5 Best Pretty Links Alternatives for 2025

If you're realizing that Pretty Links isn't giving what you need, check out these popular alternatives.

Pretty Links is fine for managing and cloaking affiliate links—but it doesn’t do much beyond that.

If you’re looking for product displays, analytics, and higher earnings, consider these popular alternatives:

Lasso Homepage

1. Lasso

Lasso is the leading affiliate marketing tool for content creators and affiliate marketers who want to maximize their earnings.

While Pretty Links offers basic link management, Lasso automates most of your link management tasks so you can focus on creating great content.

Lasso also provides WordPress users with high-converting product displays and tables, and boosted Amazon commissions. If a higher rate is available, we’ll make sure you get it.

When placed next to Pretty Links’ basic link cloaking features, the choice is clear. Lasso is the superior affiliate marketing tool.

Best Amazon Affiliate Tool
 
 
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Best Amazon Affiliate Tool
Primary Rating:
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Build tables like this with Lasso 👆

Advantages

  • Works with all affiliate networks
  • Works with any creator platform
  • Increased Amazon commissions
  • Beautiful customizable displays
  • Product comparison tables
  • Link health monitoring
  • Automated link insertion
  • Mobile deep linking
  • Link localization
  • Detailed click tracking

Shortcomings

  • Premium pricing
  • Limited free version

Latest Improvement

Lasso recently added automatic commission upgrades. If we find a higher commission rate for one of your Amazon products, we'll make sure you get the best payout possible.

Pricing

Pro

$190/year

1 site

Growth

$495/year

3 sites

Enterprise

Custom

Unlimited sites

  • Lasso includes increased Amazon commission rates on eligible products
  • Lasso offers high-converting product displays
  • Lasso includes link health monitoring
  • Lasso includes mobile-deep-linking and localization
  • Both support any affiliate network
  • Both offer link shortening and cloaking
  • Both integrate with WordPress
  • Both offer basic click analytics

2. AAWP

AAWP is a popular WordPress plugin for inserting Amazon images and product boxes into blog content. While the displays are outdated and the plugin isn’t updated often, marketers like it because of how long it’s been around and how many people use it.

Advantages

  • Simple link management
  • Link cloaking and redirection
  • Basic click tracking
  • Auto-linking keywords
  • Link rotation capability

Shortcomings

  • No product displays or tables
  • No boosted commissions
  • No Amazon API integration
  • Advanced Analytics only for Pro Plan or higher

Pricing

1 Site

$79/year

1 site

3 Site

$129/year

3 sites

5 Site

$199/year

5 sites

  • AAWP only works with Amazon
  • AAWP has product displays and tables
  • AAWP has more analtyics than Pretty Links
  • AAWP utilizes Amazon API for real-time product data.
  • Both work with WordPress
  • Both offer link management
  • Both provide basic click tracking
  • Both support affiliate marketing
  • Both have auto-linking capabilities

AAWP Screenshot

AAWP Screenshot
Why Lasso is Better:
  • Modern product displays
  • Higher Amazon Commissions
  • Better Click Tracking
  • Works beyond WordPress

3. AmaLinks Pro

AmaLinks Pro is an Amazon-focused affiliate plugin similar to AAWP. It offers product displays, comparison tables, and Amazon API integration, along with simple link management features that Pretty Links offers.

Advantages

  • Amazon API integration
  • Product comparison tables
  • Product showcase boxes
  • Text link generator
  • CTA buttons

Shortcomings

  • Amazon-only
  • Limited display options
  • No link health monitoring
  • Basic analytics
  • Less intuitive interface

Pricing

Plus

$97/year

1 site

Deluxe

$197/year

3 sites

Deluxe 10

$397/year

10 sites

  • AmaLinks Pro has a more modern interface than Pretty Links
  • AmaLinks Pro has better analytics than Pretty Links
  • AmaLinks Pro has product displays and Amazon images
  • AmaLinks Pro is a much more well-rounded tool than Pretty Links
  • Both work with WordPress
  • Both offer link management
  • Both provide basic click-tracking
  • Both support affiliate marketing

AmaLinks Pro Screenshot

AmaLinks Pro Screenshot
Why Lasso is Better:
  • Higher Amazon Commissions
  • Works with all affiliate networks
  • More customizable displays
  • Link health monitoring
  • Detailed analytics

4. Thirsty Affiliates

Thirsty Affiliates is a popular link management plugin that helps organize and manage your affiliate links. It offers link cloaking, categorization, and most of the same features as Pretty Links.

