The Hair Product industry is booming, with a projected market value of $102.5 billion by 2024, growing at a CAGR of 5.6% from 2020 to 2024 [source]. As more consumers prioritize hair care, this rising demand creates lucrative opportunities for affiliate marketers to tap into this profitable niche.
This guide covers our top 25 Hair Product Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
With this knowledge, you’ll be well-equipped to choose the best programs that can help monetize your platform effectively.
Approval Requirements: Applicants must have an active website, blog, app or social media presence with original, brand-suitable content and established traffic; must include a privacy policy disclosing affiliate relationships; application is submitted via Rakuten Advertising and reviewed by Walgreens for final approval; prohibited content (adult, illegal, etc.) is not allowed.
Affiliate Network: Impact
Payout Threshold: $50
Walgreens is a well-known pharmacy and retail chain that has been serving customers since 1901. They offer a wide range of products, including prescription medications, health and wellness items, beauty products, household goods, and even snacks. With thousands of locations across the U.S., they're a go-to destination for many shoppers looking for both convenience and variety.
The Walgreens affiliate program comes with a commission rate of 2% per sale, which can be pretty appealing given the sheer volume of transactions they handle daily. While the specific average order value isn’t detailed, Walgreen’s extensive product range usually pulls in decent order values, meaning your potential earnings could grow with your sales efforts. Over time, this adds up, especially for affiliates who know how to guide traffic effectively.
Walgreens also operates with a 30-day cookie duration, allowing you to earn commissions on sales that occur after a customer clicks your affiliate link within that timeframe. This flexibility can help you maximize your earnings. Their strong brand presence and consistent demand for everyday items can create a solid foundation for affiliate partners.
L'ange Hair is all about fabulous hair products that deliver serious results. They specialize in high-quality shampoos, conditioners, and styling tools designed to enhance hair health and style. With a focus on sleek packaging and effective formulas, their range has caught the attention of beauty enthusiasts everywhere.
Their affiliate program offers a commission rate of 5% per sale, making it a solid option for those wanting to promote top-tier hair care products. Since L'ange Hair’s average order value can span anywhere between $50 to $100, you could potentially earn between $2.50 and $5.00 for each sale you make.
Additionally, L'ange Hair embraces a strong social media presence and influencer partnerships, creating a buzz around their products. This opens up great potential for affiliates to capitalize on trends and community engagement.
Kiehl's UK is part of a well-established skincare and cosmetic brand known for its commitment to high-quality products. With roots dating back to 1851, they offer a diverse lineup ranging from moisturizers and serums to shampoos and body creams. Kiehl's prides itself on using natural ingredients, making it a popular choice for those seeking premium care.
Their products attract a loyal customer base, thanks to a reputation for effectiveness and unique formulations. Kiehl's also emphasizes sustainability and social responsibility, which resonates well with modern shoppers. This creates plenty of opportunities for affiliate marketers to connect with a like-minded audience.
As an affiliate, you'll earn a commission rate of 5% per sale. When you consider the average order value, affiliates could see a nice return. With a cookie duration of 30 days, you have ample time to convert potential buyers. It's a reliable program for those looking to partner with a trusted and iconic brand.
Approval Requirements: An established fashion or lifestyle website or blog with high-quality editorial content; no coupon, cashback or predominantly user-generated content sites; social-only channels considered on a case-by-case basis.
Affiliate Network: Awin
Payout Threshold: $50
Flannels is a go-to destination for luxury and high-end fashion, specializing in designer clothing, footwear, and accessories from top brands. Whether you're after a stylish jacket, trendy sneakers, or classy bags, Flannels offers a curated selection that appeals to fashion-forward customers seeking quality and class.
The brand enjoys considerable popularity among shoppers who value both aesthetics and craftsmanship. Being known for carrying some of the biggest names in fashion helps Flannels maintain a solid reputation. The combination of their upscale product offerings and a commitment to customer satisfaction makes them an attractive option for affiliate marketers.
With a commission rate of 2.4%, potential earnings can stack up if you have high-value traffic. Given that luxury items typically command a higher average order value, that means your commissions could be decent, especially with the 30-day cookie duration allowing ample time for conversions. For those in the fashion niche, partnering with Flannels could be a lucrative endeavor.
Approval Requirements: Applicants must apply through the Impact affiliate network and have an active US-based website, blog, or social media channel with content relevant to beauty, cosmetics, or wellness; applications are reviewed on a case-by-case basis with no publicly disclosed minimum traffic or follower threshold.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Revolution Beauty is a vibrant player in the beauty industry, known for its trendy, affordable makeup and skincare products. They offer a wide range of items, from colorful cosmetics to effective skincare solutions, which appeal to beauty enthusiasts and casual shoppers alike. The brand has gained immense popularity for its inclusive approach, catering to diverse skin tones and preferences.
