The Hair Product industry is experiencing significant growth—valued at approximately $87.9 billion in 2022 and projected to reach $102.5 billion by 2024, with a compound annual growth rate (CAGR) of 4.5% during this period (source). This expansion presents lucrative opportunities for affiliates looking to monetize their platforms in the beauty and wellness sectors.
This guide covers our top 25 Hair Product Affiliate Programs. For each program, you'll get key details like:
Commission rates
Cookie duration
Approval requirements
Affiliate network
Payout threshold
Dive in to discover how you can capitalize on this booming industry!
Approval Requirements: Applicants must have an active website, blog, app or social media presence with original, brand-suitable content and established traffic; must include a privacy policy disclosing affiliate relationships; application is submitted via Rakuten Advertising and reviewed by Walgreens for final approval; prohibited content (adult, illegal, etc.) is not allowed.
Affiliate Network: Impact
Payout Threshold: $50
Walgreens is a giant in the retail pharmacy space, known for making healthcare more accessible. They offer a wide range of products, from prescription medications to everyday essentials like beauty, personal care, and snacks. With over 9,000 locations across the United States, they're a go-to spot for many customers looking for convenience and reliability.
The Walgreens affiliate program has a decent 2% commission on sales, which can still add up when you're referring customers for their health and beauty products. You can expect to earn around $3 for every $150 sale, which is pretty common when dealing with personal care and health items. Given their ongoing sales and promotions, affiliates could find opportunities to maximize their commission.
While specific details on approval requirements and the affiliate network aren’t readily available, the program generally attracts many marketers due to Walgreens' brand recognition and a large, loyal customer base. The cookie duration is 30 days, so referrals continue to earn commission for up to a month after someone clicks your link.
'L’ange Hair' is all about fabulous hair care. They offer a range of high-quality hair products, focusing on everything from styling to nourishment. With a line-up that includes styling tools and hair care essentials, they cater to those who want to elevate their hair game.
The brand has gained popularity due to its commitment to using top-notch ingredients and innovative technology. Many people rave about their products, making 'L’ange Hair' a go-to option for beauty enthusiasts. The community around their products is vibrant, with customers loving the impact on their hair’s health and style.
When it comes to earning potential with their affiliate program, you’ll earn a 5% commission on sales. Considering an average order value typical in the hair care industry, you could be looking at average commissions that add up nicely. With a cookie duration of 30 days, there’s plenty of opportunity for your referrals to make a purchase!
Kiehl's UK is part of a well-respected brand that focuses on skincare, haircare, and body care products. They offer a variety of quality products that blend unique ingredients with effective solutions tailored to various skin concerns. With a rich history dating back to 1851, Kiehl's is known for its customer-centric approach and exceptional service, making it a go-to for skincare enthusiasts.
The Kiehl's range includes bestselling items like cleansers, moisturizers, and serums that cater to different skin types and conditions. This popular brand attracts a loyal customer base, especially with its commitment to high-quality, natural ingredients. The average order value tends to be significant, enhancing the affiliate program's appeal, especially with a commission rate of 5% on sales.
Affiliates can benefit from the 30-day cookie duration, providing ample time for customers to complete their purchases. With Kiehl's reputation and effective marketing strategies, affiliates have a decent opportunity to earn commissions through word-of-mouth and promotional efforts.
Approval Requirements: An established fashion or lifestyle website or blog with high-quality editorial content; no coupon, cashback or predominantly user-generated content sites; social-only channels considered on a case-by-case basis.
Affiliate Network: Awin
Payout Threshold: $50
'Flannels' is a well-known retailer specializing in premium apparel, particularly outerwear, offering a variety of stylish brands. You can find everything from high-end jackets to cozy knitwear, catering to savvy fashion enthusiasts. Their selection often features both luxury designers and popular contemporary labels to ensure there's something for everyone who appreciates quality clothing.
The brand has a solid reputation in the fashion world, making it a go-to for customers who prioritize style and function. With a commitment to providing high-quality products, combined with an eye for what’s trendy, Flannels makes a compelling option for both shoppers and affiliate marketers alike.
For affiliates, Flannels offers a commission rate of 2.4% per sale. This can translate into decent earnings, especially if you consider the typical price points of their products, which can lead to attractive commissions. With a cookie duration of 30 days, affiliates have ample time to capture sales from interested shoppers.
