5 Best AAWP Alternatives for 2025

If you're realizing that AAWP isn't giving what you need, check out these popular alternatives.

AAWP is a popular tool for Amazon affiliate marketing. But that doesn’t mean it’s the perfect tool for your business.

We collected 5 alternatives that creators and affiliate marketers can consider, including:

Lasso

Pretty Links

AmaLinks Pro

Thirsty Affiliates

Affiliatable

Lasso Homepage

1. Lasso

Lasso is the leading affiliate marketing tool for content creators and affiliate marketers who want to maximize their earnings.

What sets Lasso apart is its focus on growing your business. Features like boosted Amazon commissions, automated link insertion, and link health monitoring are all designed to help you make more money.

Best Plugin for Affiliate Marketers

Lasso

$39/mo

Lasso is the best WordPress plugin for affiliate marketing. If you want to earn more affiliate income and grow your niche site, you need Lasso!

Create Displays Like This Learn More

With Lasso’s beautiful product displays and customizable call-to-action buttons, you can transform ordinary text links into eye-catching product showcases that drive significantly higher conversion rates.

When placed next to AAWP’s dated Amazon displays and limited features, the choice is clear. Lasso is the superior affiliate marketing tool.

Best Amazon Affiliate Tool
Lasso	AAWP	Pretty Links
Primary Rating: 5.0	Primary Rating: 3.5	Primary Rating: 3.0
Sign Up For Lasso	Learn More	Learn More

Best Amazon Affiliate Tool

Lasso For Vs Pages

Primary Rating:

5.0

Sign Up For Lasso

AAWP

Primary Rating:

3.5

Learn More

Pretty Links

Primary Rating:

3.0

Learn More

Build tables like this with Lasso 👆

Advantages

Works with all affiliate networks
Works with any creator platform
Increased Amazon commissions
Beautiful customizable displays
Product comparison tables
Link health monitoring
Automated link insertion
Mobile deep linking
Link localization
Detailed click tracking

Shortcomings

Premium pricing
Limited free version

Latest Improvement

Lasso recently added automatic commission upgrades. If we find a higher commission rate for one of your Amazon products, we'll make sure you get the best payout possible.

Pricing

Pro

$190/year

1 site

Growth

$495/year

3 sites

Enterprise

Custom

Unlimited sites

Switch to Lasso Today

Lasso includes increased Amazon commission rates on eligible products
Lasso works with all affiliate networks, AAWP is Amazon-only
Lasso offers more customizable display options
Lasso includes link health monitoring
Lasso includes automated link insertion

Both offer Amazon product displays
Both provide performance-tracking
Both integrate with WordPress
Both support Amazon Associates
Both offer customizable displays

Lasso Screenshots

Lasso Dashboard Screenshot

Lasso Dashboard Screenshot

Niels Zee: Affiliate Coach

Niels Zee

Affiliate Coach

"We use Lasso because with it, we're sure we've 100% maxed out our product displays performance, and can focus on things like great content."

Try Lasso Today

Pretty Links Homepage Screenshot

2. Pretty Links

Pretty Links is a popular link management plugin that focuses on creating clean, branded short links for your affiliate URLs. While it doesn’t offer product displays like AAWP, it excels at link management and basic tracking.

Advantages

Simple link management
Link cloaking and redirection
Basic click tracking
Auto-linking keywords
Link rotation capability

Shortcomings

No product displays or tables
No boosted commissions
No Amazon API integration
Advanced Analytics only for Pro Plan or higher

Pricing

Beginner

$249/year

1 site

Marketer

$374/year

2 sites

Super Affiliate

$499/year

5 sites

Pretty Links works with all affiliate networks, while AAWP is Amazon-only
Pretty Links has no Amazon API integration
Pretty Links focuses on link management, AAWP on product displays
Pretty Links has more limited analytics than AAWP
Pretty Links lacks product displays that AAWP offers

Both work with WordPress
Both offer link management
Both provide basic click tracking
Both support affiliate marketing
Both have auto-linking capabilities

Pretty Links Screenshot

Pretty Links Screenshot

Why Lasso is Better:

Beautiful product displays
Higher Amazon Commissions
Better Click Tracking
Works beyond WordPress

Try Lasso Today

AmaLinks Pro Homepage Screenshot

3. AmaLinks Pro

AmaLinks Pro is an Amazon-focused affiliate plugin similar to AAWP. It offers product displays, comparison tables, and Amazon API integration, making it a direct competitor to AAWP for Amazon-only affiliates.

