 5 days, which adds urgency for converters, and the exclusive atmosphere of the brand can attract affiliate partners wanting to promote premium products.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Approval Requirements: Applicants must sign up through the Awin network, be at least 18 years old, have an active website or social media channel with relevant beauty or lifestyle content, provide required tax and payment information, comply with FTC guidelines and Avon's affiliate terms; applications are manually reviewed by Avon/Awin.
Affiliate Network: Avon Affiliate Program
Payout Threshold: $20
Avon is a well-known beauty and personal care brand that has been around since 1886. They offer a wide range of products including skincare, makeup, fragrances, and hair care. Avon is especially popular among those who love beauty products and value quality at an affordable price.
The Avon affiliate program is a great opportunity for marketers. With a commission rate of 2.4% per sale, affiliates can earn a decent payday. For example, if the average order value is around $50, you could earn about $1.20 per sale. This can add up quickly if you have a solid audience.
Another perk of partnering with Avon is their cookie duration of 45 days. This means that if someone clicks on your affiliate link, you get credit for any sale they make within 45 days. This gives affiliates more chances to earn from their promotional efforts!
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a well-known retail giant, particularly popular for its wide range of high-end clothing, shoes, accessories, and beauty products. With a reputation built on excellent customer service, Nordstrom has become the go-to destination for fashion-forward shoppers looking for premium brands and quality. They offer an expansive inventory, including everything from chic apparel to luxurious beauty items, catering to a diverse clientele.
The Nordstrom affiliate program is an attractive option for marketers, featuring a commission rate of 0.8% per sale. This might sound low, but considering Nordstrom's average order values, it can lead to decent earnings. If shoppers typically spend around $200, you could earn approximately $1.60 per sale. With the possibility of repeat and high-value purchases, this program could be beneficial for affiliates focusing on fashion-centric content.
For those interested in working with a trusted brand in the retail space, Nordstrom provides a solid option. Their strong online presence, combined with frequent sales and promotions, keeps traffic coming to their site, which can help you as an affiliate. Moreover, just the reputation of Nordstrom can help drive customer trust, making conversions more likely!
Illamasqua is a bold and innovative beauty brand known for its amazing array of makeup products. Since its launch, it has become a favorite for makeup lovers who appreciate vibrant colors and high-quality formulations. Whether you're into foundations, eye shadows, or their iconic lipsticks, Illamasqua's offerings cater to both everyday beauty enthusiasts and professional makeup artists.
The brand prides itself on self-expression, often encouraging customers to experiment and find their unique style. Their products are cruelty-free and cater to diverse skin tones, making them accessible to a wide audience. With a loyal customer base and an ever-growing online presence, Illamasqua truly stands out in the competitive beauty space.
Illamasqua's affiliate program offers an engaging commission structure, sitting at 1.6% and 8% per sale, which can prove highly lucrative, especially when you consider their average order values. This appealing commission rate makes it attractive for affiliates looking to promote a responsible and trendsetting beauty line that inspires creativity.
Blank Canvas Cosmetics UK is a popular brand known for its professional makeup brushes and tools. They offer a wide range of high-quality products that cater to makeup enthusiasts and professionals alike. From brushes to sponges, their items are designed to enhance the makeup application experience.
Their affiliate program offers a commission rate of 6% per sale, making it appealing for those who love beauty and cosmetics. While the exact average order value isn’t specified, this rate can generate solid commissions for affiliates eager to promote their innovative products.
With a cookie duration of 30 days, affiliates have a nice window for earning commission on referred sales. Blank Canvas is widely recognized as a trustworthy name in the cosmetics industry, making it easier for affiliates to recommend products and gain conversions.
'Know The Origin' is a brand dedicated to providing ethical and sustainable fashion options. They focus on delivering high-quality clothing that’s environmentally friendly and made from organic materials. The range includes stylish apparel that appeals to eco-conscious consumers who want to make a positive impact with their purchases.
The brand has carved its niche by emphasizing transparency in their supply chain, making them a go-to choice for shoppers looking for ethical fashion. They sell everything from casual wear to accessories, making it easy to curate a stylish, sustainable wardrobe. With more people becoming aware of the environmental impact of fast fashion, 'Know The Origin' is fast gaining popularity in the sustainable shopping realm.