Approval Requirements: Applicants must apply through the Impact affiliate network and have an active US-based website, blog, or social media channel with content relevant to beauty, cosmetics, or wellness; applications are reviewed on a case-by-case basis with no publicly disclosed minimum traffic or follower threshold.
Affiliate Network: Rakuten Advertising
Payout Threshold: $50
Revolution Beauty US brings you a fun and vibrant array of beauty products designed for every makeup lover. They offer everything from affordable makeup and skincare to unique collaborations with influencers, making it a popular choice among beauty enthusiasts. The brand is known for its catchy and trendy products, ensuring there’s something for everyone looking to express their style.
The affiliate program is quite attractive for marketers, thanks to a commission rate of 2% and 4% per sale. While the exact average order value isn’t shared, considering their budget-friendly pricing, even a modest order can yield a nice commission. For example, at an average cart total of about $50, you could earn between $1 and $2 per sale, which adds up quickly!
With a cookie duration of 30 days, affiliates have a good window for earning commissions. Their energetic brand presence and commitment to inclusive beauty make it an advantageous program for partners looking to connect with a passionate audience. Whether you're a beauty guru or a casual user, Revolution Beauty offers potential rewards for affiliates willing to promote their diverse product range.
Approval Requirements: Affiliates must apply through CJ Affiliate with a professional, content-rich website focused on fashion or luxury; approval is based on site quality, relevancy of content, audience engagement, and compliance with CJ Affiliate and Neiman Marcus program policies.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Neiman Marcus is a luxury retail powerhouse known for its upscale brands and high-quality products. Founded in 1907, this department store has built a strong reputation, attracting fashion enthusiasts with a wide array of designer clothing, accessories, beauty products, and home goods. Shopping at Neiman Marcus feels like stepping into a fashion wonderland, with offerings from big names like Gucci, Prada, and Chanel, catering to those who appreciate the finer things in life.
The Neiman Marcus affiliate program comes with a competitive 2.4% commission rate per sale. Given their average order value typically sits at a sizable amount, affiliates can expect commission earnings that can be quite rewarding. For example, if the average order value is around $300, you could be looking at an average commission of approximately $7.20 for each sale driven through your affiliate links.
Affiliates can enjoy a cookie duration of 5 days, which is helpful for capturing sales from customers who may not purchase right away. While specifics on approval requirements and the affiliate network aren’t widely known, the allure of the Neiman Marcus brand itself and its premium clientele make it an attractive option for any affiliate marketer aiming to tap into the luxury market.
Approval Requirements: Applicants must register via the AWIN affiliate network, supply a valid website URL or social media channel with relevant fashion content, and adhere to PrettyLittleThing’s affiliate program terms and brand guidelines
Affiliate Network: Awin
Payout Threshold: $50
PrettyLittleThing is a trendy fashion retailer that caters primarily to young women looking for the latest styles at affordable prices. Known for its vast collection of dresses, tops, and accessories, the brand embraces a bold and funky aesthetic that's super popular on social media platforms. With frequent new arrivals and a savvy marketing strategy, it has built a solid following among fashion-forward shoppers.
The PrettyLittleThing affiliate program offers commission rates ranging from 5% to 10% per sale. If we assume an average order value of around $70, an affiliate could potentially earn between $3.50 and $7.00 per sale. This earnings potential, combined with the young target audience's eagerness to shop, makes it an appealing option for budding and established affiliate marketers alike.
With a cookie duration of 30 days, affiliates have plenty of time to earn commissions on referred sales. PrettyLittleThing also runs exciting promotions and discount events, which frequently attract new customers and keep existing ones coming back for more. These sales opportunities can give affiliates an extra boost in driving traffic and conversions to their sites.
Approval Requirements: Applicants must apply via Rakuten Advertising, have an active publicly accessible website, blog or mobile app focused on fashion, beauty or home, include a clear FTC affiliate disclosure, be U.S.-based, and provide valid tax (W-9) and payment information.
Affiliate Network: CJ Affiliate
Payout Threshold: $50
Nordstrom is a well-known retailer that has been around since 1901, making it a staple in the fashion retail world. They offer a wide variety of products, including clothing, shoes, beauty items, and accessories from both high-end and popular brands. Whether you’re looking for designer fashion or trendy everyday wear, Nordstrom has something for everyone.
