Paddy Power
Affiliate Programs / Paddy Power

Paddy Power Affiliate Program

Paddy Power is synonymous with sports betting in the UK, Ireland, and most parts of Europe – that’s their target audience. They’re infamous for their quirky adverts, but unfortunately, they don’t currently support US sports betting fans, so this program really only applies to this side of the pond. Punters can place bets on anything from football, golf, and greyhounds, all the way out to NFL games and even fantasy sports leagues.

By Andrew Fiebert Updated
Product Type
Digital Service
Affiliate Commission
$25.42 Per Lead
Cookie Duration
45 Days
Become a Paddy Power Affiliate

Paddy Power at a Glance

Paddy Power homepage

The Paddy Power affiliate program is a great opportunity for those in the entertainment niche(s) to earn money through promoting one of the most well-known and respected brands in the industry. Paddy Power offers a wide range of entertainment options, including sports betting, casino games, and online poker.

With a strong reputation for providing a fun and exciting gaming experience, Paddy Power attracts a large and loyal customer base. As an affiliate, you can benefit from this popularity by earning commission for every player you refer to the site. The program offers competitive commission rates and a variety of marketing tools to help you maximize your earnings. Whether you have a website, blog, or social media following, joining the Paddy Power affiliate program can be a smart move for anyone in the entertainment niche(s).

Join the Paddy Power affiliate program today.

The Paddy Power Affiliate Program Details and Commission Rates

The Paddy Power affiliate program is a popular choice for Entertainment bloggers. With competitive commission rates and cookie durations, it offers great earning potential.

Program Categories:

Commission Rate:

  • $25.42 Per Lead

Cookie Duration:

  • 45 Days

How to Become a Paddy Power Affiliate


1. Join the Affiliate Program and Get Your Paddy Power Affiliate Link

The first thing you need to do become a Paddy Power influencer is sign up for their affiliate program.

Their application will require some basic information about your business and your audience. Follow the instructions to complete and submit your application.

After you submit your application, it will typically take a few days for Paddy Power to approve or deny your application.

Once you’re accepted, you’ll be granted access to your affiliate dashboard, where you can find and copy your unique affiliate referral link.

Paddy Power affiliate program signup page

2. Add Your Referral Link to Relevant Content


You can start monetizing your content right away by adding your Paddy Power link directly to your blog posts. (If you don't know, here's how to add affiliate links to your blog.)

Simply find content where Paddy Power will fit your audience’s needs.

Next, find the most relevant part of the post, and add your link with optimized anchor text.

Then all you have to do is keep creating content and wait for your audience to click your links. When they make purchases, you’ll earn $25.42 per lead.


Tips to Succeed in the Paddy Power Affiliate Program


Optimize Your Offers and Earn More with Lasso

After you’ve added a few affiliate links to your content and started earning commissions, you should look for ways to increase your affiliate revenue.

You can do this by adding great product displays, comparison tables, and CTA buttons to your blog posts.

The easiest way to increase your affiliate income and monetize your site with Paddy Power is by using Lasso.

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Paddy Power

Paddy Power is synonymous with sports betting in the UK, Ireland, and most parts of Europe – that’s their target audience. They’re infamous for their quirky adverts, but unfortunately, they don’t currently support US sports betting fans, so this program really only applies to this side of the pond. Punters can place bets on anything from football, golf, and greyhounds, all the way out to NFL games and even fantasy sports leagues.

Learn More Put this box on your site
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With Lasso, you’ll have a link management dashboard, so you can see every post on your site with Paddy Power links.

You can also create stunning no-code affiliate Displays, Grids, and Tables. Those will increase your clicks and help you earn more money from your existing content.

Create Engaging Content Around Paddy Power

When it comes to affiliate marketing, content is king. To successfully promote Paddy Power products, it's important to create content that not only attracts your audience but also engages them. Here's how:

  1. Understand your audience: Know your readers' hobbies, their passions, and their pain points. This understanding will help you create content that resonates with them and solves their problems.
  2. Showcase the products: Use high-quality images and videos to showcase Paddy Power products. If possible, puchase and use the products yourself. This will help you write with more authority and prove to your audience you know what you're talking about.
  3. Share personal experiences: People often connect more with personal experiences. Share your own stories about using Paddy Power. Talk about how the products solved your problems or fit your needs, and explain how they will do the same for your readers.
  4. Provide value: Offering reviews, advice, or how-to guides related to Paddy Power's affiliate offers. This not only promotes the products but also positions you as an authority in your niche.
  5. Engage with your audience: Encourage your audience to leave comments, ask questions, or share their own experiences with Paddy Power. This can foster a sense of community and increase engagement on your posts.

TIP: The more engaging and valuable your content is, the more likely it is that your audience will trust your recommendations and click on your Paddy Power affiliate links. Our product review template will ensure your content grabs reader's attention.

Analyzing and Understanding Your Affiliate Data with Paddy Power

Success in affiliate marketing largely depends on your ability to understand and analyze your affiliate data effectively. Doing so allows you to see what's working, what's not, and where you can make improvements to increase your earnings.

Paddy Power provides data on your referrals, conversions, and earnings, but to get a more comprehensive view, consider using a third-party tool like Lasso Performance. It integrates with all your affiliate programs, including Paddy Power, and provides valuable insights into your performance.

Lasso Performance revenue graph

Here's how you can use Performance to analyze and understand your Paddy Power affiliate data:

  1. Track Your Performance: Track all your affiliate links in one place. It gives you detailed information about click-through rates, conversions, and overall earnings.
  2. Understand Your Earnings: Easily see which of your content is generating the most earnings. This helps you understand what type of content resonates most with your audience and leads to conversions.
  3. Identify Opportunities for Improvement: Identify underperforming content and optimize it for better results. Maybe a post needs better keyword targeting, or perhaps an affiliate link would be more effective in a different location.
  4. Optimize Your Strategy: Lasso Performance not only helps you understand your current performance but also informs your future strategies. By understanding what's working, you can replicate successful strategies in future content.
  5. Automate Reporting: The tool provides automated reporting, saving you time and effort in gathering and analyzing data manually.

TIP: The more you understand about your performance, the better you can tailor your approach to maximize your earnings with the Paddy Power Affiliate Program.


Frequently Asked Questions


What is the Paddy Power Affiliate Program?

This is the program Paddy Power uses to pay people and companies that promote their products. When you make a sale for Paddy Power, they will send you a commission for the sale of that product.

How can I join the Paddy Power Affiliate Program?

You can join the Paddy Power affiliate program by filling out their application: https://signup.cj.com/member/signup/publisher/?utm_source=getlasso#/

What is the commission rate for Paddy Power affiliates?

The commission rate for Paddy Power affiliates is $25.42 Per Lead. This means that for each sale made through your unique affiliate link, you will earn $25.42 Per Lead in commission.

This rate applies to all products, making it a lucrative opportunity for those who effectively promote Paddy Power products to their audience.

What happens if a customer returns a product I referred?

In almost every case that means your commission for the Paddy Power sale will get reversed. This may not be the case if you negotiate your contract with them. This can typically be done after consistent sales are proven.

What if I don't have a website?

If you don't have a website, it will be difficult to be a successful Paddy Power affiliate.

You can get affiliate marketing traffic from social media or email marketing, but it's more difficult to break through the noise with those channels.

My recommendation is that you learn how to start a casino blog, sign up for Lasso, and create a real affiliate marketing business.

Earn More from Your Paddy Power Links

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Using a Secondary CTA Button to Improve Your Conversion Rate

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