By joining their affiliate program, you can earn a 5% commission on each sale. If their average order value aligns with similar brands in the market, this could translate to around $10 per sale, which is a nice perk for promoting products you believe in. Furthermore, a cookie duration of 35 days means you have a good window to earn from referrals.
Goop is an innovative lifestyle brand founded by Gwyneth Paltrow, offering a unique blend of wellness products, fashion, beauty, and home goods. From luxury skincare to trendy fashion items, Goop offers a little bit of everything for the modern wellness enthusiast.
One of the appealing aspects of Goop is its focus on high-quality and often curated items, attracting a loyal customer base that values both aesthetics and wellness. With an average order value that can be quite high, affiliates can benefit from attractive commissions. If commissions are around 2% to 12%, your earnings could be substantial depending on the product price.
The Goop affiliate program is designed to cater to both newcomers and seasoned affiliates, expanding opportunities to earn with a diverse product range. With a strong brand reputation and a focus on self-care, promoting Goop can resonate well with audiences looking for premium lifestyle options.
imPRESS is a popular brand that focuses on providing innovative press-on nail products. They’ve gained a strong following for their stylish designs and user-friendly application, catering to anyone looking to enhance their nail game without a trip to the salon.
Their product range includes a variety of nail styles, colors, and lengths, appealing to different tastes and occasions. This diversity helps attract a wide customer base, which is beneficial for affiliates aiming to promote imPRESS products. The brand’s strong online presence makes it easy for affiliates to reach potential buyers, and discounts often available on bundles can drive up conversion rates.
The imPRESS affiliate program offers an 8% commission on sales. That means if your average order value is around $40, you could earn approximately $3.20 on every sale. The cookie duration is 30 days, making it relatively long for tracking referrals. This setup is perfect for streamlining your affiliate marketing efforts.
KISS is a well-known name in the music world, mainly recognized for their unique brand and longevity since the 1970s. They have a vast array of merchandise that includes everything from band t-shirts to collectible memorabilia. Their products appeal to fans of all ages, making them a popular choice for music lovers looking to express their appreciation for the iconic band.
Their affiliate program offers an 8% commission on sales, which can be quite appealing given the wide range of products and price points available. If the average order value hovers around $50, you could potentially earn about $4 per sale. That's not bad for promoting a legendary brand that fans are eager to buy from!
KISS also has a great selection of items, including exclusive items released for their tours, which can lead to higher order values. Plus, with a 30-day cookie duration, there’s a good window for capturing sales from potential customers. It's a solid program for anyone who has a passion for music and wants to engage with fellow fans while earning some commission.
Approval Requirements: Applicants must apply via the Awin affiliate network, have an active website, blog or social media channel focused on health, beauty or lifestyle with a UK-targeted audience, meet Awin’s minimum traffic requirements (typically 5,000 monthly visits), and agree to Awin’s terms and conditions and Superdrug’s brand guidelines.
Affiliate Network: AWIN
Payout Threshold: $25
Superdrug is a well-known health and beauty retailer in the UK, offering a wide range of products like skincare, makeup, health essentials, and personal care items. They stock everything from big-name brands to their own line of products, making them a one-stop shop for beauty lovers. With over 800 stores, Superdrug has built a solid reputation and enjoys a loyal customer base.
When it comes to the affiliate program, Superdrug offers a competitive commission rate of 1.6% per sale. Even though the average order value isn't specified, this commission rate could lead to decent earnings, especially with their diverse offerings. Plus, with a cookie duration of 30 days, there’s plenty of time for customers to complete their purchase after clicking your affiliate link.
Affiliates can benefit from promoting Superdrug's extensive range of exclusive brands and promotions, appealing to both skin enthusiasts and budget shoppers. The company frequently has deals that can entice customers, making it easier for affiliates to drive those sales while enjoying access to a beloved and recognizable brand.
MAC Cosmetics is a powerhouse in the beauty industry, known for its high-quality makeup products that cater to a diverse audience. Launched in 1984, the brand has made its mark with vibrant colors and innovative collections. From lipsticks to eyeshadow palettes, MAC offers a wide range of cosmetics that appeal to beauty enthusiasts and professionals alike.
With a strong global presence, MAC Cosmetics is not just a brand but a lifestyle choice for many makeup lovers. They regularly collaborate with top artists and influencers, which keeps their offerings fresh and trendy. As an affiliate, you'll benefit from promoting a brand that has a serious fan base. The commission rate is set at 3.2% per sale, and considering MAC's products often have a solid average order value, this can lead to decent earnings.