The Nordstrom affiliate program is appealing for fashion enthusiasts and marketers alike. With a commission rate of 0.8% on sales, it's a good program for anyone targeting the retail space. While the cookie duration is 12 hours, making it a bit shorter than some other programs, it also allows for quick conversions. The retailer is known for its excellent customer service and free shipping on orders over a certain threshold, which helps drive those sales.
On average, Nordstrom's order values can be relatively high, meaning that each sale can result in a solid commission, despite the smaller percentage rate. They carry a plethora of brands which can help affiliates attract diverse audiences and optimize their marketing efforts. With Nordstrom's reputation and range of products, tapping into their program could be worthwhile for affiliates who know how to leverage fashion trends.
UNice is an up-and-coming brand that focuses on providing high-quality hair products, primarily wigs and hair extensions. They are known for their trendy and stylish options that cater to a diverse customer base. From lace front wigs to natural-looking weaves, UNice offers a variety of products to enhance one’s beauty and style.
The brand is quite popular, especially among beauty enthusiasts who are looking for affordable yet luxurious hair solutions. With their commitments to quality and customer satisfaction, UNice has built a loyal following. This translates to numerous sales opportunities for affiliates willing to promote their products.
The commission rates for the affiliate program range from 3% to 6% per sale, giving affiliates a chance to earn significant rewards, especially with higher-value items. While the exact average order value isn’t specified, even at a modest $100 sale, affiliates could earn between $3 to $6 for each purchase referred—a decent incentive to push promotions.
LaserAway is a well-known brand specializing in laser hair removal and various aesthetic treatments. Since its inception, the company has garnered a loyal clientele eager for effective, high-quality services in personal care and beauty. They pride themselves on using advanced technology and well-trained specialists, offering a wide range of treatments that also include skin rejuvenation and acne clearance.
Affiliates can take advantage of LaserAway's appealing commission structure, which allows for a 15% commission on each sale. Given that the average order value is likely significant, this commission can result in substantial earnings. It provides a great opportunity for affiliate marketers to monetize their efforts while promoting a popular service that many potential customers are actively seeking.
With a competitive cookie duration of 60 days, affiliates have ample time to secure sales from leads generated through their referrals. LaserAway's solid reputation in the beauty and wellness industry could provide even more support for affiliates looking to shine in this program.
Lasso lets you showcase your affiliate links in beautifully designed displays. When your visitors see a descriptive product box, they're more likely to click because they know where they're going.
Nuxe is a well-loved French skincare brand, famous for its luxurious and natural beauty products. They specialize in a range of offerings including moisturizers, oils, and treatments that incorporate botanical ingredients. Nuxe has built a strong reputation for quality and has a loyal customer base who appreciate their commitment to both efficacy and sensorial experience in skincare.
The Nuxe US affiliate program offers a commission rate ranging from 5% to 7% per sale. Given the brand's popularity and the quality of its products, this could translate to a nice paycheck for affiliates. If you consider an average order value of around $70, that means affiliates could earn between $3.50 to $4.90 for each sale they refer, which adds up over time.
Affiliates can also take advantage of a cookie duration of 30 days, which provides ample time for potential customers to reconsider their purchases. With Nuxe's overall focus on natural beauty and dedication to providing results, promoting their products is likely to resonate with health-conscious consumers looking for reliable skincare solutions.
Design Essentials is a go-to brand when it comes to hair care, especially for textured hair. They've been around since 1990, and they've built a solid reputation for delivering quality products that cater to different hair types. From moisturizers to styling creams, they have something for everyone looking to enhance their natural beauty.
What’s cool about Design Essentials is their commitment to using safe ingredients, which resonates well with health-conscious consumers. They aim to support hair health while ensuring their customers can flaunt their styles with confidence. Their popularity in salons and among everyday users speaks volumes, making it easier for affiliates to promote their offerings.
With a commission rate of 20% per sale, affiliates can earn a good chunk of change. If we consider an average order value, that can really add up! Plus, their products are well-loved, which can drive sustained sales and repeat business.