Affiliates can benefit from promoting Revolution Beauty, especially with commission rates set at 2% and 4% per sale. If the average order value is around $30 (just an estimate for illustrative purposes), that means you could earn $0.60 to $1.20 for each sale referred, making it a fun way to earn while sharing products that fans love. Plus, the 30-day cookie duration helps ensure that you're credited for referrals made even when shoppers take a bit longer to decide on their purchases.
The brand's strong social presence and loyal customer base make it an attractive option for affiliates. Customers appreciate their commitment to quality and innovation, which can translate into solid sales for those who promote their products. With a steadily growing range of offerings and frequent collaborations, it's easy for affiliates to find fresh content to share with their audience.
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Neiman Marcus is a high-end retail brand that's been setting the fashion standard since 1907. Known for luxury apparel, accessories, jewelry, and home goods, they carry a selection of designer labels that appeal to those with a taste for the finer things. Whether you’re shopping for a chic dress or a statement piece for your home, Neiman Marcus has it all.
The Neiman Marcus affiliate program offers affiliates a commission rate of 2.4% per sale. This might seem small on the surface, but considering their average order value often exceeds $500, your commissions could add up quickly. In fact, with an average order of $500, you could pocket around $12 per sale. That’s not too shabby for promoting such a lavish brand!
They also have a good cookie duration of 5 days, allowing you to earn commissions on referrals that convert within that time frame. Neiman Marcus's reputation for luxury combined with a solid affiliate structure makes it an appealing option for marketers looking to tap into the high-end retail space.
Approval Requirements: Applicants must register via the AWIN affiliate network, supply a valid website URL or social media channel with relevant fashion content, and adhere to PrettyLittleThing’s affiliate program terms and brand guidelines
Affiliate Network: Awin
Payout Threshold: $50
PrettyLittleThing is a popular fashion destination catering to young adults looking for the latest trends. Known for its trendy apparel and affordable prices, the brand offers everything from dresses and footwear to accessories, making it a one-stop-shop for fashion-forward individuals.
Their affiliate program is enticing with a commission rate ranging from 5% to 10% per sale. Given that the average order value for PrettyLittleThing is around $60, affiliates can earn between $3 to $6 per purchase, which adds up quickly.
With a cookie duration of 30 days, affiliates have plenty of time to earn credit for their referrals. PrettyLittleThing's strong online presence and engaging marketing strategies make it an appealing partnership for anyone looking to promote fashion products.
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a well-respected name in the retail game, well-known for its high-quality clothing, shoes, and accessories. They cater to a fashionable crowd with a wide range of designers and brands like Treasures, AllSaints, and Gucci. Whether it’s everyday wear or something for a special occasion, Nordstrom's got it all.
With an affiliate program that offers a commission rate of 0.8% per sale, the incentives might seem modest. But considering the brand’s average order value often exceeds $100, you could realistically earn around $0.80 per sale. It’s a great fit for fashion enthusiasts looking to promote stylish products that consumers love.
Nordstrom's shopping experience is also top-notch, featuring free shipping on orders over a certain amount, which helps drive conversions. Plus, their 12-hour cookie duration means you’ll have a quick window to get credits for your referrals, broadening your chances of making commission from eager buyers.
UNice is making waves in the hair industry with its wide range of high-quality hair extensions and wigs. They offer products in various styles and colors, catering to anyone looking to enhance their look. Whether you’re into straight, wavy, or curly hair, UNice has something to suit your needs.
The brand is well-known for its competitive prices and excellent customer service. This reputation has helped them build a loyal customer base. UNice’s average order value is often seen as attractive, especially considering their great selection and reasonable price points that keep shoppers coming back.
As for their affiliate program, you can earn between 3% and 6% for each sale referred. With their strong presence in the market and diverse product offerings, promoting UNice can be a fantastic opportunity—especially when leveraging that commission rate along with their average order values.
LaserAway is a well-known brand in the aesthetic treatment world, specializing in services like laser hair removal, tattoo removal, and skin rejuvenation. They have built a strong reputation for using advanced technology and providing effective treatments, appealing to a wide audience interested in cosmetic upgrades.
With a commission rate of 15% per sale, affiliate marketers can see significant earnings. While the average order value isn't specified, treatments can often range in the hundreds to over a thousand dollars, meaning potential commissions could add up nicely. This makes promoting LaserAway tempting for those in the beauty and wellness niche.
The program offers a generous cookie duration of 60 days, allowing plenty of time for customers to make a decision. This extended period can really boost conversion rates for affiliates. Overall, LaserAway's established brand presence and quality services make it a promising partner for affiliates.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Nuxe is a beloved French skincare and beauty brand known for its high-quality, natural products. Established in 1957, the brand combines the power of nature with skincare expertise, offering a wide range of items like moisturizers, serums, and oils. Nuxe's products are not just good for the skin; they smell amazing too, often featuring delightful floral and natural scents.