For affiliates, MAC offers a 7-day cookie duration, allowing for some flexibility in tracking sales made through your links. The cosmetics sector is competitive but rewarding, making MAC's affiliate program an attractive option for those looking to tap into the beauty market.
Approval Requirements: Applicants must apply through CJ Affiliate, have an active website or social media channel with original, brand-appropriate content; provide valid tax and payment information; be at least 18 years old; applications are reviewed and approved by Kohl’s based on content quality and compliance with their affiliate agreement
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Kohl's is a popular department store chain that offers an impressive variety of products, including clothing, home goods, and accessories from well-known brands. They cater to customers looking for fashion, home decor, and everyday essentials, all while often running stylish promotions and sales that attract budget-conscious shoppers.
With a commission rate of 2.4% per sale, it's a decent choice for affiliates looking to earn while promoting a beloved retailer. If your average order value is around $100, for example, that means you could be earning around $2.40 for every sale generated through your affiliate links.
The program's cookie duration is 7 days, providing you with a fair window to capture sales. Affiliates can take advantage of Kohl's broad customer base and reputation to help drive traffic and conversions effectively.
Hudson's Bay is a well-known Canadian retailer that has been around since 1670. They offer a wide array of products, from stylish clothing and accessories to home goods and beauty items. This makes them a go-to destination for shoppers looking for quality brands and trendy finds all in one place.
The company's extensive product selection features famous brands, which can attract a broad audience. While the commission rate is set at 4% per sale, considering Hudson's Bay's typically high average order value, your average earnings can stack up nicely. Their brand recognition combined with strong marketing efforts makes their affiliate program an enticing option for marketers.
Affiliates can benefit from short cookie duration of 7 days, allowing commissions on returning customers within this period. Hudson’s Bay has a reputation for delivering quality and value, which can support higher conversion rates for affiliates. Plus, promoting a brand with such a rich history could certainly appeal to your audience!
REVOLVE is a trendy online retailer known for its chic selection of women's fashion and lifestyle products. Launched in 2003, it has become a go-to destination for style-savvy shoppers looking for the latest in clothing, accessories, and beauty items. Their inventory boast both established brands and up-and-coming designers, making sure there's always something fresh on the virtual shelves.
With an average order value often hitting around $150, the 5% commission rate of the affiliate program means you could earn approximately $7.50 per sale. This can add up quickly, especially if you're targeting fashion-forward consumers eager for the next big thing. REVOLVE also provides a variety of marketing resources, which makes it easier for affiliates to promote their products effectively.
Their cookie duration of 7 days is typical in the retail space, giving you a good chance to earn commissions on repeat visitors. The brand's vibrant online presence and engaging social media channels help drive traffic, making it an attractive partner for affiliate marketers keen to tap into the fast-paced fashion world.
Approval Requirements: Applicants must have a high-quality, editorially driven website relevant to luxury fashion or lifestyle; sites primarily focused on coupons, deals, loyalty/incentive programs, or requiring membership/subscription are not permitted. Approval is at Saks Fifth Avenue’s discretion via their affiliate network.
Affiliate Network: Rakuten
Payout Threshold: $50
Saks Fifth Avenue is synonymous with luxury shopping, establishing itself as a premier destination for high-end fashion and designer apparel since 1924. Known for its sophisticated selection, Saks offers a wide range of products, from chic clothing and elegant accessories to exquisite beauty products. This lavish retailer frequently attracts style-conscious shoppers looking for exclusive brands and high-quality items.
Affiliates can tap into the Saks Fifth Avenue program with a 2.4% commission on sales. Considering the average order value at Saks typically hovers around $400, this means affiliates could potentially earn around $9.60 per sale, making it a lucrative opportunity for those targeting upscale customers. The cookie window lasts 14 days, ensuring affiliates have some time to earn commissions from the referred traffic.
Saks has a solid reputation for customer service and fast shipping, which enhances the shopping experience for buyers. By promoting this distinctive brand, affiliates get to align themselves with a name that stands out in the competitive retail landscape while taking advantage of Saks Fifth Avenue's allure.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the makeup niche, you can trust our recommendations to help make it happen.
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