Coco & Eve is all about beauty and self-care, focusing on products that nourish and enhance your natural glow. Their product lineup includes a range of hair and skincare essentials, but they’re especially known for their fabulous coconut hair masks and rich body scrubs. This brand has been creating quite a buzz in the beauty community, thanks to their emphasis on natural ingredients and effective results.
Their affiliate program is straightforward, offering a 15% commission on each sale. With the average order value hovering around $75, this means you could earn about $11.25 on each sale, which is a solid chunk of change. Plus, they provide a 30-day cookie duration to give your referrals plenty of time to make a purchase.
Coco & Eve has made its mark in the beauty scene, attracting a loyal customer base eager for quality products. This popularity can definitely work in your favor as an affiliate. The combination of a reliable commission rate and a sought-after brand makes promoting Coco & Eve a smart move for anyone in the beauty niche.
Pretty Party UK offers a delightful range of party supplies and decorations, perfect for various celebrations, from kids' birthdays to elegant weddings. They focus on making every occasion special with vibrant balloons, themed party kits, and stylish decorations. Their products gather lots of attention for being fun and trendy, making them a go-to choice for party planners.
The Pretty Party UK affiliate program gives a generous 20% commission on every sale. With party supplies often running into higher price points, affiliates can benefit significantly based on the average order value. Picture bringing in commissions that can add up nicely if you drive traffic effectively!
While the exact details about their network and payout thresholds are harder to find, it's clear that Pretty Party UK fits well in the growing market for unique and quality party items. Their appealing product range and reliable customer service are factors that add potential value to affiliate sales!
Pretty Party (US) is all about the celebration vibe, offering a wide range of party supplies that make any event unforgettable. From stylish decorations to themed party kits, they’ve got everything you need to host a fabulous gathering. Their cool products can cater to birthdays, weddings, or just casual get-togethers, making them a go-to choice for party planners and casual hosts alike.
Affiliates can earn a solid commission with a rate of 20% per sale. Although the average order value isn’t specified, you can still get a good idea of your potential earnings based on the commission structure. For instance, if the average order value were, say, $50, you’d be looking at a nice commission of around $10 per sale. That’s pretty appealing for anyone in the affiliate marketing game!
Their cookie duration is set at 10 days, which means you have a decent window to earn from referred customers. So whether you're an influencer looking to round out your content or a blogger seeking to monetize your traffic, Pretty Party makes it easy to dive into promoting their fun offerings.
Ali Annabelle is a cool brand that specializes in stylish and affordable wigs and hair extensions. Known for their high-quality products, they cater to a diverse audience looking to express themselves through their hair options. Whether you're into trendy looks or something classic, Ali Annabelle has a range of colors and styles to choose from.
With an affiliate program offering a solid 10% commission per sale, it's a great opportunity for marketers. The average order value can vary, but if we assume a typical sale might be around $100, you could be looking at around $10 per sale in commissions. That’s pretty appealing, especially if you can drive traffic effectively!
Ali Annabelle also has a growing popular presence on social media, creating a vibrant community of beauty enthusiasts. This engagement helps affiliates connect with potential customers, making it easier to promote their products. Plus, with the beauty and fashion niche always in demand, promoting Ali Annabelle can be a lucrative venture.
Goop is a lifestyle brand that's all about wellness, fashion, and self-care. Founded by actress Gwyneth Paltrow in 2008, it has grown into a huge name, offering everything from luxury skincare and wellness supplements to stylish clothing and home goods. Shoppers flock to Goop not just for the products, but also for the valuable lifestyle advice and inspiration they find on the site.
The range of products is vast, attracting a diverse audience looking for high-quality items. With an impressive average order value, affiliates can earn commissions ranging from 2% to 12%. This means that with the right traffic, commissions can add up quickly, making it a potentially lucrative partnership for marketers in the wellness and lifestyle space.
Goop's marketing ties closely with the brand's identity, emphasizing clean beauty and sustainable practices, which resonates well with today's conscious consumer. By promoting their products, affiliates can align themselves with a brand that's all about quality and trend-forward offerings, appealing to an audience that values both health and style.
KISS is a well-established brand that focuses on providing high-quality beauty products, specifically in the realm of false eyelashes and makeup accessories. Known for its innovative designs, KISS has become a favorite among beauty enthusiasts looking for affordable yet stylish products. They offer everything from natural-looking lashes to bold statement pieces, making it easy for consumers to find exactly what they need to enhance their beauty routines.