The affiliate program offers a commission rate between 5% and 7% per sale. This means that if someone orders a popular product, you could earn a nice payout based on their average order value. Given that many Nuxe items are in the $30 to $60 range, you could be looking at commissions of around $1.50 to $4.20 per sale, which can add up quickly if you're driving significant traffic.
With a cookie duration of 30 days, you have a good timeframe to earn commissions from referrals, even if the customer returns later to make a purchase. This is a fantastic opportunity for affiliates, especially those who love promoting skincare and beauty brands.
Design Essentials is a well-respected name in the haircare industry, especially known for its products aimed at textured hair. They offer a range of solutions, from shampoos to deep conditioners, styling gels, and unique treatments tailored for different hair types. Their brand resonates deeply with consumers looking for high-quality and effective products that enhance natural beauty.
With a creative approach towards hair care, Design Essentials focuses on promoting healthy hair and scalp through its scientifically-backed formulas. They aim to empower their customers by encouraging them to love their natural hair while providing the tools to maintain it. This customer-centric ethos makes their brand a popular choice among diverse demographics.
Their affiliate program offers a 20% commission on every sale, which can lead to significant earnings. For instance, if the average order value is around $50, you’re looking at about $10 in commission per sale. That’s a solid incentive for affiliates eager to promote a brand that's all about celebrating textured hair.
Coco & Eve is a vibrant brand focused on premium hair care and tanning products, catering especially to those looking to achieve luscious locks and a flawless glow. Their signature product, the Coco & Eve Like a Virgin Hair Masque, has gained popularity for transforming dry, damaged hair into silky, smooth strands. With a commitment to using natural ingredients, they’ve carved a niche in the beauty market, appealing to eco-conscious consumers.
Their affiliate program offers a 15% commission on each sale, making it a fantastic opportunity for marketers who resonate with beauty and wellness. Given the quality of their products and loyal customer base, the average order value can be significant, allowing affiliates to earn a decent commission for their efforts. Customers are drawn to the brand for its reputation and the effectiveness of its products, meaning higher conversion rates for affiliates.
Coco & Eve also maintains a strong online presence, which can be an advantage for affiliates looking to drive traffic. With a cookie duration of 30 days, affiliates have ample opportunity to capture sales even if the customer doesn’t purchase right away. Promoting their brand could be a lucrative avenue for anyone engaged in the beauty and personal care space.
Pretty Party UK is all about fun and flair when it comes to celebrations! They specialize in party supplies, decorations, and accessories for events like birthdays, weddings, and baby showers. Their vibrant product range includes balloons, banners, tableware, and themed decorations that make any gathering pop with color and excitement.
The brand has garnered a loyal following thanks to their trendy designs and quality products, helping you throw memorable parties with ease. Affiliates can take advantage of their attractive 20% commission rate on sales, turning festive vibes into earnings. The high demand for unique party items often leads to a substantial average order value, which means more cash in your pocket.
With a cookie duration of 10 days, there's ample opportunity for buyers to explore and purchase after clicking on your affiliate link. This affiliate program is a great way for party planners, bloggers, and anyone passionate about celebrations to monetize their audience by promoting a brand that people love for their festive needs!
Pretty Party (US) is a vibrant and fun online store that specializes in party supplies, decorations, and themed items. Their goal is to make every celebration, from birthdays to holidays, an unforgettable experience. They offer a wide array of products, including balloons, tableware, and unique party favors, perfect for anyone looking to throw a memorable event.
Their affiliate program is an attractive option for marketers, featuring a 20% commission rate on each sale. Considering the stylish and well-curated items offered, affiliates have the potential to earn a decent amount on each sale. For example, if the average order value is around $50, you could anticipate making an average of $10 per sale through the affiliate program.
Pretty Party's focus on quality products and customer satisfaction makes it a popular choice among party planners. With a cookie duration of 10 days, affiliates have a good window to earn commissions on referred sales, helping boost overall earnings. Get excited about promoting products that bring joy and celebration to life!
Ali Annabelle shines in the wig and hair extension market, catering to those who want to enhance their looks with high-quality products. They offer a wide range of styles and lengths, ensuring there's something for everyone. Their brand, known for its premium materials and craftsmanship, has gained popularity among beauty enthusiasts and influencers alike.
Their affiliate program is pretty attractive, with a commission rate of 10% per sale. This means affiliates get a nice cut from each transaction, especially since the average order value can be quite significant. With appealing products that often sell well, you could see how the earnings add up quickly!
Working with Ali Annabelle means promoting a brand that resonates with a fashionable audience. From glamorous wigs to trendy hair extensions, their offerings make it easy for affiliates to engage their followers while earning through the program.
