You should know if you’re affiliate links are getting clicked and where. What pages have your best performing affiliate links? What type of affiliate link gets more clicks?
More clicks mean it’s working. More clicks usually mean more money. So wouldn’t you like to know what the f**k is going on with your links and where your money is being made?
That’s why LASSO integrates with Google Analytics. LASSO will send all click tracking data into your GA account so you can find out which links are being clicked and on what pages.