The KISS affiliate program presents a fantastic opportunity for anyone interested in promoting beauty products. With an 8% commission rate per sale, affiliates can earn a nice chunk of change, especially given KISS's average order values. Just imagine promoting a popular lash set priced at around $20; that would net you about $1.60 for each sale. Plus, KISS frequently runs promotions and has an engaging social media presence, making it easier to drive sales.
One of the appealing aspects of the KISS affiliate program is its 30-day cookie duration, which allows affiliates a decent window to capture commissions on any leads they drive. Their products are widely recognized for their quality and affordability, so partnering with KISS could enhance your affiliate marketing strategy. With such a popular brand in the beauty industry, it’s a great chance to cater to your audience with something they’ll love.
Approval Requirements: Applicants must apply via the Awin affiliate network, have an active website, blog or social media channel focused on health, beauty or lifestyle with a UK-targeted audience, meet Awin’s minimum traffic requirements (typically 5,000 monthly visits), and agree to Awin’s terms and conditions and Superdrug’s brand guidelines.
Affiliate Network: AWIN
Payout Threshold: $25
Superdrug is a popular health and beauty retailer in the UK, offering a wide range of products that includes health and wellness items, cosmetics, skincare, and personal care essentials. They cater to a variety of customers looking for both everyday products and premium beauty brands, making them a go-to destination for shoppers.
With Superdrug, affiliates can earn a commission rate of 1.6% per sale. While the specific average order value isn't mentioned, given the range and popularity of their products, you can expect commissions to add up if you're directing traffic to their site. An order of around £30 could mean an average commission of about £0.48 for affiliates, which is a nice incentive for sharing Superdrug's offerings.
One of the appealing aspects of Superdrug's affiliate program is a cookie duration of 30 days. This means that any customer who clicks through your unique link will be tracked for up to a month, giving you a solid chance to earn commissions from repeat visitors. This flexibility can help boost your earnings as more customers explore and shop Superdrug’s extensive inventory.
Approval Requirements: Application via Awin network; must have a valid website or social channel with relevant beauty content; coupon, cashback and deal sites not accepted
Affiliate Network: AWIN
Payout Threshold: $50
Feelunique is a popular online beauty retailer that offers a wide range of cosmetics, skincare, haircare, and wellness products. They feature both high-end and affordable brands, making it a go-to platform for beauty enthusiasts searching for their next must-have item. With a customer base that spans the UK and beyond, Feelunique has built a strong reputation for its vast selection and stylish packaging.
Affiliates can earn between 1% and 7% of each sale, depending on the products promoted. This can lead to decent earnings, especially if the average order value is on the higher end, which tends to be standard in the beauty industry. Feelunique frequently runs promotions, so there's always an opportunity to boost those commission rates during sale events.
The program offers a cookie duration of 30 days, giving you plenty of time to convert clicks into sales. It's a perfect opportunity for beauty bloggers and influencers to monetize their audience while promoting quality products that their followers are already interested in. Plus, with the right strategies, affiliates can capitalize on Feelunique's engaging beauty community and fanbase.
Approval Requirements: Applicants must apply through CJ Affiliate, have an active website or social media channel with original, brand-appropriate content; provide valid tax and payment information; be at least 18 years old; applications are reviewed and approved by Kohl’s based on content quality and compliance with their affiliate agreement
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
Kohl's is a well-known retail giant specializing in a variety of products, including clothing, home goods, shoes, and accessories. With a strong reputation for offering great deals, Kohl's combines affordability with quality, making it a popular choice among shoppers looking for value. They frequently run promotions and discounts, which help attract a wide demographic of customers.
The Kohl's affiliate program offers a commission rate of 2.4% per sale, and with an average order value (AOV) that typically hovers around $75, affiliates can earn approximately $1.80 per sale. This can add up nicely for affiliates who funnel traffic effectively to the site.
With an easily navigable website and a wide selection of products, Kohl's is a trusted partner for many online marketers. Whether getting new customers interested in fashion or home improvement, Kohl’s provides ample opportunities for affiliates to tap into a diverse market sector.