Goop is a lifestyle brand founded by actress Gwyneth Paltrow, and it’s known for its unique approach to wellness, fashion, and beauty. The company offers a range of products, from skincare and health supplements to stylish clothing and home goods. Goop is all about luxury and quality, catering to a clientele that appreciates both style and substance.
As an affiliate partner, you’ll find great potential with Goop’s program. They offer a commission rate that ranges from 2% to 12% per sale, which could translate into nice earnings depending on what your audience buys. If we take an average order value of, say, $200, even a 2% commission nets you $4, while a 12% commission would bring in $24 per sale!
The cookie duration for tracking is 14 days, which means affiliates have a decent amount of time to earn their commissions on sales. With Goop's high-end product selection and a dedicated fan base, promoting their items can be both rewarding and exciting for affiliates who love wellness and luxury lifestyle brands.
KISS is a popular brand known for its amazing range of beauty products, especially false eyelashes and nail art. They focus on providing high-quality items that are easy to use, making beauty fun and accessible for everyone. Whether you’re prepping for a party or just looking to spice up your everyday look, KISS has you covered with a variety of styles and options.
The brand’s affiliate program offers a solid 8% commission rate on sales, which is pretty sweet. With KISS's average order value, affiliates can expect good earnings from each sale they drive. Plus, there's a 30-day cookie duration, giving plenty of time for potential buyers to complete their purchases.
KISS's commitment to quality and innovation has made it a go-to in the beauty industry. Affiliates can leverage the brand's popularity and diverse product lineup to maximize their revenue potential. So, if you're looking to tap into the beauty market, KISS is definitely worth considering!
Approval Requirements: Applicants must apply via the Awin affiliate network, have an active website, blog or social media channel focused on health, beauty or lifestyle with a UK-targeted audience, meet Awin’s minimum traffic requirements (typically 5,000 monthly visits), and agree to Awin’s terms and conditions and Superdrug’s brand guidelines.
Affiliate Network: AWIN
Payout Threshold: $25
Superdrug is a beloved high street health and beauty retailer based in the UK. They offer a wide range of products, including cosmetics, skincare, health items, and personal care essentials. With a reputation for affordability and variety, Superdrug is a go-to spot for beauty enthusiasts and everyday shoppers alike.
Their dedicated focus on budget-friendly options, including exclusive collaborations and in-house brands, keeps customers coming back for more. This helps make Superdrug a popular choice for both casual shoppers and beauty fanatics. As affiliates, marketers can tap into a sizable customer base that's eager to snag the latest deals and products.
In terms of commission, Superdrug has set a pretty straightforward rate at 1.6% per sale. While the average order value isn't specified, even with this lower commission, sales from high-value beauty products can mean solid earnings in your pocket. Paired with regular promotions and price cuts, Superdrug's diverse product portfolio makes it an appealing affiliate program for marketers.
Approval Requirements: Application via Awin network; must have a valid website or social channel with relevant beauty content; coupon, cashback and deal sites not accepted
Affiliate Network: AWIN
Payout Threshold: $50
Feelunique is a popular online beauty retailer, offering a wide array of beauty products, skincare items, hair care, and makeup. Established to give beauty enthusiasts a one-stop-shop experience, they carry both luxury and well-known high-street brands, catering to a variety of budgets and preferences.
Their affiliate program is pretty appealing too, with commission rates ranging from 1% to 7% per sale. With an average order value that often hovers around $50, affiliates can earn an average commission of about $2.50 to $3.50 per sale — not too shabby for promoting such sought-after products!
With a cookie duration of 30 days, affiliates have ample time to earn from referrals. The diverse product selection and competitive commission structure make Feelunique a solid choice for beauty and lifestyle influencers looking to monetize their audience.
Approval Requirements: Applicants must apply through CJ Affiliate, have an active website or social media channel with original, brand-appropriate content; provide valid tax and payment information; be at least 18 years old; applications are reviewed and approved by Kohl’s based on content quality and compliance with their affiliate agreement
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Kohl's is a popular department store chain that has been around since 1962. They offer a wide variety of products, including clothing, shoes, accessories, home goods, and more. With brands like Nike, Adidas, and Levi's, Kohl's has something for everyone, from trendy teens to busy parents.
The Kohl's affiliate program boasts a commission rate of 2.4% per sale, which means that for larger orders, affiliates can earn some decent commissions. While average order values can vary, think of the potential earnings from a $100 order, landing you about $2.40. Kohl's also runs exciting sales and promotions, making it a great opportunity for affiliates to drive traffic and potentially boost those sales!
Plus, with a solid cookie duration of 7 days, affiliates have a little wiggle room to capture those sales. Kohl's is well-known for its sales events, discounts, and loyalty programs, which translates into a higher chance of customers converting into sales when they shop through affiliate links.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the hair product niche, you can trust our recommendations to help make it happen.
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