Advantages

Amazon API integration
Product comparison tables
Product showcase boxes
Text link generator
CTA buttons

Shortcomings

Amazon-only
Limited display options
No link health monitoring
Basic analytics
Less intuitive interface

Pricing

Plus

$97/year

1 site

Deluxe

$197/year

3 sites

Deluxe 10

$397/year

10 sites

AmaLinks Pro has a more modern interface than AAWP
AmaLinks Pro offers fewer display templates than AAWP
AmaLinks Pro has less robust analytics than AAWP
AmaLinks Pro has a simpler setup process than AAWP
AmaLinks Pro has fewer customization options than AAWP

Both focus on Amazon Associates
Both offer product displays
Both provide comparison tables
Both integrate with Amazon API
Both work with WordPress

AmaLinks Pro Screenshot

AmaLinks Pro Screenshot

Why Lasso is Better:

Higher Amazon Commissions
Works with all affiliate networks
More customizable displays
Link health monitoring
Detailed analytics

Try Lasso Today

Thirsty Affiliates Homepage Screenshot

4. Thirsty Affiliates

Thirsty Affiliates is a popular link management plugin that helps organize and manage your affiliate links. It offers link cloaking, categorization, and basic reporting but lacks the product display features of AAWP.

Advantages

Link management
Link cloaking
Auto-linking
Geolocation redirects
Automatic link uncloaking

Shortcomings

No product displays
Limited reporting
No Amazon API integration
Basic feature set
No conversion optimization

Pricing

Basic

$249/year

1 site

Plus

$327/year

5 sites

Agency

$499/year

10 sites

Thirsty Affiliates lacks product displays that AAWP offers
Thirsty Affiliates works with all affiliate networks, AAWP is Amazon-only
Thirsty Affiliates has no Amazon API integration
Thirsty Affiliates focuses on link management, AAWP on product displays
Thirsty Affiliates offers geolocation redirects that AAWP doesn’t have

Both work with WordPress
Both manage affiliate links
Both offer link cloaking
Both provide basic click tracking
Both support affiliate marketing

Thirsty Affiliates Screenshot

Thirsty Affiliates Screenshot

Why Lasso is Better:

Higher Amazon Commissions
Beautiful product displays
Comprehensive analytics
Link health monitoring

Try Lasso Today

Affiliatable Homepage Screenshot

5. Affiliatable

Affiliatable is a WordPress plugin focused on creating beautiful comparison tables and product boxes for affiliate marketers. It offers a modern interface and is designed to help increase conversion rates through visually appealing displays.

Advantages

Modern comparison tables
Product boxes and showcases
Works with multiple programs
Drag-and-drop builder
Mobile-responsive designs

Shortcomings

Limited link management
Basic analytics
No link health monitoring
Fewer customization options
No auto-linking features

Pricing

Standard

$99/year

1 site

Plus

$399/year

5 sites

Ultimate

$699/year

10 sites

Affiliatable works with multiple networks, AAWP is Amazon-only
Affiliatable has a more modern interface than AAWP
Affiliatable lacks the detailed analytics of AAWP
Affiliatable focuses on visual displays, AAWP on comprehensive Amazon integration
Affiliatable has a simpler pricing structure than AAWP

Both work with WordPress
Both offer product displays
Both provide comparison tables
Both support Amazon products
Both focus on conversion optimization

Affiliatable Screenshot

Affiliatable Screenshot

Why Lasso is Better:

Higher Amazon Commissions
Better link management
Link health monitoring
Automated link insertion
Mobile deep linking
Free link localization

Try Lasso Today

Ready to Earn More From Your Affiliate Links?

Join thousands of successful content creators and affiliate marketers who have switched to Lasso and increased their earnings.

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Feature Comparison: AAWP vs. Alternatives

Feature	AAWP	Lasso	Pretty Links	AmaLinks Pro	Thirsty Affiliates	Affiliatable
Modern Product Displays
Works Beyond WordPress
Comprehensive Analytics
Amazon API Integration
All Affiliate Networks
Link Health Monitoring
Conversion Optimization
Mobile Deep Linking
Boosted Amazon Commissions

Frequently Asked Questions

What's the best alternative to AAWP for Amazon affiliates?

Lasso is the best alternative to AAWP for Amazon affiliates because it offers beautiful product displays, comprehensive link management, and works with Amazon plus all other affiliate programs. This gives you more flexibility while maintaining all the features you need for Amazon.

Can I use these plugins with non-Amazon affiliate programs?

Yes, Lasso, Pretty Links, and Thirsty Affiliates work with any affiliate program. AmaLinks Pro and AAWP are Amazon-specific.

Do I need the Amazon API to create product displays?

With AAWP and AmaLinks Pro, you need the Amazon API to create automatic product displays. With Lasso, you can create beautiful displays with or without the Amazon API, giving you more flexibility and control.

Can I migrate from AAWP to another plugin?

Yes, you can migrate from AAWP to another plugin. Lasso offers migration assistance to help you transition smoothly without losing your affiliate links or displays.

Which plugin has the best product displays?

Lasso offers the most customizable and visually appealing product displays among all AAWP alternatives. The displays are designed to increase conversions and can be customized to match your site's design.

Final Verdict

After thoroughly comparing AAWP with its alternatives, Lasso stands out as the clear winner for serious affiliate marketers and content creators. While each tool has its strengths, Lasso's specialized focus on affiliate marketing, beautiful product displays, and boosted commission rates make it the easy choice.

5.0

Based on features, ease of use, and value for money

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