REVOLVE is a trendy online fashion retailer that’s all about the young, stylish crowd. They’ve carved out a niche by offering a fantastic selection of clothing, shoes, and accessories from both well-known and emerging brands. It’s a go-to destination to shop the latest styles in women’s fashion, making it extremely popular among fashion-forward shoppers who love vibrant and eye-catching pieces.
The affiliate program is designed to reward marketers for driving sales, with a commission rate of 5% per sale. Considering the average order value at REVOLVE is typically high, that 5% can translate into a nice commission for affiliates. If someone shops for a beautifully curated outfit worth $200, your commission could be around $10 for that sale. Pretty cool, right?
Approval Requirements: Applicants must have a high-quality, editorially driven website relevant to luxury fashion or lifestyle; sites primarily focused on coupons, deals, loyalty/incentive programs, or requiring membership/subscription are not permitted. Approval is at Saks Fifth Avenue’s discretion via their affiliate network.
Affiliate Network: Rakuten
Payout Threshold: $50
Saks Fifth Avenue is a luxury department store that has been a go-to destination for upscale fashion since 1924. They're known for a wide array of products, including designer clothing, accessories, footwear, and high-end beauty products. With brands like Gucci, Prada, and Versace under their roof, Saks attracts a fashion-savvy clientele eager to shop for the latest trends.
Their affiliate program offers a competitive commission rate of 2.4% per sale, which can be pretty appealing especially for sales of high-ticket items. Given the luxury positioning of their products, you might find average order values soaring. Let's say, for instance, an average order sits around $200—this means you could earn roughly $4.80 per sale.
Saks also emphasizes an exceptional shopping experience, including personalized services and exclusive sales events, which can help to boost sales through your affiliate links. Plus, with its strong brand recognition and loyal customer base, promoting Saks Fifth Avenue can potentially lead to consistent commissions for affiliates.
Dermstore is your go-to destination for all things skincare and beauty. They offer a wide range of products, featuring top brands and dermatologist-recommended items. From cleansers to serums and everything in between, Dermstore has something for every skincare enthusiast.
The brand is well-loved for its high-quality product selection and expert advice, making it easy for customers to find the perfect solutions for their skincare needs. With an average order value that sits quite nicely, affiliates can make some decent earnings. The commission rate of 5% means you could earn $15 for every $300 sale!
Dermstore continues to grow in popularity, thanks to their exclusive launches and promotions. Their affiliate program can provide generous earning potential for those interested in beauty and skincare products, making it a smart choice for marketers in the niche.
Approval Requirements: Publishers must apply via the Rakuten Advertising network, own an active website or mobile app with original, brand-safe content (no adult, hate or illegal material), comply with Rakuten’s publisher Terms and Conditions, and provide valid payment details.
Affiliate Network: Rakuten Marketing
Payout Threshold: $50
T.J. Maxx is a well-known retail giant specializing in trendy clothing, shoes, and home decor items at budget-friendly prices. They offer a wide array of brand-name products, making them a popular choice for savvy shoppers looking to score stylish finds without breaking the bank. With their selection constantly changing, customers keep coming back, creating a loyal fan base.
Their affiliate program gives partners a chance to earn a commission of 4% on each sale. This can add up quickly, especially considering T.J. Maxx's average order value, which generally hovers around $100. So on a typical sale, affiliates could see an average commission of about $4, a nice perk for promoting a beloved brand.
One of the attractive features of the T.J. Maxx affiliate program is the 30-day cookie duration. This means you have a full month for customers to complete their purchases after clicking your affiliate link, potentially increasing your earnings. It's a solid opportunity for anyone looking to monetize a shopping-oriented audience.
As leaders in the affiliate marketing industry, the team at Lasso has built a reputation for delivering results. Our team has over a decade of experience building affiliate sites and monetizing them.
At Lasso, we've earned the trust of thousands of affiliate marketers to help them monetize their own websites. Our success as a business is directly correlated to how well we help our customers grow their affiliate revenue.
If you want to be a successful affiliate in the hair product niche, you can trust our recommendations to help make it happen.
Earn More from Your Hair Product Affiliate Programs
Lasso's YouTube integration automatically ensures you earn the most possible from every affiliate link in your video descriptions. Just set it and forget it!