Advantages

  • Link management
  • Link cloaking
  • Auto-linking
  • Geolocation redirects
  • Automatic link uncloaking

Shortcomings

  • No product displays
  • Limited reporting
  • No Amazon API integration
  • Basic feature set
  • No conversion optimization

Pricing

Basic

$249/year

1 site

Plus

$327/year

5 sites

Agency

$499/year

10 sites

  • Thirsty Affiliates is focused on affiliate links, while Pretty Links is focused on cloaking
  • Pretty Links free version is enough for basic link manaagment
  • Both work with WordPress
  • Both manage affiliate links
  • Both offer link cloaking
  • Both provide basic click tracking

Thirsty Affiliates Screenshot

Thirsty Affiliates Screenshot
Why Lasso is Better:
  • Higher Amazon Commissions
  • Beautiful product displays
  • Comprehensive analytics
  • Link health monitoring

5. Affiliatable

Affiliatable is a WordPress plugin focused on creating beautiful comparison tables and product boxes for affiliate marketers. It offers a modern interface and is designed to help increase conversion rates through visually appealing displays.

Advantages

  • Modern comparison tables
  • Product boxes and showcases
  • Works with multiple programs
  • Drag-and-drop builder
  • Mobile-responsive designs

Shortcomings

  • Limited link management
  • Basic analytics
  • No link health monitoring
  • Fewer customization options
  • No auto-linking features

Pricing

Standard

$99/year

1 site

Plus

$399/year

5 sites

Ultimate

$699/year

10 sites

  • Affiliatable has modern product displays
  • Affiliatable has a more modern interface than Pretty Links
  • Affiliatable has way worse analytics than Pretty Links
  • Affiliatable focuses on visual displays, Pretty Links focuses on shortlinks
  • Both work with WordPress
  • Both work with multiple affiliate networks
  • Both let you cloak links

Affiliatable Screenshot

Affiliatable Screenshot
Why Lasso is Better:
  • Higher Amazon Commissions
  • Better link management
  • Link health monitoring
  • Automated link insertion
  • Mobile deep linking
  • Free link localization

Ready to Earn More From Your Affiliate Links?

Join thousands of successful content creators and affiliate marketers who have switched to Lasso and increased their earnings.

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Feature Comparison: Pretty Links vs. Alternatives

Feature Pretty Links Lasso AAWP AmaLinks Pro Thirsty Affiliates Affiliatable
Modern Product Displays
Works Beyond WordPress
Comprehensive Analytics
Amazon API Integration
All Affiliate Networks
Link Health Monitoring
Conversion Optimization
Mobile Deep Linking
Boosted Amazon Commissions

Frequently Asked Questions

Lasso is the best choice due to superior product displays, increased commissions, and advanced analytics.
Yes, most alternatives offer straightforward migration or import tools.
Yes, except AAWP and AmaLinks Pro, which are Amazon-only.
For plugins like AAWP and AmaLinks Pro, yes. Others like Lasso or Thirsty Affiliates don’t require it.
Lasso offers the most advanced product displays combined with detailed analytics.

Final Verdict

After thoroughly comparing Pretty Links with its alternatives, Lasso stands out as the clear winner for serious affiliate marketers and content creators. While each tool has its strengths, Lasso's specialized focus on affiliate marketing, beautiful product displays, and boosted commission rates make it the easy choice.

5.0
Based on features, ease of use, and value for money

Capture the full value of your existing links.

Use Lasso product displays and automations to earn more from your content.

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